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    Radio Or Television - Is One Better Than The Other?
    Making the most of your media efforts is important to every organization. Even more important is maximizing your profit potential when advertising through radio, television, and other methods of exposure.The two most common forms of advertising consist of radio and television. First off, let's talk about how radio spots can be an effective form of advertising.Radio has many distinct advantages that a media buyer should take into consideration. Radio spots can be had on both local and national levels. This allows targeted marketing efforts to be coordinated. In other words, if you are advertising for a local company, you would be best off using local radio stations. Also, radio can be used in cooperation with other media efforts. Many companies find success in using radio spots to correspond with television efforts, or vice versa. This guarantees that you are reaching as many people as possible, both while at home, and while i
    t you have assigned an employee a project or task without clear expectations, you have left too much to personal interpretation and have set them on a path of failure. You must always be willing to walk someone through a task, procedure, or project to make sure they get it right the first time.

    Coaching your staff will help them refine their personal performance. If every employee is able to perform their duties in a highly successful manner, just think of the productivity you’ve accomplished. Then, once an employee has grasped an idea, procedure, or project, put your trust in them to personally train others toward the same success.

    I recently read that 80% of all employed people in the U.S. hate their jobs. That means that the majority of that same percentage spends more than 50 hours per week doing something they can’t stand. They spend a large portion of their life at work, struggling to make enough money to fulfill the wants and needs of their personal lives. Coaching Challenge: Strive to be a destination employer, a positive force – one that allows your employees to not only “make ends meet” but al

    Marketing Tips- Who Are You Competing With?
    Before you can market, you need to know who you are marketing to. Who is your customer? How will you market? Will you cold call, mail, set appointments or employ a walk in approach? Be careful with the walk in approach as many businesses do not permit soliciting. You might just want to drop off information and follow up with a telephone call. In order to determine who your market is look at your business plan. How did you define your average customer? What was your estimate of total market size? What territory did you intend to service? You might want to make a table for the following: Product/Service - list your product(s) or service(s). If you offer a variety of models or types, list them separately. This will more clearly define your market. The more specific the answers to these questions, the easier it will be to determine a marketing plan. What marketing techniques did you delineate in your business plan? Are you using them, and if s
    Creating your ideal team is an integral part of your success as CEOs, business principals and entrepreneurs. Here are some fundamentals to get and keep you on track.

    For the purposes of this article, I’m working from the presupposition that the majority of our employees are honest, good people, who have integrity. They have a strong work ethic and enjoy working with other people to accomplish common goals. The truth is this description fits the laboring majority quite accurately. So, we ask ourselves: why is it so hard sometimes to identify these traits in our employees? In a perfect world, things would always end with our perfect desired result. All of our employees would use common sense, think for themselves, make competent choices and our client’s expectations would always be exceeded. If all of this were true, our lives would be much more effortless.

    I think the key to all success stories dealing with employees and employers is the basic relationship established between the two parties. All too often it is an "US" against "THEM" scenario. The truth is it starts with "US." Most “managers” say they act as leaders to their troops. Leadership means giving clear and reasonable direction to the people they are leading. They demand respect from their employees but then show such a lack of respect in return. They expect their employees to trust them with confidential information only to have it used against them at a later time to implicate them in a "Performance" issue. They tell them they desire honesty and then continue to lie about issue after issue rather than facing the tough topics with brutal honesty. Does any of this sound like reasonable direction?

    I believe that we are all just flesh and blood people, with feelings and emotions, politics and opinions, morals and personal dilemmas. The fact is if we want honesty from our employees, let’s be honest. Brutally honest, if necessary. If we want trust, then let’s give them a reason to trust us. And if we want respect, let’s display a little mutual respect for their dedication and work ethic. Let’s pretend for just a moment they are just like us. They want the same things - they want to be successful, they want to feel like they have contributed to some "greater good," they want to make money, and they want o be recognized for their efforts. Sounds a whole lot like "US" doesn’t it?!

    Team-Building Strategy #1: Let them know you think they are doing a great job. I don’t mean just saying thanks. I mean posting a memo telling them you appreciate their efforts. I still have a note card given to me by an employer more than 10 years ago praising my performance. The three minutes it took him to write that note have been priceless to me. Personally visit your employees and shake their hands to let them know you want them to hear it from you. Sit and eat dinner with an employee to listen to their great ideas. Give them credit for an idea or system they’ve given to your organization that has improved it in any way. What about walking around every day and actually talking to the people and getting to know their names (as if it were important to know who helps you achieve your goals … and you know it is!). You’d be amazed how such a simple thing like recognition can do for morale and the spirit of your team.

