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Other Added - Building Your Way To Online Success Part 2
Remember when your business was an infant? It was cute and cuddly and lots of fun. But somewhere along the way the infant became an out of control adolescent and started ruining your life. Is there any hope or should you just ship your spoiled brat off to Brat Camp?Caroline Jordan, small business consultant and mentor, and owner of her own sometimes misbehaving business, The Jordan Result, has this to say about businesses that just won’t behave:“Building a business is a lot like raising kids. You have to keep the upper hand or you’ll suddenly find yourself asking, ‘When did I lose control?’ I see many business owners who are frustrated and in despair over the way their businesses have taken over their lives. Many of us become self employed because we want more control over our lives but often what happens is the business takes over and business owners find themselves working constantly and never feeling like they’re getting anywhere.”Jordan offers these tips for owners of bratty small businesses:1. Take a time out. You can’t think clearly if you’re in the midst of chaos and despair. Go for a walk, have an ice cream cone, take a day off. The business will still be there when you get back.2. Breathe and Count to Ten. When fear
http://www.download.com/First-Page-2006/3000-2048-10490779.html?part=dl-FirstPage&subj=uo&tag=button
You can also use programs such as DreamWeaver, which is one of the best HTML editors available. You can learn more about DreamWeaver at the link below:
http://www.adobe.com/products/dreamweaver/?promoid=home_prod_dw_082403
All these programs are designed for the user who has a good knowledge of HTML. If you are scratching your head and wondering, “What’s HTML?” then this type of web design program is not recommended for creating your website. Although these HTML editors are excellent tools for those with HTML know-how, they do require a certain level of proficiency to achieve a professional result.
Always keep in min
The process of learning how to best motivate your employees is long but rewarding. And as employee motivation is one of the greatest factors that influence your business’s ability to generate profit, it’s important that you know how to motivate the people working for you in the most effective way.7 Things You Need to Know about Employee MotivationPeople Have Different Needs – If you’ve ever had a theology class, your professor might have mentioned that people were created unique but fundamentally equal. Thus, it’s important that you treat your employees fairly and without bias but at the same time acknowledge the fact that people have different needs as well. Thus, it’s important that you employ different ways of motivating them to take into account their differences. These differences can manifest itself through an employee’s race, culture, gender, educational attainment, work experience, age, or other similar factors.To know which factors a person best responds to, you need to take the time to get to know your employees one by one.Fear Only Has Temporary Effects – Yes, fear can indeed work as a motivational factor but only for a temporary basis. In the long run, it may still be able to ensure that your employees work the way you w
So with that first, fundamental, decision out of the way, it is now time to move on to the next stage--which is the essential foundation and framework for every online business. If you get this all-important step right, you will be well on your way to building that online success of your dreams.
Step 2: CREATE A WEBSITE
When it comes to running an online business, your website will be the first impression that potential customers have of your service or product. Building a website isn’t necessarily all that hard--as just about any high school student would tell you. However, building an excellent website, that has great consumer appeal, is another thing altogether. To do that requires more than a slap-dash, homemade, bargain-basement job.
With excellence as your goal, it is important that you make a decision right now to consider your business website as a valuable and vital investment in the ultimate success of your venture. It can be very tempting to try and save a few pennies here and there, particularly in these early stages, but it really is true that you get what you pay for. Saving a little bit of money on your website design now, could end up costing you a fortune in sales in the future.
So, with that decision made, let’s look at what you need to do in order to create your business website.
1. Register a Domain Name
If you were preparing to build a house, you wouldn’t go out and buy all the bricks, tiles, floor-coverings and furnishings if you didn’t already have a block of land to actually build your house on. The same is true when it comes to building your business website. Your online business “home” also needs an address. That’s why the very first thing to do when creating your website is to register a domain name.
Having a custom domain name will give your business a professional image, as well as making it easier for customers to remember your website address, or URL. When choosing your domain name, make sure that it isn’t too long or complex. Instead, aim for something that people will easily remember and quickly relate to your business, product or service.
Here are some examples of custom domain names:
You.com
YourName.com
BusinessName.com
There are many domain extensions to choose from, such as .com, .net, .org. The wide variety of extensions provides a number of alternatives should your first choice of domain not be available.
