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Other Added - 5 Questions You Have to Ask Before Hiring a Writer
Strategic Communications - Don't Just Listen, Listen & Hear!
Almost every day we encounter an ad, a slogan, or some other communication that admonishes us to Listen! Entire ad campaigns have been built around a theme that tells the world that they listen to their customers. And I agree that listening is a very powerful way to connect with another person. That being said, I firmly believe that listening is only part of the power. The real power comes when we LISTEN & HEAR!Can you think of instances where you were talking with someone and they emphatically told you and assured you that they were listening? Then later you discovered tat they may have listened, but they certainly did not hear what you said. This happens every day in our business and personal lives. Can you think of some f
arch engines into sending traffic their way.Almost every day we encounter an ad, a slogan, or some other communication that admonishes us to Listen! Entire ad campaigns have been built around a theme that tells the world that they listen to their customers. And I agree that listening is a very powerful way to connect with another person. That being said, I firmly believe that listening is only part of the power. The real power comes when we LISTEN & HEAR!Can you think of instances where you were talking with someone and they emphatically told you and assured you that they were listening? Then later you discovered tat they may have listened, but they certainly did not hear what you said. This happens every day in our business and personal lives. Can you think of some f
Unfortunate
Alert: New HIPAA Rules Could Affect Your Organization's Email System
On April 21, 2005, a new Health Insurance Portability and Accountability Act (HIPAA) security rule went into effect. The requirements of this rule, which are basically information security best practices, focus on the three cornerstones of a solid information security infrastructure: confidentiality, integrity and availability of information.The HIPAA regulatory requirements encompass transmission, storage and discoverability of Protected Health Information (PHI). Given the widespread use and mission-critical nature of email, enforcement of HIPAA encryption policies and the growing demand for secure email solutions, email security has never been more important to the healthcare industry than it is right now.Although many ass
The Industrial Age has given way to the Information Age. And, as just about any Web savvy individual can tell you, content is KING!On April 21, 2005, a new Health Insurance Portability and Accountability Act (HIPAA) security rule went into effect. The requirements of this rule, which are basically information security best practices, focus on the three cornerstones of a solid information security infrastructure: confidentiality, integrity and availability of information.The HIPAA regulatory requirements encompass transmission, storage and discoverability of Protected Health Information (PHI). Given the widespread use and mission-critical nature of email, enforcement of HIPAA encryption policies and the growing demand for secure email solutions, email security has never been more important to the healthcare industry than it is right now.Although many ass
Despite this fact, hoards of websites have neglected this rule, in favor of writing designed to “trick” search engines into sending traffic their way.
Unfortunatel
Powerful Strategy to Get More Press and Media Exposure
It is one thing to write a press release based on a certain product or service that you want to attract media coverage for, but it is sometimes quite another to get all the media and press exposure that you desire and may even truly deserve. The more attention you can generate via the press and media the more impact your product or service will have in the marketplace.The realities of garnering maximum press coverage are that your press release will actually be competing for attention among many other similar and dissimilar press releases at the time of its distribution to the media. Without a clear and workable publicity strategy your chances of attaining tremendous success from press releases are somewhat diminished. In reality i
as just about any Web savvy individual can tell you, content is KING!It is one thing to write a press release based on a certain product or service that you want to attract media coverage for, but it is sometimes quite another to get all the media and press exposure that you desire and may even truly deserve. The more attention you can generate via the press and media the more impact your product or service will have in the marketplace.The realities of garnering maximum press coverage are that your press release will actually be competing for attention among many other similar and dissimilar press releases at the time of its distribution to the media. Without a clear and workable publicity strategy your chances of attaining tremendous success from press releases are somewhat diminished. In reality i
Despite this fact, hoards of websites have neglected this rule, in favor of writing designed to “trick” search engines into sending traffic their way.
Unfortunate
Market Testing The Key to Advertising Success
Market testing is the key to increasing the effectiveness of your advertising campaign. If you’re like me, just the word testing makes your shoulders slump and a groan escape your lips. Hey, it’s really not that bad... especially when you notice the substantial increase in your bank account!Think about it... how much profit is your advertising campaign producing? Which marketing material is providing the greatest revenue? If you don’t know the answer to these questions, you’re gambling with your advertising money!Cut Out Risks And Rake In More Profits Wouldn’t it be great to be in total control of your business profits? Yeah, knowing that the simple act of putting a set of postcards in the mail with this week's offer is goi
KING!Market testing is the key to increasing the effectiveness of your advertising campaign. If you’re like me, just the word testing makes your shoulders slump and a groan escape your lips. Hey, it’s really not that bad... especially when you notice the substantial increase in your bank account!Think about it... how much profit is your advertising campaign producing? Which marketing material is providing the greatest revenue? If you don’t know the answer to these questions, you’re gambling with your advertising money!Cut Out Risks And Rake In More Profits Wouldn’t it be great to be in total control of your business profits? Yeah, knowing that the simple act of putting a set of postcards in the mail with this week's offer is goi
Despite this fact, hoards of websites have neglected this rule, in favor of writing designed to “trick” search engines into sending traffic their way.
Unfortunate
ISO 9000 History
ISO 9000 is an important marketing tool and is recognized world wide. Maintained by the ISO (international standards organization), it is a family of ISO standards for quality management systems. ISO 9000 grew out of British standards institution's BS 5750. The ISO 9000 series are managed by several accreditation and certification bodies. Though the standard was first applied to manufacturing industries, it is now employed across a variety of other types of businesses.Studies show that the history of industrialization has seen lots of standards on quality issues. For instance, during the two world wars, a high percentage of bullets and bombs went off in the factories themselves in the course of manufacturing. In an effort to curb s
neglected this rule, in favor of writing designed to “trick” search engines into sending traffic their way.ISO 9000 is an important marketing tool and is recognized world wide. Maintained by the ISO (international standards organization), it is a family of ISO standards for quality management systems. ISO 9000 grew out of British standards institution's BS 5750. The ISO 9000 series are managed by several accreditation and certification bodies. Though the standard was first applied to manufacturing industries, it is now employed across a variety of other types of businesses.Studies show that the history of industrialization has seen lots of standards on quality issues. For instance, during the two world wars, a high percentage of bullets and bombs went off in the factories themselves in the course of manufacturing. In an effort to curb s
Unfortunate
How To Communicate Value Proposition and Return on Investment
As part of my continuing series on Value and Pricing, the following article shows you how to position your company's value contribution to support the highest value-for-value exchange. Too many business owners, when asked about the value or ROI of their product or service, shrug their shoulders and say, "I can't really put a value on it." If you can't put a value on it, think how hard it is for your prospects and customers! And if they can't put a value on it, how likely is it for them to buy it?We're going to give you a simple way to identify all the value elements of your product or service and articulate it in such a way that your customers will absolutely know in quantifiable terms what your valu
arch engines into sending traffic their way.As part of my continuing series on Value and Pricing, the following article shows you how to position your company's value contribution to support the highest value-for-value exchange. Too many business owners, when asked about the value or ROI of their product or service, shrug their shoulders and say, "I can't really put a value on it." If you can't put a value on it, think how hard it is for your prospects and customers! And if they can't put a value on it, how likely is it for them to buy it?We're going to give you a simple way to identify all the value elements of your product or service and articulate it in such a way that your customers will absolutely know in quantifiable terms what your valu
Unfortunately, once an interested visitor clicks through, they’re greeted with little more than stale, outdated copy, further complicated with the insertion of sometimes baffling keywords and keyword search phrases.
The result? They leave – and fast! And on
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