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    records, etc.), which leads to some pretty interesting results.

    In some cases, Zillow's estimates seem to be accurate within the 10% margin of error they list on their site. Many of the tests we ran and have read about, however, show Zillow is regularly o

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    On February 8, 2006, the real estate business changed a bit with the launch of Zillow (tm) (http://www.zillow.com). Zillow's goal is to simplify the process of finding the market value of a home.

    Zillow is the creation of Richard Barton and Lloyd Frink. You may have heard of Richard's last project, founding the internet travel site Expedia.

    In his launch press release, Barton says, "We believe you shouldn't need a computer science degree or a real estate license to find out what a home is worth. That's why we created Zestimate values, providing free and instant valuations for millions of homes in America. This beta is just the beginning... Zillow will continue adding tools and services to empower consumers to make smarter real estate decisions."

    With Zillow, 60 seconds is all is takes for anyone to find the current market value of any home in the Zillow database - whether or not it is on sale (currently they have data for about 60 million homes). Zillow computes its valuations based largely on publicly available data (tax records, etc.), which leads to some pretty interesting results.

    In some cases, Zillow's estimates seem to be accurate within the 10% margin of error they list on their site. Many of the tests we ran and have read about, however, show Zillow is regularly of

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    y have heard of Richard's last project, founding the internet travel site Expedia.

    In his launch press release, Barton says, "We believe you shouldn't need a computer science degree or a real estate license to find out what a home is worth. That's why we created Zestimate values, providing free and instant valuations for millions of homes in America. This beta is just the beginning... Zillow will continue adding tools and services to empower consumers to make smarter real estate decisions."

    With Zillow, 60 seconds is all is takes for anyone to find the current market value of any home in the Zillow database - whether or not it is on sale (currently they have data for about 60 million homes). Zillow computes its valuations based largely on publicly available data (tax records, etc.), which leads to some pretty interesting results.

    In some cases, Zillow's estimates seem to be accurate within the 10% margin of error they list on their site. Many of the tests we ran and have read about, however, show Zillow is regularly o

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    reated Zestimate values, providing free and instant valuations for millions of homes in America. This beta is just the beginning... Zillow will continue adding tools and services to empower consumers to make smarter real estate decisions."

    With Zillow, 60 seconds is all is takes for anyone to find the current market value of any home in the Zillow database - whether or not it is on sale (currently they have data for about 60 million homes). Zillow computes its valuations based largely on publicly available data (tax records, etc.), which leads to some pretty interesting results.

    In some cases, Zillow's estimates seem to be accurate within the 10% margin of error they list on their site. Many of the tests we ran and have read about, however, show Zillow is regularly o

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    nds is all is takes for anyone to find the current market value of any home in the Zillow database - whether or not it is on sale (currently they have data for about 60 million homes). Zillow computes its valuations based largely on publicly available data (tax records, etc.), which leads to some pretty interesting results.

    In some cases, Zillow's estimates seem to be accurate within the 10% margin of error they list on their site. Many of the tests we ran and have read about, however, show Zillow is regularly o

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    records, etc.), which leads to some pretty interesting results.

    In some cases, Zillow's estimates seem to be accurate within the 10% margin of error they list on their site. Many of the tests we ran and have read about, however, show Zillow is regularly off the mark by as much as a few hundred thousand dollars. A lot of properties don't even show up, my house included.

    Regardless of the accuracy of the data (which we assume will improve the longer Zillow stays in business), the idea of Zillow is angering many real estate professionals who feel that publicly accessible information like this puts the success of their business in the cross hairs.

    Good technology is disruptive, meaning it interrupts the status quo and forces us to change (hopefully for the better) or get left behind. Whenever a new technology like Zillow comes along, you can view it in one of two ways: optimistically or pessimistically.

    Let's choose the former.

    So how can you use Zillow to your advantage?

    Start using their biggest asset (pricing information) to boost YOUR biggest asset (the VALUE you deliver to buyers and sellers).

    Zillow concentrates on price and makes that pricing information readily available to anyone. And while price is important, it is only one part of buying and sel

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