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Other Added - Ten Tips for Cross Cultural Communication
Marketing your products or services to other businesses offers many different challenges that marketing directly to consumers. Here are some steps to help you optimize your B2B marketing efforts.Understand your target market. Make sure you clearly identify your audience and customers. Find out who are the key decision makers. You can waste a lot of time and effort by trying to sell to those who do not have the power to make buying decisions. Maximize your resources by targeting the true decisions makers. If you are not talking directly to the decision maker ensure that all information and collateral stands on its own with a clear message. The decision makers may only see your summary so make sure it communicates your message clearly.Make sure your marketing plan is aligned with your strategic business plan. It sounds simple but in many organizations this does not happen. Marketing plans may get reorganized on a near daily basis due to reductions in budget, re-focusing of ideas, or changes in sales initiatives. By keeping in touch with your strategic business plan you will reduce your risk and also make better decisions. This will help you to deliver your marketing communications with maximum impact.Almost all B2B websites are not utilized to their maximum potential. Rather than thinking of it as an on-line catalog see it more as a strategic competitive weapon. It is usually the first view of your company that many people receive. What do they see when they first look at your site?
One of the most frequent mistakes made by new businesses of all types is to think that people are only motivated by price in the buying decision. Consequently, a common initial approach is to find out what others in the same line of work are charging and undercut them. Please don't fall into this trap...Give the matter a bit more thought, after all, this is to be your livelihood and it's essential that you're paid a proper and decent amount for your time and expertise with the proviso that both you and your customers feel you are giving value for money.The following step-by-step method may not be the simplest in the world, but it is probably the most accurate. Use these guidelines to establish what your true worth is for the service you are offering.Step 1. What would an employer pay for your time? Firstly, research what you would earn if you were working for a local employer in a similar field. For example, if you're a freelance bookkeeper check out large companies with their own accounts departments, if you're a vehicle mechanic, check out local vehicle repair companies and if you're a private tutor, check out schools and colleges or adult education centers and training companies.Spend some time looking at job vacancies online and in the local newspapers and get a good idea for the average annual salary for your line of work in your area.I work as a Personal Computer Tutor for adults and in my local area the current annual earnings for full-time college tutors
Slow Down
Even when English is the common language in a cross cultural situation, this does not mean you should speak at normal speed. Slow down, speak clearly and ensure your pronunciation is intelligible.
Separate Questions
Try not to ask double questions such as, “Do you want to carry on or shall we stop here?” In a cross cultural situation only the first or second question may have been comprehended. Let your listener answer one question at a time.
Avoid Negative Questions
Many cross cultural communication misunderstandings have been caused by the use of negative questions and answers. In English we answer ‘yes’ if the answer is affirmative and ‘no’ if it is negative. In other cultures a ‘yes’ or ‘no’ may only be indicating whether the questioner is right or wrong. For example, the response to “Are you not coming?” may be ‘yes’, meaning ‘Yes, I am not coming.’
Take Turns
Cross cultural communication is enhanced through taking turns to talk, making a point and then listening to the response.
Write it Down
If you are unsure whether something has been understood write it down and check. This can be useful when using large figures. For example, a billion in the USA is 1,000,000,000,000 while in the UK it is 1,000,000,000.
Be Supportive
Effective cross cultural communication is in essence about being comfortable. Giving encouragement to those with weak English gives them confidence, support and a trust in you.
Check Meanings
When communicating across cultures never assume the other party has understood. Be an active listener. Summarise what has been said in order to verify it. This is a very effective way of ensuring accurate cross cultural communication has taken place.
Avoid Slang
Even the most well educated foreigner will not have a complete knowledge of slang, idioms and sayings. The danger is that the words will be understood but the meaning missed.
Watch the humour
In many cultures business is taken very seriously. Professionalism and protocol are constantly observed. Many cultures will not appreciate the use of humour and jokes in the business context. When using humour think whether it will be understood in the other culture. For example, British sarcasm usually has a negative effect abroad.
Maintain Etiquette
Many cultures have certain etiquette when communicating. It is always a good idea to undertake some cross cultural awareness training or at least do some research on the target culture.
Cross cultural communication is about dealing with people from other cultures in a way that minimises misunderstandings and maximises your potential to create strong cross cultural relationships. The above tips should be seen as a starting point to greater cross cultural awareness.
For more information on cross cultural communication training please visit http://www.kwintessential.co.uk
Neil Payne is Director of London based consultancy http://www.kwintessential.co.uk Article Source: http://EzineArticles.com/?expert=Neil_Payne |  |
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- Effectiveness Of Promotional Products
Promotional products have long been recognized as an essential and effective part of the marketing mix - a key ingredient in integrated marketing campaigns. For example, advertising and direct mail campaigns tend to receive improved response rates when they are supported by promotional products; the giving of promotional products encourages customer goodwill towards a company and its sales force, and can help generate repeat business as well as customer referrals; internal awards and incentive programs motivate employees and improve performance; and giving away promotional products drives traffic to exhibitors’ booths at trade or consumer shows. A new study* conducted in November 2006 has further proven the value of promotional products in today’s highly competitive marketplace. Commissioned and published by the Promotional Products Association International (PPAI) in the US, the research shows that promotional products are an effective advertising medium and create a more positive outlook towards an advert and the brand. By questioning the most critical demographic group - people aged 18-34 - the survey found that using a promotional product as the only advertising medium increased brand interest in 69% of cases and created a favourable impression of a brand in 84% of cases.Those in this age group are among the hardest for marketers to reach, yet highly desirable from an advertiser’s perspective. Demonstrat
Be Supportive
Effective cross cultural communication is in essence about being comfortable. Giving encouragement to those with weak English gives them confidence, support and a trust in you.