    Team-Building Strategy #2: Share your direction, vision, mission and goals with your team. Make them clear; draw a visual picture in their minds with detailed directions – hand out or post copies of your mission and vision. Make sure they have the resources to accomplish the end result. Ask them to accept stewardship over their goals and let them decide on a realistic timeline. By giving them this level of ownership, what they are doing is not longer a job – its theirs. Tell them you believe they can do it and you know they have the ability to do it. I’ll bet you they accomplish it in record time! You have put your trust in them, empowered them to make decisions -- but most importantly you have let them own part of the process. An order is just an order … ownership creates pride and integrity.

    Team-Building Strategy #3: Manage your people for success. If you want everyone in your organization to actually achieve the desired result, then tell them up front exactly what the expectation is in clear, unobtrusive language. If an employee isn’t doing a particular task in a successful manner, then it should be your mission to personally show that individual how you want it completed. The moment you have assigned an employee a project or task without clear expectations, you have left too much to personal interpretation and have set them on a path of failure. You must always be willing to walk someone through a task, procedure, or project to make sure they get it right the first time.

    Coaching your staff will help them refine their personal performance. If every employee is able to perform their duties in a highly successful manner, just think of the productivity you’ve accomplished. Then, once an employee has grasped an idea, procedure, or project, put your trust in them to personally train others toward the same success.

    I recently read that 80% of all employed people in the U.S. hate their jobs. That means that the majority of that same percentage spends more than 50 hours per week doing something they can’t stand. They spend a large portion of their life at work, struggling to make enough money to fulfill the wants and needs of their personal lives. Coaching Challenge: Strive to be a destination employer, a positive force – one that allows your employees to not only “make ends meet” but als

    Are You Franchisee Material?
    As with any other organization, franchisors need to look for certain characteristics in applicants to determine if he is indeed right for the job. Candidates for priesthood must generally show their willingness to do away with the desires of the flesh. Army ranger candidates on the same line of reasoning must also show the correct amount of discipline, health and strength the job entails. For this reason, applicants of the franchise system must also show certain characteristics in order to be qualified family members of the organization.First and most important characteristic is the capability of the applicant to be good follower. As a franchise system is built upon the foundation of consistent and homogenous products and services, so must the applicant show the proper attitude needed to maintain these essential factors. As a franchisee, you must be ready to view your business as an automated money making machine, doing what its suppose
    s leaders to their troops. Leadership means giving clear and reasonable direction to the people they are leading. They demand respect from their employees but then show such a lack of respect in return. They expect their employees to trust them with confidential information only to have it used against them at a later time to implicate them in a "Performance" issue. They tell them they desire honesty and then continue to lie about issue after issue rather than facing the tough topics with brutal honesty. Does any of this sound like reasonable direction?

    I believe that we are all just flesh and blood people, with feelings and emotions, politics and opinions, morals and personal dilemmas. The fact is if we want honesty from our employees, let’s be honest. Brutally honest, if necessary. If we want trust, then let’s give them a reason to trust us. And if we want respect, let’s display a little mutual respect for their dedication and work ethic. Let’s pretend for just a moment they are just like us. They want the same things - they want to be successful, they want to feel like they have contributed to some "greater good," they want to make money, and they want o be recognized for their efforts. Sounds a whole lot like "US" doesn’t it?!

    Team-Building Strategy #1: Let them know you think they are doing a great job. I don’t mean just saying thanks. I mean posting a memo telling them you appreciate their efforts. I still have a note card given to me by an employer more than 10 years ago praising my performance. The three minutes it took him to write that note have been priceless to me. Personally visit your employees and shake their hands to let them know you want them to hear it from you. Sit and eat dinner with an employee to listen to their great ideas. Give them credit for an idea or system they’ve given to your organization that has improved it in any way. What about walking around every day and actually talking to the people and getting to know their names (as if it were important to know who helps you achieve your goals … and you know it is!). You’d be amazed how such a simple thing like recognition can do for morale and the spirit of your team.

    Team-Building Strategy #2: Share your direction, vision, mission and goals with your team. Make them clear; draw a visual picture in their minds with detailed directions – hand out or post copies of your mission and vision. Make sure they have the resources to accomplish the end result. Ask them to accept stewardship over their goals and let them decide on a realistic timeline. By giving them this level of ownership, what they are doing is not longer a job – its theirs. Tell them you believe they can do it and you know they have the ability to do it. I’ll bet you they accomplish it in record time! You have put your trust in them, empowered them to make decisions -- but most importantly you have let them own part of the process. An order is just an order … ownership creates pride and integrity.

    Team-Building Strategy #3: Manage your people for success. If you want everyone in your organization to actually achieve the desired result, then tell them up front exactly what the expectation is in clear, unobtrusive language. If an employee isn’t doing a particular task in a successful manner, then it should be your mission to personally show that individual how you want it completed. The moment you have assigned an employee a project or task without clear expectations, you have left too much to personal interpretation and have set them on a path of failure. You must always be willing to walk someone through a task, procedure, or project to make sure they get it right the first time.

