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    Marketing Senior Services: Let's Lose the Platitudes
    Recently I was invited back to Wisconsin to speak to the Wisconsin Association of Homes and Services for the Aging. They wanted to know more about 2 things….how to get more private pay clients, and my thoughts on how we, as senior providers, can do a better job of marketing our businesses to seniors and adult children of aging parents. For this column, I’m going to talk about the marketing piece…and this is only the tip of the ice-berg.I want to let all of you in on my marketing strategy…one that DOES work, but you have to be able to move away from the “norm” a bit.Do you know what a “platitude” is? A plati
    isunderstanding. Your accountant should provide an engagement letter setting our agreement including how and when fees are rendered.

    •Listen to instinct. Women do have a higher emotive intelligence and we should acknowledge when we feel uncomfortable about working with someone and act accordingly.

    Who actually does your work is another issue. Many firms have a tier arrangement where costs decrease as you move down from partner to manager or senior to junior accountant.

    You should check as smaller firms will have more partner contact and if you want this with a larger firm then affordability may become an issue.

    Making Networking Work
    Several years ago, "networking" was the hot buzzword. Everyone was talking about building their network, because this was the secret to becoming incredibly successful. Well, yes, networking is a great way to build a business, but not necessarily the way a lot of people went about it.Networking is still one of the best ways to get new customers, and maintain relationships with existing customers. But you have to do it effectively.Going to every meeting you can find, and thrusting your business cards into the hands of every person you can corner isn't networking. To do it right, you have to be with the right
    The high failure rate of small businesses proves many business owners do not have what it takes to run a business effectively. The common attitude towards seeking advice that it is too expensive. However, a few dollars spent each year can save you thousands of dollars later on as it is extremely important to choose your advisers carefully.

    So, who are these advisers?

    1. Your accountant: A good accountant can provide advice and assistance in all aspects of financial management, sources of finance and applying for finance.

    A good accountant is not only for tax purposes. It is someone who can and will steer your business the right way. They will know your business’ strengths and weaknesses and can determine any potential financial problems or any potential opportunities. They will work with you closely to monitor your success and show you how to avoid mistakes and work on achieving your targets the right way.

    Your accountant is one of the few people whose job it is to be aware of your business finances. They can predict success and failure based on the ups and downs of your business figures.

    Good communication with your accountant is extremely important. Plan to have a meeting at least once a month (regardless of the cost) just to discuss your business progress. Once again, if your accountant is not willing to share this information, then look for someone else.

    Not all accountants do the same type of work. Most accountants have a specialty. You need to find the right accountant to suit your business needs.

    Ask for recommendations, keeping in mind that your accountant must be qualified. I can’t stress enough how important a good accountant is for your business. Even before you start your business get a professional accountant to help you.

    Some tips to consider when choosing your accountant:

    •Fit for purpose: Consider your needs.

    •Qualifications: Verify claimed qualifications.

    •Experience: Investigate their expertise with your industry or business type.

    •Communications: How well does this person communicate with you? Do they listen?

    •Word of mouth: Ask other small business owners about how they found their accountant.

    •Accessibility: If you need advice fast, will they respond? Are you better off with a smaller firm to whom your business is really important or does a larger firm have better resources?

    •Write on: Get all details such as who in the firm undertakes your work, fees and services offered in writing, so there’s no room for error or misunderstanding. Your accountant should provide an engagement letter setting our agreement including how and when fees are rendered.

    •Listen to instinct. Women do have a higher emotive intelligence and we should acknowledge when we feel uncomfortable about working with someone and act accordingly.

    Who actually does your work is another issue. Many firms have a tier arrangement where costs decrease as you move down from partner to manager or senior to junior accountant.

    You should check as smaller firms will have more partner contact and if you want this with a larger firm then affordability may become an issue.

    2

    Why Hire A Virtual Assistant? So You Can Save Money & Time!
    You originally accepted the challenge of a real estate agent for many reasons. It may have been due to your love for meeting new people, or finding just the right house for the specific needs of a family. Then you discovered all the planning and paperwork involved in the process. There is marketing, contact management, client acquisition, client retention, design, along with many other administrative and development issues.In a perfect world you could hire someone who would only come to work when you really needed them and they’d always know just what to do. They would never call in sick, take up space in your off
    ess the right way. They will know your business’ strengths and weaknesses and can determine any potential financial problems or any potential opportunities. They will work with you closely to monitor your success and show you how to avoid mistakes and work on achieving your targets the right way.

    Your accountant is one of the few people whose job it is to be aware of your business finances. They can predict success and failure based on the ups and downs of your business figures.

    Good communication with your accountant is extremely important. Plan to have a meeting at least once a month (regardless of the cost) just to discuss your business progress. Once again, if your accountant is not willing to share this information, then look for someone else.

    Not all accountants do the same type of work. Most accountants have a specialty. You need to find the right accountant to suit your business needs.

    Ask for recommendations, keeping in mind that your accountant must be qualified. I can’t stress enough how important a good accountant is for your business. Even before you start your business get a professional accountant to help you.

    Some tips to consider when choosing your accountant:

    •Fit for purpose: Consider your needs.

    •Qualifications: Verify claimed qualifications.

    •Experience: Investigate their expertise with your industry or business type.

    •Communications: How well does this person communicate with you? Do they listen?

    •Word of mouth: Ask other small business owners about how they found their accountant.

    •Accessibility: If you need advice fast, will they respond? Are you better off with a smaller firm to whom your business is really important or does a larger firm have better resources?

    •Write on: Get all details such as who in the firm undertakes your work, fees and services offered in writing, so there’s no room for error or misunderstanding. Your accountant should provide an engagement letter setting our agreement including how and when fees are rendered.

