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    The Go Pointer's Guide to Unforced Errors
    All in all, our decision-making equipment is pretty sound. We don’t follow the lead lemming over a cliff. We can’t be fooled into thinking that a 99-cent lure is a meal. We don’t try to catch car fenders with our teeth. Then again, it wasn’t a dog who launched New Coke. So there are a few bugs – little design flaws of the mind – that can have big consequences.People are clinically overoptimistic, for instance, assigning zero probability to events that are merely unlikely (such as a massive iceberg in the path of a really big ship). We see “patterns” in the random move
    ittle bit scared of the thought of me reaching it. Now THAT would propel me into motion the way a yearly list of goals wouldn’t be able to do. (By the way, my deep down secret feeling is that I strive to reach these in 2 years, not 3 and that’s usually what happens.)

    So, each year, around this time, I create a 3 year vision of what I want my practice to look like. I write it in the present tense, as if it were 3 years later, that same day. For example, I wrote

    Up The Ante Of Your Free Report And Quickly Increase The Percentage Of Initial Prospect Meetings
    How many of your new leads progress to an initial prospect meeting?Offering a free report or white paper to stock your pool of prospects is a common practice. But let's face the facts. Only some of these prospects will eventually give you time for an initial prospect meeting. To sort out the qualified leads, your salesperson has to take time to further qualify, follow up and nurture all the leads.In fact, most of the new leads will turn out to be unqualified prospects. And working these unqualified prospects waste your salesperson's time and drags down
    In practice building (and getting clients) it seems to be that most self-employed people just hope for the best. They simply keep doing what they’ve been doing and don’t have a strategy for creating the practice they’d be truly and deeply happy with. This is a big mistake in my opinion.

    I used to write down my goals each year, but it never really worked for me. I just didn’t feel really excited about my new goals. They didn’t seem to propel me in motion and so I kind of viewed them as being useless. I never really looked at them, probably because they seemed like “shoulds” rather than “really-meaningful-wants.”

    Then I came across the concept of creating 3 year visions instead of just a list of goals for the upcoming year. This visioning wasn’t just about business goals, but also family, financial, spiritual and relationship goals. It became a “holistic” way of looking at what you wanted in your life. All the pieces looked like they would work together, but only because you were forced to make it all work together, which was the first time I’d done that in such depth.

    The coolest thing about visioning 3 years out; however, came to me after I started doing this regularly. I noticed that ONE year goals were never too much of a stretch. They seemed like timid goals, goals that didn’t really get me excited. But having to create a vision of what 3 years down the line would look like allowed me to REALLY think BIG. Inhibitions dropped. My creative side started going and I really took the time to see, “Hey, what WOULD I want my life to look like in 3 years, if I could have time to create it?” SHAZAM! I felt like I’d hit the jackpot.

    The 3 year vision was a way for me to create something to strive for that REALLY spoke to me. Something that made my heart beat a little faster after I read it, excited to get going, and just a little bit scared of the thought of me reaching it. Now THAT would propel me into motion the way a yearly list of goals wouldn’t be able to do. (By the way, my deep down secret feeling is that I strive to reach these in 2 years, not 3 and that’s usually what happens.)

    So, each year, around this time, I create a 3 year vision of what I want my practice to look like. I write it in the present tense, as if it were 3 years later, that same day. For example, I wrote m

    Supply Chain Agilit - Inducing World Class Performance for the 21st Century
    BackgroundA supply chain is the stream of processes of moving goods from the customer order through the raw materials stage, supply, production, and distribution of products to the customer. All organizations have supply chains of varying degrees, depending upon the size of the organization and the type of product manufactured. These networks obtain supplies and components, change these materials into finished products and then distribute them to the customer.Managing the chain of events in this process is what is known as supply chain management. Effect
    and so I kind of viewed them as being useless. I never really looked at them, probably because they seemed like “shoulds” rather than “really-meaningful-wants.”

    Then I came across the concept of creating 3 year visions instead of just a list of goals for the upcoming year. This visioning wasn’t just about business goals, but also family, financial, spiritual and relationship goals. It became a “holistic” way of looking at what you wanted in your life. All the pieces looked like they would work together, but only because you were forced to make it all work together, which was the first time I’d done that in such depth.

    The coolest thing about visioning 3 years out; however, came to me after I started doing this regularly. I noticed that ONE year goals were never too much of a stretch. They seemed like timid goals, goals that didn’t really get me excited. But having to create a vision of what 3 years down the line would look like allowed me to REALLY think BIG. Inhibitions dropped. My creative side started going and I really took the time to see, “Hey, what WOULD I want my life to look like in 3 years, if I could have time to create it?” SHAZAM! I felt like I’d hit the jackpot.

    The 3 year vision was a way for me to create something to strive for that REALLY spoke to me. Something that made my heart beat a little faster after I read it, excited to get going, and just a little bit scared of the thought of me reaching it. Now THAT would propel me into motion the way a yearly list of goals wouldn’t be able to do. (By the way, my deep down secret feeling is that I strive to reach these in 2 years, not 3 and that’s usually what happens.)

