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ore money through their Google AdWords advertising program. I believe Froogle has not done as well as expected and their Google Video has a lot of potential. I feel they wanted to increase their exposure and drive more traffic to their plethora of videos in their library.

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Google removes the Froogle link from their home page and replaces it with a link to Google Video. Google says this was a philosophical switch to help their users find new video content rather than to drive more traffic to a particular section of Google. However, many business professionals find this to be a more strategic switch to drive more traffic to their video section.

According to an article I found on NewsFactor Magazine Online, “Google Video snagged twice its usual share of clicks on Google properties the day it took the Froogle position on Google's home page, while Froogle's share declined, according to data from Hitwise. Before the switch, about half of Google Video's traffic came from the Google home page; the day of the switch, that amount jumped to 70 percent.”

I definitely disagree with Google that this was a philosophical switch and agree that this was a strategic ploy to drive more traffic to Google Video and ultimately formulate more money through their Google AdWords advertising program. I believe Froogle has not done as well as expected and their Google Video has a lot of potential. I feel they wanted to increase their exposure and drive more traffic to their plethora of videos in their library.

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ofessionals find this to be a more strategic switch to drive more traffic to their video section.

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gazine Online, “Google Video snagged twice its usual share of clicks on Google properties the day it took the Froogle position on Google's home page, while Froogle's share declined, according to data from Hitwise. Before the switch, about half of Google Video's traffic came from the Google home page; the day of the switch, that amount jumped to 70 percent.”

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came from the Google home page; the day of the switch, that amount jumped to 70 percent.”

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To read more about this on MSNBC, click here.

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Business marketing is more complex than ever. Giant retail chain stores, online shopping and rampant franchising make it tough for individual businesses to stand out in the crowd. So, how can you woo and win today's over-stimulated consumer? It's easier than you think.

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As you get ready to start your own cleaning business there are literally hundreds of things you have to do - from buying supplies to figuring out your accounting system to finding customers. Your first year in business is full of excitement, but can also bring about a steep learning curve...

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