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    Wide World Branding
    Guerilla marketing, targeted PR, SEO, electronic mail and online advertising give clients looking for media exposure a new arsenal for branding their firms that is diverse, inexpensive and effective--if handled the right way. These latest electronic branding techniques, combined with traditional PR methods have brought corporate visibility to a new level. Now any company can become newsworthy and every company can be in the consumer's eye.But getting the most for your marketing dollar still means staying focused. Maybe even more so now then when the most important tool used to spread news was
    provide to customers. Don’t use “face time” as a measure of their worth.

    3) They want to feel like part of a team

    Most people want to be part of something great. Create an environment where people feel like they are part of something bigger than themselves, and they will respond favorably. Reward individual performance, but build the team. Avoid competition within your team at all costs. You want your team competing together to win your business competition. You don’t want them fighting each other.

    4) They want you to respect

    13 Lessons in Marketing, Super Bowl Style
    Each year, the Super Bowl provides marketers opportunity to study and learn from the games' advertisers, players, and coordinators. Super Bowl XXXVI (February, 2002) was no exception. Foremost, of course, was The Game's appropriately patriotic theme. America's mettle and proud heritage were showcased to the world through this year's red, white, and blue logo; music selection by the performers; and depictions of historic U.S. icons. The Game further supported U.S. patriotism through the presence of the armed services, police department, and fire department at the game as well as interviews with troops
    As I work with clients to strengthen their teams and to make their businesses more profitable, I often encounter some serious misunderstandings of human nature. These misunderstandings usually lead business leaders in the wrong direction when they attempt to inspire their employees to perform at a higher level. Fortunately, you can avoid these pitfalls if you understand a few key points about the people you lead.

    1) They are not motivated by money alone

    In numerous studies conducted over the last fifty or sixty years, researchers have concluded money is not the prime motivator for most people. Yes, people work for money -- but it is not their biggest motivator.

    One famous model of behavior – Maslow’s hierarchy of needs – yields a clue as to why this is true. In summary, Maslow’s hierarchy says that all of us have five basic needs (physiological, safety & security, social, esteem, and self-actualization). According to Maslow, “a need once met no longer serves to motivate.” If you have your physiological needs met (food, shelter, & clothing), more of the same will not inspire you to work harder.

    Employers help people meet their physiological needs with money. More money will not necessarily get people to work harder.

    It is true that some people work harder for more money, but many will not. If you want to inspire high-level performance, you’ve got to dig deeper. You must work to understand what motivates each person on your team.

    2) They don’t want their worth determined by the number of hours they are at work

    I once heard a business owner say, “An entrepreneur is someone who will work 80 hours a week for themselves so that they don’t have to work 40 hours a week for someone else.” I have found this statement to be very accurate.

    Many people believe that what motivates them also motivates others. When it doesn’t, they often get frustrated and confused.

    Remember that your business is your dream, not your employees’ dream. They probably want to do a good job, but they don't want you to evaluate them based on the number of hours they spend in your business. Reward them based on the quality and/or quantity of work they produce. Reward them for the service they provide to customers. Don’t use “face time” as a measure of their worth.

    3) They want to feel like part of a team

    Most people want to be part of something great. Create an environment where people feel like they are part of something bigger than themselves, and they will respond favorably. Reward individual performance, but build the team. Avoid competition within your team at all costs. You want your team competing together to win your business competition. You don’t want them fighting each other.

    4) They want you to respect t

    The Typical Approach to Capital Formation is Often the Wrong Approach
    The architecture of your corporate capital formation strategy should be engineered by design and not something that is evolved to by default over time. However all too common is the enterprise that organizes itself improperly out of the gate by making the wrong choice of entity, issuing the wrong type, class and amount of stock, seeking equity investments either from the wrong sources or at the wrong time, utilizing the wrong form of debt financing and the list goes on…I conducted an informal pole not too long ago with the goal being to try and understand how entrepreneurs choose to organize t
    ed money is not the prime motivator for most people. Yes, people work for money -- but it is not their biggest motivator.

    One famous model of behavior – Maslow’s hierarchy of needs – yields a clue as to why this is true. In summary, Maslow’s hierarchy says that all of us have five basic needs (physiological, safety & security, social, esteem, and self-actualization). According to Maslow, “a need once met no longer serves to motivate.” If you have your physiological needs met (food, shelter, & clothing), more of the same will not inspire you to work harder.

    Employers help people meet their physiological needs with money. More money will not necessarily get people to work harder.

    It is true that some people work harder for more money, but many will not. If you want to inspire high-level performance, you’ve got to dig deeper. You must work to understand what motivates each person on your team.

    2) They don’t want their worth determined by the number of hours they are at work

    I once heard a business owner say, “An entrepreneur is someone who will work 80 hours a week for themselves so that they don’t have to work 40 hours a week for someone else.” I have found this statement to be very accurate.

    Many people believe that what motivates them also motivates others. When it doesn’t, they often get frustrated and confused.

    Remember that your business is your dream, not your employees’ dream. They probably want to do a good job, but they don't want you to evaluate them based on the number of hours they spend in your business. Reward them based on the quality and/or quantity of work they produce. Reward them for the service they provide to customers. Don’t use “face time” as a measure of their worth.

