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Your Marketing Starts With Writing
Marketing starts with writing. Think about it. Everything you do from a small business marketing stand point starts with writing.That doesn't mean that you need to be a Pulitzer Prize winning writer to get great marketing results. You just need to start writing. It's an important key to every part of your small business marketing success.You write your marketing materials, web site copy, articles, special reports, tip sheets, talks and presentations, sales letters, ezines or newsletters, post card mailers, proposals, etc.They all start with writing - well, at least they should. Some small business owners get seduced into starting a new marketing piece with pictures or stunning graphics. But you really need to focus on the message and content first. And that starts with writing.I even recommend that my clients write out their 30-second attention getting introduction and their 10-second WOW statement. When you write out a couple of versions of your 30-second attention

these visitors will in the end become your regular customers.

Lesson 8 from Jeff Bezos, Steve Jobs and Bill Gates

Jeff Bezos and his wife were the first employees at Amazon. Their work ethic was marked with hard work and consistency, among others. These traits were handed down to their employees through the years.

Steve Jobs was a multimillionaire when he came back to Apple Computer in 1997. The company was not performing well. Yet he always loves to work and likes challenges.

Bill Gates has all the billions in the world. He is the world's richest man. He goes to work everyday nevertheless and works like there's no tomorrow.

Tip No. 8
Emulate the work ethic of the three business titans. To succeed and last long in your Internet business, you should work hard and think hard to put your business online in the fastest and frugal manner possible. The important thing to consider is to start and put your small business online early and rapidly. Incidentally, our web site could assist you start out and grow your home business for free. Just go to http://www.internetmarketinglearningcenter.com.

Lesson 9 from Jeff Bezos, Steve Jobs and Bill Gates

Amazon was among the first, if not the first, to adopt online book retailing. When the major book sellers - Barnes & Noble and Borders Books, among others - realized this new way of selling books, Amazon was miles ahead. Jeff Bezos surveyed the Internet horizon and embraced the best technology on si

Self Confidence, Job Loss and Anxiety
Your self confidence inevitably takes a knock when you lose your job – whatever the reason. What I’m going to describe is my version of what I believe you are going through, how it affects you, how it may affect your family or loved ones and what you can do about rebuilding your self-confidence.Job loss is increasingly common – what with cheaper labour in the developing world, new powerful economies such as China and the vagaries of management teams who reassure you all the way to the exit.If you lose your job through no fault of your own the stresses are almost as powerful as going through a divorce or going to jail. It is one of the most stressful things any person can go through, yet not everybody will feel the same things or react in the same way.When other people have not gone through what you have gone through or are going through they CANNOT possibly understand what you are feeling. Incidentally this also applies to people who are close to us; people who you feel should understand and support

"We're trying to build something lasting." - Jeff Bezos, Amazon.com founder

"The rest of the industry is trying to copy our every move again, just like in the '80s… we've got Microsoft copying us again too. And I don't mind. I don't mind." - Steve Jobs, CEO of Apple Computer

"In all of our activities, we take a long-term view." - Bill Gates, Microsoft Corporation founder

Vision, innovation, wisdon and hard work are but four of the skills and techniques Jeff Bezos, Steve Jobs and Bill Gates employed from the very beginning of their business experience. The three started out as small business entrepreneurs. They didn't have much capital to spare, and neither did they locate their businesses in prized locations.

They succeeded nevertheless. This article analyzes the factors for their success and presents the lessons learned in the form of business tips. The home based business owner has much to learn from the three titans' wisdom and experience.

Lesson 1 from Jeff Bezos
Jeff Bezos built the foundation of Amazon.com from the garage of his two-bedroom house rented outside of Seattle. He fashioned his first office tables from wooden doors, angle brackets, and two-by-four lumber purchased from Home Depot.

Tip No. 1
Be modest in your initial investment. For example, your laptop or PC shall not necessarily be top of the line. Your office location could be the corner of your living room, kitchen, bedroom, basement or garage. Save on office rent by all means. Be like Jeff Bezos who spent prudently and succeeded.

Lesson 2 from Steve Jobs
Steve Jobs was a homegrown entrepreneur. He started his home based business from the garage of his mother's home. In tough times like in 1998, he pulled out of his sleeves the business basics he learned way back from his home business days. He is basically an innovator. Steve Jobs is the brain of the graphical user interface (GUI) that is the standard feature of today's computers.

Tip No. 2
Innovate. You, too, can introduce innovation to your own home business. Examine every aspect of your business operation and change one or two ways of conducting your enterprise.

Take a closer look at the way you conduct your business. The purpose is to come up with innovative ways that will result in growth and improved profitability.

Lesson 3 from Bill Gates
Before Bill Gates became an entrepreneur, he had nurtured the vision that software will one day rule the world. During high school he spent many late nights with friend Paul Allen tinkering with the school's computer system.

Bill Gates secured mighty IBM's contract to supply the latter's operating system. When he was negotiating with the IBM people, he had no operating system as yet. He was able to buy a Disk Operating System or DOS from another developer for a measly $50 thousand. Of course he got the contract with IBM.