2. Designing Your Website.
Creating a website can seem like an overwhelming task to the web novice, but it doesn’t have to be that way. Thanks to technology, there are now options for everyone--those who want to do it themselves, those who need some help to do it themselves, and those who want someone else to do it for them. Here is a quick and easy guide to the options available:
A. Using HTML Editors:
If you already have an extensive knowledge of HTML and website coding, then the next thing you’ll need is a good HTML editing program to write your HTML code. I have always used First Page 2000, which is a full featured HTML editor. There is a free, slightly limited, version of their latest release, First Page 2006, which you can try by downloading the program at the link below:
http://www.download.com/First-Page-2006/3000-2048-10490779.html?part=dl-FirstPage&subj=uo&tag=button
You can also use programs such as DreamWeaver, which is one of the best HTML editors available. You can learn more about DreamWeaver at the link below:
http://www.adobe.com/products/dreamweaver/?promoid=home_prod_dw_082403
All these programs are designed for the user who has a good knowledge of HTML. If you are scratching your head and wondering, “What’s HTML?” then this type of web design program is not recommended for creating your website. Although these HTML editors are excellent tools for those with HTML know-how, they do require a certain level of proficiency to achieve a professional result.
Always keep in mind
A good logo design is essential for the growth of a brand and its subsequent contribution to the success and prosperity of a business. A business logo forms an indispensable part of the brand building strategy of a corporate entity. The purpose of a logo is not only to create instant brand recognition but also to leave long-term impression among the customers thereby increasing the popularity of the company in the market.A company logo finds place in everything that is associated with the company. The use of a business logo is not only limited to the products and services of a company but also can be found on the business stationary, company documents, business cards, advertising and promotional products. Reputed IT companies such as IBM and Cognizant often distribute T-shirts, Jackets, stationary and other objects bearing their logos on them. The presence of Microsoft Corporation’s logo on the coffee mugs and the cutlery of their canteen have also been done with the primary motive of increasing their brand visibility.The overall purpose of reproducing a logo on various objects is to enhance the brand awareness of a company. A good business logo leaves an everlasting impression on the customers and helps them to remember and identify the brand am
With excellence as your goal, it is important that you make a decision right now to consider your business website as a valuable and vital investment in the ultimate success of your venture. It can be very tempting to try and save a few pennies here and there, particularly in these early stages, but it really is true that you get what you pay for. Saving a little bit of money on your website design now, could end up costing you a fortune in sales in the future.
So, with that decision made, let’s look at what you need to do in order to create your business website.
1. Register a Domain Name
If you were preparing to build a house, you wouldn’t go out and buy all the bricks, tiles, floor-coverings and furnishings if you didn’t already have a block of land to actually build your house on. The same is true when it comes to building your business website. Your online business “home” also needs an address. That’s why the very first thing to do when creating your website is to register a domain name.
Having a custom domain name will give your business a professional image, as well as making it easier for customers to remember your website address, or URL. When choosing your domain name, make sure that it isn’t too long or complex. Instead, aim for something that people will easily remember and quickly relate to your business, product or service.
Here are some examples of custom domain names:
You.com
YourName.com
BusinessName.com
There are many domain extensions to choose from, such as .com, .net, .org. The wide variety of extensions provides a number of alternatives should your first choice of domain not be available.
2. Designing Your Website.
Creating a website can seem like an overwhelming task to the web novice, but it doesn’t have to be that way. Thanks to technology, there are now options for everyone--those who want to do it themselves, those who need some help to do it themselves, and those who want someone else to do it for them. Here is a quick and easy guide to the options available:
A. Using HTML Editors:
If you already have an extensive knowledge of HTML and website coding, then the next thing you’ll need is a good HTML editing program to write your HTML code. I have always used First Page 2000, which is a full featured HTML editor. There is a free, slightly limited, version of their latest release, First Page 2006, which you can try by downloading the program at the link below:
http://www.download.com/First-Page-2006/3000-2048-10490779.html?part=dl-FirstPage&subj=uo&tag=button
You can also use programs such as DreamWeaver, which is one of the best HTML editors available. You can learn more about DreamWeaver at the link below:
http://www.adobe.com/products/dreamweaver/?promoid=home_prod_dw_082403
All these programs are designed for the user who has a good knowledge of HTML. If you are scratching your head and wondering, “What’s HTML?” then this type of web design program is not recommended for creating your website. Although these HTML editors are excellent tools for those with HTML know-how, they do require a certain level of proficiency to achieve a professional result.
