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Other Added - Common Ways to Generate Info-Product Ideas and Turn Them into Cash Flow
Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business. I prefer to use his same system for creating clarity for myself in what I'm selling, creating an elevator or introduction speech, and also material for my website, brochures and business card.Using this same method for each niche I have also keeps me focused and on target for where I am going and what comes first. I know it will do the same for you. As a public speaker, I also like to use the same exercise to create a one-line message for each workshop or engagement. This way the participants and I start from the same page. I like to say it provides the tree trunk that all the branches stem from.This exercise is designed to be simple and achievable in 15 minutes. However, if this seems somewhat daunting, see if your beliefs
How do you find out what the market needs? You can do it in several ways—online and offline. Caution: don’t only focus on the tiny pond of the internet and ignore the ocean of the offline world. However, internet research is quicker and cheaper. Your greatest research tool is personal observation. You must be able to think on your feet. Business is thinking. The greatest money is ideas. In the marketplace, packag
If you have ever run your own business you know how much of a hassle it can be to try to keep employees updated on new technology. Training can be very time consuming and expensive for both the company and the employee. This is where business simulations come into play. Using this technology you can find fun, unique, and cost effective ways to train your work force.Business simulations can be offered in software, games, charts, and other easy to use systems. The most preferred way is with games because this keeps students entertained while they learn. This means they will pay more attention to the lesson and will actually enjoy it.One very interesting business simulation environment is a lot like role playing. The student will be given a scenario and must figure out how to complete a certain task effectively. Depending on how the student tries to complete the task or how they answer t
Information product is hot and people don’t seem to have enough of it. Yet most information out there is recycled. You must not come up with ‘me too’ product but a unique and innovative idea or concept that is useful to people. If content is king, better make it useful to your prospects. Having an innovative idea does not mean that it must originate from you. A revolutionary idea could be the discovery of an easier and better way of doing an old thing. Always think about what the market ( the people) wants, and not what excites you.
The concept astute marketers use is reverse mind engineering. It’s like using one of the seven habits of highly effective people: Always start with the end in mind. What’s the end? You want the product in the prospects mind. You’re selling a solution to a problem or what appeals to your prospects dreams, wishes, or aspirations. So start from the market or the end user. Listen to the market first before you even think of designing a product. Reverse your marketing mix.
To refresh your memory, basic marketing mix comprise of four cardinal points or P’S:
• Product
• Price
• Promotion
• Place
The mistake most people make is that they design a product, fix the price and then go to the market (place) to promote the product. The reverse method takes the opposite route. It reverses the order of the marketing mix above. Start from the marketplace first and then come back to design or modify your product ideas. Ask yourself questions: Who are your target audience, what need or problems will your product solve? How do you find out? The Principle is Test--part of research or surveys; Track--trace who is buying and why; and Tweak--make adjustments and re-present your offers. Sale is simple if you give prospects what they already seeking for. Human behavior has not changed since the Garden of Eden regardless of technology or information explosion. Humans are need-driven. Period!
How do you find out what the market needs? You can do it in several ways—online and offline. Caution: don’t only focus on the tiny pond of the internet and ignore the ocean of the offline world. However, internet research is quicker and cheaper. Your greatest research tool is personal observation. You must be able to think on your feet. Business is thinking. The greatest money is ideas. In the marketplace, package
CRM stands for Customer Relationship Management (CRM).It’s hard to find a definitive definition of what CRM means. So I’ll outline the broad meaning and then give some examples.You may have heard of the terms CRM and Customer Relationship Management in regards to software. Well CRM is not just a piece of software. It’s more than that.The CRM Customer Relationship Management software is a vital component, yet the whole business needs to understand CRM Customer Relationship Management in all departments and functions of the business and behave appropriately to make CRM Customer Relationship Management work.An effective CRM Customer Relationship Management will include methodologies, strategies, software, and web-based capabilities that help an enterprise organize and manage customer relationships.Why use CRM Customer Relationship Management?CRM Custome
The concept astute marketers use is reverse mind engineering. It’s like using one of the seven habits of highly effective people: Always start with the end in mind. What’s the end? You want the product in the prospects mind. You’re selling a solution to a problem or what appeals to your prospects dreams, wishes, or aspirations. So start from the market or the end user. Listen to the market first before you even think of designing a product. Reverse your marketing mix.
To refresh your memory, basic marketing mix comprise of four cardinal points or P’S:
• Product
• Price
• Promotion
• Place
The mistake most people make is that they design a product, fix the price and then go to the market (place) to promote the product. The reverse method takes the opposite route. It reverses the order of the marketing mix above. Start from the marketplace first and then come back to design or modify your product ideas. Ask yourself questions: Who are your target audience, what need or problems will your product solve? How do you find out? The Principle is Test--part of research or surveys; Track--trace who is buying and why; and Tweak--make adjustments and re-present your offers. Sale is simple if you give prospects what they already seeking for. Human behavior has not changed since the Garden of Eden regardless of technology or information explosion. Humans are need-driven. Period!
