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Other Added - Your Mission, If You Choose To Accept It
A few thoughts for the day from the world of music - share these with your staff to reinforce various points to focus on. Pardon my random, and sometimes obscure, tastes in music. What song/artist are these lines from? Chances are they didn’t have the quickservice restaurant business in mind when the songs were penned.The answers a
2. Secondly, express whom you are serving.
3. The third piece is your purpose. What is the core value of your business?
Now let's put these together. For this example, we'll think about a Certified Financial Planner's Mission Statement.
"My mission is to encourage, educate, and guide financial investment for clients interested in a solid fiscal future."
Notice t
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Not only do I not know if I want to accept it, I don't even know what it is!"
Does that sound familiar?
Your mission doesn't have to fit into a lot of the molds you may have imagined.
Have you dismissed the idea of having a mission as something for more significant or complicated endeavors?
Your mission doesn't have to be huge or to save the world in order to be worth having. It definitely doesn't have to be something that is self-sacrificing or painful to be a meaningful mission.
Your mission statement is about communication.
Mission statements are simply explaining why your business exists and why customers will buy your product or service. In your mission statement you are communicating what the focus of your company is and what you are providing to customers.
Short is good.
Your statement should be short. One sentence. So short and simple that a 12-year old could easily understand it. And, you and anyone in your company can remember it and share it effortlessly with anyone who asks. Keep the money out of the mission.
In your vision statement you talk about money and your financial goals but not in the mission statement. What is most important in your mission statement is a reflection of your passion and commitment. It's much easier to stay on track with your mission when it is one that is congruent with your values and passion.
A clear mission can be grounding.
A business that meets the owner's need to be creative and independent and still meet the needs of others can sit solidly on its mission statement.
Form your mission statement with three basic parts.
1. First you need to choose three verbs that express most clearly what you are doing for your customers. These are action verbs representing the action of your mission.
2. Secondly, express whom you are serving.
3. The third piece is your purpose. What is the core value of your business?
Now let's put these together. For this example, we'll think about a Certified Financial Planner's Mission Statement.
"My mission is to encourage, educate, and guide financial investment for clients interested in a solid fiscal future."
Notice th
Some of you may have seen articles that I have posted challenging those who would degrade the role and status of the terms manager and management. In those articles and comments I said I would post further articles on strategic management. This article is the first of, hopefully, a series of articles on strategy and strategic management.
Your mission statement is about communication.
Mission statements are simply explaining why your business exists and why customers will buy your product or service. In your mission statement you are communicating what the focus of your company is and what you are providing to customers.
Short is good.
Your statement should be short. One sentence. So short and simple that a 12-year old could easily understand it. And, you and anyone in your company can remember it and share it effortlessly with anyone who asks. Keep the money out of the mission.
In your vision statement you talk about money and your financial goals but not in the mission statement. What is most important in your mission statement is a reflection of your passion and commitment. It's much easier to stay on track with your mission when it is one that is congruent with your values and passion.
A clear mission can be grounding.
A business that meets the owner's need to be creative and independent and still meet the needs of others can sit solidly on its mission statement.
Form your mission statement with three basic parts.
1. First you need to choose three verbs that express most clearly what you are doing for your customers. These are action verbs representing the action of your mission.
2. Secondly, express whom you are serving.
3. The third piece is your purpose. What is the core value of your business?
Now let's put these together. For this example, we'll think about a Certified Financial Planner's Mission Statement.
"My mission is to encourage, educate, and guide financial investment for clients interested in a solid fiscal future."
Notice t
The voice could be the one inside your head, or you could be overhearing a conversation. It really doesn’t matter who, what really matters is what is being said. It probably sounds something like this, “I’m not going to renew my membership because "they" aren’t helping me.” Or similar, “I joined this group to get more business and nobody
In your vision statement you talk about money and your financial goals but not in the mission statement. What is most important in your mission statement is a reflection of your passion and commitment. It's much easier to stay on track with your mission when it is one that is congruent with your values and passion.
A clear mission can be grounding.
A business that meets the owner's need to be creative and independent and still meet the needs of others can sit solidly on its mission statement.
Form your mission statement with three basic parts.
1. First you need to choose three verbs that express most clearly what you are doing for your customers. These are action verbs representing the action of your mission.
2. Secondly, express whom you are serving.
3. The third piece is your purpose. What is the core value of your business?
Now let's put these together. For this example, we'll think about a Certified Financial Planner's Mission Statement.
"My mission is to encourage, educate, and guide financial investment for clients interested in a solid fiscal future."
Notice t
Certainly by now you have seen those new ultra-long SUV type shopping carts, where the kids sit in the plastic car in front and pretend to steer down the isles? They are excellent for Store Managers as it keeps kids from pulling items off the shelves. This causes unnecessary spillage, product loss and time to clean up the mess. Makes a lot o
A clear mission can be grounding.
A business that meets the owner's need to be creative and independent and still meet the needs of others can sit solidly on its mission statement.
Form your mission statement with three basic parts.
1. First you need to choose three verbs that express most clearly what you are doing for your customers. These are action verbs representing the action of your mission.
2. Secondly, express whom you are serving.
3. The third piece is your purpose. What is the core value of your business?
Now let's put these together. For this example, we'll think about a Certified Financial Planner's Mission Statement.
"My mission is to encourage, educate, and guide financial investment for clients interested in a solid fiscal future."
Notice t
Regardless of whether you are just venturing out into the business world or already have a successful company, budgeting your expenses will help to improve profits and the overall health of the business. The largest expenses that a landscaping business has are advertising and the cost of equipment. The prices associated with a print advert
2. Secondly, express whom you are serving.
3. The third piece is your purpose. What is the core value of your business?
Now let's put these together. For this example, we'll think about a Certified Financial Planner's Mission Statement.
"My mission is to encourage, educate, and guide financial investment for clients interested in a solid fiscal future."
Notice the verbs, the purpose, and whom you are serving.
Simple? Powerful?
What a great way to get clear about what your business is most wanting to do! Without clarity of direction, it's easy for anyone to get off course. Whether you are sailing a boat or running a business, you have to see where you are going to have a pleasant and successful journey!
Do you feel more prepared to write your mission statement?
It's your mission! Do you choose to accept it?
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