Tags |
|
|
Links |
|
|
Other Added - Advertising 101 - How to Create Better Ads
A furniture warehouse is a large storage facility in which furniture is kept; but it can also refer to a large wholesaler or retailer who deals in selling furniture to the public. Warehousing is an important function of physical distribution, particularly when a manufacturer produces consumer goods. A commercial building for the storage of goods is known as a warehouse.Furniture warehouses are mostly distribution and store warehouses, which receive furniture of different types from various furniture manufacturers and suppliers, and move them out as soon as possible. They keep all types of furniture: household furniture, office furniture, kitchen furniture, bedroom furniture, outdoor furniture, bar furniture, dining tables and sofa sets, beds and easy chairs . . . you say it and they have it. They keep furniture from branded companies as well as from local manufacturers
3. Target Audience: Who is your consumer exactly. It's ok to have more than one target.
4. Key Consumer Benefit: Why should they buy your product?
5. Support/lnformation: A reason to believe that benefit
6. Tone and Manner: A statement of the product "personality" or the personality of the "statement"
III. What works best
A. The three parts of any Ad
1. Benefit Statement: Headline
a. Get your basic message here and see it from the consumers side
b. Keep it simple
c. Inject news
d. Don't be afraid of Long Headlines (Research shows more sales)
2. Illustrations vs photos
a. Photos generally better
b. Inject story appeal
c. Keep it simple
3. Information/support
a. Support claim or promise
b. Don't be afraid of long copy. Resistance does not increase a
Packaging tape is a very important and useful item in the entire process of packaging items. There are many different kinds of packaging tape which are available for use by the customers.Carton sealing tape is used to seal large cardboard cartons. Colored carton sealing tape is often considered to be ideal for identifying inventories, sorting shipments and dating the products. Filament tape is considered to be ideal for bundling tubes, sealing cartons, palletizing, unitizing and repairing. The fiberglass strands give the filament tape tear resistance as well as extra strength for holding heavy loads and packages. The different kinds of filament tape are utility grade filament tape, medium grade filament tape, high grade filament tape, premium grade filament tape and paper backed filament tape.Duct tape is also divided into many subcategories which are utility gra
"Advertising is a science, not an art"
Definition: The word advertising is from the root Latin advert: ad (to) vertere (turn), which means to call attention to. To advertise means: “to describe or praise publicly, usually to promote for sale.”
Advertising is a special form of communication intended to persuade consumers to respond in a positive way toward a product, service or idea. In Washington, DC, the home of many non-profit advocacy organizations it means to persuade or to change minds.
In other words the goal of advertising is to influence people:
-to buy something,
-to think well of something,
-to ask they take a particular action.
Contrary to popular opinion, advertising is a testable, provable, science, not an art. Effective advertising relies on a few simple strategic formulas. Done well however advertising can be done artfully. And should be.
It pays to advertise.
The basic purpose of advertising is to inform. Often, simply giving basic information about a product or service is sufficient. i.e., classified ads are simple information ads.
“Top of Mind awareness.”
Memory is the cornerstone of creative strategies in advertising. The basic assumption of this strategy is that the media environment is cluttered and memory is limited. Since memory is limited, it is important that our advertising give customers something worth remembering, otherwise they will simply forget you.
Frequency and repetition is crucial. Frequency and repetition is crucial. How many times do you have to tell a dog to sit in order for her to learn how?
Advertising exists along a continuum. Short-term traffic builders vs. long-term awareness builders.
1. Pricepoint ads are only sale advertising: Jerks.
2. Awareness and Image: Pulls.
How does Advertising really work? It creates:
1. AWARENESS, which creates:
2. INTEREST, which creates:
3. MOTIVATION, which creates:
4. DEMAND, which creates:
5. ACTION!
THE IMPORTANCE OF STRATEGY
I. Advertising is part of a larger plan
The most successful companies have an advertising or marketing plan as part of their larger business plan. Advertising is only one method of communication in this plan. It must be linked to other communication strategies to be truly effective
II. Starting to advertise
A. Position your product. This means to understand how your product looks and feels compared to other similar products in the marketplace. Jeep is positioned as an upscale outdoorsy anyplace-anytime vehicle, compared to Volvo, which is positioned as a sensible, safe, financially secure “investment in security”. Position means to be placed in a certain way in the consumers mind. Having a unique sales position means you can create a unique sales message:
1. Against other similar products (market segment)
2. In new areas (market penetration)
B. Create a strategy
1. Marketing Strategy is the master plan
a. in which you determine actual product, price,†distribution, promotional effort
b. From Marketing Strategy grows creative strategy
2. Creative Strategy is what you say and how you say it. You can't have a good ad without the following:
Major Checkpoints of Creative Strategy
1. Objective: What the advertising should do
2. Research: Is there any and what does it tell us about perceptions, both positive and negative.
Qualitative vs. Quantitative.