Tip No. 3
You can learn from Bill Gates by having your own vision for your small business. Lay down this vision in your mind. Then put it into writing. Read your vision everyday while at work in your small corner of the house. Your vision could be as short-term as the following:

- "To make my web site land within the top five of Google when people search for the keywords 'home based business'"

Lesson 4 from Jeff Bezos
When Amazon was struggling to make profits for the first time, only its founder Jeff Bezos believed that the company's business goal could be achieved in a year's time. Jeff Bezos was highly motivated and he had his vision clearly etched in his mind. Everybody was astounded when Jeff Bezos achieved his goal after only one year.

Tip No. 4
You should motivate yourself to succeed. The lesson that could be learned from Jeff Bezos is to lay down and make known in clear fashion your goal to every stake holder of your small business. They include your spouse and your web designer, among others.

Lesson 5 from Steve Jobs
To Steve Jobs, there is no detail in his business as to escape his watchful eye. He scrutinizes the look and feel of every product initiative his company engages in.

Tip No. 5
You too must be thorough in your home based business like Steve Jobs. Examine every detail of your small business - from conceptualizing your niche to managing your online presence.

Lesson 6 from Bill Gates
Bill Gates belatedly recognized the tremendous role of the Internet in business developments. Before 1994 he downplayed the future of the Internet. But upon awakening and realized his mistake, he put his heart and mind to incorporating the effects of the technological changes brought upon by the Internet in all his company's products and services.

Tip No. 6
Choose products and services for your small business that are preferred by people at this time when the Internet is dominating people's lives. For example, it has been determined that information products and web shopping are favored by most consumers. Keep stock of research findings.

Lesson 7 from Jeff Bezos
It is said that change is the one single permanent thing on this planet. Amazon changed the way it does business through the years. First it was an online book seller. Next it expanded into selling music and videos. Its competitors have a hard time catching up with Jeff Bezos' innovative offerings.

Tip No. 7
Your home based business should be run like Amazon. You could be selling your single information product now. Two weeks from today you will have added another back-end product. Next month you will have introduced into your product line the inventory of the affiliate program you have joined in.

If your web site is content based, you should be adding new content every day. Casual visitors to your web site will become your regular visitors when they see new content every time they come back to your site. And these visitors will in the end become your regular customers.

Lesson 8 from Jeff Bezos, Steve Jobs and Bill Gates

Steve Jobs was a multimillionaire when he came back to Apple Computer in 1997. The company was not performing well. Yet he always loves to work and likes challenges.

Bill Gates has all the billions in the world. He is the world's richest man. He goes to work everyday nevertheless and works like there's no tomorrow.

Lesson 9 from Jeff Bezos, Steve Jobs and Bill Gates

A Change Dilemma – Do I learn Too much?
Change and learning are highly correlated. Think about it:We learn at school and we change. This is a gradual change. The process of learning makes that we open up and see new possibilities we previously not imagined. We continue to learn at high school or university and there we change even more. The knowledge that we have gathered becomes a powerful source with which we can select what we want.And when we start to work we learn even more. During this process we grow older and we also acknowledge certain limitations of our physical and mental powers. The process of learning and change continuously interact with each other. In order to change we need to learn a new way of organizing or a new way of doing things and at the same time we have to learn that the old way is no longer suitable.The younger you are the easier it is to change. This is why management is often eager to hire relative young employees, because they do not have the burden of years of experience. The continuous investment in education and

r living room, kitchen, bedroom, basement or garage. Save on office rent by all means. Be like Jeff Bezos who spent prudently and succeeded.

Tip No. 2
Innovate. You, too, can introduce innovation to your own home business. Examine every aspect of your business operation and change one or two ways of conducting your enterprise.

Take a closer look at the way you conduct your business. The purpose is to come up with innovative ways that will result in growth and improved profitability.

- "To make my web site land within the top five of Google when people search for the keywords 'home based business'"

Lesson 5 from Steve Jobs
To Steve Jobs, there is no detail in his business as to escape his watchful eye. He scrutinizes the look and feel of every product initiative his company engages in.

Tip No. 5
You too must be thorough in your home based business like Steve Jobs. Examine every detail of your small business - from conceptualizing your niche to managing your online presence.

Lesson 8 from Jeff Bezos, Steve Jobs and Bill Gates

Steve Jobs was a multimillionaire when he came back to Apple Computer in 1997. The company was not performing well. Yet he always loves to work and likes challenges.

Bill Gates has all the billions in the world. He is the world's richest man. He goes to work everyday nevertheless and works like there's no tomorrow.

