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The Lines Are Drawn: ROI vs. ROO
Todays’ discussion about the value of meetings and conferences moves to a new plane. Instead of focusing only on the Return on Investment (ROI), Executives are beginning to focus on Return on Objective (ROO). Our opinion… measuring the true value of meetings and conferences often requires that you use a combination of both.ROI typically expresses the worth of a meeting or conferences in monetary terms – the number of dollars gained or lost as a result of the mee

uy from those they don’t like, and they CERTAINLY don’t buy from those they don’t trust.

OK, how can you do this without going absolutely bonkers? It’s all about SYSTEMS, my friend, as always. Example: One e-zine per week (like this one). One mailing per month (your Virtual Assistant can stuff the envelopes and take care of the printing and postage). A few personal notes, handwritten. A Hallmark e-card. Etc.

YOUR ASSIGNMENT:

Start thinking about ways to be on your clients’ and prospects’ radio screens over and over again, by bringing high value and high content, or just by touching base to say hi. Create a system for everything.

Not

A Teaching Certificate: You Ticket To A Career In Education
Those wishing to begin a career in teaching, either in the US Public School System or abroad, need to qualify for a teaching certificate. Each US state will grant a teaching certificate to those who meet its specific requirements for certification; these certificates are classified according to the grades which the individual will be teaching.Teaching certificates are available early childhood, elementary, and middle grades teaching; and in secondary education.

Every time I speak in front of an audience, whether it’s 50 or 1,200 small business owners, I get the same old question. Then following my answer, I always see a roomful of dropped jaws and gaping mouths.
The question? How often do I need to reach out to my prospective clients and clients?
The answer? A minimum of 25 times a year, preferably 52 or more times a year.
Silence. Jaws slowly creak open and begin to drop. You could hear a pin fall.
52 or more times a year??? I’m not kidding. The comeback I often get is “Are you crazy?!?” Nope, I’m not crazy and I know it works because I do it. Now that you know me a little better, you’re probably expecting that I tell you how to create SYSTEMS around this and you’re right. Read on…
The reason people go into semi-shock is they start to realize their boring cookie-cutter quarterly mailing isn’t cuttin’ it. It gets even worse when I’ve got someone in the front row who’s super-proud of their monthly e-zine, thinking they’re doing “what it takes to get clients” and yet they’re wondering why the pipeline of prospects is not full enough, and their bank account leaves a little to be desired.
It’s because they’re not “touching” their prospects (and clients) enough. Well, one of my clients, Jill Foster of www.TheMortgageArrangers.com, came up with a brilliant campaign during our coaching to change that. She got her hands on the list of Obscure Holidays (National Punctuation Day, National Poetry Day, National Wear Red Day For Women, etc.) and sends a postcard to her prospects, clients and joint venture partners each month (in addition to all the other ways she reaches her list). In each postcard mailing, she somehow finds a way to tie it in to the mortgage services she offers, while adding high content and high value. It’s funny, irreverent and gives her another excuse to be in TOUCH with her list.
Sometimes you want to be in touch to add high value and high content (this establishes credibility faster than anything else I know).

Sometimes you want to be in touch to promote your products and services (this keeps you in business).

Sometimes you want to be in touch to say “happy birthday” (this shows you care).

And sometimes you want to be in touch to just say “hi” or “I was thinking of you when I read this” (this shows you’re not heartless).
All these ways of TOUCHING your list build the “know, like and trust factor” that we’ve talked so much about in this e-zine. That’s because people don’t buy from those they don’t know, they don’t buy from those they don’t like, and they CERTAINLY don’t buy from those they don’t trust.
OK, how can you do this without going absolutely bonkers? It’s all about SYSTEMS, my friend, as always. Example: One e-zine per week (like this one). One mailing per month (your Virtual Assistant can stuff the envelopes and take care of the printing and postage). A few personal notes, handwritten. A Hallmark e-card. Etc.
YOUR ASSIGNMENT:
Start thinking about ways to be on your clients’ and prospects’ radio screens over and over again, by bringing high value and high content, or just by touching base to say hi. Create a system for everything.
Not
Promote Your Web Site Offline
The display ad is the offline area most businesses look to rapidly increase sales online. When developed with care and used with caution, an offline display ad can be highly effective in increasing your online traffic. However, running expensive display ads is extremely risky and more often than not their ROI is very low.Of course most salespeople who sell these ads won't tell you this. Instead they'll tell you about their large readership, and how if just a s
er, you’re probably expecting that I tell you how to create SYSTEMS around this and you’re right. Read on…
The reason people go into semi-shock is they start to realize their boring cookie-cutter quarterly mailing isn’t cuttin’ it. It gets even worse when I’ve got someone in the front row who’s super-proud of their monthly e-zine, thinking they’re doing “what it takes to get clients” and yet they’re wondering why the pipeline of prospects is not full enough, and their bank account leaves a little to be desired.
It’s because they’re not “touching” their prospects (and clients) enough. Well, one of my clients, Jill Foster of www.TheMortgageArrangers.com, came up with a brilliant campaign during our coaching to change that. She got her hands on the list of Obscure Holidays (National Punctuation Day, National Poetry Day, National Wear Red Day For Women, etc.) and sends a postcard to her prospects, clients and joint venture partners each month (in addition to all the other ways she reaches her list). In each postcard mailing, she somehow finds a way to tie it in to the mortgage services she offers, while adding high content and high value. It’s funny, irreverent and gives her another excuse to be in TOUCH with her list.
Sometimes you want to be in touch to add high value and high content (this establishes credibility faster than anything else I know).

Sometimes you want to be in touch to promote your products and services (this keeps you in business).