    •Listen to instinct. Women do have a higher emotive intelligence and we should acknowledge when we feel uncomfortable about working with someone and act accordingly.

    Who actually does your work is another issue. Many firms have a tier arrangement where costs decrease as you move down from partner to manager or senior to junior accountant.

    You should check as smaller firms will have more partner contact and if you want this with a larger firm then affordability may become an issue.

    Innovation Management - Good Leadership
    Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probabi
    s your business progress. Once again, if your accountant is not willing to share this information, then look for someone else.

    Not all accountants do the same type of work. Most accountants have a specialty. You need to find the right accountant to suit your business needs.

    Ask for recommendations, keeping in mind that your accountant must be qualified. I can’t stress enough how important a good accountant is for your business. Even before you start your business get a professional accountant to help you.

    Some tips to consider when choosing your accountant:

    •Fit for purpose: Consider your needs.

    •Qualifications: Verify claimed qualifications.

    •Experience: Investigate their expertise with your industry or business type.

    •Communications: How well does this person communicate with you? Do they listen?

    •Word of mouth: Ask other small business owners about how they found their accountant.

    •Accessibility: If you need advice fast, will they respond? Are you better off with a smaller firm to whom your business is really important or does a larger firm have better resources?

    •Write on: Get all details such as who in the firm undertakes your work, fees and services offered in writing, so there’s no room for error or misunderstanding. Your accountant should provide an engagement letter setting our agreement including how and when fees are rendered.

    •Listen to instinct. Women do have a higher emotive intelligence and we should acknowledge when we feel uncomfortable about working with someone and act accordingly.

    Who actually does your work is another issue. Many firms have a tier arrangement where costs decrease as you move down from partner to manager or senior to junior accountant.

    You should check as smaller firms will have more partner contact and if you want this with a larger firm then affordability may become an issue.

    Ethanol Explosion! How to Profit
    In fact, her father explained the fundamental principles to my father over 30 years ago: A renewable energy source that’s not subject to Arab oil embargoes or Mid-East wars ... cleaner fuel for the world’s automobiles... more jobs... less pollution.Now, that future is here:Every country on the planet wants to see more of its automobiles running on renewable fuels like ethanol. And with 600 million gas- and diesel-burning cars and trucks on the road today, that implies the most massive transformation since the industrial revolution. Every major government is implementing policies that stimulate ethanol cons
    tions: Verify claimed qualifications.

    •Experience: Investigate their expertise with your industry or business type.

    •Communications: How well does this person communicate with you? Do they listen?

    •Word of mouth: Ask other small business owners about how they found their accountant.

    •Accessibility: If you need advice fast, will they respond? Are you better off with a smaller firm to whom your business is really important or does a larger firm have better resources?

    •Write on: Get all details such as who in the firm undertakes your work, fees and services offered in writing, so there’s no room for error or misunderstanding. Your accountant should provide an engagement letter setting our agreement including how and when fees are rendered.

    •Listen to instinct. Women do have a higher emotive intelligence and we should acknowledge when we feel uncomfortable about working with someone and act accordingly.

    Who actually does your work is another issue. Many firms have a tier arrangement where costs decrease as you move down from partner to manager or senior to junior accountant.

    You should check as smaller firms will have more partner contact and if you want this with a larger firm then affordability may become an issue.

    Payroll Record Retention Requirements
    Every business must retain certain records on their current and past employees, but which ones and for how long?On the federal level, there are two agencies that regulate record keeping. First is the IRS, which is responsible for enforcing the Internal Revenue Code. The second is the U.S. Department of Labor (DOL). The Wage and Hour Division of the DOL is responsible for enforcement of the Federal Fair Labor Standards Act (FLSA), the Family and Medical leave Act (FMLA), the Immigration Reform and Control Act (IRCA), and the laws governing wages paid by federal government contractors.Both of these agencies h
    isunderstanding. Your accountant should provide an engagement letter setting our agreement including how and when fees are rendered.

    •Listen to instinct. Women do have a higher emotive intelligence and we should acknowledge when we feel uncomfortable about working with someone and act accordingly.

    Who actually does your work is another issue. Many firms have a tier arrangement where costs decrease as you move down from partner to manager or senior to junior accountant.

    You should check as smaller firms will have more partner contact and if you want this with a larger firm then affordability may become an issue.

    2. Your bank manager: Your bank manager can provide valuable advice based, on his or her experiences. Banks deal with small businesses every day.

    During the early stages of business plan development, your bank manager can often help you by pointing out the potential pitfalls.

    Check the different business accounts available with various banks or credit unions. Choose a bank that is suitable for your type of business and that is willing to meet your needs. If the bank is unable to accommodate your financial requirements, your bank manager can probably suggest the best alternative financial institution.

    3. Your solicitor: Proper legal advice in business can save you thousands of dollars. It is a good idea to look for a suitable solicitor before you need one.

    Get referrals from friends and advice from your employer association to locate the best solicitor in a particular field. Any legal agreement your business has or is considering undertaking should be examined by your solicitor, to ensure your best interests are being protected.

    When choosing your advisers, don’t base your decision on friendship, family or convenience.

    Shop around, talk to other business owners and get recommendations. Find advisers who are: empathic and caring, trustworthy, experienced, well qualified, and prepared to understand the needs of your business.

    Good advisers bring objectivity to your business. Sometimes they may recognize the early warning signs that you might have missed because you are too involved in your business. They look at your business from outside the box and can see things from a different viewpoint.

    WARNING: If you are not happy with your advisers... DON’T BE AFRAID TO CHANGE THEM… Your business comes first.

    By Lama Kalla. Copyright 2005

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