on. When soldiers go into battle, do you think their commander just points them in the direction of the enemy and waits for them to react? Of course not. He calls them to action, and exhorts them to attack. He tells them eThe importance of a defined call to action is more important that many internet marketers think, and if you fail to provide clear instructions to your visitors, they might leave your site without doing anything.

You have designed a wonderful looking website with all the bells and whistles, and are waiting for it to do its work and earn you money. Nothing happens! You have this great squeeze page telling why people should fill in your opt-in form, but you get no email addresses. Finally you manage to scrape up a thousand or so names and addresses after a year or more of trying, and you have sent out an email to them all but no one replies. Why is this? What is wrong with them that they don’t respond?

In fact, there is nothing wrong with them. It’s something wrong with you. You must tell people what they should do. You have to exhort them. You have to provide a call to action. When soldiers go into battle, do you think their commander just points them in the direction of the enemy and waits for them to react? Of course not. He calls them to action, and exhorts them to attack. He tells them ex

e designed a wonderful looking website with all the bells and whistles, and are waiting for it to do its work and earn you money. Nothing happens! You have this great squeeze page telling why people should fill in your opt-in form, but you get no email addresses. Finally you manage to scrape up a thousand or so names and addresses after a year or more of trying, and you have sent out an email to them all but no one replies. Why is this? What is wrong with them that they don’t respond?

In fact, there is nothing wrong with them. It’s something wrong with you. You must tell people what they should do. You have to exhort them. You have to provide a call to action. When soldiers go into battle, do you think their commander just points them in the direction of the enemy and waits for them to react? Of course not. He calls them to action, and exhorts them to attack. He tells them e

form, but you get no email addresses. Finally you manage to scrape up a thousand or so names and addresses after a year or more of trying, and you have sent out an email to them all but no one replies. Why is this? What is wrong with them that they don’t respond?

In fact, there is nothing wrong with them. It’s something wrong with you. You must tell people what they should do. You have to exhort them. You have to provide a call to action. When soldiers go into battle, do you think their commander just points them in the direction of the enemy and waits for them to react? Of course not. He calls them to action, and exhorts them to attack. He tells them e

wrong with them that they don’t respond?

In fact, there is nothing wrong with them. It’s something wrong with you. You must tell people what they should do. You have to exhort them. You have to provide a call to action. When soldiers go into battle, do you think their commander just points them in the direction of the enemy and waits for them to react? Of course not. He calls them to action, and exhorts them to attack. He tells them e

on. When soldiers go into battle, do you think their commander just points them in the direction of the enemy and waits for them to react? Of course not. He calls them to action, and exhorts them to attack. He tells them exactly how to do it, and how to gain success.

If you show a mouse to a cat the cat will do nothing until the mouse moves. Then it will pounce through instinct. People are not like that. They have to be told what to do. Every page on your website should be there for a purpose, not just to fill up space on the basis that a ten-page website is better than a one-page website.