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Other Added - Cream Cakes or Salad? How to Give Your Clients What You Know They Need
Do you feel that your trucking company is heading straight for a cliff? Do you feel that your trucking company is stuck in neutral? Or worse, do you have lots of slow paying freight bills and not a lot of cash in your business bank account?Having slow paying clients is one of the worst problems that you can have. Especially when you own a cash hungry trucking company that needs money to pay for drivers, repairs, fuel and equipment. The biggest
2. Some clients already believe they know what the problem is and have a fixed idea of what they see as the right solution
3. Some clients know what they want but they don’t know or won’t ackno
My son slipped a penny in the slot, cranked the machine, and turned his (or was it mine?) penny flat. He can't spend it now, but who uses pennies these days? We have drawers full of them. Watching him made me think of Thomas Friedman's book, The World Is Flat: A Brief History Of The Twenty-First Century (an easy recollection since I was reading the book).Friedman writes for the New York
You know that what you offer is what your clients need because you have researched your market, listened to clients and you fully understand the problems your clients have. You know that your services can provide the ideal solution.
So what’s wrong with that?
Just because you know your clients need what you have to offer, doesn’t mean that they know they need what you have to offer.
There are a number of reasons for this.
1. They are so caught up in their own world dealing with their problems, which are so immediate, that sometimes what they see as their problem is not their real problem.
2. Some clients already believe they know what the problem is and have a fixed idea of what they see as the right solution
3. Some clients know what they want but they don’t know or won’t acknow
Direct mail is often neglected by many businesses, in favor of email. But direct mail is still a powerful marketing method – one that you can use with great results in your business.Contrary to what some businesses owners believe, direct mail still gets opened and read. According to the Direct Mail Information Service, 67% of direct mail is opened, and 45% is both opened and read. Email cannot begin to match those rates.The Direct Mail Informa
You know that what you offer is what your clients need because you have researched your market, listened to clients and you fully understand the problems your clients have. You know that your services can provide the ideal solution.
So what’s wrong with that?
Just because you know your clients need what you have to offer, doesn’t mean that they know they need what you have to offer.
There are a number of reasons for this.
1. They are so caught up in their own world dealing with their problems, which are so immediate, that sometimes what they see as their problem is not their real problem.
2. Some clients already believe they know what the problem is and have a fixed idea of what they see as the right solution
3. Some clients know what they want but they don’t know or won’t ackno
Ready to accept credit card payments for your e-business? Learn everything there is to know about getting a merchant account. Thinking of going online to expand business in this e-commerce era? Accepting and receiving payment is a tough challenge. Foremost, familiarize yourself with the jargon of Merchant Accounts.All merchant account providers offer different services to enable you to accept online payments through credit cards. Take your time to
So what’s wrong with that?
Just because you know your clients need what you have to offer, doesn’t mean that they know they need what you have to offer.
There are a number of reasons for this.
1. They are so caught up in their own world dealing with their problems, which are so immediate, that sometimes what they see as their problem is not their real problem.
2. Some clients already believe they know what the problem is and have a fixed idea of what they see as the right solution
3. Some clients know what they want but they don’t know or won’t ackno
Today, I got an email from a lady who hates all business people and entrepreneurs, because they are Greedy, Arrogant and a Host of other atrocities. She was replying to an article I wrote about entrepreneurs and how they bring to the civilization; everything you see, everywhere you go and without us, you would have nothing. Here is the email I received:“Dear Entrepreneurial One,Well it was not the entrepreneur that did all this. It was the con
There are a number of reasons for this.
1. They are so caught up in their own world dealing with their problems, which are so immediate, that sometimes what they see as their problem is not their real problem.
2. Some clients already believe they know what the problem is and have a fixed idea of what they see as the right solution
3. Some clients know what they want but they don’t know or won’t ackno
Lilly Tomlin, the American comic, once said: “When I was growing up, I wanted to be a somebody. Now I realize I should have been more specific.”In direct response advertising and direct mail selling, as in life, specifics sell. Generalities don’t.Consider, for example, a direct response ad that I have in front of me. I tore it from the May 2006 issue of Harper’s Magazine last night.This ad faces an almost impossible sales challenge:
2. Some clients already believe they know what the problem is and have a fixed idea of what they see as the right solution
3. Some clients know what they want but they don’t know or won’t acknowledge what they need
The difference between need and want can be minimal but it can also be a chasm.
Imagine you are a lover of cream cakes and along comes a cream cake seller who has the biggest, purest, best rated cream cake ever and it is also your favourite variety. You are in heaven. You want to buy that cake.
Imagine also that you are 30lbs overweight.
Along comes a respected dietician who has a brand new, nutritiously formulated, organic salad range which, she says, will enable you to not only lose your 30lbs excess but will also lower you cholesterol, regulate your metabolism and banish your yoyo weight fluctuations forever. This is exactly what you need – she says!
What you want and what you really need are miles apart.
It can be the same in your consultancy. Just because you know your clients need what you have to offer does not mean that they want what you have to offer
So what ca
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