    Coaching your staff will help them refine their personal performance. If every employee is able to perform their duties in a highly successful manner, just think of the productivity you’ve accomplished. Then, once an employee has grasped an idea, procedure, or project, put your trust in them to personally train others toward the same success.

    I recently read that 80% of all employed people in the U.S. hate their jobs. That means that the majority of that same percentage spends more than 50 hours per week doing something they can’t stand. They spend a large portion of their life at work, struggling to make enough money to fulfill the wants and needs of their personal lives. Coaching Challenge: Strive to be a destination employer, a positive force – one that allows your employees to not only “make ends meet” but al

    Winn Dixie Not Long For This World
    Winn Dixie Supermarket Chain is in bankruptcy (yet recording another huge loss in their 2005 fiscal year) after a 51 million dollar loss in fiscal year 2004. Now they report a 622 million dollar loss and some are fretting the worse may be inevitable as it looks as if emerging from bankruptcy may not be possible.They have closed stores and warehouses to cut costs, yet were hurt also from the Hurricanes, especially Katrina. In fact some stores in fiscal year 2005 showed a 4% same store decline. Yet some of that is due to the advancement of Wal-Mart Super Center competition and the other main regional chain Publix. Winn-Dixie is closing 326 stores and three distribution centers in all and may now be forced to close more. Hurricane Wilma comes in to play in their 2006 fiscal year, which is already raising eyebrows with investors. Hurricane Katrina caused property damage and inventory loss in 110 of its stores in the effected area.Unfort
    ," they want to make money, and they want o be recognized for their efforts. Sounds a whole lot like "US" doesn’t it?!

    Team-Building Strategy #1: Let them know you think they are doing a great job. I don’t mean just saying thanks. I mean posting a memo telling them you appreciate their efforts. I still have a note card given to me by an employer more than 10 years ago praising my performance. The three minutes it took him to write that note have been priceless to me. Personally visit your employees and shake their hands to let them know you want them to hear it from you. Sit and eat dinner with an employee to listen to their great ideas. Give them credit for an idea or system they’ve given to your organization that has improved it in any way. What about walking around every day and actually talking to the people and getting to know their names (as if it were important to know who helps you achieve your goals … and you know it is!). You’d be amazed how such a simple thing like recognition can do for morale and the spirit of your team.

    Team-Building Strategy #2: Share your direction, vision, mission and goals with your team. Make them clear; draw a visual picture in their minds with detailed directions – hand out or post copies of your mission and vision. Make sure they have the resources to accomplish the end result. Ask them to accept stewardship over their goals and let them decide on a realistic timeline. By giving them this level of ownership, what they are doing is not longer a job – its theirs. Tell them you believe they can do it and you know they have the ability to do it. I’ll bet you they accomplish it in record time! You have put your trust in them, empowered them to make decisions -- but most importantly you have let them own part of the process. An order is just an order … ownership creates pride and integrity.

    Team-Building Strategy #3: Manage your people for success. If you want everyone in your organization to actually achieve the desired result, then tell them up front exactly what the expectation is in clear, unobtrusive language. If an employee isn’t doing a particular task in a successful manner, then it should be your mission to personally show that individual how you want it completed. The moment you have assigned an employee a project or task without clear expectations, you have left too much to personal interpretation and have set them on a path of failure. You must always be willing to walk someone through a task, procedure, or project to make sure they get it right the first time.

    Coaching your staff will help them refine their personal performance. If every employee is able to perform their duties in a highly successful manner, just think of the productivity you’ve accomplished. Then, once an employee has grasped an idea, procedure, or project, put your trust in them to personally train others toward the same success.

    I recently read that 80% of all employed people in the U.S. hate their jobs. That means that the majority of that same percentage spends more than 50 hours per week doing something they can’t stand. They spend a large portion of their life at work, struggling to make enough money to fulfill the wants and needs of their personal lives. Coaching Challenge: Strive to be a destination employer, a positive force – one that allows your employees to not only “make ends meet” but al

    When To Hire A Salesperson
    One of the questions I am asked is, when should I hire a salesperson and what should I look for? I have always felt that hiring a salesperson should be like any business decision. The business should consider the investment as a capital expense that will deliver profitable, measurable results. A budget should be allocated for the expense and a return on the investment should be calculated. Unfortunately, many businesses rush into hiring a salesperson and bypass the rational process.Businesses often rush into a quick decision because they feel comfortable or safe. After all, it is a safe bet that the salesperson will sell something. This rational is unfortunate but it does explain why businesses bypass the traditional capital investment rational and hire someone without exploring options.Consider Your OptionsEvery business has options to consider before hiring a salesperson. Unfortunately, most businesses overl
    s with your team. Make them clear; draw a visual picture in their minds with detailed directions – hand out or post copies of your mission and vision. Make sure they have the resources to accomplish the end result. Ask them to accept stewardship over their goals and let them decide on a realistic timeline. By giving them this level of ownership, what they are doing is not longer a job – its theirs. Tell them you believe they can do it and you know they have the ability to do it. I’ll bet you they accomplish it in record time! You have put your trust in them, empowered them to make decisions -- but most importantly you have let them own part of the process. An order is just an order … ownership creates pride and integrity.

