Keeping Your Offerings Easy to Use (Part 2)
Striving for simplicity in the design of our products and services is a major step we can take toward ensuring customer satisfaction, boosting our bottom line, and keeping our relationships smooth and headache-free.In Part 1 of this series, we explored a formula for customer happiness -- through the lens of what makes customers unhappy. One reason for customer frustration is that over time, many products and services tend to evolve, eventually becoming too complicated and difficult to use. In Part

Bread For The Head
Whistleblowing as we know it is not a development of the late 20th century. The council of the city-state of Venice instituted a form of whistleblowing to help fight corruption and to give citizens a more meaningful voice in their government.Employees or franchisees do come across acts of dishonesty, fraud, corruption, theft, and transactions in prohibited goods, violence, and damage to property or plain unethical behaviour. If such activity is reported, undesirable repercussions can be avoided.Overcome lackluster signature boxes with merely your name, address, and email listed. Instead use the "passion approach." Give your product's or service's promise. Name benefits. Stop missing sales because of weak copy.

Include your signature box on every email you send out.

Your signature or resource box, usually 4-7 lines, is your billboard to let people know who you are, the benefits they will receive, and what expertise and products you have to assist them. Without a strong signature box, you are guaranteed no action, subscribers, or sales.

Your signature box is more important than your article, email, or ezine's message. Be sure to put some thought and time into it. Be willing to edit it at least 5 times. Remember your resource box is a call to action. Write it so your reader takes action-- either to subscribe for a free ezine, receive a free report, send an email, phone you, or visit your Web site.

Once you get a reaction, it's up to you to make the next communication powerful and convincing. It's a good idea to have your sizzling headline and ad copy written out for phone and email re

Include your signature box on every email you send out.

Your signature or resource box, usually 4-7 lines, is your billboard to let people know who you are, the benefits they will receive, and what expertise and products you have to assist them. Without a strong signature box, you are guaranteed no action, subscribers, or sales.

Your signature box is more important than your article, email, or ezine's message. Be sure to put some thought and time into it. Be willing to edit it at least 5 times. Remember your resource box is a call to action. Write it so your reader takes action-- either to subscribe for a free ezine, receive a free report, send an email, phone you, or visit your Web site.

Once you get a reaction, it's up to you to make the next communication powerful and convincing. It's a good idea to have your sizzling headline and ad copy written out for phone and email re

you have to assist them. Without a strong signature box, you are guaranteed no action, subscribers, or sales.

Your signature box is more important than your article, email, or ezine's message. Be sure to put some thought and time into it. Be willing to edit it at least 5 times. Remember your resource box is a call to action. Write it so your reader takes action-- either to subscribe for a free ezine, receive a free report, send an email, phone you, or visit your Web site.

Once you get a reaction, it's up to you to make the next communication powerful and convincing. It's a good idea to have your sizzling headline and ad copy written out for phone and email re

t and time into it. Be willing to edit it at least 5 times. Remember your resource box is a call to action. Write it so your reader takes action-- either to subscribe for a free ezine, receive a free report, send an email, phone you, or visit your Web site.

Once you get a reaction, it's up to you to make the next communication powerful and convincing. It's a good idea to have your sizzling headline and ad copy written out for phone and email re

you, or visit your Web site.

Once you get a reaction, it's up to you to make the next communication powerful and convincing. It's a good idea to have your sizzling headline and ad copy written out for phone and email responses. Even if you don't have a Web site, you need to have compelling headlines and sales letters ready.

If you send an email, be sure you include more specific benefits and features of your product they relate to. For instance, "Quadruple your Web Sales in Six Months Through Submitting Free Articles to Ezines."

When potential buyers visit your Web site be sure your home page has marketing pizzazz with benefit-driven headlines.

Include your signature or resource box at the bottom of each article, business communication, and ezine you send out. Use a separator such as ===== at the bottom of your message just before your signature.

Signature File Examples and Feedback.

Here's one listed at the bottom of an article sent to opt-in ezines:

Person's name-- retired from a 30-year sales career is now a Sales Consultant. I recently wrote a manual for small b