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    How To Buy Bad Advertising
    I have had an e-mail from a gentleman with something on his mind. Since what is irking him may be of general interest, he has been good enough to allow me to dissertate on it right here. As a matter of fact, it's of a touch more than general interest, because his is exactly the kind of account that the freelances among us earn our bread and butter from. So it could be a lesson learned.The gentleman in question is the advertising manager of a Midlands engineering company with a total pr
    bound together with common opinions, co
    Finding the Right Candidate for the Job
    Do you ever feel like you just can’t find the right person for the job? Don’t know where to find them or how to find them? Most of the time, the best candidate for your position is hard at work for someone else. They are doing a great job where they are, and they feel generally satisfied with the job they have.People who are satisfied at their current place of work aren’t actively looking for a new place to work. They don’t search the want ads everyday. Although, I have known profe
    "No men can act with effect who do not act in concert; no men can act in concert who do not act with confidence; no men can act with confidence who are not bound together with common opinions, co
    Education is the Star at Starbucks
    I avoided caffeine for many years. But with so many flights and late, late nights, I recently tried ‘just a sip’. The next day I dunked a Danish pastry. A few days later I asked for ‘half a cup, please’. In very little time, I was enjoying caf? latte for breakfast!Much has changed in the world of coffee in the past few years. Waiters used to ask, ‘Would you like cream with your coffee? Will that be one sugar or two?’ Now baristas enquire ‘Cappuccino wet or dry? Solo, doppio, soy, low-f
    act in concert; no men can act in concert who do not act with confidence; no men can act with confidence who are not bound together with common opinions, co
    Trade Partners: Idaho and China
    It was in the local rag. China is Idaho’s largest trade partner. Canada is second and Great Britain is currently running third.Now I know what you are thinking: potatoes. You are wrong. Try integrated circuits.Hey, we are not a bunch of country pumpkins out here.Well, we are a bunch of country pumpkins but we make integrated circuits anyway.You have a number of integrated circuits hanging around your place. The most obvious is the one that is monitori
    rt who do not act with confidence; no men can act with confidence who are not bound together with common opinions, co
    7 Steps To A Job-Winning Resume
    A new resume can jump-start your career. Your network contacts may ask for a resume and some industries absolutely, positively demand a resume as the price of admission. When you begin thinking of your resume as a power source, the results can be astonishing.1. Your resume is a sales tool. It is not a place for therapeutic self-disclosure or true confessions. Be honest but present your accomplishments in the most positive way.2. Leave tricky questions ("Why did you have six jobs
    en can act with confidence who are not bound together with common opinions, co
    So You Want To Own Your Own Business and Be Your Own Boss? Part 2
    Self-discipline. This is the single most important factor when you want to run your own business. If you have spent years in the work force, with someone else telling you when to go to work, what to do when you get there, when to take a break, then when to go home, you will have to re-learn how to behave. And Self-Discipline is the only way to do that. Another way to say it is Self-Control, Willpower, or Drive. If you can not find the drive to change your thought patterns about the way you wo
    bound together with common opinions, common affections, and common interests." — Edmund Burke, 18th-Century British Statesman

    During the 1980s, when I was co-founder and leader of The Achie

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