Check Meanings
When communicating across cultures never assume the other party has understood. Be an active listener. Summarise what has been said in order to verify it. This is a very effective way of ensuring accurate cross cultural communication has taken place.
Avoid Slang
Even the most well educated foreigner will not have a complete knowledge of slang, idioms and sayings. The danger is that the words will be understood but the meaning missed.
Watch the humour
In many cultures business is taken very seriously. Professionalism and protocol are constantly observed. Many cultures will not appreciate the use of humour and jokes in the business context. When using humour think whether it will be understood in the other culture. For example, British sarcasm usually has a negative effect abroad.
Maintain Etiquette
Many cultures have certain etiquette when communicating. It is always a good idea to undertake some cross cultural awareness training or at least do some research on the target culture.
Cross cultural communication is about dealing with people from other cultures in a way that minimises misunderstandings and maximises your potential to create strong cross cultural relationships. The above tips should be seen as a starting point to greater cross cultural awareness.
For more information on cross cultural communication training please visit http://www.kwintessential.co.uk
Neil Payne is Director of London based consultancy http://www.kwintessential.co.uk Article Source: http://EzineArticles.com/?expert=Neil_Payne | |
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- Using Strategic Thinking for Global Entrepreneurs - Nu Leadership Series
“Too many leaders act as if the sheep... their people... are there for the benefit of the shepherd, not that the shepherd has responsibility for the sheep.” Ken BlanchardHow does a small business owner strategically expand his business for a global market? Are international markets only reserved for larger companies? Clearly, this issue of expanding into international markets is not easy nor cheap. I read an interesting column on this subject by Jim Hopkins in USA Today. He provided a good case of why it is possible for small businesses to expand internationally.Although I supported his position, I felt some vital factors were missing. His column showcased a list of small business successes. I agreed with his list, which included outstanding entrepreneurs, such as Oprah Winfrey and Bill Gates.Some readers may view these success stories as mere luck. This perspective would not be true. However, these individuals were slaves to their visions. Successful entrepreneurs think strategically when engaged in a global environment.Many of these famed business owners started with smaller organizations. Today small businesses are experiencing the realities of a slowing economy. According to a 2004 Small Business Administration (SBA) study, 580,900 small businesses opened in 2005, and 576,200 closed. The SBA noted that 67 percent of these new companies were able to survive at least 2 years while 44 percent survived at least 4 years.Exemplary organizations think strategically
For more information on cross cultural communication training please visit http://www.kwintessential.co.uk
Neil Payne is Director of London based consultancy http://www.kwintessential.co.uk Article Source: http://EzineArticles.com/?expert=Neil_Payne | |
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- The Wonder Of A V.I.P. Stretch Limousine
No need to go somewhere special because just the trip in the V.I.P. stretch limousine is truly enough. So now we have decided that the only thing missing from our night out is a V.I.P. stretch limousine, what type do we get? Where do we get one, and what else should we know about them? What Can I Find here?Please look around the internet and you will quickly see that any questions you may have are answered here. After you have researched the stretch limo quite intensively you will find out it is quite a large subject and well worth the inquiry. With the advances in modern technology the Limousines of today come very well equipped.There are the standard stretch limousines and then the V.I.P. stretch limousines for nearly every occasion from your child's prom to a night out with the boys who are trying to impress the ladies. They come in all shapes, colors and sizes even hummers not that these are not big enough as they are standard. The most common color would be the majestic black stretch limo tied with the impressive white limo but there are many other colored stretch limos available.If you have never traveled in a limo stop and think about this. Arrange to go to the pictures and have a V.I.P. stretch limousine pick you and your date, or partner, up at home and drive you to the pictures. The look on everyones faces as you exit the stretch limo is worth anything you pay for it. At least try this once you will remember it for the rest of your life. Your date or partner will love the surprise
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- Good Logo Design
A good logo design represents a good company that clients and customers alike can put their trust in. Although it might seem like a minimalist issue when it comes to talking about a big company a logo actually has a lot of influence on how the company it stands for fares in its respective market. And it does not matter how big or small the company is, it has a great impact on its acceptance by the people. It comes as no surprise that all the companies place so much importance on such a small symbol.When you are going to start a new company or a new business venture a logo is one of the first things that should be decided upon: a logo that somehow tries to represent the ideals and interests of the respective company. A good logo design seeks to do several things for the company that it represents. It serves to give a good first impression of the company it represents to whosoever its customers happen to be. Before the company is known well it is the logo which will attract the attention of potential clients and customers. Nowadays brand recognition is very important in all kinds of businesses. And logo designs play a pivotal role in bringing brand recognition to a company. A good logo design not only advertises a product or a company it also makes it look attractive and alluring to the customers. The successful marketing of a brand surprisingly owes quite a lot to its respective logo design.So, what is it that makes a logo design good? There are several factors that should be the models on which logo n-Touch-With-Your-Customers&id=608336">7 Ways To Use A Simple Desktop Followup System To Keep In Touch With Your Customers - How To Protect Your Laptop Against Theft & Loss
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Article Submitted On: September 18, 2004
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