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Other Added - Business Success Tip #17 - The Strategy of No Strategy
Now you are ready with the guiding torch for your organization i.e. the strategic plan. The key requirements and associated resources and implications are well understood and based on them the bible has been prepared. Now all that you need is actual implementation of this laborious theoretical preparation.This implementation is in fact another landmark where various organizations tend to falter. The extensive research and resources used up for the drafting of strategic plans often make organizations believe that whatever they have understood and devised is the optimum and therefore requires no second thoughts. However, what has been ignored is the fact that plans can be tested on
A hypothetical example of a military strategy might be: I’m going to conquer a neighboring country within six months.
If you approach life from a strictly tactical basis the following might be the way you deploy your resources.
I have an army under my co
Work from Home:In my first days, alone, in a new start up business, I had joined the growing ranks of entrepreneurs who work from home. Work from home had become the new buzz words for the baby boomer generation who have money and are disillusioned with the corporate world and were forced by a younger competition for our job to sacrifice our families and to limit the time to enjoy the fruits of our labor having to work long hours in the globalization of the economy. The reality is that with the advent of email, mobile phones and then of course, the explosion of the internet worldwide, business people were and had to be accessible 24 hours a day and seven days a week.What w
Businesses fall apart because of a lack of strategy.
Many businesses go about their day-to-day activities without knowing where they’re going. They just perform task after task hoping that they’ll end up some place good.
Sorry to say, hope is not a strategy.
“How are we going to get our next job or our next client?”
If this question is a driving force in your business efforts then you’re not thinking strategically.
What is strategic thinking? What exactly is a strategy?
According to the dictionary a strategy is: a carefully devised plan of action to achieve a goal.
What’s so important about having a strategy?
A well designed strategy helps you achieve your goals through the effective use of your resources.
If you have unlimited resources you probably don’t have to worry about a business strategy. However, if your business is like most businesses... you probably need a strategy.
When a powerful business strategy is in place it provides the fuel that drives your life and drives your actions.
Tactics are the specific actions you take to carry out your plan. With no plan in place, your tactics are simply task-based activities.
To illustrate the difference I like to use this example:
Imagine that you have an army under your command.
Your resources include the army itself, its weapons, its means of transportation, its food supply and the amount of money you have in the treasury to keep your army in the field.
You can use your army in two separate ways. You can devise a strategy for success and then have your army implement that strategy—or you can simply deploy your army on a tactical basis.
A hypothetical example of a military strategy might be: I’m going to conquer a neighboring country within six months.
If you approach life from a strictly tactical basis the following might be the way you deploy your resources.
I have an army under my com
Writing your first professional CV is undoubtedly a daunting process however if you can answer the following questions it will become easier: 1. What is my message? 2. What format should my CV follow? 3. How do I identify my transferable skills? 4. How can I present my transferable skills?What is my message? First and foremost you need to think very carefully about exactly what kind of career you want to embark on. Do you have a vocational degree and want to pursue a career related to that subject? If so, ask yourself what type of industry, organisation and size of company you want to work for.If you have a non-vocational degree, think of the ca
If this question is a driving force in your business efforts then you’re not thinking strategically.
What is strategic thinking? What exactly is a strategy?
According to the dictionary a strategy is: a carefully devised plan of action to achieve a goal.
What’s so important about having a strategy?
A well designed strategy helps you achieve your goals through the effective use of your resources.
If you have unlimited resources you probably don’t have to worry about a business strategy. However, if your business is like most businesses... you probably need a strategy.
When a powerful business strategy is in place it provides the fuel that drives your life and drives your actions.
Tactics are the specific actions you take to carry out your plan. With no plan in place, your tactics are simply task-based activities.
To illustrate the difference I like to use this example:
Imagine that you have an army under your command.
Your resources include the army itself, its weapons, its means of transportation, its food supply and the amount of money you have in the treasury to keep your army in the field.
You can use your army in two separate ways. You can devise a strategy for success and then have your army implement that strategy—or you can simply deploy your army on a tactical basis.
A hypothetical example of a military strategy might be: I’m going to conquer a neighboring country within six months.
If you approach life from a strictly tactical basis the following might be the way you deploy your resources.
