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Other Added - How to Create the Best Title for Your eBay Auction
The only thing standing in the way of you receiving that coveted promotion is your actions. And the only guaranteed aspect of the modern workplace is that there is nothing guaranteed. Dedication and solid goals are steps in the right direction. Using these Power Tools will definitely put you on the path to be noticed and that is more than half of the battle to being promoted.Improve your Work EthicDo More - Volunteer to Make a Difference Volunteer for assignments that expose your skills. Look for especially challenging projects that other people have declined.Arrive Early - Stay Late: Arriving early will help you to get your day planned and underway before everyone else gets to work and it starts to get busy. Your boss is probably early and will see that you are there.Giving and Receiving HelpBe a Solution Creator not a Problem Maker Anybody can find problems wi
2. Use of underscore
If you use underscore between words, rather than spaces, this will make your title physically longer - and therefore look bigger than other peoples'. This is because eBay uses a PostScript font where the underscore character is longer than a space.
3. Power words to optionally use sparingly in titles
Be aware that searchers will not normally key in words such as those in the list below. But where a title is returned in a keyword search results list, and it contains one of these influencing words, you could get more click-throughs to your auction description page. Here are some of the words that can h
After two years of construction dust, beams and hard hats seemed normal. Planning for an official grand opening week included scheduling tours, receptions and special events. Staff teams sifted through lists of dignitaries, vendors, neighbors, family and friends; they ordered the favors, organized menus and reviewed plans. When a reporter requested a media kit, the staff looked at each other blankly. No media kit existed.The why of media kitsMedia kits provide an abridged version of you and your business to many sources. From background to company highlights, media kits include information that may be of interest to those writing an article, producing or conducting an interview, or otherwise providing the public with features and facts. Online or digital press rooms serve as repositories on the web for all your press materials, downloadable and accessible 24/7. As David Meerman Scott author of “The New Rules of Marketing & PR” notes, “...when people want to know what’s current about an organizatio
In these 55 characters you have include strong keywords to make sure you are returned in as many relevant searches as possible. Plus you want to persuade prospective bidders to click through to read your auction page.
In effect the title is the heading of your advertisement.
Fifty five characters isn't much when you consider what the title has to achieve.
1. Bidders will use eBay search to find auctions matching their requirements. As you may know, by default eBay's search facility only checks auction titles for the presence of the keywords input by the searcher.
So, the title has to contain keywords which bidders might use to locate auction items such as yours.
(Just in case you weren't aware, eBay's auction search takes no account of capitalization. So a search for madonna would return titles which included madonna and Madonna - and indeed mAdonna, if someone's finger had slipped when typing the title in.)
2. And, assuming as a result of the search your auction has been returned in the list along with many others, the title now has to persuade the searcher to click through onto YOUR auction description page - your sales pitch.
So, in your 55 character title what you're looking for is a mixture of:-
a) Keywords
b) Powerful influencing words
c) An outline of your item.
Well, that sounds easy, doesn't it?
One of the determining factors in assessing the weight to give to each of those three elements is the item itself.
Branded item with model ID In this instance the title is all about the specific item. Bidders who will be interested in this item will know the make and model they're after.
For example:
Aiwa HV-FX5850 6 Head Nicam Hi-Fi Stereo VCR
There is no need to expand on this title, unless to add the word NEW as appropriate.
Unbranded item with no obvious model ID The vast majority of auctions will be like this. There is no standard brand, model or reference number, so you need to describe the item yourself.
As an example, I was recently selling a tool set for use on mobile phones. This is the title I went with:
Torx Hex Mobile Cell Phone Tool Set - NEW
Mobile cell phones is a "hot topic". To work on a Nokia (the most popular make) mobile phone requires a torx screwdriver.
I added NEW, as it is still one of the most persuasive marketing words you can use.
Named item
If you have a name to latch onto, this can bring plenty of keyword hits. For example, anyone interested in Hank Marvin and his musical instruments would find this auction through eBay's search.
Rare Hank Marvin autographed guitar STUNNING
Note the use of a couple of power words to encourage the viewer to click through to the auction page.