How do you find out what the market needs? You can do it in several ways—online and offline. Caution: don’t only focus on the tiny pond of the internet and ignore the ocean of the offline world. However, internet research is quicker and cheaper. Your greatest research tool is personal observation. You must be able to think on your feet. Business is thinking. The greatest money is ideas. In the marketplace, packag
When we conduct workshops teaching prospecting, we are always concerned about how the participants will actually implement and use the training. Sadly, too often people will learn and practice the skill in the workshop but not make it a new part of their business life once they leave the training.In a workshop a few years ago we asked the participants, "How many of you will use this method of prospecting?" All raised their hands, which made me feel good. Then I asked the wrong question. "How many of you are willing to be tracked in your use of our prospecting method?" Only one raised her hand. We did track her and she quadrupled her business in 4 months. We were delighted.A few other members of that class did implement the program and enjoyed the benefits of acquiring new customers.The concern we want to address is: How do we get Prospecting training from the classroom to the
To refresh your memory, basic marketing mix comprise of four cardinal points or P’S:
• Product
• Price
• Promotion
• Place
The mistake most people make is that they design a product, fix the price and then go to the market (place) to promote the product. The reverse method takes the opposite route. It reverses the order of the marketing mix above. Start from the marketplace first and then come back to design or modify your product ideas. Ask yourself questions: Who are your target audience, what need or problems will your product solve? How do you find out? The Principle is Test--part of research or surveys; Track--trace who is buying and why; and Tweak--make adjustments and re-present your offers. Sale is simple if you give prospects what they already seeking for. Human behavior has not changed since the Garden of Eden regardless of technology or information explosion. Humans are need-driven. Period!
How do you find out what the market needs? You can do it in several ways—online and offline. Caution: don’t only focus on the tiny pond of the internet and ignore the ocean of the offline world. However, internet research is quicker and cheaper. Your greatest research tool is personal observation. You must be able to think on your feet. Business is thinking. The greatest money is ideas. In the marketplace, packag
Thorough meeting preparation alleviates anxiety. Good planning guarantees that meetings are relevant, don’t overrun and aren’t held back by uniformed, boring or disinterested attendees. Follow these 19 timeless tips to keep your meetings on track and on time.When preparing your agenda …1. Identify the aim of your meeting2. Put the most important items first3. Establish a clear outcome for each point4. Judiciously choose meeting invitees. Ask yourself, “Who should attend?” “Should attendees be present for all or just part of the meeting?”5. Place controversial points towards the end so the early part of the meeting can flow smoothly6. If you work for a large organization and not everyone knows each other there may be a need for very short introductions. Schedule time for people to quickly share, “Who I am, my role in the company and why I’m here.”D
How do you find out what the market needs? You can do it in several ways—online and offline. Caution: don’t only focus on the tiny pond of the internet and ignore the ocean of the offline world. However, internet research is quicker and cheaper. Your greatest research tool is personal observation. You must be able to think on your feet. Business is thinking. The greatest money is ideas. In the marketplace, packag
It has been said that taking business risks is dangerous. Worst, that if you let yourself risk money, it is not just dangerous, but dumb according to many. But the reality is that when starting any new project or even a simple task, risk always exists. You could go on a date and your luxury car might not start while leaving the restaurant. You could plant a beautiful tree, watch it grow, and then have it fall on your house in a windstorm. You might partner with a long time successful businessman who then develops a gambling addiction problem and embezzles all the funds later on. You just never know.We take risks every day. Ultimately things either goes well or they go badly. So why are many of us so worried when we have to make a decision that involves money? The fact is that most of us are afraid to lose money. We have culturally been exposed to the tradition of being afraid to lose the security t
How do you find out what the market needs? You can do it in several ways—online and offline. Caution: don’t only focus on the tiny pond of the internet and ignore the ocean of the offline world. However, internet research is quicker and cheaper. Your greatest research tool is personal observation. You must be able to think on your feet. Business is thinking. The greatest money is ideas. In the marketplace, packaged ideas turn into cash.
For instance, I was going through articles the other day and decided to type-in the list of top authors and what people were downloading. To my surprise, my eyes caught a guy that wrote only 3 articles and yet was one of the top authors. The combined downloads was about 35,000. The same thing applies to another author who wrote only 9 articles and was one of the top guns. I ask myself, “Why?” It was then that I found out that both of them has something to do with graphic design—either how to design and e-book cover, web-graphics or product packaging—which is part of presentation. This is just an uncommon approach sparked by sense of observation—the greatest marketing teacher.
Now, the following are more common approaches:
Search engine keyword—Use Google keyword suggest or Pixelfast/Overture and see what comes up. Some people use software like KeyWordTracker. On the whole, an average of 20,000 searches per month is good. Stay away from saturated areas like Internet Marketing or untested waters that nobody is searching for—unless you want your products to end up in your garage.
Visit forums and see the common question that pop-up consistently. In all you do, don’t ignore the internet marketing community. Their views are important; it gauges the pulse of the internet marketplace.
Conduct surveys through e-mails. You can even use some third parties for a fee if you don’t have your own opt-in list. You can still do that if your list is not big enough or you can do both.
Some people use a test product and preliminary website with Google Adwords by doing a split test to check how the market responds. This method may be more expensive at the beginning but reward you at the end.
Others start with an appetizer e-book or report on the keyword title and watch how it is downloaded. If people don’t want it for free (viral marketing), they will not buy the advanced product either.
In your keyword search, don’t forget to use Amazon, eBay and Alexa.com just to have a feel of the marketplace.
Don’t forget offline surveys and questionnaires. People sell at least ten times m
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