Tags |
|
|
Links |
|
|
Other Added - Is This The Right Time To Become An Infopreneur?
Know one of the quickest ways to boost the effectiveness of your direct mail sales letters? Mail two letters instead of one, in the same envelope.The second letter is called a lift note. You slip it in your direct mail package to “lift” (increase) response. Second letters are also called lift letters. Publishers call them publisher’s letters, because they are usually signed by the publisher.<
Are you convinced yet? Or maybe a smaller, more personal sampling will prove the point more forcefully.
In my own infopreneuring business, the revenues and profits from the first half of 2006 were higher than entire 2005.
A few marketing changes may have impacted these figures, but my instinctive analysis is that more people are buying specialized information online, are willing to pay more for useful information, and when satisfied they are getting good quality stuff, are buying more of it to meet their growing and changing needs.
And that change has doubled my sales in a year!
America may be the Land of Opportunity, but this is also the land of the Big Trade-Off. Sure, you can have that nice house, but you’re going to have to become a mortgage slave to keep it. You can drive that fancy sports car, but you’ll have to fork over an insurance premium as hefty as the GNP of some Third World nations. In the Bible it says, in life, if you want honey, you get bees with s
One group says, "Oh, the time's not yet ripe for this sort of thing"
And the other says, "But, isn't it already too late?"
The fact is, there is no 'perfect' time to start being an infopreneur.
Let's face it. There's nothing new about compiling data into information. And there's nothing new about selling the processed product. Why, even the Internet is no longer 'new' - though it is constantly evolving.
What is, however, relatively new and unexplored, is the concept of selling information products over the Internet to various niche audiences.
Is the time right to start doing this?
Just look at these numbers.
E-commerce over the Internet in the U.S. for the third quarter of 2006 amounted to $27.5 BILLION, a 4.5% increase over the 2nd quarter and a 20% growth over last year (Source: U.S. Census Bureau News, Nov.2006). For this study, ecommerce was defined as the value of goods and services sold online.
Annual spending per buyer increased from $457 in 2001 to $784 in 2006.
The trend is reflected around the world. Below are the total worldwide eCommerce Revenues for 2004
North America $3.5 trillion
Asia Pacific $1.6 trillion
Western Europe $1.5 trillion
Latin America $81.8 billion
Rest of World $68.6 billion
Source: Forrester Research
So what are they buying? And more specifically, for you as an infopreneur, the important question is: "Are they are buying INFORMATION?"
The answer is a resounding "Yes".
In 2004, more than 14 million Americans made digital content purchases - each for less than $2. TowerGroup forecast that by 2009, the market for micropayments would grow to $11.5 billion in revenue.
One area in which micropayments are growing in the U.S. is for online paid content. Despite double-digit increase for micropayments, at $12.8 million in revenue, the share is only a 1 percent of total online paid content revenues. Do the math - you'll see just how vast the potential is for selling content online.
43.6% of all purchases over $50 were made on Business Content - and that's good news if you are targeting that market. More and more consumers will buy low-priced content online, with music continuing to lead the way.
In 2005, data from Nielsen NetRatings's Holiday eShopping Index showed a 33 percent increase in online purchases over the previous year. Books, music, and video combined were the fastest growing category, with a 238% increase.
Are you convinced yet? Or maybe a smaller, more personal sampling will prove the point more forcefully.
In my own infopreneuring business, the revenues and profits from the first half of 2006 were higher than entire 2005.
A few marketing changes may have impacted these figures, but my instinctive analysis is that more people are buying specialized information online, are willing to pay more for useful information, and when satisfied they are getting good quality stuff, are buying more of it to meet their growing and changing needs.
And that change has doubled my sales in a year!
Anytime your nonprofit receives positive media attention, its simply human nature to want to share this information with target audiences via your website (and every other communications channel). But beware, in this day and age of easy access to information, including news coverage, it's all too easy to forget copyright and permissions conventions.Due to the plethora of online publications so easy to cut-a
Is the time right to start doing this?
Just look at these numbers.
E-commerce over the Internet in the U.S. for the third quarter of 2006 amounted to $27.5 BILLION, a 4.5% increase over the 2nd quarter and a 20% growth over last year (Source: U.S. Census Bureau News, Nov.2006). For this study, ecommerce was defined as the value of goods and services sold online.
Annual spending per buyer increased from $457 in 2001 to $784 in 2006.
The trend is reflected around the world. Below are the total worldwide eCommerce Revenues for 2004
North America $3.5 trillion
Asia Pacific $1.6 trillion
Western Europe $1.5 trillion
Latin America $81.8 billion
Rest of World $68.6 billion
Source: Forrester Research
So what are they buying? And more specifically, for you as an infopreneur, the important question is: "Are they are buying INFORMATION?"
The answer is a resounding "Yes".
In 2004, more than 14 million Americans made digital content purchases - each for less than $2. TowerGroup forecast that by 2009, the market for micropayments would grow to $11.5 billion in revenue.
One area in which micropayments are growing in the U.S. is for online paid content. Despite double-digit increase for micropayments, at $12.8 million in revenue, the share is only a 1 percent of total online paid content revenues. Do the math - you'll see just how vast the potential is for selling content online.
