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Other Added - Marketing - The Way To Make What You're Really Worth
What is Direct Response marketing? The central idea behind direct response marketing is to create an immediate benefit for your prospect coupled with a sense of urgency and a ‘call to action’ (what you require the prospect to do - e.g. get ?5 discount if you respond in the next hour).If your product is complex and the customer needs to be
The answer you get is what I call your "PAY" or Personal Average Yield. (I should probably trademark that it’s so clever) The idea here is to pin down what you are
Destroy Your Performance Appraisals. That’s right, destroy them. Your employees don’t want them. Your managers hate to give them. And frankly, it is rare that they are written honestly anyway.So why do them? Why do employers continue to inflict so much pain on themselves and their workforce? What are they trying to accomplish?Employers often think they sho
So wouldn't it make sense to focus as much of your time as possible on the things that produce the highest payoff.
I don't know about you but most small business owners are do-it-yourself types and get sucked into doing the littlest silly work faster than you can say "Oh look, the copier is jammed again."
If you want to achieve any of your goals and finally start making what you are worth then you’ve got to stop doing $5/hr work. Period.
As you might have guessed by now, I believe that every business owner's highest payoff work, or best use of time, is any amount of time spent creating effective marketing.
Here's a little math quiz that I suggest you play with to help drive home this point. Figure out how much money you make annually or, better yet, how much you want or need to make annually to achieve your dreams and goals.
Now, divide that number by 2080. (That's the number you get if you work 40 hours a week for 52 weeks a year - I know, I know, you work 80 hours a week but just work with me here.)
The answer you get is what I call your "PAY" or Personal Average Yield. (I should probably trademark that it’s so clever) The idea here is to pin down what you are
Cover letters are a very important part of your presentation, whether you're a student in college or a candidate applying for a job. While there is virtually no limit to the different designs you can use with your cover letter, there are some general guidelines you will want to apply to make sure it is professional. It is first important to make sure your cover letter h
If you want to achieve any of your goals and finally start making what you are worth then you’ve got to stop doing $5/hr work. Period.
As you might have guessed by now, I believe that every business owner's highest payoff work, or best use of time, is any amount of time spent creating effective marketing.
Here's a little math quiz that I suggest you play with to help drive home this point. Figure out how much money you make annually or, better yet, how much you want or need to make annually to achieve your dreams and goals.
Now, divide that number by 2080. (That's the number you get if you work 40 hours a week for 52 weeks a year - I know, I know, you work 80 hours a week but just work with me here.)
The answer you get is what I call your "PAY" or Personal Average Yield. (I should probably trademark that it’s so clever) The idea here is to pin down what you are
The invasion had begun. It was right out of “War of the Worlds.” Hideous creatures with multi-legged covered torsos with shiny black exteriors and serrated mandibles that would crunch at anything in their path. It was a veritable army that I watched in horror as it moved at will toward all that I held near and dear. They must have been in the thousands, no, make that th
As you might have guessed by now, I believe that every business owner's highest payoff work, or best use of time, is any amount of time spent creating effective marketing.
Here's a little math quiz that I suggest you play with to help drive home this point. Figure out how much money you make annually or, better yet, how much you want or need to make annually to achieve your dreams and goals.
Now, divide that number by 2080. (That's the number you get if you work 40 hours a week for 52 weeks a year - I know, I know, you work 80 hours a week but just work with me here.)
The answer you get is what I call your "PAY" or Personal Average Yield. (I should probably trademark that it’s so clever) The idea here is to pin down what you are
A great way for raising money for any organized recreational or competitive sports program is arrange a creative sports fundraising event. Such events are very crucial to the success of any sports team and although these sports fundraising events take place year after year, now organizations are trying to find more inventive ways of raising the money. They are not onl
Now, divide that number by 2080. (That's the number you get if you work 40 hours a week for 52 weeks a year - I know, I know, you work 80 hours a week but just work with me here.)
The answer you get is what I call your "PAY" or Personal Average Yield. (I should probably trademark that it’s so clever) The idea here is to pin down what you are
Much has been said about the demise of the printed press kit. Online and electronic versions - pundits say - are the way to go. No editors or reporters want to receive printed press kits when they could have electronic versions. Right?Au contraire, mon fr?re! Let me posit an alternate view. I've often found that when conventional wisdom says to do one thing, you
The answer you get is what I call your "PAY" or Personal Average Yield. (I should probably trademark that it’s so clever) The idea here is to pin down what you are worth an hour and realize that if you can hire someone to do any of the things you currently spend your time on for less than that number, you can't afford to do it yourself - did I mention that you could use the spare time to do some marketing.
So let's run some numbers. Let's say that you want to make $150,000 per year. Well, using our little formula, that means that you need to be doing work that is worth a little over $72/hr - 8 hours a day.
But guess what...we haven't even factored in any overhead or costs of doing business. That number might really get big if you've got those as well.
This is the point at which many people finally come to understand that they are undercharging for their services…but that’s another issue all together.
So I ask you. Is fiddling with the copier, chatting with the mailman, running to the office supply store, making deliveries, or returning meaningless email paying you $72/hr? For that matter, doesn’t mowing your own grass, washing your o
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