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    Telemarketing and Phone Sales; Selling Policemen's Rodeo Tickets by Phone
    If you are wondering how to sell policemen rodeo tickets over the phone then perhaps I should tell you some of the tactics they use. The first thing they need to do is sounds like an authoritative person. Talk with a deep voice and a little bit of toughness.Now I am not suggesting that you take a stick and poke it up your rear or anything like that. But what I'm suggesting is that you need to talk as if you were a policeman so that you can sound convincing.It is also important not to use too many big words because the people will not think you are a policeman. For instance, the average policeman has an IQ of 105 or less; in fact if your IQ is over 105 they wouldn't hire you for the department anyway. This is why you need to use simple words so you can fit in with the image and perception the public has with police officers.Next you need to explain why the policeman's rodeo is so important and that the money goes to a charity; do not tell the people that the telemarketing company that you work for gets 50% of the money right away or that 25 more percent of the money goes for expenses and only 25% will actually go to the charity.People do not want to know that ki
    sses a dynamic system. For planning, however, a dynamic system is not enough because the social reality is also changing constantly. The consequence of the changing social reality is that our analysis of the situation is easily outdated and irrelevant.

    There are two strategies to cope with this problem: using forecasting techniques which can be incorporated in the planning process and/or the incorporation of feedback mechanisms in the planning process. The latter strategy is actually an aspect which has been derived from cybernetics. So, it can be stated that planning is a learning process since new ideas, changes in the reality, and experience are all incorporated in the planning system by feed-back mechanisms. It is actually information (the learning aspects of planning) which is incorporated in the planning process; without information we cannot function properly.

    There is one final aspect which must be incorporated in the planning system: participation. It is actually an aspect of the communication and social theories. Planning is usually not an individualistic activity, especially when the problem to be solved is complex and when a l

    Franchisor; Ongoing Support and Ideas
    Ongoing support for a franchise system is omnipotent. A major part of any family relationship is communication. A large franchise system is similar to a giant family; it needs constant communication. By providing on going support for your franchisees, we will guarantee both success and open communication lines will strengthen you company and team in the market place. Some things, which many franchisors do not do or do not do enough are little things which are really low cost and simple. For instance sending out sales tapes.Sales tapes (cassettes) should be mailed out once per month to franchisees on the 25th of each month; this is a motivator. The 26th through the 29th are the slowest cash days because people live paycheck to paycheck and are the most broke on those dates, meaning sales are slow those days and these tapes will motivate. This is good to know because it gives the customers an excuse to use their credit cards. Your franchisees will look forward to these tapes each month. Motivation is the key to personal selling. More sales means more money for the franchisees, which means happier franchisees.Another tool you can mail out are videos of how to use products;
    Most Western countries have a high degree of industrialization and modernization which results in a lot of prosperity. This prosperity, in turn, results in a society in which all citizens can be seen as ‘not poor’. This trivial fact is not something which can be seen as a miracle or a natural phenomenon, but as a result of planning. In turn, the society as a whole must be organized in such a way that guarantees can be given to its citizens for their individual well-being. This egalitarian principle in Western countries is conceptualized in the term ‘welfare state’. It is not the intention of this article to provide a historical account of the emergence of the welfare state, but the main goal is to discuss an important catalytic factor in the emergence of the welfare state: social planning.

    Social planning is not synonymous to governmental planning because it is a broad term which is relevant for numerous kinds of planning. Almost every form of planning, whether it is education planning, health planning, business planning or science planning, all have clear and definite social characteristics. For this reason, a social planner can have different academic backgrounds: sociologist, economist, business administration, public administration, etc.

    What is social planning? Planning can be seen as a process in which a definite number of steps in time are undertaken which will result in a strategy necessary to cope with a certain problem. Take, for instance, a housewife who wants to cook her family a nice dinner. She will first decide what sort of meal she will prepare. She will make a list of the necessary ingredients and she will go to the nearest supermarket and buy these ingredients. Back home she will cook the meal which will be ready around dinner time. Her family can enjoy a warm home cooked meal made with fresh ingredients. This is all the result of planning albeit a simple form of planning.