43.6% of all purchases over $50 were made on Business Content - and that's good news if you are targeting that market. More and more consumers will buy low-priced content online, with music continuing to lead the way.
In 2005, data from Nielsen NetRatings's Holiday eShopping Index showed a 33 percent increase in online purchases over the previous year. Books, music, and video combined were the fastest growing category, with a 238% increase.
Are you convinced yet? Or maybe a smaller, more personal sampling will prove the point more forcefully.
In my own infopreneuring business, the revenues and profits from the first half of 2006 were higher than entire 2005.
A few marketing changes may have impacted these figures, but my instinctive analysis is that more people are buying specialized information online, are willing to pay more for useful information, and when satisfied they are getting good quality stuff, are buying more of it to meet their growing and changing needs.
And that change has doubled my sales in a year!
It doesn't matter how cruel the reality programs get, there always seems to be an endless supply of people willing to humiliate themselves to get on television. There's just something exciting about appearing in front of millions of people.In fact, just knowing someone that's going to be on TV or on the radio is exciting, so when you know you are going to be on the air, send an alert to your mailing list.lion
Asia Pacific $1.6 trillion
Western Europe $1.5 trillion
Latin America $81.8 billion
Rest of World $68.6 billion
Source: Forrester Research
So what are they buying? And more specifically, for you as an infopreneur, the important question is: "Are they are buying INFORMATION?"
The answer is a resounding "Yes".
In 2004, more than 14 million Americans made digital content purchases - each for less than $2. TowerGroup forecast that by 2009, the market for micropayments would grow to $11.5 billion in revenue.
One area in which micropayments are growing in the U.S. is for online paid content. Despite double-digit increase for micropayments, at $12.8 million in revenue, the share is only a 1 percent of total online paid content revenues. Do the math - you'll see just how vast the potential is for selling content online.
43.6% of all purchases over $50 were made on Business Content - and that's good news if you are targeting that market. More and more consumers will buy low-priced content online, with music continuing to lead the way.
In 2005, data from Nielsen NetRatings's Holiday eShopping Index showed a 33 percent increase in online purchases over the previous year. Books, music, and video combined were the fastest growing category, with a 238% increase.
Are you convinced yet? Or maybe a smaller, more personal sampling will prove the point more forcefully.
In my own infopreneuring business, the revenues and profits from the first half of 2006 were higher than entire 2005.
A few marketing changes may have impacted these figures, but my instinctive analysis is that more people are buying specialized information online, are willing to pay more for useful information, and when satisfied they are getting good quality stuff, are buying more of it to meet their growing and changing needs.
And that change has doubled my sales in a year!
The art and science behind making commitments and managing expectations has always been a critical skill set for senior executives and entrepreneurs to master. In fact, understanding how to come out on the right-side of the expectation curve can often be the difference between average performers and superstars. This is evidenced by the fact that the consulting industry has zeroed in on the importance of this issue
43.6% of all purchases over $50 were made on Business Content - and that's good news if you are targeting that market. More and more consumers will buy low-priced content online, with music continuing to lead the way.
In 2005, data from Nielsen NetRatings's Holiday eShopping Index showed a 33 percent increase in online purchases over the previous year. Books, music, and video combined were the fastest growing category, with a 238% increase.
Are you convinced yet? Or maybe a smaller, more personal sampling will prove the point more forcefully.
In my own infopreneuring business, the revenues and profits from the first half of 2006 were higher than entire 2005.
A few marketing changes may have impacted these figures, but my instinctive analysis is that more people are buying specialized information online, are willing to pay more for useful information, and when satisfied they are getting good quality stuff, are buying more of it to meet their growing and changing needs.
And that change has doubled my sales in a year!
As fast as you can say business disaster, your business can go up in smoke. That's what happened a while back to Castle Carpet One. Gone were thousands of dollars worth of equipment and carpet, plus two smaller businesses that were housed in the same building. Luckily the owners, Larry and Diane Cox, had plenty of business insurance to cover their physical losses. But they lost their most important business asset -
Are you convinced yet? Or maybe a smaller, more personal sampling will prove the point more forcefully.
In my own infopreneuring business, the revenues and profits from the first half of 2006 were higher than entire 2005.
A few marketing changes may have impacted these figures, but my instinctive analysis is that more people are buying specialized information online, are willing to pay more for useful information, and when satisfied they are getting good quality stuff, are buying more of it to meet their growing and changing needs.
And that change has doubled my sales in a year! So, you tell me. Is the time right for you to start doing this?
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otheradded.com/article/48569/otheradded-Is-This-The-Right-Time-To-Become-An-Infopreneur.html">Is This The Right Time To Become An Infopreneur?</a>
BB link (for phorums):
[url=http://www.otheradded.com/article/48569/otheradded-Is-This-The-Right-Time-To-Become-An-Infopreneur.html]Is This The Right Time To Become An Infopreneur?[/url]
Related Articles:
Internal Auditor Jobs - Which Audit Sector Suits You
Bookmark it:
|