    So, each year, around this time, I create a 3 year vision of what I want my practice to look like. I write it in the present tense, as if it were 3 years later, that same day. For example, I wrote

    Really WINNING Over Customers
    Three qualities are needed to sell anything in life. They are:1. STRENGTH.2. EMOTION.3. CONFIDENCE.If you are in sales or taking customer cancellation calls, exercising these three qualities well can help you be more successful.Your strength will come from the knowledge of your product and the ability to get back up after a fall.Your emotion will come from your belief, real or feigned, that your product is the best product in its class, and your empathy for the reasons why customers would want to s
    ieces looked like they would work together, but only because you were forced to make it all work together, which was the first time I’d done that in such depth.

    The coolest thing about visioning 3 years out; however, came to me after I started doing this regularly. I noticed that ONE year goals were never too much of a stretch. They seemed like timid goals, goals that didn’t really get me excited. But having to create a vision of what 3 years down the line would look like allowed me to REALLY think BIG. Inhibitions dropped. My creative side started going and I really took the time to see, “Hey, what WOULD I want my life to look like in 3 years, if I could have time to create it?” SHAZAM! I felt like I’d hit the jackpot.

    The 3 year vision was a way for me to create something to strive for that REALLY spoke to me. Something that made my heart beat a little faster after I read it, excited to get going, and just a little bit scared of the thought of me reaching it. Now THAT would propel me into motion the way a yearly list of goals wouldn’t be able to do. (By the way, my deep down secret feeling is that I strive to reach these in 2 years, not 3 and that’s usually what happens.)

    So, each year, around this time, I create a 3 year vision of what I want my practice to look like. I write it in the present tense, as if it were 3 years later, that same day. For example, I wrote

    What is the Lifetime Value of a Customer?
    Many businesses decisions are made based on short-term effects. The goal of every business should be to maximize profits of the business in the long term. However, it is common for a business to lose a customer over an insignificant amount of money.Companies will spend a small fortune to attract new customers. Yes, every business needs new customers to keep growing, but don’t neglect your current customers. It is much cheaper to keep your current customers happy. Your current customers will spend 5-10 times the amount of new customers.It would be a good
    look like allowed me to REALLY think BIG. Inhibitions dropped. My creative side started going and I really took the time to see, “Hey, what WOULD I want my life to look like in 3 years, if I could have time to create it?” SHAZAM! I felt like I’d hit the jackpot.

    The 3 year vision was a way for me to create something to strive for that REALLY spoke to me. Something that made my heart beat a little faster after I read it, excited to get going, and just a little bit scared of the thought of me reaching it. Now THAT would propel me into motion the way a yearly list of goals wouldn’t be able to do. (By the way, my deep down secret feeling is that I strive to reach these in 2 years, not 3 and that’s usually what happens.)

    So, each year, around this time, I create a 3 year vision of what I want my practice to look like. I write it in the present tense, as if it were 3 years later, that same day. For example, I wrote

    Exhibits
    Do you wonder what enthralls an audience in a trade show? It’s not the huge crowd of people around or the excitement in the air – it is the powerful display of products with all their sleek placements, banners, and graphics. Exhibits, a shortened form for exhibition, seek to highlight the qualities of new products or services before a focused audience.Exhibitions can be of different types. They can be art exhibitions, computer expositions, film exhibitions or industrial exhibitions. Exhibitions are powerful events that provide an opportunity to witness the best a comp
    ittle bit scared of the thought of me reaching it. Now THAT would propel me into motion the way a yearly list of goals wouldn’t be able to do. (By the way, my deep down secret feeling is that I strive to reach these in 2 years, not 3 and that’s usually what happens.)

    So, each year, around this time, I create a 3 year vision of what I want my practice to look like. I write it in the present tense, as if it were 3 years later, that same day. For example, I wrote mine on January 3, 2006 as if it was January 3, 2009, and I talked about all the things that had happened since 2006. All the things I’d accomplished in my business, with my finances, my investments, my family, my house, over the “last 3 years,” which obviously haven’t actually happened yet.

    Such a cool exercise and it really gets the blood flowing when you read it back to yourself.

    “When you can clearly see yourself being there, you can see much more clearly how to get there. You can imagine the path to your dreams, then start to actually walk it. Play an active role in your own future. Imagine with passion and detail how you'd most like it to be.” —Ralph Marston

    Your Assignment:

    Your turn. Create a 3 year vision dated January 6, 2009. Do it today. Your 3 year vision must be one that will literally PULL you into your future, will scare you just a little bit, and make your heart beat a little faster than normal whenever you read this.

    Make your 3 year vision very specific, realistic and a big STRETCH (that’s what’s going to move you forward quicker than you would if you didn’t have it.) If you’re right brained, use bullet points for categories such as these:

    • Business/Clients
    • Marketing
    • Financial/Revenues
    • Personal
    • Family
    • Spiritual
    • Fun
    • Health

    If you’re left-brained, then write freely, and remember to keep it all grounded in the specific, with lots of MEASURABLES and TANGIBLES thrown in there so you can keep track of your progress over the next 3 years (that’s what I do).

    One last thing. Make sure to write in the present tense as if it were today’s date 3 years from now… If it doesn’t scare you or get your mind racing, then it’s probably not enough of a stretch.

    By the way,

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