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How To Build A Successful Consulting Business, Part 2
With layoffs and downsizing becoming more and more frequent in today’s job market an increasing number of people are parlaying their experience and know-how into a small consulting practice. Consulting can be a wonderful and fulfilling field but to be successful you have to be much more than a well-paid business advisor.In part 1 we covered how to set up, market, and qualify leads for your consulting business. In part 2 we will cover how to write proposals, contracts, and build better relations with your clients.Once you’ve met with a prospect, identified problems, and convinced the prospect that you have something to offer, you

en $ 1.16 / Sunsetter $ 8.21
Web Services $ 1.13 / Yahoo Hosting $ 3.75
Computer & Electronics $ 0.87
Accessories $ 0.80
Health & Beauty $ 0.76

What does it all mean? Well, to me it means that if you have a website that gets visitors interested in Loans, Insurance, Sunsetter awnings or Yahoo hosting, you should be a member of Commission Junction.

More generally, if you think you can get decent clickthrough on Finance, Home &

This Thing Called Business
The explosion of information has led to an explosion of confusion. Confusion as it relates to business is a dangerous thing.Let's put it out there in plain English.Business is the creation, selling and delivery of a product or service for a profit. That's it. Nothing more and nothing less. It doesn't matter if you're running a home based business a small business or IBM, lose focus of the real definition of business and you're going to have problems.If you're planning on starting a small business or if you're struggling with the business you run today, or if you want to grow your existing business you need to

Commission Junction is one of the 800 pound gorillas of Affiliate Marketing. CJ is part of the publicly held ValueClick, which earned $39 million last year on marketing programs, including affiliate programs, email marketing and software for advertising agencies.

CJ handles affiliate programs for a lot of the big names, including Home Depot, Yahoo and Citibank.

Can you make money with Commission Junction? Like most affiliate programs it depend on the theme or niche of your web site, and how well you match your content and the CJ programs.

Our spider ran through the site recently, and I’ve made a list of the major categories and their average Earnings Per Click (EPC). You will recall that EPC is calculated by taking the total commission payout for the advertiser and dividing it by the number of clicks that advertiser gets, so EPC measures how profitable each click is for the publisher. We used 7 day EPC, which measures EPC across the last seven days.

The spider also only saves the top ten advertisers in each category/subcategory, and since some advertisers are in more than one category/subcategory it tends to skew the results a bit (higher). We came up with an average of .56 (fifty-six cents) per click across the board averaging every category and subcategory.

We’ve created a metric we call True EPC or TEPC, which measures the actual Earnings Per Single Click, rather than the earnings per hundred clicks that companies like CJ use to make the numbers look bigger.

Note: I only included the first 5 categories here, and only part of the data. All of the data can be found at www.affiliateblog.com.

Here’s a very interesting list by category:

Category True EPC / Top Ad & TEPC

Financial Services $ 2.41 / Get Smart $ 32.98
Insurance $ 1.25 / American Life $ 2.98
Home & Garden $ 1.16 / Sunsetter $ 8.21
Web Services $ 1.13 / Yahoo Hosting $ 3.75
Computer & Electronics $ 0.87
Accessories $ 0.80
Health & Beauty $ 0.76

More generally, if you think you can get decent clickthrough on Finance, Home & G

How Mystery Shopping Can Increase the Potential of Your Business
How Mystery Shopping can Increase the Potential of Your BusinessA SpySee mystery shopping program will help increase the potential of your business in the following ways:• INCREASE PROFITS• Feel more confident in how your business is running• Understand your business better• Improve relationships and trust between staff and management by encouraging communication• Your customers will: o Return more frequently o Buy more frequently o Rave about your services to family and friends o Remain loyal• Realise, reward and acknowledge staff for undertaking their job well. Staff

e theme or niche of your web site, and how well you match your content and the CJ programs.

Note: I only included the first 5 categories here, and only part of the data. All of the data can be found at www.affiliateblog.com.