I have an army under my co
The popularity of fitness centers, and the demand for such facilities, has been growing at a steady rate for a number of years now. If you plan to jump into the fray, however, the first step is to create a solid fitness center business plan.A good business plan is the cornerstone of any successful business enterprise, and a fitness center business is certainly no exception. After all, opening a gym or fitness center will require an enormous outlay of capital, much more than many other kinds of businesses.==What To Add To Your Business Plan?==That means that the fitness center business plan you prepare should provide explicit details on such things as the eq
If you have unlimited resources you probably don’t have to worry about a business strategy. However, if your business is like most businesses... you probably need a strategy.
When a powerful business strategy is in place it provides the fuel that drives your life and drives your actions.
Tactics are the specific actions you take to carry out your plan. With no plan in place, your tactics are simply task-based activities.
To illustrate the difference I like to use this example:
Imagine that you have an army under your command.
Your resources include the army itself, its weapons, its means of transportation, its food supply and the amount of money you have in the treasury to keep your army in the field.
You can use your army in two separate ways. You can devise a strategy for success and then have your army implement that strategy—or you can simply deploy your army on a tactical basis.
A hypothetical example of a military strategy might be: I’m going to conquer a neighboring country within six months.
If you approach life from a strictly tactical basis the following might be the way you deploy your resources.
I have an army under my co
Mary had a delivery service business. Her idea was to market to senior citizens who couldn’t get out every day. She came to me as a SCORE counselor because her business was struggling and she thought she needed marketing help. She had been marketing to seniors for more than a year and was frustrated by her results. She hoped I would have the silver bullet that would change everything.My first question to Mary was had she written a business plan. I wanted to see her marketing plan and forecast of sales. Mary told me she had written one before she started but she said she “just didn’t believe it.” A business counselor had worked on the cash flow section with her but the fore
To illustrate the difference I like to use this example:
Imagine that you have an army under your command.
Your resources include the army itself, its weapons, its means of transportation, its food supply and the amount of money you have in the treasury to keep your army in the field.
You can use your army in two separate ways. You can devise a strategy for success and then have your army implement that strategy—or you can simply deploy your army on a tactical basis.
A hypothetical example of a military strategy might be: I’m going to conquer a neighboring country within six months.
If you approach life from a strictly tactical basis the following might be the way you deploy your resources.
I have an army under my co
Yes? Then do something positive about the behaviors of those important external audiences of yours that MOST affect your operation.Those embers can leap into flame when business, non- profit or association managers use public relations to alter individual perception among their target publics, leading to changed behaviors and helping to achieve their managerial objectives.In the process, things can really blaze when managers take steps to persuade their key external folks to their way of thinking, then move them to take actions that allow that manager’s department, group, division or subsidiary to succeed.The kindling for your new fire is the rea
A hypothetical example of a military strategy might be: I’m going to conquer a neighboring country within six months.
If you approach life from a strictly tactical basis the following might be the way you deploy your resources.
I have an army under my command.
I’m going to send my army out and look for a battle to fight.
Maybe we’ll win.
Whatever comes up, we’ll just have to deal with it.
That is an example of tactics with no strategy.
You may end up fighting and winning. You may even end up conquering a neighboring country, but that was not because of any clearly defined strategy.
Now here’s an example of a strategy along with a set of tactics designed to reach your goals. “I’m going to conquer a neighboring country within six months and I will do it by parachuting in my army at night to take over the neighboring country’s infrastructure while everyone is asleep.”
Compare this to running your business.
You have the equivalent of an army under your command. If you are an entrepreneur, that army might be you alone. If you run a business that employs a few or even many, it is those people who make up your army.
Your resources might include your sales force, your marketing team, your administrative staff, your accounting department, your budget or even your day to day cash flow. Regardless of the specifics, you have a limited amount of resources.
If your company doesn’t have a clear plan that’s guiding you towards the most effective use of those limited resources, you’re setting yourself up for disaster at worst and mediocrity at best.
Here’s an example of advertising without a strategy.
You need to “drum up some business”. You create an ad and decide to place it in a local paper. You hope it will get the phone to ring.
The phone rings a couple of times and then the ad becomes a thing of the past. So
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