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Other Added - Ezine Advertising - Essential Tactics (Part 2 of 3 Series)
It is hard to imagine the world without computers. I often find myself wondering about how we survived in the pre-computer era. Just a few short years ago the general population used computers for much less than we do now. Sure, many of us used the computer to surf the web, maybe do a little research using online encyclopedias, perhaps send e-mail and play an online game or two. That was then.In 2004 we are using our computers for so much more than we were just five short years ago. Many of us have put our entire CD collection onto our hard drives and have collected yea
Q: "Will you give me an endorsement? If you look at my website and see what we have to offer, will you give me an endorsement?” If this happens, your conversions will go through the roof. It is the same as if your friend or family recommends a great movie or restaurant. You’ll just go there.
You won’t always get an endorsement, and this is where you need to believe in the product/opportunity you are marketing. It’s important to point out to them that you are looking for a long term relationship, possibly advertising for months to years. The owner of the ezine will see what a pro you are in marketing! The endorsement doesn’t have to be anything over the top. Just something simple like, "I highly recommend you take a look at this site!” or "This is great, read look at this letter.”
You have to treat your business seriously, like the million dollar b
You can throw out most of the management ideas you find in colleges, graduate schools, company training programs, and the like if you’ll do just one, incredibly simple thing:PAY YOUR PEOPLE EXCEPTIONALLY WELL.Management advocates have it backwards, you see.Their pet saying is that the art of management is getting average people to perform exceptionally well.What they leave off is a small tag line. Let me provide you with the entire phrase:“The art of management is getting average people to perform exceptionally well, without paying them anything ex
In Part 1, I talked about finding your target market, and how it might not always be who you first think of. Then how to begin finding the right ezines to market in.
In Part 2 of this article, I will talk the 7 essential questions you must ask the ezine owner before posting a single ad. Why it is so important to get in touch with the owner of the ezine? Easy: to determine how effective your ad will be. It also puts you in control of your business relationship. You now have the power.
You can email, but a call is more powerful. Directories (such as DirectoryOfEzines.com) will often give you contact information for the owners. There are certain questions you want to ask that will help you determine if this ezine is worth your time.
Q: "How many mailings are sent out each week?” If they send out more than 2 per week I stay away. That means the list is getting hammered with ads. Subscribers will get annoyed and opt out. Generally (not always), ezines that get a lot of mailing have lower quality. The content is not good. It’s extremely important that the content is good. Otherwise, the subscribers are probably just people that are just looking for their own ad.
Q: "How many new subscribers are you bringing in each month?” You want to work with group that is growing. If it’s growing, that means it has quality content. When you find good list, it will keep growing, and new people will see your ad.
This is residual marketing. You can advertise to the same list and create branding with old subscribers, but you’re also hitting new subscribers as well. In effect, this is someone else building your email marketing list for you.
Q: "Will you give me references? People you’ve worked with in past? Names and numbers?” Get testimonials at least. This depends on how selective you want to be.
Also when you advertise and like the results that the ezine owner produced for you, call the ezine owner and tell them you want to put up a testimonial. It builds your name and it gets your website more exposure.
Q: "Can you personalize ads?” You should be able to merge the first name of subscribers in subject line and throughout the email. This makes a more effective ad. Sure, there are potentially thousands of readers, but only one person is reading it at a time. That person wants to feel like I am talking to her. What’s in it for her?
Q: "Is there HTML?” If you don’t know how to do it, you can have editors do it. I use a lot of italics, bolding, and underlining (in case you haven't noticed). You want to be expressive, but not too flashy. This is not a huge point, but it is important. My ads really look like texts with formatting. It is important to create a website hyperlink so people can click on it.
Q: "Is there an archive section on website?” This is important so you can see actual content that is being provided. Rely on common sense. How does the layout look? If website looks like a carnival with flashing lights and banner ads everywhere, stay away. You want something that’s clean, flows well, looks professional. Pay attention to see if the other ads look professional as well. If other people are getting results, so will you. If they won’t give you access to archives, don't advertise with them. Also, it’s a waste of my time to subscribe to the ezine and wait for next issue. By the time it arrives, I forgot why I wanted it...
