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  • Other Added - Writing Business Letters - Tutorial 3: Writing a Quality Letter

    Can You Sell Your Business Without a Broker?
    Yes, you can sell your business yourself, but you have to do it the right way! As a professional business intermediary, I have many clients with quality businesses who come to me after failing to sell their businesses on their own. The flaw in their effort to sell always comes down to the same four basic things: no professional presentation of the business; poorly presented financial information; pricing the business wrong; and not understanding how to find buyers, work with those buyers and get a deal to closing. If you want to sell a business yourself, you can, but you have to put the right pieces in place, including:-An effective presentation for selling a business-A business valuation to help you understand your company's value-Customized
    ..."
    "I was terribly disappointed when I ....
    "Your letter of 10th October about widgets arrived and ...."

    Get the drift? State up front what it is you want. That way, the first person reading the letter can decide whether he/she or someone else needs to deal with it without reading the whole letter. It helps speed the process so you may get a reply sooner.

    If you are really on the ball, you will create for yourself a list of standard opening sentences you can use for different letters without having to rewrite them every time. You could place these in your letter template and simply delete the ones you don't want, or copy and pa

    How Over Regulations Hurts the Little Guy
    We have all heard horrendous stories of how over regulation crushes small business people who compete with the big dogs in various markets. It seems as if the government regulators are merely there to crush the little guy sometimes so that the big boys with lobbyist budgets can get the government to intervene via some Congressmen, Councilman, Senator, Corrupt Judge or County Supervisor.Well here is a story that is truly outrageous indeed; a total abuse of the system, but the Sierra Club. You see, I met someone recently who owned a mine in just North of Albuquerque in the hills about Santa Fe, New Mexico. Get this, he had a ten-mile road and the Sierra Club was made because he owned a mine.He never mined anything just loved the landscape and was able
    If you've read Tutorials one and two you know how to format a letter and how to use the various parts. But that's not all of it. You now need to know how to construct the paragraphs that form the opening sentence, the body and the action ending.

    By the end of this short tutorial, you'll be ready to start creating top business letters following a simple formula. Here goes ...

    Why Do We Write Letters?

    Is this a dumb question? No way Jose! Let's do some revision to get us into a communication mindset before we jump head first into this tutorial. It will help us make sense of it. So, why do we write letters? To:

    1. Ask someone
    2. Tell someone
    3. Get something done (by asking and telling)

    That's it. In doing these things there are some different communication styles we follow to get the most out of our communication. For example, the most common letter types are:

    1. Request letters; requests for information, purchase orders, or other action
    2. No letters; telling someone 'no' requires tact and thoughfullness
    3. Sales letters; you've seen thousands of these
    4. Applications; you've probably submitted a few job or other applications
    5. Complaint; hopefully you don't write too many of these!
    6. Condolence; these are difficult to write
    7. Information letters and cover letters; these tell someone something and are sometimes like sales letters

    Common to ALL Letters

    Every letter you write should have an opening sentence or paragraph that states why you are writing (but don't say, "I'm writing to say ...." as your recipient knows you have written), a body of one or more paragraphs where you expand on the reasons why you are writing, and usually (but not always), an action ending.

    The opening sentence or paragraph is required so your recipient knows immediately why you have written. The subject line, if appropriately created, will also help. When your Mother receives a letter from you she knows you are writing because you love her ... or perhaps want a loan (just kidding) and usually she is delighted to hear from you. The business people with whom you correspond, however, receive hundreds or thousands of letters and may never have heard of you or your firm before; if you are a client, they may not recall having done business with you and can't guess what you could possibly want. So tell them in one of a variety of ways:

    "Please consider my application for ...."
    "I saw your advertisement for widgets in the Sunday Trader and ...."
    "I was sorry to learn that ...."
    "I was terribly disappointed when I ....
    "Your letter of 10th October about widgets arrived and ...."

    Get the drift? State up front what it is you want. That way, the first person reading the letter can decide whether he/she or someone else needs to deal with it without reading the whole letter. It helps speed the process so you may get a reply sooner.