    Unfortunately, the social reality in which we live in is a lot more complex and confusing. So, to solve all those complex problems, the planner has developed numerous techniques and methods of planning. In general, all planners tend to agree that there are two kinds of planning. The first type of planning is called substantial planning. This form of planning is connected with highly specialized planning in a certain sector or area. For instance education planning, spatial planning, business planning, etc. are forms of substantial planning. The second type of planning is procedural planning. This type of planning is concerned with general characteristics of the planning process. The central question of this form of planning is: how can I shape a planning process? This article is about the latter form of planning rather than a specialized method of application of planning. A logical consequence of procedural planning is that planning must be seen as a process. And this process is a process of analysis, anticipation, design, action, and application.

    Planning as a ‘learning process’

    Planning is not an activity which can be seen as a process which is uncontroversial. The science of planning is still growing and the concept of planning is numerous. Every planner has his own way of looking at planning and this has resulted in a ‘jungle’ of planning definitions and concepts. Fortunately, this fact has given a strong impulse to the growth of the science of planning. In the beginning, planning was solely a technical and industrial engagement. But recently planners realized that planning should be seen as a social activity. For this reason, sociologists developed a strong interest in the systematic analysis of planning. A significant consequence of this approach of planning is that the learning aspects of planning have been recognized. So, the concept of planning as a ‘learning process’ can be seen as the most recent approach of planning. This form of planning has integrated certain aspects from the system theories, cybernetics, and the communication and social theories.

    A major characteristic of the system theories is that the social reality is seen as a system which consists of subsystems. If we know that the reality consists of subsystems, then it is possible to make models. Models actually mirror the reality which consists of subsystems. Take, for instance, a mouse who is trying to escape from the claws of a cat. The mouse itself has a dynamic system; it is possible for the mouse to constantly change its system. In order to escape from the cat, the mouse can run into various directions which, in turn, depend on its sight, smell, and hearing capacities. So, the mouse possesses a dynamic system. For planning, however, a dynamic system is not enough because the social reality is also changing constantly. The consequence of the changing social reality is that our analysis of the situation is easily outdated and irrelevant.

    There are two strategies to cope with this problem: using forecasting techniques which can be incorporated in the planning process and/or the incorporation of feedback mechanisms in the planning process. The latter strategy is actually an aspect which has been derived from cybernetics. So, it can be stated that planning is a learning process since new ideas, changes in the reality, and experience are all incorporated in the planning system by feed-back mechanisms. It is actually information (the learning aspects of planning) which is incorporated in the planning process; without information we cannot function properly.

    There is one final aspect which must be incorporated in the planning system: participation. It is actually an aspect of the communication and social theories. Planning is usually not an individualistic activity, especially when the problem to be solved is complex and when a lo

    Complaints? Cut 'm Off At The Pass Pardner
    As a “glued to the TV” youngster, I watched countless cowboy shows and used to run around the neighborhood spouting cowboy clich?s like, “We’ll cut ‘m off at the pass.”That hokey phrase came to me from somewhere back in my memory the other day when talking to a client who was in trouble with a customer over a delayed delivery. The customer was going to be furious and my client was hoping the problem would just blow over without a confrontation. But somehow we knew that it just wasn’t going to go away.I strongly suggested that, rather than wait until the customer got so angry that they called and verbally exploded, we should “cut ‘m off at the pass” by proactively calling the customer politely and apologize, explaining the situation and what you will be doing to correct it, then giving the new expected delivery date (and then duck!). This shows that you are aware of the situation and doing whatever you can to minimize the effect of it. You are giving assurances that you will be working to expedite it to the best of your ability and, assuming that the customer is a reasonable person, will lower the volatility of the confrontation. Of course, you still have to deliver on your
    academic backgrounds: sociologist, economist, business administration, public administration, etc.

    What is social planning? Planning can be seen as a process in which a definite number of steps in time are undertaken which will result in a strategy necessary to cope with a certain problem. Take, for instance, a housewife who wants to cook her family a nice dinner. She will first decide what sort of meal she will prepare. She will make a list of the necessary ingredients and she will go to the nearest supermarket and buy these ingredients. Back home she will cook the meal which will be ready around dinner time. Her family can enjoy a warm home cooked meal made with fresh ingredients. This is all the result of planning albeit a simple form of planning.