Always keep in min
Let’s take a break for a minute from the flashy TV ads and the phone calls at dinner time asking us to change long distance plans.Let’s put away and forget everything we know about marketing just for a second, just long enough to see it from another angle, because in a minute I want to show you how to look at marketing and investing that will change your life forever.To start, how do we define the two terms: marketing and investing? Well, investing is defined as “to commit something (usually money) in order to obtain a financial return.” But the word is based from the word investire in Latin, which means “to clothe, or to cover, gain control of something.”So investing is all about gaining control over something in order to obtain a return correct?Okay, now let’s examine what marketing means. Marketing is defined as “the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.”But why on earth would someone want to transfer their goods to a consumer?To make money, to make a profit and to grow larger as a business that’s why. At least, that’s how it is in a capitalistic society, which I am presupposing.So,
Having a custom domain name will give your business a professional image, as well as making it easier for customers to remember your website address, or URL. When choosing your domain name, make sure that it isn’t too long or complex. Instead, aim for something that people will easily remember and quickly relate to your business, product or service.
Here are some examples of custom domain names:
You.com
YourName.com
BusinessName.com
There are many domain extensions to choose from, such as .com, .net, .org. The wide variety of extensions provides a number of alternatives should your first choice of domain not be available.
2. Designing Your Website.
Creating a website can seem like an overwhelming task to the web novice, but it doesn’t have to be that way. Thanks to technology, there are now options for everyone--those who want to do it themselves, those who need some help to do it themselves, and those who want someone else to do it for them. Here is a quick and easy guide to the options available:
A. Using HTML Editors:
If you already have an extensive knowledge of HTML and website coding, then the next thing you’ll need is a good HTML editing program to write your HTML code. I have always used First Page 2000, which is a full featured HTML editor. There is a free, slightly limited, version of their latest release, First Page 2006, which you can try by downloading the program at the link below:
http://www.download.com/First-Page-2006/3000-2048-10490779.html?part=dl-FirstPage&subj=uo&tag=button
You can also use programs such as DreamWeaver, which is one of the best HTML editors available. You can learn more about DreamWeaver at the link below:
http://www.adobe.com/products/dreamweaver/?promoid=home_prod_dw_082403
All these programs are designed for the user who has a good knowledge of HTML. If you are scratching your head and wondering, “What’s HTML?” then this type of web design program is not recommended for creating your website. Although these HTML editors are excellent tools for those with HTML know-how, they do require a certain level of proficiency to achieve a professional result.
Always keep in min
Although I talk a lot about buying businesses using investor financing -- as opposed to using banks, lenders, relatives or government financing -- there is another way (besides investors) I sometimes recommend. And that way is simply financing the business's assets. Something most people think is only doable with smaller businesses, but is actually doable with larger businesses as well. In fact, back before I stumbled onto investor financing and we were buying larger businesses, the same size we’re buying now, we financed those businesses with the assets. Here's how it works: When you’re financing assets -- and this is especially practical with manufacturing businesses, because they have equipment -- you have accounts receivable and you have inventory. A lot of times you can go in on, say, a $10 million deal, and tell the owner you're going to give him $2.5 million down, and have him carry back the financing. And then, all you do is go out and borrow or lease back your assets. This way, even though you have financing on the rest, on the equipment, you still have 50% of the cash flow left. In fact, a good rule of thumb is 50% or you don’t do it. Bottom line: If you're looking for different ways to finan
2. Designing Your Website.
Creating a website can seem like an overwhelming task to the web novice, but it doesn’t have to be that way. Thanks to technology, there are now options for everyone--those who want to do it themselves, those who need some help to do it themselves, and those who want someone else to do it for them. Here is a quick and easy guide to the options available:
A. Using HTML Editors:
If you already have an extensive knowledge of HTML and website coding, then the next thing you’ll need is a good HTML editing program to write your HTML code. I have always used First Page 2000, which is a full featured HTML editor. There is a free, slightly limited, version of their latest release, First Page 2006, which you can try by downloading the program at the link below:
http://www.download.com/First-Page-2006/3000-2048-10490779.html?part=dl-FirstPage&subj=uo&tag=button
You can also use programs such as DreamWeaver, which is one of the best HTML editors available. You can learn more about DreamWeaver at the link below:
http://www.adobe.com/products/dreamweaver/?promoid=home_prod_dw_082403
All these programs are designed for the user who has a good knowledge of HTML. If you are scratching your head and wondering, “What’s HTML?” then this type of web design program is not recommended for creating your website. Although these HTML editors are excellent tools for those with HTML know-how, they do require a certain level of proficiency to achieve a professional result.