    If you are really on the ball, you will create for yourself a list of standard opening sentences you can use for different letters without having to rewrite them every time. You could place these in your letter template and simply delete the ones you don't want, or copy and pas

    Business Phone Numbers
    Phone numbers are the addresses of businesses, the identification number as well as the communication gateway of a person, organization or a business. A telephone number is a string of decimal digits that uniquely identify an address. The number identifies the destination point that a call is routed to. It may be connected to devices and services like faxes, modems, subscribers and Internet networks.Most telephone networks are connected to The International Telecommunication Network (ITU) that has a standardized format of telephone numbers. The entire number should be 20 or less and must begin with a country prefix. This is usually followed by an area or city code. The format and allocation of local phone numbers depends on local governments.Phone lines ar
  • Ask someone
  • Tell someone
  • Get something done (by asking and telling)

    That's it. In doing these things there are some different communication styles we follow to get the most out of our communication. For example, the most common letter types are:

    1. Request letters; requests for information, purchase orders, or other action
    2. No letters; telling someone 'no' requires tact and thoughfullness
    3. Sales letters; you've seen thousands of these
    4. Applications; you've probably submitted a few job or other applications
    5. Complaint; hopefully you don't write too many of these!
    6. Condolence; these are difficult to write
    7. Information letters and cover letters; these tell someone something and are sometimes like sales letters

    Common to ALL Letters

    Every letter you write should have an opening sentence or paragraph that states why you are writing (but don't say, "I'm writing to say ...." as your recipient knows you have written), a body of one or more paragraphs where you expand on the reasons why you are writing, and usually (but not always), an action ending.

    The opening sentence or paragraph is required so your recipient knows immediately why you have written. The subject line, if appropriately created, will also help. When your Mother receives a letter from you she knows you are writing because you love her ... or perhaps want a loan (just kidding) and usually she is delighted to hear from you. The business people with whom you correspond, however, receive hundreds or thousands of letters and may never have heard of you or your firm before; if you are a client, they may not recall having done business with you and can't guess what you could possibly want. So tell them in one of a variety of ways:

    "Please consider my application for ...."
    "I saw your advertisement for widgets in the Sunday Trader and ...."
    "I was sorry to learn that ...."
    "I was terribly disappointed when I ....
    "Your letter of 10th October about widgets arrived and ...."

    Get the drift? State up front what it is you want. That way, the first person reading the letter can decide whether he/she or someone else needs to deal with it without reading the whole letter. It helps speed the process so you may get a reply sooner.

    If you are really on the ball, you will create for yourself a list of standard opening sentences you can use for different letters without having to rewrite them every time. You could place these in your letter template and simply delete the ones you don't want, or copy and pa

    Processing Recurring Payments: Get Paid in Full by Automating Receivables
    In any business endeavor, an owner may encounter multiple sweaty-palmed experiences. Customers may engage in multi-tiered assaults ranging from vehement criticism of a product or service, censure for (the lack of) customer assistance, objection to time lag for delivering said product or service and the airing of numerous other grievances. Of course, an owner realizes that this comes with the precipitous territory of conducting business. However, it remains a humbling experience when interacting with a vociferous client -- an individual who will let everyone know from friends and relatives to the Better Business Bureau about the perceived shortcomings of the business.Perhaps the most daunting situation affecting an "it's not all what it's cracked up to be"
    o write
  • Information letters and cover letters; these tell someone something and are sometimes like sales letters

    Common to ALL Letters

    Every letter you write should have an opening sentence or paragraph that states why you are writing (but don't say, "I'm writing to say ...." as your recipient knows you have written), a body of one or more paragraphs where you expand on the reasons why you are writing, and usually (but not always), an action ending.

    The opening sentence or paragraph is required so your recipient knows immediately why you have written. The subject line, if appropriately created, will also help. When your Mother receives a letter from you she knows you are writing because you love her ... or perhaps want a loan (just kidding) and usually she is delighted to hear from you. The business people with whom you correspond, however, receive hundreds or thousands of letters and may never have heard of you or your firm before; if you are a client, they may not recall having done business with you and can't guess what you could possibly want. So tell them in one of a variety of ways:

    "Please consider my application for ...."
    "I saw your advertisement for widgets in the Sunday Trader and ...."
    "I was sorry to learn that ...."
    "I was terribly disappointed when I ....
    "Your letter of 10th October about widgets arrived and ...."

    Get the drift? State up front what it is you want. That way, the first person reading the letter can decide whether he/she or someone else needs to deal with it without reading the whole letter. It helps speed the process so you may get a reply sooner.