    Unfortunately, the social reality in which we live in is a lot more complex and confusing. So, to solve all those complex problems, the planner has developed numerous techniques and methods of planning. In general, all planners tend to agree that there are two kinds of planning. The first type of planning is called substantial planning. This form of planning is connected with highly specialized planning in a certain sector or area. For instance education planning, spatial planning, business planning, etc. are forms of substantial planning. The second type of planning is procedural planning. This type of planning is concerned with general characteristics of the planning process. The central question of this form of planning is: how can I shape a planning process? This article is about the latter form of planning rather than a specialized method of application of planning. A logical consequence of procedural planning is that planning must be seen as a process. And this process is a process of analysis, anticipation, design, action, and application.

    Planning as a ‘learning process’

    Planning is not an activity which can be seen as a process which is uncontroversial. The science of planning is still growing and the concept of planning is numerous. Every planner has his own way of looking at planning and this has resulted in a ‘jungle’ of planning definitions and concepts. Fortunately, this fact has given a strong impulse to the growth of the science of planning. In the beginning, planning was solely a technical and industrial engagement. But recently planners realized that planning should be seen as a social activity. For this reason, sociologists developed a strong interest in the systematic analysis of planning. A significant consequence of this approach of planning is that the learning aspects of planning have been recognized. So, the concept of planning as a ‘learning process’ can be seen as the most recent approach of planning. This form of planning has integrated certain aspects from the system theories, cybernetics, and the communication and social theories.

    A major characteristic of the system theories is that the social reality is seen as a system which consists of subsystems. If we know that the reality consists of subsystems, then it is possible to make models. Models actually mirror the reality which consists of subsystems. Take, for instance, a mouse who is trying to escape from the claws of a cat. The mouse itself has a dynamic system; it is possible for the mouse to constantly change its system. In order to escape from the cat, the mouse can run into various directions which, in turn, depend on its sight, smell, and hearing capacities. So, the mouse possesses a dynamic system. For planning, however, a dynamic system is not enough because the social reality is also changing constantly. The consequence of the changing social reality is that our analysis of the situation is easily outdated and irrelevant.

    There are two strategies to cope with this problem: using forecasting techniques which can be incorporated in the planning process and/or the incorporation of feedback mechanisms in the planning process. The latter strategy is actually an aspect which has been derived from cybernetics. So, it can be stated that planning is a learning process since new ideas, changes in the reality, and experience are all incorporated in the planning system by feed-back mechanisms. It is actually information (the learning aspects of planning) which is incorporated in the planning process; without information we cannot function properly.

    There is one final aspect which must be incorporated in the planning system: participation. It is actually an aspect of the communication and social theories. Planning is usually not an individualistic activity, especially when the problem to be solved is complex and when a l

    US & African Cotton Under Spotlight
    Recently, in cotton and cotton industries, the highest frequency of appearance may be the US Cotton Association International and the African cotton.When people open textile media, in cotton and cotton textile sectors, they often see the coverage of US cotton and African cotton. People are concerned largely about the recent activities of the US Cotton Association International in China, while African cotton comes into people's vision due to the grand opening of the China-Africa Cooperation Forum.When these excitements gradually retreated into quietness, people should embark on some consideration.US Cotton Marketing InspirationUS cotton merchants and US Cotton Association International have taken great pains to explore Chinese market, as China is the largest market to US cotton.US cotton has its advantage in price and quality, so it has won the favor of many textile enterprises.However, with the further opening of Chinese market, Australia and other countries and regions have entered China's cotton market. The market share of US cotton imports in China dropped to 45 percent from 50 percent in 2005-2006.Faced with this development trend and the r
    zed planning in a certain sector or area. For instance education planning, spatial planning, business planning, etc. are forms of substantial planning. The second type of planning is procedural planning. This type of planning is concerned with general characteristics of the planning process. The central question of this form of planning is: how can I shape a planning process? This article is about the latter form of planning rather than a specialized method of application of planning. A logical consequence of procedural planning is that planning must be seen as a process. And this process is a process of analysis, anticipation, design, action, and application.

    Planning as a ‘learning process’

    Planning is not an activity which can be seen as a process which is uncontroversial. The science of planning is still growing and the concept of planning is numerous. Every planner has his own way of looking at planning and this has resulted in a ‘jungle’ of planning definitions and concepts. Fortunately, this fact has given a strong impulse to the growth of the science of planning. In the beginning, planning was solely a technical and industrial engagement. But recently planners realized that planning should be seen as a social activity. For this reason, sociologists developed a strong interest in the systematic analysis of planning. A significant consequence of this approach of planning is that the learning aspects of planning have been recognized. So, the concept of planning as a ‘learning process’ can be seen as the most recent approach of planning. This form of planning has integrated certain aspects from the system theories, cybernetics, and the communication and social theories.

