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You are here: Home > Business > Top7 or 10 Tips > How To Use Bartering To Gain An Advantage Over Your Competition |
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Other Added - How To Use Bartering To Gain An Advantage Over Your Competition
2007 Salesmanship Tips - Selling and Negotiating with Integrity heft & LossPerhaps you are already in a sales job or had been a sales profession for a while and you have read various books on the subject and you have decided to maintain and continue your sales profession ongoing education by also reading this book. This is a very smart habit for salespeople because it keeps them motivated and at the top of their game. But what he is a salesperson? In this book we will discuss selling with integrity and positioning yourself as a; Consultant, Problem Solver and Expert.In my career I started out as a very small business and grew the business very large into a franchising company servicing 450 cities and 110 markets with franchisees in 23 states and four countries. In franchising there is a lot of sales going on for instance you have to sell the franchise and put the franchised outlet into the marketplace and then help the franchisee with their sales and train them to be effective. Also many franchise companies like ours had national accounts and those two needed to be sold. After all if the franchisees did not make money they would not be able to pay us the royalties.As we set out to sell our franchises we realized that we had to sell only to qualified prospects who we believed could carry our brand name without tarnishing our stellar reputation. We also quickly realize that when we sold national accounts those comp Do they think you add value? Do they say you care enough about their business? Do they see you as part of their team? If the answer is maybe, or you don’t know the answer, it’s time to make some changes.Last June the Association of Accounting Marketing held a panel discussion with CEOs to see just what they liked and didn’t like about their CPA firm. The results aren’t surprising but they do serve as a very big reminder that building close relationships with clients is the key to success.Here are a few of their comments. (to read more visit Golden Practices, penned by professional services marketing guru, Michele Golden):Be Proactive-Tell me before it’s too late Make my life easier- Share resources that improve my entire business Tell us all you can do- Be a ‘full service’ team player Stay in touch personally-Know me and what’s important to me Be collaborative- Treat my concerns in a holistic way that brings me the best resultsReading this list it’s easy to see that clients crave deep, trusting relationships with their financial advisers. They want a helpmate who is attune to their interest, needs and goals and will keep them out of harms way.How can you become a valued helpmate? Ask. Ask lots of questions, both about what life is like for them and about how they experience you as Bartering will give you many advantages over your competition. It can save your business money. You can spend the extra money on a buying paid Internet advertising. It allows you to offer your products and services at a lower price than your competition. You can afford to get the higher priced goods and services to compete on the internet. There are numerous ways to find barter deals online. Set up a barter message board or chat room on your web site to get more barter offers. Note on your web site or e-zine you are willing to barter for goods and services. Join newsgroups or e-mail discussion groups that are about bartering. Join an online barter club to meet other businesses that barter. Find web sites that barter by looking up the keywords barter, trade, or swap in your search engine of choice. There are a few things you should do before bartering. Compile a list of your goods and services you are willing to barter. Make a list of goods and services you need or want for your online business. Know the approximate cash value of the things you are trying to trade and the value of the things you are seeking in return. All of this information can help you negotiate a successful barter deal. When proposing a barter offer, tell the person the benefits of the barter deal. Explain to them why it would be a win/win situation. Give their business many compliments in your proposal. Prove to them why it would be a fair trade. This type of proposal can increase your chances off them saying "Yes, I will barter.
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When proposing a barter offer, tell the person the benefits of the barter deal. Explain to them why it would be a win/win situation. Give their business many compliments in your proposal. Prove to them why it would be a fair trade. This type of proposal can increase your chances off them saying "Yes, I will barter.
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Article Submitted On: October 04, 2004
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