Additional tips on auction titles
1. Capital letters
Many people on eBay now create their full auction title in capital letters. This advice is given in several of the established "how to sell on eBay" books. Capital letters do have one significant advantage over lower case - they're larger and therefore take up more line space. So, with all capitals, your auction title is more likely to run to two lines on search returns, giving your entry a bigger physical presence on the screen.
My own opinion is that a mix of capital letters and lower case is a slightly better option. Your auction title will take up more space than all lower case, but it allows you to give emphasis to selected words.
2. Use of underscore
If you use underscore between words, rather than spaces, this will make your title physically longer - and therefore look bigger than other peoples'. This is because eBay uses a PostScript font where the underscore character is longer than a space.
3. Power words to optionally use sparingly in titles
Be aware that searchers will not normally key in words such as those in the list below. But where a title is returned in a keyword search results list, and it contains one of these influencing words, you could get more click-throughs to your auction description page. Here are some of the words that can he
“Try not to become a man of success but rather to become a man of value.” Albert EinsteinRecently I heard a statistic that the majority of businesses operate at 60% of their potential. While I was unable to obtain the source of that statistic it seemed rather accurate or maybe even high. The Small Business Association reports that “2/3 of new employer firms survive at least 2 years, and about 1/2 survive at least 4 years.” The language they use is almost as scary as the statistics themselves. This article provides tips to help you develop and grow a strong, solid business foundation.1- Solid Plan with a Clear Simple Vision- Think of the impact you would like your business to have in the world. Think big! You may never reach your vision but the vision itself is so grand that your team gets excited about it. Then back up and look at what would have to happen to get there. Create a solid plan with realistic short and long term goals.2- Focus on Profitability vs. Revenue- While revenue is import
2. And, assuming as a result of the search your auction has been returned in the list along with many others, the title now has to persuade the searcher to click through onto YOUR auction description page - your sales pitch.
So, in your 55 character title what you're looking for is a mixture of:-
a) Keywords
b) Powerful influencing words
c) An outline of your item.
Well, that sounds easy, doesn't it?
One of the determining factors in assessing the weight to give to each of those three elements is the item itself.
Branded item with model ID In this instance the title is all about the specific item. Bidders who will be interested in this item will know the make and model they're after.
For example:
Aiwa HV-FX5850 6 Head Nicam Hi-Fi Stereo VCR
There is no need to expand on this title, unless to add the word NEW as appropriate.
Unbranded item with no obvious model ID The vast majority of auctions will be like this. There is no standard brand, model or reference number, so you need to describe the item yourself.
As an example, I was recently selling a tool set for use on mobile phones. This is the title I went with:
Torx Hex Mobile Cell Phone Tool Set - NEW
Mobile cell phones is a "hot topic". To work on a Nokia (the most popular make) mobile phone requires a torx screwdriver.
I added NEW, as it is still one of the most persuasive marketing words you can use.
Named item
If you have a name to latch onto, this can bring plenty of keyword hits. For example, anyone interested in Hank Marvin and his musical instruments would find this auction through eBay's search.
Rare Hank Marvin autographed guitar STUNNING
Note the use of a couple of power words to encourage the viewer to click through to the auction page.
Additional tips on auction titles
1. Capital letters
Many people on eBay now create their full auction title in capital letters. This advice is given in several of the established "how to sell on eBay" books. Capital letters do have one significant advantage over lower case - they're larger and therefore take up more line space. So, with all capitals, your auction title is more likely to run to two lines on search returns, giving your entry a bigger physical presence on the screen.
My own opinion is that a mix of capital letters and lower case is a slightly better option. Your auction title will take up more space than all lower case, but it allows you to give emphasis to selected words.
2. Use of underscore
If you use underscore between words, rather than spaces, this will make your title physically longer - and therefore look bigger than other peoples'. This is because eBay uses a PostScript font where the underscore character is longer than a space.