3. Target Audience: Who is your consumer exactly. It's ok to have more than one target.
4. Key Consumer Benefit: Why should they buy your product?
5. Support/lnformation: A reason to believe that benefit
6. Tone and Manner: A statement of the product "personality" or the personality of the "statement"
III. What works best
A. The three parts of any Ad
1. Benefit Statement: Headline
a. Get your basic message here and see it from the consumers side
b. Keep it simple
c. Inject news
d. Don't be afraid of Long Headlines (Research shows more sales)
2. Illustrations vs photos
a. Photos generally better
b. Inject story appeal
c. Keep it simple
3. Information/support
a. Support claim or promise
b. Don't be afraid of long copy. Resistance does not increase af
Sports betting, like any investment, carries risks and rewards. The parallels between betting on sports and playing the stock market are many. In fact, I would argue that they are exactly the same for all intents and purposes.Placing a bet on a team and hoping for a win is no different than buying a particular stock and hoping for a rise in price. There are few differences between sportsbooks and brokerage firms. Both are middlemen who charge you a fee for their services. Both the sports bettor and the stock player are after a return on their investment (profit).If a person buys a stock and it falls instead of rises in price, he loses money, or has a negative return on investment. If a sports bettor bets a team to win and that team loses, he also has a negative return on investment.Calculating a return on investment is simple. Divide any profit by the amo
It pays to advertise.
The basic purpose of advertising is to inform. Often, simply giving basic information about a product or service is sufficient. i.e., classified ads are simple information ads.
“Top of Mind awareness.”
Memory is the cornerstone of creative strategies in advertising. The basic assumption of this strategy is that the media environment is cluttered and memory is limited. Since memory is limited, it is important that our advertising give customers something worth remembering, otherwise they will simply forget you.
Frequency and repetition is crucial. Frequency and repetition is crucial. How many times do you have to tell a dog to sit in order for her to learn how?
Advertising exists along a continuum. Short-term traffic builders vs. long-term awareness builders.
1. Pricepoint ads are only sale advertising: Jerks.
2. Awareness and Image: Pulls.
How does Advertising really work? It creates:
1. AWARENESS, which creates:
2. INTEREST, which creates:
3. MOTIVATION, which creates:
4. DEMAND, which creates:
5. ACTION!
THE IMPORTANCE OF STRATEGY
I. Advertising is part of a larger plan
The most successful companies have an advertising or marketing plan as part of their larger business plan. Advertising is only one method of communication in this plan. It must be linked to other communication strategies to be truly effective
II. Starting to advertise
A. Position your product. This means to understand how your product looks and feels compared to other similar products in the marketplace. Jeep is positioned as an upscale outdoorsy anyplace-anytime vehicle, compared to Volvo, which is positioned as a sensible, safe, financially secure “investment in security”. Position means to be placed in a certain way in the consumers mind. Having a unique sales position means you can create a unique sales message:
1. Against other similar products (market segment)
2. In new areas (market penetration)
B. Create a strategy
1. Marketing Strategy is the master plan
a. in which you determine actual product, price,†distribution, promotional effort
b. From Marketing Strategy grows creative strategy
2. Creative Strategy is what you say and how you say it. You can't have a good ad without the following:
Major Checkpoints of Creative Strategy
1. Objective: What the advertising should do
2. Research: Is there any and what does it tell us about perceptions, both positive and negative.
Qualitative vs. Quantitative.
