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s recognizable to the recipient so your email will be opened and not automatically deleted or deleted quickly by the recipient.

Strategic Step #3: The opening sentence of your email must also grab the attention of the email recipient

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The number of business emails we send and receive continues to grow at an amazing pace. And from my personal experience, more and more of my clients that prefer email communications as a preferred communications mode. Email can be a very effective and efficient means of communicating. However, how many of the emails we send and receive can we honestly say are effective and efficient? And what can we do to improve our email communication?

Looking at those questions, Your Strategic Thinking Business Coach developed a short list of six (6) strategic steps to take to improve your email communications.

Strategic Step #1: Write a title for your email as if it were a “headline” in a newspaper or a strategic marketing communication. The email title must grab the recipient’s attention and should describe the content and a benefit to make the email recipient curious enough to open your email.

Strategic Step #2: Use an email address that is recognizable to the recipient so your email will be opened and not automatically deleted or deleted quickly by the recipient.

Strategic Step #3: The opening sentence of your email must also grab the attention of the email recipient s

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ffective and efficient means of communicating. However, how many of the emails we send and receive can we honestly say are effective and efficient? And what can we do to improve our email communication?

Looking at those questions, Your Strategic Thinking Business Coach developed a short list of six (6) strategic steps to take to improve your email communications.

Strategic Step #2: Use an email address that is recognizable to the recipient so your email will be opened and not automatically deleted or deleted quickly by the recipient.

Strategic Step #3: The opening sentence of your email must also grab the attention of the email recipient

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r Strategic Thinking Business Coach developed a short list of six (6) strategic steps to take to improve your email communications.

Strategic Step #2: Use an email address that is recognizable to the recipient so your email will be opened and not automatically deleted or deleted quickly by the recipient.

Strategic Step #3: The opening sentence of your email must also grab the attention of the email recipient

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c marketing communication. The email title must grab the recipient’s attention and should describe the content and a benefit to make the email recipient curious enough to open your email.

Strategic Step #2: Use an email address that is recognizable to the recipient so your email will be opened and not automatically deleted or deleted quickly by the recipient.

Strategic Step #3: The opening sentence of your email must also grab the attention of the email recipient

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s recognizable to the recipient so your email will be opened and not automatically deleted or deleted quickly by the recipient.

Strategic Step #3: The opening sentence of your email must also grab the attention of the email recipient so they will read on.

Strategic Step #4: Be very clear in the first paragraph about what you are offering, providing, inquiring about, etc. and why there is value for the recipient to respond to you or to take some requested action.

Strategic Step #5: Include a call to action for the reader that specifically tells the reader what you want the reader to do next.

Strategic Step #6: Make it very simple and convenient for the recipient of your email to respond.

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The fact is, in business one bad apple can make your life and the life of the people who work for you, pretty miserable, reduce production from your organization, and even cost you good employees.

Were you up a few nights ago, flipping channels? Did you come across a show that featured a product that you thought was interesting? Since it was late in the evening, you probably did not bother to remember the details on the product, such as what it was called and where you could get it. Are you aware that this show was not actually a regular television show, but rather, an infomercial?

In the past when companies pondered corporate strategy, operations had been peripheral to the discussion. Operations were considered a technical matter with one way of doing things and therefore not, strategic. Strategy is about products, markets, and competitive advantage with divergent possibilities

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