    3) They want to feel like part of a team

    Most people want to be part of something great. Create an environment where people feel like they are part of something bigger than themselves, and they will respond favorably. Reward individual performance, but build the team. Avoid competition within your team at all costs. You want your team competing together to win your business competition. You don’t want them fighting each other.

    4) They want you to respect

    How to Use an HR Consultant
    Bringing an HR consultant into your organisation can often be the only way to get a particular objective achieved. It may be a project that needs to be delivered such as a recruitment campaign, a compensation & benefits review or the implementation of an HR information system. Another possibility may be the need to cover a maternity leave post. Whatever the company requirement, whether it be linked to strategic or operational HR there is a consultant to fit the bill, whether they be a generalist or specialist.The advantages to bringing in an external professional can be buying in specific
    der.

    Employers help people meet their physiological needs with money. More money will not necessarily get people to work harder.

    It is true that some people work harder for more money, but many will not. If you want to inspire high-level performance, you’ve got to dig deeper. You must work to understand what motivates each person on your team.

    2) They don’t want their worth determined by the number of hours they are at work

    I once heard a business owner say, “An entrepreneur is someone who will work 80 hours a week for themselves so that they don’t have to work 40 hours a week for someone else.” I have found this statement to be very accurate.

    Many people believe that what motivates them also motivates others. When it doesn’t, they often get frustrated and confused.

    Remember that your business is your dream, not your employees’ dream. They probably want to do a good job, but they don't want you to evaluate them based on the number of hours they spend in your business. Reward them based on the quality and/or quantity of work they produce. Reward them for the service they provide to customers. Don’t use “face time” as a measure of their worth.

    3) They want to feel like part of a team

    Most people want to be part of something great. Create an environment where people feel like they are part of something bigger than themselves, and they will respond favorably. Reward individual performance, but build the team. Avoid competition within your team at all costs. You want your team competing together to win your business competition. You don’t want them fighting each other.

    4) They want you to respect

    Career Change - Resume Problems
    What can I do about gaps in employment?There isn't much you can do about your work chronology—what's done is done. However, there are a few ways to present your work history so that the gaps are less apparent:- Consider including only years worked (rather than months and years). - Place employment dates next to job titles in parentheses. - Never showcase employment dates around large areas of white space—this draws attention to your chronology. -Think about other activities that you pursued during your employment gaps. You might be able to "fill in" your gaps with volunte
    so that they don’t have to work 40 hours a week for someone else.” I have found this statement to be very accurate.

    Many people believe that what motivates them also motivates others. When it doesn’t, they often get frustrated and confused.

    Remember that your business is your dream, not your employees’ dream. They probably want to do a good job, but they don't want you to evaluate them based on the number of hours they spend in your business. Reward them based on the quality and/or quantity of work they produce. Reward them for the service they provide to customers. Don’t use “face time” as a measure of their worth.

    3) They want to feel like part of a team

    Most people want to be part of something great. Create an environment where people feel like they are part of something bigger than themselves, and they will respond favorably. Reward individual performance, but build the team. Avoid competition within your team at all costs. You want your team competing together to win your business competition. You don’t want them fighting each other.

    4) They want you to respect

    Outsourcing Trends in Europe
    European companies are finding financial benefits to outsourcing and are doing it more and more. The primary difference between American and European outsourcing is nearness. When an American company does offshore outsourcing, very little consideration is ever given to nearness of the vendor company. Technological developments have made this statistic negligible.So why do European companies look for outsourcing destinations closer to home? For one, they see benefits in having the people to service their customers be personally familiar with their culture. They find comfort in the vendor c
    provide to customers. Don’t use “face time” as a measure of their worth.

    3) They want to feel like part of a team

    Most people want to be part of something great. Create an environment where people feel like they are part of something bigger than themselves, and they will respond favorably. Reward individual performance, but build the team. Avoid competition within your team at all costs. You want your team competing together to win your business competition. You don’t want them fighting each other.

    4) They want you to respect them

    I’ve seen many entrepreneurs start a business to avoid an organization or a person who treats them with disrespect. Funny -- I often see these same people treat their employees with disrespect when they become the boss. What happened?

    5) They want you to value their opinions

    The studies that show money is not a prime motivator also find that people want their supervisor to show appreciation for their contribution at work. Show your appreciation and value their input. Your employees will truly be your greatest asset.

    6) They want to make a difference

    People like to do things that matter. People need to feel like their contribution helped the team. Show your people how their work made a difference to team results, and you’ll likely tap into their internal motivators.

    7) They want your business to succeed

    Most people realize that they are unemployed if your business fails. They don’t want that any more than you do. Listen to them. Learn from their insights. They may not have your monetary investment in the business, but they do have a big stake in your success.

    There you have it. Seven things you need to know about employees. As I look back over the article, I see that it begs the question “What about people who don’t want to be part of a team?” or “What about the employee who doesn’t want to make a difference?” I know they’re out there, but I don’t believe they represent a majority of the population. If you have an employee who doesn’t care, why are they still your employee? Don’t waste your time on people who really don’t want to contribute. Find someone who does and apply these seven tips to working with them.

    Copyright 2005, Guy Harris

    You may use this article for electronic distribution if you will include all contact information with live links back to the author. Notification of use is not required, but I would appreciate it. Please contact the author prior to use in printed media.

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