is a book that delivers on its title. Robert Bly is an expert on making experts.

Second, another great book that I wouldn’t dream of doing without. Rick Crandall, PhD.’s book, “Marketing Your Services For People Who Hate To Sell.” This book covers it all, from publicity to writing to networking to advertising. There is not a rainmaking stone left uncovered in this book.

Third, is a fairly new book called, “Book Yourself Solid,” by Michael Port. Michael was a solo consultant who was dying a slow death because he

Freelance copywriter, writing web content, copywriting tips

A rainmaker is someone who attracts new clients to a service business or professional practice. In order to become a successful rainmaker, you must first learn how to become a recognized expert in your field.

Does this sound daunting? Well it shouldn’t, there are two steps to this process: 1) constantly be learning more about your profession or industry, and 2) share that knowledge with others.

The first thing to get rid of is that nagging sense of inferiority that plagues us all. You may be a new lawyer fresh out of law school, or you may have just opened your doors to your air conditioning repair business, but you can begin sharing what you know right now.

The problem is we all compare ourselves with the person who has thirty years experience and know how that just oozes out of every pore of his body. There will always be someone in your profession who is smarter and more experienced than you are. Even that guy who so intimidates you, is in turn intimidated by someone else.

So let’s come up with a definition of an expert. Experts are not the smartest, most experienced people in their profession. The are those who share what knowledge they have with others, and as a result build a reputation based upon that knowledge.

If you write and publish articles in the trade magazines of your prospective clients, write a blog that you post new information to three or four times a week, or if you teach a small class on your field at a local junior college or adult education school, your knowledge benefits more people than that guy with 30 years on you who makes you quiver in your socks.

I want to recommend three books to you that all belong on your bookshelf if you are serious about becoming a rainmaker. My copies of each are so thoroughly highlighted, bookmarked and full of notations in the margins. I regard each as pure treasures and essential tools for growing my own business.

Here they are: First, Robert Bly’s “How To Become a Recognized Authority In Your Field In 60 Days or Less.” This is a book that delivers on its title. Robert Bly is an expert on making experts.

Second, another great book that I wouldn’t dream of doing without. Rick Crandall, PhD.’s book, “Marketing Your Services For People Who Hate To Sell.” This book covers it all, from publicity to writing to networking to advertising. There is not a rainmaking stone left uncovered in this book.

Third, is a fairly new book called, “Book Yourself Solid,” by Michael Port. Michael was a solo consultant who was dying a slow death because he c

e of inferiority that plagues us all. You may be a new lawyer fresh out of law school, or you may have just opened your doors to your air conditioning repair business, but you can begin sharing what you know right now.

The problem is we all compare ourselves with the person who has thirty years experience and know how that just oozes out of every pore of his body. There will always be someone in your profession who is smarter and more experienced than you are. Even that guy who so intimidates you, is in turn intimidated by someone else.

So let’s come up with a definition of an expert. Experts are not the smartest, most experienced people in their profession. The are those who share what knowledge they have with others, and as a result build a reputation based upon that knowledge.

If you write and publish articles in the trade magazines of your prospective clients, write a blog that you post new information to three or four times a week, or if you teach a small class on your field at a local junior college or adult education school, your knowledge benefits more people than that guy with 30 years on you who makes you quiver in your socks.

I want to recommend three books to you that all belong on your bookshelf if you are serious about becoming a rainmaker. My copies of each are so thoroughly highlighted, bookmarked and full of notations in the margins. I regard each as pure treasures and essential tools for growing my own business.

Here they are: First, Robert Bly’s “How To Become a Recognized Authority In Your Field In 60 Days or Less.” This is a book that delivers on its title. Robert Bly is an expert on making experts.

Second, another great book that I wouldn’t dream of doing without. Rick Crandall, PhD.’s book, “Marketing Your Services For People Who Hate To Sell.” This book covers it all, from publicity to writing to networking to advertising. There is not a rainmaking stone left uncovered in this book.

Third, is a fairly new book called, “Book Yourself Solid,” by Michael Port. Michael was a solo consultant who was dying a slow death because he

by someone else.

So let’s come up with a definition of an expert. Experts are not the smartest, most experienced people in their profession. The are those who share what knowledge they have with others, and as a result build a reputation based upon that knowledge.

If you write and publish articles in the trade magazines of your prospective clients, write a blog that you post new information to three or four times a week, or if you teach a small class on your field at a local junior college or adult education school, your knowledge benefits more people than that guy with 30 years on you who makes you quiver in your socks.

I want to recommend three books to you that all belong on your bookshelf if you are serious about becoming a rainmaker. My copies of each are so thoroughly highlighted, bookmarked and full of notations in the margins. I regard each as pure treasures and essential tools for growing my own business.

Here they are: First, Robert Bly’s “How To Become a Recognized Authority In Your Field In 60 Days or Less.” This is a book that delivers on its title. Robert Bly is an expert on making experts.

Second, another great book that I wouldn’t dream of doing without. Rick Crandall, PhD.’s book, “Marketing Your Services For People Who Hate To Sell.” This book covers it all, from publicity to writing to networking to advertising. There is not a rainmaking stone left uncovered in this book.

Third, is a fairly new book called, “Book Yourself Solid,” by Michael Port. Michael was a solo consultant who was dying a slow death because he

your knowledge benefits more people than that guy with 30 years on you who makes you quiver in your socks.

I want to recommend three books to you that all belong on your bookshelf if you are serious about becoming a rainmaker. My copies of each are so thoroughly highlighted, bookmarked and full of notations in the margins. I regard each as pure treasures and essential tools for growing my own business.

Here they are: First, Robert Bly’s “How To Become a Recognized Authority In Your Field In 60 Days or Less.” This is a book that delivers on its title. Robert Bly is an expert on making experts.

Second, another great book that I wouldn’t dream of doing without. Rick Crandall, PhD.’s book, “Marketing Your Services For People Who Hate To Sell.” This book covers it all, from publicity to writing to networking to advertising. There is not a rainmaking stone left uncovered in this book.

Third, is a fairly new book called, “Book Yourself Solid,” by Michael Port. Michael was a solo consultant who was dying a slow death because he

is a book that delivers on its title. Robert Bly is an expert on making experts.

Second, another great book that I wouldn’t dream of doing without. Rick Crandall, PhD.’s book, “Marketing Your Services For People Who Hate To Sell.” This book covers it all, from publicity to writing to networking to advertising. There is not a rainmaking stone left uncovered in this book.

Third, is a fairly new book called, “Book Yourself Solid,” by Michael Port. Michael was a solo consultant who was dying a slow death because he couldn’t market himself. Finally he reached the succeed or quit moment and came up with a plan to blast his business into the stratosphere. His book is nothing less than a turn-key system on how to become a rainmaker.

Remember, there are only two rules to being a rainmaker/expert. Keep learning and share that knowledge with others. Do those two things and you couldn’t stop success from knocking on your door if you wanted to.

freelance copywriter, writing web content, copywriting tips

COPYRIGHT(C)2006, Charles Brown. All rights reserved.