Q: "Will you give me an endorsement? If you look at my website and see what we have to offer, will you give me an endorsement?” If this happens, your conversions will go through the roof. It is the same as if your friend or family recommends a great movie or restaurant. You’ll just go there.
You won’t always get an endorsement, and this is where you need to believe in the product/opportunity you are marketing. It’s important to point out to them that you are looking for a long term relationship, possibly advertising for months to years. The owner of the ezine will see what a pro you are in marketing! The endorsement doesn’t have to be anything over the top. Just something simple like, "I highly recommend you take a look at this site!” or "This is great, read look at this letter.”
You have to treat your business seriously, like the million dollar bu
Your filing system is very important. To be able to locate items quickly is of paramount importance. The following system will work for any kind of business. However, please note that many of the files discussed are specific to lease purchasing. You should have a general drawer, which contains banking information, supply information, general forms, business license, answering machine message, expense envelope. Anything of a general nature. Your Real Estate files should have a general section for correspondence(sent and received), faxes sent, e-mails sent, consultati
Q: "How many new subscribers are you bringing in each month?” You want to work with group that is growing. If it’s growing, that means it has quality content. When you find good list, it will keep growing, and new people will see your ad.
This is residual marketing. You can advertise to the same list and create branding with old subscribers, but you’re also hitting new subscribers as well. In effect, this is someone else building your email marketing list for you.
Q: "Will you give me references? People you’ve worked with in past? Names and numbers?” Get testimonials at least. This depends on how selective you want to be.
Also when you advertise and like the results that the ezine owner produced for you, call the ezine owner and tell them you want to put up a testimonial. It builds your name and it gets your website more exposure.
Q: "Can you personalize ads?” You should be able to merge the first name of subscribers in subject line and throughout the email. This makes a more effective ad. Sure, there are potentially thousands of readers, but only one person is reading it at a time. That person wants to feel like I am talking to her. What’s in it for her?
Q: "Is there HTML?” If you don’t know how to do it, you can have editors do it. I use a lot of italics, bolding, and underlining (in case you haven't noticed). You want to be expressive, but not too flashy. This is not a huge point, but it is important. My ads really look like texts with formatting. It is important to create a website hyperlink so people can click on it.
Q: "Is there an archive section on website?” This is important so you can see actual content that is being provided. Rely on common sense. How does the layout look? If website looks like a carnival with flashing lights and banner ads everywhere, stay away. You want something that’s clean, flows well, looks professional. Pay attention to see if the other ads look professional as well. If other people are getting results, so will you. If they won’t give you access to archives, don't advertise with them. Also, it’s a waste of my time to subscribe to the ezine and wait for next issue. By the time it arrives, I forgot why I wanted it...
Q: "Will you give me an endorsement? If you look at my website and see what we have to offer, will you give me an endorsement?” If this happens, your conversions will go through the roof. It is the same as if your friend or family recommends a great movie or restaurant. You’ll just go there.
You won’t always get an endorsement, and this is where you need to believe in the product/opportunity you are marketing. It’s important to point out to them that you are looking for a long term relationship, possibly advertising for months to years. The owner of the ezine will see what a pro you are in marketing! The endorsement doesn’t have to be anything over the top. Just something simple like, "I highly recommend you take a look at this site!” or "This is great, read look at this letter.”
You have to treat your business seriously, like the million dollar b
Why is the Federal Trade Commission harassing the Franchising Industry? Their new rulemaking ploy to gain notoriety and status is obviously another agency attempt to spotlight themselves in the media to look like they are doing something. This helps the FTC with keeping their large budget going and the tactics of PR and puffery are well known to those industries that are regulated by the FTC. The latest franchise rulemaking going on now is just more over regulation and minutia piled on top of the bureaucracy. This is of course a disaster for the battle scared war veterans of the las
Q: "Will you give me references? People you’ve worked with in past? Names and numbers?” Get testimonials at least. This depends on how selective you want to be.
Also when you advertise and like the results that the ezine owner produced for you, call the ezine owner and tell them you want to put up a testimonial. It builds your name and it gets your website more exposure.
Q: "Can you personalize ads?” You should be able to merge the first name of subscribers in subject line and throughout the email. This makes a more effective ad. Sure, there are potentially thousands of readers, but only one person is reading it at a time. That person wants to feel like I am talking to her. What’s in it for her?