Here’s a very interesting list by category:

Category True EPC / Top Ad & TEPC

More generally, if you think you can get decent clickthrough on Finance, Home &

Essential Elements For Sales Training, Knowledge!
We have just gone through a restructuring process with our online business. Part of this has been the change of format for our sales routine and training. The evaluation of our business and sales strategy has taken countless hours to complete and re-write, but the end result has been worth it. We have come across a strategy to improve account managers performance and create some structure to their day. We realized that without structure and a reliable reporting process we would not be able to retain staff and keep them performing to an acceptable level. These changes came about to improve the consistency of sales for our company and to create

EPC, which measures EPC across the last seven days.

Note: I only included the first 5 categories here, and only part of the data. All of the data can be found at www.affiliateblog.com.

Here’s a very interesting list by category:

Category True EPC / Top Ad & TEPC

More generally, if you think you can get decent clickthrough on Finance, Home &

Introduction to Succession Business Planning
If you own a business, you worked hard to get it up, running and successful. Succession planning makes sure your business survives when you don’t.Most businesses don’t think about succession planning until a crisis hits. Running a successful company takes a significant amount of effort and practically all of your time. Who has time to think about a future crisis, but one that may be way off in the future? Well, you better think about succession planning or that future crisis can cripple the business.One of the more infamous cases of a failure to do proper succession planning was Joe Robbie. Robbie was a very successful businessma

er Single Click, rather than the earnings per hundred clicks that companies like CJ use to make the numbers look bigger.

Note: I only included the first 5 categories here, and only part of the data. All of the data can be found at www.affiliateblog.com.

Here’s a very interesting list by category:

Category True EPC / Top Ad & TEPC

More generally, if you think you can get decent clickthrough on Finance, Home &

A Franchise - The Path To Ones Financial Dreams?
Ahhh... I love fast food! No, really, I do. I know its not healthy, but a juicy burger, fries and a cola to me are a real temptation. I am clearly not the only one, because there are fast food franchises on just about every corner in America, if not the world. Even if you are a health food addict, there is a franchise for that too. You name it, furniture, clothing, drug stores, party stores, exercise equipment, shoes, underwear, Halloween costumes, and the list goes on forever.Often times the general public will get the perception that a franchise is the answer to all their financial dreams. For a rare few this may be the case, bu

en $ 1.16 / Sunsetter $ 8.21
Web Services $ 1.13 / Yahoo Hosting $ 3.75
Computer & Electronics $ 0.87
Accessories $ 0.80
Health & Beauty $ 0.76

More generally, if you think you can get decent clickthrough on Finance, Home & Garden, Insurance or Web Services, I would include some Commission Junction ads.

Some commentary on the top 4 ads: what strikes me right off the bat is that the little Yahoo text ad at #4 pulls almost four bucks. I actually signed up for that program myself, and I’m going to put it on this site when I get the chance. My calculations tell me that 1:5 to 1:7 clicks results in a signup.

What’s the flip side of all this data? There are categories that aren’t so great at CJ. If your site is about web services advice, handbags, new age, car travel or rentals, commercial insurance or weddings, I’d look elsewhere. Another way to interpret the data would be to say that the marketers CJ has for those categories don’t pull well. Still another would be that the type of sites that sign with CJ just don’t attract the type of people that would click on ads in those categories. No matter how you slice it it still comes out the same — it seems like CJ isn’t the place to look to fill that ad space.

Not content with my mountain of data, I opened the firehose a little more. I ran a program that compared the average EPC for Pay-per-sale programs vs. Pay-Per-Lead programs. For per-sale, the EPC was .36. For per-lead it was .67. Intutitively I would say that advertisers pay more for sales than leads, so the clickthrough on leads has to be much higher on CJ, which also seems correct since less of a commitment is required from the visitor for a lead than a sale. So if you have a choice in programs between sale and lead, take the lead program.

So what did we learn here? It seems to me that if your site visitors would respond to banners or text links about mortgage financing, insurance, gardening or web services, add some CJ banners to the mix. What the heck, add them anyway if you have room, because experimentation is important to

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Your personal focus needs to be on the company and not yourself. This means that the company has your full support and you are willing to work towards a common goal - the success of the brand.

Labor markets are tight in the United States and many Corporations are trying to figure out how to deal with this problem. This is one reason why Corporations, which have corporate transportation and pool cars need to consider outsourcing their vehicle maintenance and fleet washing.

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