    If you are really on the ball, you will create for yourself a list of standard opening sentences you can use for different letters without having to rewrite them every time. You could place these in your letter template and simply delete the ones you don't want, or copy and pa

    Organizational CPR Increases Cash Generation, Productivity and Retention
    CPR is defined as an emergency procedure that is performed when breathing or heartbeat has stopped. When problems occur in the functions that are the lifeblood of their organizations, emergency procedures have to be performed.Cash generation, Productivity and Retention™ are as vital to the health of organizations as breathing and heartbeat is to the human body. Maximizing the function of each of these components will result in robust organizational health.In subsequent issues of this newsletter, we will explore ways to maximize the performance of each of these components in your organization. First, let’s look at how each of these components need to work together to produce maximum health of your organization.Cash generationIncreased c
    will also help. When your Mother receives a letter from you she knows you are writing because you love her ... or perhaps want a loan (just kidding) and usually she is delighted to hear from you. The business people with whom you correspond, however, receive hundreds or thousands of letters and may never have heard of you or your firm before; if you are a client, they may not recall having done business with you and can't guess what you could possibly want. So tell them in one of a variety of ways:

    "Please consider my application for ...."
    "I saw your advertisement for widgets in the Sunday Trader and ...."
    "I was sorry to learn that ...."
    "I was terribly disappointed when I ....
    "Your letter of 10th October about widgets arrived and ...."

    Get the drift? State up front what it is you want. That way, the first person reading the letter can decide whether he/she or someone else needs to deal with it without reading the whole letter. It helps speed the process so you may get a reply sooner.

    If you are really on the ball, you will create for yourself a list of standard opening sentences you can use for different letters without having to rewrite them every time. You could place these in your letter template and simply delete the ones you don't want, or copy and pa

    Emergence of Technology - Shaping Up
    IntroductionSince ages, man has quest to search for new things. His thirst for knowledge opens up various doors for new innovations. These innovations get complex with time to time and sciences add new dimensions even in textile industry.If we peep into the historic scale, it started with simple hand-woven fabric passing through handlooms, going up with the automatic looms and machinery and now stretches up to infinity with the help of technology like Nanotechnology and biotechnology.Life is getting more complex, so all things need more revolutionary changes to match the standards of the survival of man in more diverse situations. This is true for the whole textile industry. Day by day, new things add their values in the textile industry rang
    ..."
    "I was terribly disappointed when I ....
    "Your letter of 10th October about widgets arrived and ...."

    Get the drift? State up front what it is you want. That way, the first person reading the letter can decide whether he/she or someone else needs to deal with it without reading the whole letter. It helps speed the process so you may get a reply sooner.

    If you are really on the ball, you will create for yourself a list of standard opening sentences you can use for different letters without having to rewrite them every time. You could place these in your letter template and simply delete the ones you don't want, or copy and paste from somewhere else. It saves time and reinventing every time you write.

    In the body of the letter, expand what you are writing about. Be Concise, Complete and Correct ... the Three Cs. Don't waffle. Use short sentences and get to the point. The best approach is to structure your letter around chronological order, a process, an event, or some other logical pattern. For example, a person complaining about a telephone bill might write a body like this:

    "My family was on holidays between 3 March and 3 June. During that time, our house was unoccupied and nobody had access to, or permission to use, our telephone. As we had not made any telephone calls during this period, I was astonished to receive your bill showing $129.75 owing."
    See what I mean? Develop your argument logically.

    It takes a little practice to become artful at letter writing. However, if you know the principles, it's much easier. If you have difficulty deciding how to craft your letter, try using an outlining method. Jot down the key points you want to make, like this:

    Phone bill too high
    - was on holidays most of the billing period
    - How come my bill was $129?
    - Is this a mistake?
    - Is there another reason?
    - Ask for new, adjusted bill

    Shuffle them around until they are in a logical order and then write a sentence for each.

    Last, but not least, let's look at action endings. Most times when you write you want something to happen. People often forget to use an action ending ... ask for what you want to happen in the last paragraph. These examples demonstrate this point:

    "As soon as I receive your completed application, I will be able to consider your request."
    "Please send your cheque or money order for $123 as soon as possible."
    "Please call me if you need further information."
    "Please accept my sincere apologies."
    "Unless you provide me with a copy of your birth certificate we will not be able to ...."

    Remember, this is the last thing your readers read. It needs to tell them what you want and what they need to do. As with the opening sentences template, you can write a list of standard action endings for use with various letters.

    Conclusion

    I hope this short series helps you produce top quality letters that make you and your organisation look highly professional. Because of the numerous requests I receive to help with letters, I may produce an ebook about good business communication in future as time permits. Watch this space.

    And last of all, don't take any notice of th

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