    A major characteristic of the system theories is that the social reality is seen as a system which consists of subsystems. If we know that the reality consists of subsystems, then it is possible to make models. Models actually mirror the reality which consists of subsystems. Take, for instance, a mouse who is trying to escape from the claws of a cat. The mouse itself has a dynamic system; it is possible for the mouse to constantly change its system. In order to escape from the cat, the mouse can run into various directions which, in turn, depend on its sight, smell, and hearing capacities. So, the mouse possesses a dynamic system. For planning, however, a dynamic system is not enough because the social reality is also changing constantly. The consequence of the changing social reality is that our analysis of the situation is easily outdated and irrelevant.

    There are two strategies to cope with this problem: using forecasting techniques which can be incorporated in the planning process and/or the incorporation of feedback mechanisms in the planning process. The latter strategy is actually an aspect which has been derived from cybernetics. So, it can be stated that planning is a learning process since new ideas, changes in the reality, and experience are all incorporated in the planning system by feed-back mechanisms. It is actually information (the learning aspects of planning) which is incorporated in the planning process; without information we cannot function properly.

    There is one final aspect which must be incorporated in the planning system: participation. It is actually an aspect of the communication and social theories. Planning is usually not an individualistic activity, especially when the problem to be solved is complex and when a l

    Marketing Car Lot Washing to Auto Dealerships
    For those who own pressure washing companies, mobile car wash businesses or are auto-detailing specialists you may wish to add onsite Car Dealership Washing to your market mix. It is a relatively simple business in that all you are doing is using de-ionized water or RO Reverse Osmosis to rinse the cars clean 2-3 times per week so that they look good on the car sales lots and people will want to buy them.For such services and depending on the climate, competition and region you can get anywhere from $.55 to $3.00 for each car cleaned and that is good money considering the will hundreds if not thousands of new cars to clean in car wash row. But how do you market such a service you ask?Well it is simple really all you have to do is tell one of the sales managers of one of the car lots that you want to them to immediately fire whoever is doing it now and hire you. You need a brass balls approach because these sales departments like cockiness and boldness, and you must show no fear whatsoever. Then tell them you will clean for one 3 the front line of their new and used cars sales lots as a demo.Then if they like it they can hire you at an approved price? No sales manager will
    gement. But recently planners realized that planning should be seen as a social activity. For this reason, sociologists developed a strong interest in the systematic analysis of planning. A significant consequence of this approach of planning is that the learning aspects of planning have been recognized. So, the concept of planning as a ‘learning process’ can be seen as the most recent approach of planning. This form of planning has integrated certain aspects from the system theories, cybernetics, and the communication and social theories.

    A major characteristic of the system theories is that the social reality is seen as a system which consists of subsystems. If we know that the reality consists of subsystems, then it is possible to make models. Models actually mirror the reality which consists of subsystems. Take, for instance, a mouse who is trying to escape from the claws of a cat. The mouse itself has a dynamic system; it is possible for the mouse to constantly change its system. In order to escape from the cat, the mouse can run into various directions which, in turn, depend on its sight, smell, and hearing capacities. So, the mouse possesses a dynamic system. For planning, however, a dynamic system is not enough because the social reality is also changing constantly. The consequence of the changing social reality is that our analysis of the situation is easily outdated and irrelevant.

    There are two strategies to cope with this problem: using forecasting techniques which can be incorporated in the planning process and/or the incorporation of feedback mechanisms in the planning process. The latter strategy is actually an aspect which has been derived from cybernetics. So, it can be stated that planning is a learning process since new ideas, changes in the reality, and experience are all incorporated in the planning system by feed-back mechanisms. It is actually information (the learning aspects of planning) which is incorporated in the planning process; without information we cannot function properly.