Q: "Is there HTML?” If you don’t know how to do it, you can have editors do it. I use a lot of italics, bolding, and underlining (in case you haven't noticed). You want to be expressive, but not too flashy. This is not a huge point, but it is important. My ads really look like texts with formatting. It is important to create a website hyperlink so people can click on it.
Q: "Is there an archive section on website?” This is important so you can see actual content that is being provided. Rely on common sense. How does the layout look? If website looks like a carnival with flashing lights and banner ads everywhere, stay away. You want something that’s clean, flows well, looks professional. Pay attention to see if the other ads look professional as well. If other people are getting results, so will you. If they won’t give you access to archives, don't advertise with them. Also, it’s a waste of my time to subscribe to the ezine and wait for next issue. By the time it arrives, I forgot why I wanted it...
Q: "Will you give me an endorsement? If you look at my website and see what we have to offer, will you give me an endorsement?” If this happens, your conversions will go through the roof. It is the same as if your friend or family recommends a great movie or restaurant. You’ll just go there.
You won’t always get an endorsement, and this is where you need to believe in the product/opportunity you are marketing. It’s important to point out to them that you are looking for a long term relationship, possibly advertising for months to years. The owner of the ezine will see what a pro you are in marketing! The endorsement doesn’t have to be anything over the top. Just something simple like, "I highly recommend you take a look at this site!” or "This is great, read look at this letter.”
You have to treat your business seriously, like the million dollar b
If you are like most notaries, you have been lured in by the promise of making $100,000 a year as a loan signing agent. Well, after you paid for your training, supplies, licensing fees, etc, you are left wondering how to even pay for the expenses you have accrued, let alone make a profit. Unfortunately, this business is not a get-rich-quick industry. It is just like any small business. It requires lots of hard work and perserverence and a little bit of initial capital. So, how do you get this business started?Business Cards The first step is
Q: "Is there an archive section on website?” This is important so you can see actual content that is being provided. Rely on common sense. How does the layout look? If website looks like a carnival with flashing lights and banner ads everywhere, stay away. You want something that’s clean, flows well, looks professional. Pay attention to see if the other ads look professional as well. If other people are getting results, so will you. If they won’t give you access to archives, don't advertise with them. Also, it’s a waste of my time to subscribe to the ezine and wait for next issue. By the time it arrives, I forgot why I wanted it...
Q: "Will you give me an endorsement? If you look at my website and see what we have to offer, will you give me an endorsement?” If this happens, your conversions will go through the roof. It is the same as if your friend or family recommends a great movie or restaurant. You’ll just go there.
You won’t always get an endorsement, and this is where you need to believe in the product/opportunity you are marketing. It’s important to point out to them that you are looking for a long term relationship, possibly advertising for months to years. The owner of the ezine will see what a pro you are in marketing! The endorsement doesn’t have to be anything over the top. Just something simple like, "I highly recommend you take a look at this site!” or "This is great, read look at this letter.”
You have to treat your business seriously, like the million dollar b
Most of us dream of waking up at noon, to our delicious brunch that the maid prepared, only to jump on the computer for an hour and spend the rest of the day relaxing on the beach or by the pool with our mate and kids playing by our side. The only stress we imagine having is whether to have the butler drive us in the Rolls Royce or should we jump in the Ferrari up the coast. Yes you can have this lifestyle with a home based business, but it does take a little work to get there…well maybe a lot of work.Many of us see the commercials late at night of people just like you and
Q: "Will you give me an endorsement? If you look at my website and see what we have to offer, will you give me an endorsement?” If this happens, your conversions will go through the roof. It is the same as if your friend or family recommends a great movie or restaurant. You’ll just go there.
You won’t always get an endorsement, and this is where you need to believe in the product/opportunity you are marketing. It’s important to point out to them that you are looking for a long term relationship, possibly advertising for months to years. The owner of the ezine will see what a pro you are in marketing! The endorsement doesn’t have to be anything over the top. Just something simple like, "I highly recommend you take a look at this site!” or "This is great, read look at this letter.”
You have to treat your business seriously, like the million dollar business it could be.
Next edition:
"What is the single most important part of your solo ad?”
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