Sometimes you want to be in touch to say “happy birthday” (this shows you care).

And sometimes you want to be in touch to just say “hi” or “I was thinking of you when I read this” (this shows you’re not heartless).
All these ways of TOUCHING your list build the “know, like and trust factor” that we’ve talked so much about in this e-zine. That’s because people don’t buy from those they don’t know, they don’t buy from those they don’t like, and they CERTAINLY don’t buy from those they don’t trust.
OK, how can you do this without going absolutely bonkers? It’s all about SYSTEMS, my friend, as always. Example: One e-zine per week (like this one). One mailing per month (your Virtual Assistant can stuff the envelopes and take care of the printing and postage). A few personal notes, handwritten. A Hallmark e-card. Etc.
YOUR ASSIGNMENT:
Start thinking about ways to be on your clients’ and prospects’ radio screens over and over again, by bringing high value and high content, or just by touching base to say hi. Create a system for everything.
Not
Need or Want: Your New Product or Service Will Succeed if it Addresses Need
I have always tried to teach my children the difference between needing and wanting a product. This is a value judgement that applies to every human, many times in surprisingly differing ways. People born to great wealth view need far differently than those of us born to the lower classes. I might need an efficient baby stroller for my grandchild, while a Beverly Hills grandpa needs a Bugaboo (the Danish stroller that can sell for well over $1000). Both do the same job
w.themortgagearrangers.com/">www.TheMortgageArrangers.com, came up with a brilliant campaign during our coaching to change that. She got her hands on the list of Obscure Holidays (National Punctuation Day, National Poetry Day, National Wear Red Day For Women, etc.) and sends a postcard to her prospects, clients and joint venture partners each month (in addition to all the other ways she reaches her list). In each postcard mailing, she somehow finds a way to tie it in to the mortgage services she offers, while adding high content and high value. It’s funny, irreverent and gives her another excuse to be in TOUCH with her list.
Sometimes you want to be in touch to add high value and high content (this establishes credibility faster than anything else I know).

Sometimes you want to be in touch to promote your products and services (this keeps you in business).

Sometimes you want to be in touch to say “happy birthday” (this shows you care).

And sometimes you want to be in touch to just say “hi” or “I was thinking of you when I read this” (this shows you’re not heartless).
All these ways of TOUCHING your list build the “know, like and trust factor” that we’ve talked so much about in this e-zine. That’s because people don’t buy from those they don’t know, they don’t buy from those they don’t like, and they CERTAINLY don’t buy from those they don’t trust.
OK, how can you do this without going absolutely bonkers? It’s all about SYSTEMS, my friend, as always. Example: One e-zine per week (like this one). One mailing per month (your Virtual Assistant can stuff the envelopes and take care of the printing and postage). A few personal notes, handwritten. A Hallmark e-card. Etc.
YOUR ASSIGNMENT:
Start thinking about ways to be on your clients’ and prospects’ radio screens over and over again, by bringing high value and high content, or just by touching base to say hi. Create a system for everything.
Not
Data Recovery On External Hard Drives
Perhaps you are already aware of the fact that the data on your computer can be stored in many different ways, such as CD’s, removable disks or DVDs and so on. I may also agree with the fact that all machines reach a point where they crash, with or without any obvious reasons. Floods, fires or human mistakes can be among them, if you were looking for actual examples!Loss of data is one of the major negative effects these break downs can cause, therefore one mus
o add high value and high content (this establishes credibility faster than anything else I know).
Sometimes you want to be in touch to promote your products and services (this keeps you in business).

Sometimes you want to be in touch to say “happy birthday” (this shows you care).

And sometimes you want to be in touch to just say “hi” or “I was thinking of you when I read this” (this shows you’re not heartless).
All these ways of TOUCHING your list build the “know, like and trust factor” that we’ve talked so much about in this e-zine. That’s because people don’t buy from those they don’t know, they don’t buy from those they don’t like, and they CERTAINLY don’t buy from those they don’t trust.
OK, how can you do this without going absolutely bonkers? It’s all about SYSTEMS, my friend, as always. Example: One e-zine per week (like this one). One mailing per month (your Virtual Assistant can stuff the envelopes and take care of the printing and postage). A few personal notes, handwritten. A Hallmark e-card. Etc.
YOUR ASSIGNMENT:
Start thinking about ways to be on your clients’ and prospects’ radio screens over and over again, by bringing high value and high content, or just by touching base to say hi. Create a system for everything.
Not
How To Start A Water Quality Testing Service In Philadelphia
With increasing awareness of health hazards from polluted water, there has been a considerable craze among households and companies to get their drinking water first tested before using it. Increasing levels of health consciousness has driven up the market for water quality testing across the globe and Philadelphia is no exception. Research analysts suggest that this business segment has high potential in future as awareness on health care only seems to be on the rise.
uy from those they don’t like, and they CERTAINLY don’t buy from those they don’t trust.
OK, how can you do this without going absolutely bonkers? It’s all about SYSTEMS, my friend, as always. Example: One e-zine per week (like this one). One mailing per month (your Virtual Assistant can stuff the envelopes and take care of the printing and postage). A few personal notes, handwritten. A Hallmark e-card. Etc.
YOUR ASSIGNMENT:
Start thinking about ways to be on your clients’ and prospects’ radio screens over and over again, by bringing high value and high content, or just by touching base to say hi. Create a system for everything.
Not sure as to how to systematize all this and put your marketing on auto-pilot? I show you exactly how in the last chapter of the Client Attraction Home Study System™. Here’s where you can get your own copy: www.TheClientAttractionSystem.com.
© 2005 Fabienne Fredrickson

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Other Added - You Have to TOUCH Your Clients More Often (to be More Client Attractive)

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