3. Target Audience: Who is your consumer exactly. It's ok to have more than one target.
4. Key Consumer Benefit: Why should they buy your product?
5. Support/lnformation: A reason to believe that benefit
6. Tone and Manner: A statement of the product "personality" or the personality of the "statement"
III. What works best
A. The three parts of any Ad
1. Benefit Statement: Headline
a. Get your basic message here and see it from the consumers side
b. Keep it simple
c. Inject news
d. Don't be afraid of Long Headlines (Research shows more sales)
2. Illustrations vs photos
a. Photos generally better
b. Inject story appeal
c. Keep it simple
3. Information/support
a. Support claim or promise
b. Don't be afraid of long copy. Resistance does not increase a
It has happened again, and again in a very big way. I am sure you have heard the news that General Motors has announced they are closing plants and letting some 30,000 people go. Some they will be able to relocate, some they won’t.Ford announced they are laying off over 4,000 people as well. This is all devastating news that we should all be concerned about.The manufacturing sector of our economy is the one sector that provides for our society a “ladder” to allow us to move from lower class economies to middle and upper middle class economies. Without manufacturing, it becomes more and more difficult for families to pull themselves up and obtain the Great American Dream.Most manufacturing jobs provide up to nine other jobs in the local economy. Think about the local drug stores, dry cleaners, car washes, gardeners, fast food restaurants, independent a
1. Pricepoint ads are only sale advertising: Jerks.
2. Awareness and Image: Pulls.
How does Advertising really work? It creates:
1. AWARENESS, which creates:
2. INTEREST, which creates:
3. MOTIVATION, which creates:
4. DEMAND, which creates:
5. ACTION!
THE IMPORTANCE OF STRATEGY
I. Advertising is part of a larger plan
The most successful companies have an advertising or marketing plan as part of their larger business plan. Advertising is only one method of communication in this plan. It must be linked to other communication strategies to be truly effective
II. Starting to advertise
A. Position your product. This means to understand how your product looks and feels compared to other similar products in the marketplace. Jeep is positioned as an upscale outdoorsy anyplace-anytime vehicle, compared to Volvo, which is positioned as a sensible, safe, financially secure “investment in security”. Position means to be placed in a certain way in the consumers mind. Having a unique sales position means you can create a unique sales message:
1. Against other similar products (market segment)
2. In new areas (market penetration)
B. Create a strategy
1. Marketing Strategy is the master plan
a. in which you determine actual product, price,†distribution, promotional effort
b. From Marketing Strategy grows creative strategy
2. Creative Strategy is what you say and how you say it. You can't have a good ad without the following:
Major Checkpoints of Creative Strategy
1. Objective: What the advertising should do
2. Research: Is there any and what does it tell us about perceptions, both positive and negative.
Qualitative vs. Quantitative.
3. Target Audience: Who is your consumer exactly. It's ok to have more than one target.
4. Key Consumer Benefit: Why should they buy your product?
5. Support/lnformation: A reason to believe that benefit
6. Tone and Manner: A statement of the product "personality" or the personality of the "statement"
III. What works best
A. The three parts of any Ad
1. Benefit Statement: Headline
a. Get your basic message here and see it from the consumers side
b. Keep it simple
c. Inject news
d. Don't be afraid of Long Headlines (Research shows more sales)
2. Illustrations vs photos
a. Photos generally better
b. Inject story appeal
c. Keep it simple
3. Information/support
a. Support claim or promise
b. Don't be afraid of long copy. Resistance does not increase a
Bookkeeping can be a tough thing to handle, if a person does not have the professional expertise to do the work. You must understand that every person who starts a business venture is not qualified to take care of all the different aspects that aspects related to the successful working of the business. Well, the main aim of any individual who start a business is to earn profit and for doing this in the correct way, you need to know all the nuances associated with it. If you happen to set up an office in Jersey, it will be best for you to hire the services of a bookkeeper who works in that city. Well, there is no point in hiring professional services from outside as this will be costly and sometime troublesome also.Jersey bookkeepers can be hired from several accounting firms that operate in that city. Make sure that the firms from which you are hiring bookkeepers have a
1. Against other similar products (market segment)
2. In new areas (market penetration)
B. Create a strategy
1. Marketing Strategy is the master plan
a. in which you determine actual product, price,†distribution, promotional effort
b. From Marketing Strategy grows creative strategy
2. Creative Strategy is what you say and how you say it. You can't have a good ad without the following:
Major Checkpoints of Creative Strategy
1. Objective: What the advertising should do
2. Research: Is there any and what does it tell us about perceptions, both positive and negative.
Qualitative vs. Quantitative.