Always keep in min
I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. At the end of one week they gave it to me to be weighed. Guess how much the bag weighed? Remember, most mail is a fraction of an ounce. 63.4.....not ounces....lbs! Something is wrong with this picture! That's like 2 1/2 pounds per person per week! Holy Cow! Also this was a March survey, what if it had been done in November?Let's get a grip on this absolute waste of paper, ink, money and time! There are some common sense points we need to look at here.Direct mail, at 2-5%, has a totally unacceptable response rate.Bad will generation must be factored into the cost of marketing this way. How many people vow never to do business with the company that sends endless streams of junk mail?The sophistication and alienation of the American consumer will not support this system for much longer. (Did we learn NOTHING from the "Do Not Call" list?)Moving to e-mail is not the solution! It is much easier for a person to close an email account than it is to move.If each of my friends got over 2 pounds of junk mail in just one week.. how can you set your important marketing material apart fr
http://www.download.com/First-Page-2006/3000-2048-10490779.html?part=dl-FirstPage&subj=uo&tag=button
You can also use programs such as DreamWeaver, which is one of the best HTML editors available. You can learn more about DreamWeaver at the link below:
http://www.adobe.com/products/dreamweaver/?promoid=home_prod_dw_082403
All these programs are designed for the user who has a good knowledge of HTML. If you are scratching your head and wondering, “What’s HTML?” then this type of web design program is not recommended for creating your website. Although these HTML editors are excellent tools for those with HTML know-how, they do require a certain level of proficiency to achieve a professional result.
Always keep in mind that the look of your website is critical for your business success. It must appear professional--even if you are selling something as simple as homemade handcrafts. You will quite literally only have seconds to make a good first impression when a potential customer visits your website. If your site looks as though it has been thrown together by an unskilled web design wannabe, your online presence will suffer.
Although they may not actually put it into words, most visitors will subconsciously believe that any business that did not put any expertise, thought or professionalism into the creation of their site, will probably be just as lacking when it comes to the provision of their service. The immediate impression made is that the business is inferior and unreliable--and it is an impression that is made an instant before that potential customer clicks their mouse and is gone forever.
If you do have the skills and knowledge to be able to create your own website using an HTML editor or web design program, there are still two more things that you will need before your website can be revealed to the world.
The first is that you will need to arrange for website hosting. If we think back to the analogy of the website being the house and the domain name being the address, then the web host would be, more or less, the suburb. Quite simply, a web host provides you with the space to be able to upload your website so that others can view it.
To be able to upload your website files to your choice of web host, you will need an FTP program. FTP is short for “file transfer protocol,” and is essentially a secure and simple way to transfer files from your computer to your web host’s server. If you do not already have an FTP program, it is quite easy to find and download one. Do a search on the web for “FTP program” and you will discover that there are many to choose from.
B. Use an Online Site Builder:
If you have been left with your head spinning after reading about HTML, editing programs, web hosts and FTP, then don’t despair. Thanks to some great, new, technology, there is a solution designed with you in mind.
Probably the easiest and most cost effective way to build a professional site is to use an online site builder. These online web design tools make it possible for anyone to create a site that can get results.
Website hosting is normally included as part of these services, and there shouldn’t be any need for the user to know anything about FTP. Instead of building your site using an editing program on your computer, you do it all online with an easy to use site builder. As you build your pages, your website is automatically updated from your site builder account. If you do need to upload any pictures or files, the file transfer is normally handled from your site builder account, rather than from your computer to your host.
Most online site builders incorporate technology that allows the user to create their web pages as simply as if they were typing in a word processor. However, not all online site builders are the same, and it is important to compare the relative benefits of each--but keep in mind that best value for money does not always mean the cheapest service available.
There are some very inexpensive online site building programs that do look quite good at first glance. However, these services often have many hidden costs, with the user being charged for extra features, such as additional pages
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