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Other Added - How to Always Pitch A Strike
Out Marketing the Competition in the Specialty Industrial Equipment Sector; Case Study
What do you do when you have an innovation, which is somewhat unique in the specialty industrial equipment business, but there are already others with similar equipment out there, which are not capitalizing on your target niche? Well you simply out market them and look for ways to add revenue, while adding value to the customer in the form of piece of mind.Let’s take a case study of a wastewater filtration system for the car wash industry; a system capable of treating
learn how to do this in an effective and forceful manner. And, being that we often have a lWhat do you do when you have an innovation, which is somewhat unique in the specialty industrial equipment business, but there are already others with similar equipment out there, which are not capitalizing on your target niche? Well you simply out market them and look for ways to add revenue, while adding value to the customer in the form of piece of mind.Let’s take a case study of a wastewater filtration system for the car wash industry; a system capable of treating
Purchase Order Financing: A Tool to Finance Distributors and Wholesalers
Usually the defining moment for a small to mid size distributor or wholesaler is when they get a huge order from their best customer. It is not unusual for a large customer to place a few small test orders, and if everything works well, to follow up with a stream of massive orders. This is the kind of situation that can truly grow a company and help it reach the next level.However, this can also present a very significant challenge. Distributors and wholesalers usuall
As business owners, we are always working on new ways to convince people to become customers, clients, employees, partners or investors. In each case we are “pitching” our business. The language may change, but in every case we want the person to whom we are presenting our business to listen and act. For owners of businesses large and small, it is imperative to learn how to do this in an effective and forceful manner. And, being that we often have a lUsually the defining moment for a small to mid size distributor or wholesaler is when they get a huge order from their best customer. It is not unusual for a large customer to place a few small test orders, and if everything works well, to follow up with a stream of massive orders. This is the kind of situation that can truly grow a company and help it reach the next level.However, this can also present a very significant challenge. Distributors and wholesalers usuall
Marketing - Fun and Toys
I was approached by a man who had unsuccessfully been trying to sell his franchises for four years. We looked at what the market really, really wanted and then doubled the price of the franchise and added a free trip for two to Disneyworld. I sold all the franchises in four months. When we added a free television set for anyone who bought a house from us, my wife, Rika, and I sold more houses.Why do they have conventions in Las Vegas instead of some unknown, small tow
s, clients, employees, partners or investors. In each case we are “pitching” our business. The language may change, but in every case we want the person to whom we are presenting our business to listen and act. For owners of businesses large and small, it is imperative to learn how to do this in an effective and forceful manner. And, being that we often have a lI was approached by a man who had unsuccessfully been trying to sell his franchises for four years. We looked at what the market really, really wanted and then doubled the price of the franchise and added a free trip for two to Disneyworld. I sold all the franchises in four months. When we added a free television set for anyone who bought a house from us, my wife, Rika, and I sold more houses.Why do they have conventions in Las Vegas instead of some unknown, small tow
Strategy Cycle
The strategy cycle is a simple tool that will help you to achieve the goals of your organisation. Consisting of four main phases, the cycle is an iterative process that you can use to build and improve your business year after year.ResearchSuccessful business relies on informed decision making. Managers with access to information on the market, competitors and their own business will be better placed to set goals and devise strategies, than those who are
The language may change, but in every case we want the person to whom we are presenting our business to listen and act. For owners of businesses large and small, it is imperative to learn how to do this in an effective and forceful manner. And, being that we often have a lThe strategy cycle is a simple tool that will help you to achieve the goals of your organisation. Consisting of four main phases, the cycle is an iterative process that you can use to build and improve your business year after year.ResearchSuccessful business relies on informed decision making. Managers with access to information on the market, competitors and their own business will be better placed to set goals and devise strategies, than those who are
Media Coverage: 5 Myths, 5 Musts
It’s true – media coverage is just about the best exposure your business can get. High impact for low cost. An article about your business generates greater readership and credibility than an ad or brochure or other sales tool. Period.I urge you to incorporate the media into your overall marketing strategy. It’s a no-lose proposition. That said, I know that cracking the crusty exterior of the media can feel rather daunting for the uninitiated. I come from the media si
business to listen and act. For owners of businesses large and small, it is imperative to learn how to do this in an effective and forceful manner. And, being that we often have a lIt’s true – media coverage is just about the best exposure your business can get. High impact for low cost. An article about your business generates greater readership and credibility than an ad or brochure or other sales tool. Period.I urge you to incorporate the media into your overall marketing strategy. It’s a no-lose proposition. That said, I know that cracking the crusty exterior of the media can feel rather daunting for the uninitiated. I come from the media si
Designing the Perfect Business Card
I’ve been a designer and advertising consultant for over 35 years. I’ve seen my share of business cards and I have a few words addressed to those companies that might benefit from my expertise. I’m not talking to those professionals that are categorized by attorneys, physicians, dentists, insurance agents and accountants. You’ve seen their cards that are traditional black raised print on a white uncoated cover stock paper. They probably also contain a tastefully, understated
learn how to do this in an effective and forceful manner. And, being that we often have a limited amount of time to make a powerful impression, we must be ready with a concise and inspiring description of how our work deserves greater attention. So, if you see the person that you’re trying to reach standing in line for their morning latte or working out at the gym, take advantage of the time to pitch them. Once you’ve gotten their attention, you have
I’ve been a designer and advertising consultant for over 35 years. I’ve seen my share of business cards and I have a few words addressed to those companies that might benefit from my expertise. I’m not talking to those professionals that are categorized by attorneys, physicians, dentists, insurance agents and accountants. You’ve seen their cards that are traditional black raised print on a white uncoated cover stock paper. They probably also contain a tastefully, understated
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