3. Power words to optionally use sparingly in titles
Be aware that searchers will not normally key in words such as those in the list below. But where a title is returned in a keyword search results list, and it contains one of these influencing words, you could get more click-throughs to your auction description page. Here are some of the words that can h
The more productive we are, the more we get paid. Seems logical, but is it true? All depends on the definition of productivity on an individual level. Take for example the decision of the pilot.A plane from North-West Airlines is heading to India. Above Germany the crew does not fully trust a group of twelve passengers. They used mobile phones which are forbidden on a plane and their behavior was suspicious. How the crew came to the insight to alarm the captain is not quite clear. Nor is the question on what information the captain decided to return to Schiphol. But the captain acted above all for safety of the passengers.In productivity terms, the decision to return was fueled by a higher value for safety and security than for the efficiency of the service. Both activities -- the act of prevention and the actual transport are productive. To see this you need only to observe the security market.For houses and companies it is wise to secure the construction. You can spend 100 dollars on some
For example:
Aiwa HV-FX5850 6 Head Nicam Hi-Fi Stereo VCR
There is no need to expand on this title, unless to add the word NEW as appropriate.
Unbranded item with no obvious model ID The vast majority of auctions will be like this. There is no standard brand, model or reference number, so you need to describe the item yourself.
As an example, I was recently selling a tool set for use on mobile phones. This is the title I went with:
Torx Hex Mobile Cell Phone Tool Set - NEW
Mobile cell phones is a "hot topic". To work on a Nokia (the most popular make) mobile phone requires a torx screwdriver.
I added NEW, as it is still one of the most persuasive marketing words you can use.
Named item
If you have a name to latch onto, this can bring plenty of keyword hits. For example, anyone interested in Hank Marvin and his musical instruments would find this auction through eBay's search.
Rare Hank Marvin autographed guitar STUNNING
Note the use of a couple of power words to encourage the viewer to click through to the auction page.
Additional tips on auction titles
1. Capital letters
Many people on eBay now create their full auction title in capital letters. This advice is given in several of the established "how to sell on eBay" books. Capital letters do have one significant advantage over lower case - they're larger and therefore take up more line space. So, with all capitals, your auction title is more likely to run to two lines on search returns, giving your entry a bigger physical presence on the screen.
My own opinion is that a mix of capital letters and lower case is a slightly better option. Your auction title will take up more space than all lower case, but it allows you to give emphasis to selected words.
2. Use of underscore
If you use underscore between words, rather than spaces, this will make your title physically longer - and therefore look bigger than other peoples'. This is because eBay uses a PostScript font where the underscore character is longer than a space.
3. Power words to optionally use sparingly in titles
Be aware that searchers will not normally key in words such as those in the list below. But where a title is returned in a keyword search results list, and it contains one of these influencing words, you could get more click-throughs to your auction description page. Here are some of the words that can h
The Colorado State Agency that oversees the collection and reporting of State income taxes deducted from payroll checks is:Department of Revenue State Capital Annex 1375 Sherman St. Denver, CO 80261-0009 800-332-2087 www revenue.state.co.us/Colorado allows you to use the Federal W-4 form to calculate state income tax withholdingNot all states allow salary reductions made under Section 125 cafeteria plans or 401(k) to be treated in the same manner as the IRS code allows. In Colorado cafeteria plans are: not taxable for income tax calculation; not taxable for unemployment insurance purposes. 401(k) plan deferrals are: not taxable for income taxes; taxable for unemployment purposes.In Colorado supplemental wages are taxed at a 4.63% flat rate.You must file your Colorado State W-2s by magnetic media if you are required to file your federal W-2s by magnetic media.The Colorado State Unemployment Insurance Agency is:Department of
Rare Hank Marvin autographed guitar STUNNING
Note the use of a couple of power words to encourage the viewer to click through to the auction page.
Additional tips on auction titles
1. Capital letters
Many people on eBay now create their full auction title in capital letters. This advice is given in several of the established "how to sell on eBay" books. Capital letters do have one significant advantage over lower case - they're larger and therefore take up more line space. So, with all capitals, your auction title is more likely to run to two lines on search returns, giving your entry a bigger physical presence on the screen.
My own opinion is that a mix of capital letters and lower case is a slightly better option. Your auction title will take up more space than all lower case, but it allows you to give emphasis to selected words.
2. Use of underscore
If you use underscore between words, rather than spaces, this will make your title physically longer - and therefore look bigger than other peoples'. This is because eBay uses a PostScript font where the underscore character is longer than a space.