    Team-Building Strategy #3: Manage your people for success. If you want everyone in your organization to actually achieve the desired result, then tell them up front exactly what the expectation is in clear, unobtrusive language. If an employee isn’t doing a particular task in a successful manner, then it should be your mission to personally show that individual how you want it completed. The moment you have assigned an employee a project or task without clear expectations, you have left too much to personal interpretation and have set them on a path of failure. You must always be willing to walk someone through a task, procedure, or project to make sure they get it right the first time.

    Coaching your staff will help them refine their personal performance. If every employee is able to perform their duties in a highly successful manner, just think of the productivity you’ve accomplished. Then, once an employee has grasped an idea, procedure, or project, put your trust in them to personally train others toward the same success.

    I recently read that 80% of all employed people in the U.S. hate their jobs. That means that the majority of that same percentage spends more than 50 hours per week doing something they can’t stand. They spend a large portion of their life at work, struggling to make enough money to fulfill the wants and needs of their personal lives. Coaching Challenge: Strive to be a destination employer, a positive force – one that allows your employees to not only “make ends meet” but al

    Prediction of Fast Food $1.00 Menu Coming Back Soon
    As fuel prices go up, folks have less spending money as their weekly budgets for fuel often double. Thus with less money to spend Fast Food Restaurants often are the first hit and they get hit badly. Does that mean we can expect the Fast Food wars to go nuts again? Does that mean you soon be able to say “I just bought a Whopper for $.99 or Wendy’s Single for $1.00 or even a Big Mac for only a buck; could be and soon.Last time fuel prices went up drastically the prices of fast food came down, bad for profits of the franchisee, but great for the consumer if you have the stomach for fast food or really like the taste. Of course last time around beef prices were way down. Last time we had burger wars; Burger king for instance since it’s first US Store came ashore in Jacksonville Florida 40 years ago, price wars had always been a way to fight against the most powerful and ominous Ray Kroc Creation. Why were beef prices down last time around?
    t you have assigned an employee a project or task without clear expectations, you have left too much to personal interpretation and have set them on a path of failure. You must always be willing to walk someone through a task, procedure, or project to make sure they get it right the first time.

    Coaching your staff will help them refine their personal performance. If every employee is able to perform their duties in a highly successful manner, just think of the productivity you’ve accomplished. Then, once an employee has grasped an idea, procedure, or project, put your trust in them to personally train others toward the same success.

    I recently read that 80% of all employed people in the U.S. hate their jobs. That means that the majority of that same percentage spends more than 50 hours per week doing something they can’t stand. They spend a large portion of their life at work, struggling to make enough money to fulfill the wants and needs of their personal lives. Coaching Challenge: Strive to be a destination employer, a positive force – one that allows your employees to not only “make ends meet” but also get a measurable amount fulfillment from it. Who says we can’t enjoy working with our employees – and they can’t enjoy working for us? Who says we have to be unfeeling because "we pay them to work for us." Just because we pay them doesn’t mean that we own them. What will hold you back from saying, "Thank you for doing a great job. You helped me and I appreciate it!" The worst that can happen is they might think you’re human -- just like them.

    Critical Head’s Up: Some employers say that the reward for working is the money they pay their employees. Not only is this pathetic but they are missing out on a lot more revenue for their company by treating their employees in such a manner. Try just for a short while showing appreciation to the people who help make you successful. Watch how much more you accomplish as a team. Watch as people start working harder, learning to correct their mistakes and go out of their way to make things happen. Watch as your time becomes more available because the people who you have taken the time to show respect and trust have taken initiative to take on new responsibilities. They want to prove to you and themselves they are worthy of respect and appreciation.

    Finally, remember that being positive in the way you treat your staff will ensure they will follow you, work hard for you and do their very best because they respect and appreciate you as their leader. The more they understand your example as a leader, the more quickly they become leaders. If you show you employees you genuinely appreciate them, they will believe you are sincere in caring about your customers. If your customers believe you sincerely appreciate their business they will want to return again for the same kind of "personalized" service. This is the way the customers appreciate your service, products, and efforts. When you’re appreciated by your customers.....it’s that much easier to appreciate your employees for doing such a great job taking care of your customers!

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