3. Target Audience: Who is your consumer exactly. It's ok to have more than one target.
4. Key Consumer Benefit: Why should they buy your product?
5. Support/lnformation: A reason to believe that benefit
6. Tone and Manner: A statement of the product "personality" or the personality of the "statement"
III. What works best
A. The three parts of any Ad
1. Benefit Statement: Headline
a. Get your basic message here and see it from the consumers side
b. Keep it simple
c. Inject news
d. Don't be afraid of Long Headlines (Research shows more sales)
2. Illustrations vs photos
a. Photos generally better
b. Inject story appeal
c. Keep it simple
3. Information/support
a. Support claim or promise
b. Don't be afraid of long copy. Resistance does not increase a
There are several different forms of business organizations available. This refers to the legal arrangements of the business. The form you choose for your business is the form that best suits your purposes. There are different legal and tax implications of each. The three forms are sole proprietor, partnership and corporation.A sole proprietor is an individual who is in business for himself. He supplies all of the skill, knowledge and capital for the business. He performs all of the business functions associated with the business. He receives all of the profit which is taxed at individual income tax rates. He also bears all of the liability. There is no distinction between his personal assets and the assets of the business.A partnership is when two people go into business together. They supply all of the capital and skill and knowledge. They perform all of
3. Target Audience: Who is your consumer exactly. It's ok to have more than one target.
4. Key Consumer Benefit: Why should they buy your product?
5. Support/lnformation: A reason to believe that benefit
6. Tone and Manner: A statement of the product "personality" or the personality of the "statement"
III. What works best
A. The three parts of any Ad
1. Benefit Statement: Headline
a. Get your basic message here and see it from the consumers side
b. Keep it simple
c. Inject news
d. Don't be afraid of Long Headlines (Research shows more sales)
2. Illustrations vs photos
a. Photos generally better
b. Inject story appeal
c. Keep it simple
3. Information/support
a. Support claim or promise
b. Don't be afraid of long copy. Resistance does not increase after 100 words.
c. Testimonials help, although cliched
4. Call to action--What do you want the consumer to do?
a. Coupons
b. Telephone
c. Visit
5. Forget everything but Rule 1. Benefit, benefit, benefit
IV. Media Strategy --Winning a place in the consumers mind
A. Campaigns--A series of ads with a single goal similar in style and execution, slightly different in message.
B. The importance of frequency
1. Awareness building
2. Opportunity improvement capture
C. Placement
1. Research Media Kits (refer to marketing plan)
2. Flight strategies save money
V. Media
Television
Advantages: Excellent medium for emotional impact and singular message. Fantastic reach.
Disadvantages: If bought with enough Total Rating Point's, it is far too costly. It is hard to target and there would be lots of waste over the entire SMSA. Production costs to do quality advertising are expensive
Cable television
Advantages: Can select geographic areas specifically, television allows for high emotional impact. Cable is affordable.
Disadvantages: Networks skew too heavily toward particular targets
Radio
Advantages: Can be fairly targeted, allows for impact and emotional appeal through broadcast, cost effective.
Disadvantage: Fair percentage of wasted geographical listenership over SMSA.
Magazines
Advantages: Prestigious environments, color, room for more detailed information, can target psychographically.
Disadvantages: Very few magazines isolate specific areas, so there's plenty of wasted circulation. Lack of reach with specialty publications. Require many different placements.
Newspaper.
Advantages: Can target specific areas with regional placements, large space units are emotionally impressive, newspaper has an urgent, timely feel, and there's room for longer copy or more photography.
Disadvantages: Normally a retail medium, not usually good for impact or awareness. Limited reach. Poor reproduction
Direct mail
Advantages: Highly targeted, good for long, informative messages.
Disadvantages: Not a prestigious or "important" medium, relatively expensive to produce in 4-color, big impact or large numbers. This medium works best when linked to response offers. It is private and quiet in nature.
Outdoor and transit advertising
Advantages: Easy to target, great for short "reminder" messages.
Disadvantages: Public transportation users become primary target, uses up too much budget if done right, can't stand alone as primary medium, "good" locations are very limited.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otheradded.com/article/5925/otheradded-Advertising-101--How-to-Create-Better-Ads.html">Advertising 101 - How to Create Better Ads</a>
BB link (for phorums):
[url=http://www.otheradded.com/article/5925/otheradded-Advertising-101--How-to-Create-Better-Ads.html]Advertising 101 - How to Create Better Ads[/url]
Related Articles:
Should You Start a Cleaning Business With Your Spouse?
Cisco: Inching Us Towards True Covergence
Bookmark it:
|