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Other Added - Growing Your Small Business Through Alliances and Joint Ventures
Instead of viewing public relations’ big guns as broadcast plugs, press releases, brochures and fun-filled events, as many managers do, how about a sound public relations strategy combined with effective communications tactics leading directly to the bottom line – perception altered, behavior modified, employer/client/manager satisfied?That’s what can happen when business, non-profit, public entity and association managers plan for and create the
The first thing you need when you start a business is money. The next thing you need to keep your business going is more money. There are lots of guides online to help you start up a business, but you have to pay to read most of the good ones. Seems like you need money to make money. A sad fact of life.The good news is that you still can run your business even if you are strapped for cash. You'll have to be resourceful though. Lazy people need not appl
Many Solo Entrepreneurs work from a home office. Our only connections to the outside world are the internet / e-mail and the telephone. Cold calling, “warm” calling and sending e-mails may seem like the most obvious way to let people know about us and to generate sales. But, there’s another way that works even better.
An alliance is usually an agreement between two businesses whose services or products compliment each other. Each agrees to recommend the other’s services to their respective clients and to pay a percentage to the other if the referral results in paying work. Let’s say you’re a marketing expert, but you don’t do public relations. However, sometimes your clients require public relations as part of their marketing strategy. You meet with several public relations experts who specialize in different fields, but who don’t offer your type of marketing services, and you form 3 alliances. A 10% commission is what you agree on for mutual referrals that result in work. Now, both you and your alliance partners are more “full service” providers. You can offer PR services to your clients and your partners can offer marketing services to theirs through you. In addition you could add them
Marketing is one of the four corner-posts of a solid business. Knowing a few marketing tricks is great, but to be really successful you must be able to assess market place opportunities. Here’s 13 points you should look at… It is necessary to understand the prevailing economic and industry conditions. Analyze the demographics of your customer baseWhat are the customer’s needs?What pricing strategies can
An alliance is usually an agreement between two businesses whose services or products compliment each other. Each agrees to recommend the other’s services to their respective clients and to pay a percentage to the other if the referral results in paying work. Let’s say you’re a marketing expert, but you don’t do public relations. However, sometimes your clients require public relations as part of their marketing strategy. You meet with several public relations experts who specialize in different fields, but who don’t offer your type of marketing services, and you form 3 alliances. A 10% commission is what you agree on for mutual referrals that result in work. Now, both you and your alliance partners are more “full service” providers. You can offer PR services to your clients and your partners can offer marketing services to theirs through you. In addition you could add them
“Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.” This is how Jay Conrad Levinson, author and co-author of several marketing books that includes Guerilla Marketing, gives meaning to the concept of “Marketing.”A marketing plan is a necessity for any business that hopes to thrive. And if you are a professiona
Whew, that’s a big declaration. But just how and where did I find such an ad? There’s a great story behind it, but first a few words about my personal qualifications. I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the mos
There are two types of people who own their own businesses or professional practices. Those who work in their business, and those who work on their business.Here is the abbreviated version of what these ideas mean: working “in” your business means to treat it as a job. Day to day activities that fall under the very important category of “minding the store,” but never looking beyond the business-as-a-job mindset.In contrast, working “on”
A joint venture is formed when you not only have an alliance but you come up with a strategy to find customers together. Suppose you make custom window treatments. You decide to speak to a local fabric shop that specializes in upholstery and window fabric. If you could be their exclusive referral for customers that need someone to make their fabric into beautiful draperies, and you are willing to pay them a commission for each referral, what happens? They can say they now offer a new value-added service to their customers, which may mean a customer chooses their store above another. You have a steady source of customers. You may even get them to display some of your draperies made with their fabric in your store. They agree to allow you to advertise in their store, perhaps even offer a workshop, and you’ll recommend them exclusively to your clients. You may even advertise toge
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