Lesson 9 from Jeff Bezos, Steve Jobs and Bill Gates

Criminal Background Search
Criminal background checks can be broadly divided into two types: criminal record checks and civil record checks. In a criminal record check, one can search through criminal court records, while in a civil check, one can search through criminal and civil court records.A criminal record check can further be of two types: instant criminal searches and on-premise county courthouse searches. Nationwide and statewide criminal searches search for: case numbers and charges, offenses, arrests, disposition dates, and convictions. The on-premise county courthouse searches cover that information for specific counties.Not all states allow the public to access criminal records information. Few states allow the records to be accessed online; most states require a formal written application. Many require specific authorization or identification in the form of the name, address, date of birth, social security number and country of residence of the person seeking the criminal record search.Due to the limited numbers of c

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You can learn from Bill Gates by having your own vision for your small business. Lay down this vision in your mind. Then put it into writing. Read your vision everyday while at work in your small corner of the house. Your vision could be as short-term as the following:

- "To make my web site land within the top five of Google when people search for the keywords 'home based business'"

Lesson 5 from Steve Jobs
To Steve Jobs, there is no detail in his business as to escape his watchful eye. He scrutinizes the look and feel of every product initiative his company engages in.

Tip No. 5
You too must be thorough in your home based business like Steve Jobs. Examine every detail of your small business - from conceptualizing your niche to managing your online presence.

Lesson 8 from Jeff Bezos, Steve Jobs and Bill Gates

Steve Jobs was a multimillionaire when he came back to Apple Computer in 1997. The company was not performing well. Yet he always loves to work and likes challenges.

Bill Gates has all the billions in the world. He is the world's richest man. He goes to work everyday nevertheless and works like there's no tomorrow.

Lesson 9 from Jeff Bezos, Steve Jobs and Bill Gates

The Truth About Church Fundraising
More and more people are being skeptical about solicitations that use the name of the church in raising money. This is because more and more people develop projects that guise under religious causes. For some people, church fundraising is an ambiguous strategy of raising funds because some of the people behind it are not using the funds collected for the purpose they have claimed at the very beginning.Whether you are one of those who are skeptical about church fundraising or one of those that actually believes and supports the endeavor, it is a must that you arm yourself with knowledge on what is this really about.Although the Church is said to belong to the supreme creator and ruler of the universe, it doesn't change the fact that many legitimate Christian ministries and institutions need financial assistance and support in carrying out their projects.HISTORY OF CHURCH FUNDRAISINGThe history of church fundraising can be traced years before Christianity became the largest religion in the world. In t

cognized the tremendous role of the Internet in business developments. Before 1994 he downplayed the future of the Internet. But upon awakening and realized his mistake, he put his heart and mind to incorporating the effects of the technological changes brought upon by the Internet in all his company's products and services.

Lesson 8 from Jeff Bezos, Steve Jobs and Bill Gates

Steve Jobs was a multimillionaire when he came back to Apple Computer in 1997. The company was not performing well. Yet he always loves to work and likes challenges.

Bill Gates has all the billions in the world. He is the world's richest man. He goes to work everyday nevertheless and works like there's no tomorrow.

Lesson 9 from Jeff Bezos, Steve Jobs and Bill Gates

The 3 P's of Management in a Customer Service Department
When looking at a Customer Service organization, it’s hard sometimes to sort through all of the dynamics involved to get down to the areas you can work with to get the best results in the shortest amount of time.One way to narrow the choices down is to work with the 3 P’s.Perception, Procedure and Personnel.It’s important to make sure you are working with Trends in an organization, not one time incidents. One time incidents are generally the result of long term deficiencies somewhere in the Organization. They bubble to the surface after being cooked for awhile by a Perception, a Procedure or a Personnel issue. They are usually dramatic, are remembered forever and brought up at parties and company get togethers. What you are looking for is a Trend. A series of one time events becomes a Trend.You can treat Trends. It’s difficult to treat a one time event.Think of it this way. If you went to your doctor and told him that you had a burning sensation in your chest one day last week, and it never

these visitors will in the end become your regular customers.

Lesson 8 from Jeff Bezos, Steve Jobs and Bill Gates

Steve Jobs was a multimillionaire when he came back to Apple Computer in 1997. The company was not performing well. Yet he always loves to work and likes challenges.

Bill Gates has all the billions in the world. He is the world's richest man. He goes to work everyday nevertheless and works like there's no tomorrow.

Lesson 9 from Jeff Bezos, Steve Jobs and Bill Gates

Steve Jobs has always been wanting to change the standard look of computers. He is a master of the aesthetics. In 1984 and 1997 we were astonished - and surprised - with the introduction and re-introduction of Apple computer models. Each time there was a new looking Mac and iBook.

Bill Gates has been into new technological advances. Microsoft edged out Apple in applying for copyright license of the podcasting gadget. And he find blogging cool.

Tip No. 9

Be among the first to embrace technology. And be original. Be warned though that new technologies come and go. Some of these technologies enable you to run your business fast and easy. Other technologies rob you of your money. Your duty is to examine each technology and assimilate the best into your own home based business.

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Successfully selling your business, at a price and on terms that will allow you to maintain lifestyle, involves planning and discipline. John Reddish, a veteran of the process, shows you 10 Steps to Success that will give you the best chance for getting the right terms and the right price for you.

Is your mentor really a trusted counselor interested in helping you achieve your own success or are they a wolf in sheeps clothing looking to make a quick profit from your dreams and ambitions?

Improve your products or services but allowing someone else to do some work. This will make time for you to prospect new business and improve what you have to offer!

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