3. Power words to optionally use sparingly in titles
Be aware that searchers will not normally key in words such as those in the list below. But where a title is returned in a keyword search results list, and it contains one of these influencing words, you could get more click-throughs to your auction description page. Here are some of the words that can h
Most of the truly successful marketers have three competitive advantages :They run successful Affiliate Programs (Part 1)They own large Opt-In Lists and have large traffic (Part 2)They create their own products (Part 3)Step #1 - Three Affiliate Program OpportunitiesOpportunity 1 - Using Own Products and ServicesCombining your own products with a successful Affiliate Program is almost a license to write your own checks.Opportunity 2 - Using Resell and Master Rights ProductsSurprisingly, as you will see in step 4, you can create and run an Affiliate Program even if you don't have your own products and services.Opportunity 3 - Substitute Joint VenturesAll successful Affiliate Programs are joint ventures in miniature. Your affiliate partners require as much of your support and commitment as would any JV partners.Step #2 - The Top Ten Features Of A Good Affiliate Programnion is that a mix of capital letters and lower case is a slightly better option. Your auction title will take up more space than all lower case, but it allows you to give emphasis to selected words.
2. Use of underscore
If you use underscore between words, rather than spaces, this will make your title physically longer - and therefore look bigger than other peoples'. This is because eBay uses a PostScript font where the underscore character is longer than a space.
3. Power words to optionally use sparingly in titles
Be aware that searchers will not normally key in words such as those in the list below. But where a title is returned in a keyword search results list, and it contains one of these influencing words, you could get more click-throughs to your auction description page. Here are some of the words that can help in this respect:
Stunning
Limited edition
Unique
Rare
New
One-off
Exclusive
Distinctive
Dramatic
Striking
Vivid
Unusual
Handsome
Beautiful
Vibrant
Brilliant
Mint
Exquisite
Perfect
Quality
Use power words selectively and appropriately in your title, bearing in mind your item.
4. Unusual characters
Don't be tempted to use characters in words such as L@@K or save $$$$ or **** see here ****. First of all, it's usually a waste of your precious 55 characters limit and conveys nothing. Second, who searches on 4 $ signs or 4 asterisks? Also, in my mind it portrays the seller as someone slightly suspicious, perhaps unprofessional, who isn't confident enough to let their words do the talking. Finally, think now as a bidder, do you react positively to this kind of device or not? I know I don't.
5. Be creative
There are opportunities to think creatively about your item. For example, if you're selling a device which is a nasal hair trimmer, there's not much more you can put in the title is there? Well, whilst the item is primarily advertised as a nasal hair trimmer, it is also useful for trimming ear and eyebrow hair.
So the title could include the words "nasal hair, ear and eyebrow trimmer". This way your entry will be in the results of people searching for nasal hair trimmer, ear hair trimmer and eyebrow trimmer.
If you've room in your 55 characters therefore, think "outside the square" and try and appeal to groups of potential buyers who may not necessarily have been the immediate target for your item. (The torx hex tool set mentioned earlier is another example of this)
6. It's not an English exam
Writing titles is difficult enough without having to worry about grammar. Don't be too concerned that your title doesn't "scan", or tell a story. Remember the objective with titles is to be returned on searches, and then to induce a click-through to the auction description page.
Here's an excellent example of an auction title - it contains strong keywords, and also uses humor to tempt the reader onto the auction page.
ANTIQUE BRASS BELL-PULL "You rang m'Lord?"
By the way, it worked well. At the time of writing the auction was still open. The item had a starting price of 99p (50c), and is now at ?117 ($240), having had 18 bids and 240 auction page views.
Spend as much time as you can on your auction titles. It is your best chance of being found by bidders amongst those 1 million other items on eBay.co.uk or 10 million items on eBay.com.
Having decided on your title, the next element is a sub-title.
This is an optional facility which allows you to show more information about your item. If you use it, whenever your auction is returned in searches or is listed via a category listing, your sub-title appears directly under the auction title.
As the name implies, sub-title provides you with a special area to add information about your auction item. You can use this in any way e.g. to mention some specific term or condition such as a moneyback guarantee, or to add further details about the item itself.
Within sub-title, you have the same size limit as the item title i.e. 55 characters.
The downside of sub-title is that it is not searched when a bidder enters keywor
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