    There is one final aspect which must be incorporated in the planning system: participation. It is actually an aspect of the communication and social theories. Planning is usually not an individualistic activity, especially when the problem to be solved is complex and when a l

    Ten Goal Setting Techniques
    1. Write down long, medium and short term goals. Long-term are your visions and your strategy, medium term is the planning to get to your long-term goals and short term are the to do's that make the plans come together.2. Don't forget Pareto's law when planning your goals. We get 80% of our result from 20% of our goals. Prioritise them.3. Carry out a SWOT, at least annually. Then set learning goals to maximise your strengths, minimise your weaknesses, eliminate threats and optimise your opportunities.4. Mix your personal goals with your business goals. Get a balance.5. Phrase your goal in a positive sense. Aim towards something rather than away from something. For example rather than losing 12 lbs, think about gaining a better physical shape.6. Stretch your self when writing your goals. Just enough to make it a challenge, but don't stretch too far - that's when we pull our backs.7. We're supposed to put measures on our goals. Sometimes this is difficult so privately create a vision of you achieving success with your goals. What will you see, hear and feel when you've been triumphant? Imagine the scene as vividly as you can. This way you'll know when y
    sses a dynamic system. For planning, however, a dynamic system is not enough because the social reality is also changing constantly. The consequence of the changing social reality is that our analysis of the situation is easily outdated and irrelevant.

    There are two strategies to cope with this problem: using forecasting techniques which can be incorporated in the planning process and/or the incorporation of feedback mechanisms in the planning process. The latter strategy is actually an aspect which has been derived from cybernetics. So, it can be stated that planning is a learning process since new ideas, changes in the reality, and experience are all incorporated in the planning system by feed-back mechanisms. It is actually information (the learning aspects of planning) which is incorporated in the planning process; without information we cannot function properly.

    There is one final aspect which must be incorporated in the planning system: participation. It is actually an aspect of the communication and social theories. Planning is usually not an individualistic activity, especially when the problem to be solved is complex and when a lot of people are involved. So, participation of others in the planning process is very important since it is essential to make a good and successful plan rather than an unrealistic plan.

    Planning as a decision-making process

    In most cases, planning is highly related to decision making. Decisions are constantly being made in reality without any difficulties at all. Decisions can be made by simple intuitions, but it can also be made by a deeper analysis of a problem. An example of an intuitive decision: which hand do I use writing a paper or what is the best position for me to get into sleep in bed at night, etc. This kind of decision making happens automatically; there is no need for a deeper analysis. The planner, however, is not a person who believes that all his problems can be solved with intuitions. If this is the case, a dangerous situation might arise for the planner himself or for the people who are affected by his plans. A sensible social planner realizes that the social reality is a complex reality. For this reason, the social planner will base his plans on rational analysis. It must be mentioned that a social planner is also a human being who is not perfect.

    Planning is about decision making. In turn, decision making is based on analysis; this means that a certain part of the reality must be subdivided into a certain number of parts. These parts can be analyzed which means that all the consequences of all the problem-solving alternatives must be screened. However, it is impossible to make a complete analysis of the entire reality which is too complex in nature.

    Usually, there is not enough time, money, and intellectual capabilities to solve a social problem in a total manner. This does not mean that that an incomplete analysis is useless because it will clarify the problem a lot more and there is no doubt about the usefulness of an incomplete analysis. In order to clarify this, an illustration can be given. Imagine there are two alternative plans available and it is absolutely necessary that one option is chosen. In addition, it is known that the results of plan A are less satisfying than the results of plan B. The chances that plan B will succeed is only 40%. But it is also known that in case plan B is successful, then the results at the end is much better than the results of plan A. Which plan do you have to choose? The following calculations will provide more clarity. Suppose the success of plan B will be given the value of 1 and the failure of plan A will be given the value 0. In case plan A succeeds, a value of 0.7 can be given, but if plan B fails, a value of 0.2 can be given. The expected value for choosing plan A can now be calculated:

    (0.8 x 0.7) + (0.2 x 0.0) = 0.56

    For choosing plan B, the calculation is:

    (0.4 x 1.0) + (0.6 x 0.2) + 0.52

    So, in this case plan A should be the obvious choice.

    Planning, forecasting, and policy making

    It was already mentioned that the process of planning includes anticipation. This process of anticipation or forecasting is actually the process of predicting the future. Planning and forecasting cannot be separated from each other, but cannot be separated from the process of policy making. The process of policy making can be defined as the search for certain means in order to reach an acceptable goal in the future. In other words, problems we have today must be eliminated in the future and it is our task to find means to achieve this goal. Planning in this case must be seen as a supporting factor of policy making consisting of the following processes: preparation, consideration, decision, execution, evaluation, and feedback. The relationship between planning, forecasting, and policy making is useful because governments, politicians and policy makers need all these instruments.

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