Getting Indecisive Prospects to Become Paying Clients
Imagine you’ve worked hard to market your services; you’ve attracted a prospective client, set up a “sales conversation” and gone through the whole sales process. Great job, but sometimes, no matter how hard we try, prospects don’t always sign up on the spot.Sometimes, a prospect needs some time to make the decision on whether or when they’d like to start working with you. What I’ve noticed over the years is that when this happens, most always, the sale never happens, probably because life gets in the way and what’s out of sight is out of mind.Often, this means you’ve lost them for good. UNLESS you use the proven method to get indecisive prospects to slide right into your practice, instead of slipping through your fingers.So I’ve come up with a fantastic remedy for this, which again, helps me close the deal 97-98% of the times that I use it.If they don’t bite on the sales call, use what I call the “bookend” method. Here’s how it works:When a prospect tells me they need to talk to their spouse or needs some time to decide, or wants to ideally start in 2 months, I schedule a 5 minute “check-in” call with them (next Tuesday at 3pm, for example) so that we can follow up with each other without having to play phone tag or have to follow up with one another.The great thing about this technique is that it puts a time limit in the prospect’s mind as to when THEY would like to make the decision, and obviously, you let them choose when they’d like to have that 5 minute chat.I essentially came up with this because I really dislike following up in this situation. It makes me feel like I’m chasing after them and I don’t feel that this is Client Attractive. So instead, we agree that they’ll call me on set date and 90% of the time they do, and out of those times, they don’t feel pressured, have had time to think about what we talked about, and are ready to make a decision to move forward. It’s a great tool!If for whatever reason they don’t call during the time of your 5 minute check-in appointment, you can then call them or e-mail them asking if anything went wrong. This usually puts the prospect into a mode where they feel obliged to get back you, as they were the one who missed the appointment. Again, this is much more Client Attractive and ends up saving you a lot of time.YOUR ASSIGNMENT:If a client doesn’t sign up on the spot, make sure to bookend anoth

Craigslist Censoring begs the Question - Is the Internet the last great Bastion of Free Speech?
Free speech is one of the building blocks of any democratic society. Without free speech we, as citizens of the democratic society, would be subject to many forms of chastisement including personal attacks and even legal ramifications.This is why I for one like the Internet. You see, to me the Internet is one of the last great representations of true free speech. We are allowed to post as we see fit whether it is a comment in a forum or a blog post which gets syndicated around the world.In fact, many sites have made their livings from allowing the general public to freely post their viewpoints, both positive and negative.Apartmentratings.com has been sued before by angry landlords or building owners. This is a site which allows renters of apartments all over the US to post comments and ratings about the buildings they live in. Of course, many people are generally happy with their apartments but some are not, and aren’t afraid to let the world know.It is these negative posts which have gotten the site in trouble in the past even though the website’s terms and conditions clearly state that the opinions expressed are not necessarily those of the website owners.Now, I’ve talked to the owner of this site before and I don’t think he should be held responsible for posts made on his site. In fact, I don’t think it’s his responsibility to have to censor those who post there either.I believe the only responsibility this site has to the apartment buildings in question would be to supply information of a technical nature to them if they have the legal documentation to support their request.In other words, his only responsibility should be to supply IP addresses of those who have posted the offending remarks, and then let the apartment owner try and track down the anonymous posters. It really has nothing to do with the site in question.The reason I’m bringing this up is because another well known site is currently being sued for a similar situation.CraigsList.org is now the subject of a legal battle because of posts made to their website.Apparently, someone posted an ad for an apartment rental and explicitly asked that certain minorities not apply because, according to the person who posted the ad, these people “tend to clash with me so that won’t work out.”Now, here’s the issue for me: Sure the guy’s post stated that there were certain races that he did not want to apply, but it’s not like he said “I hate you all!”

Logo - Simple Tool To Make Your Business Stronger
About logos, it can be said that it is an image, which symbolizes a business and its services in an explanatory manner. Logos pictorially represent what can be said or done in few sentences. Logos can range from a simple dot to a very complicated maze of colors and patterns. To create a deep impact on the minds of the people is the central role of a logo as pictures appeal more to the human mind. Logos are thus indispensable for the success of a business. It is an identity, which represents what your company stands for and what it wants to achieve.Logos serve to attract the attention of the onlookers. Some brilliantly designed logos like the "Swoosh" of Nike or the "Golden Arch". McDonald's, have become trend –setters for the current generation. These logos have become so popular that they instantly create an image of the products that they stand for. A business logo need not necessarily have the business name (like Kellogg's), although this can be taken as an added advantage. In all cases logos represent what the organization stands for.Logos can be categorized as: combination (icon and text); logotype/letter mark (text or abbreviated text) and Icon (symbol/ brand mark). A good logo should be functional and effective, regardless of the size; eye-catching, regardless of color and more importantly, flexible, to retain its form when printed on certain materials that tends to loose its shape. A professional logo designer should always follow the principles of color, space, form and clarity while designing logos.Color is a very important aspect in logo design. Different colors carry different emotions and different meanings. Warm colors like yellow and red give a heavy feel while cool colors like light blue, purple project a feeling of lightness. Subdued colors give a feeling of relaxation. Vector graphics is one technology that can be effectively used for logo designing and most importantly, designers should be aware of copyrights and trademarks and should be very careful not to copy any other logo.Always remember logo designing is an essential element in your marketing strategy. Put in the necessary time and creativity to create a business logo that will go miles to develop your brand.

Explode Traffic with Article Marketing Campaigns that Compel Click Through
Are you searching for quick, effective, marketing strategies for your article marketing campaign? These five tips set you hard on the path to success with specific ideas and concepts created to promote your business effectively.1. Articles on Marketing StrategiesWhen your articles are a direct reflection of your marketing objections, relevant content and business follows. Targeted traffic results from well written information that promotes your business. Marketing strategies promote and develop marketing position.2. Competitive Strategies AdvantageCompetitive marketing regulates your business for sales advantage by incorporating consumer strategies that promote consistent business development. Competitive marketing over a long time frame increases overall business with consistent marketing techniques.3. Targeted marketing conceptsSeek to target your specific market with brand marketing that identifies your particular product to the consumer. This instant recognition will motivate the buyer to purchase your product above others, because it becomes their friend, giving you a constant competitive edge. This type of brand targeting is readily identifiable in many products currently available: Coca Cola, Nike, and McDonalds come to mind.4. Public Relations MarketingCommunications strategies bring your product to the market with a diversity and recognition that out performs branding strategies lacking a public presence. Inserting a public relations campaign into your marketing strategy will maximize the consistent performance and income of your product.5. Executive Marketing ConceptsOccasionally a business will concentrate all efforts on the products and leave the business lagging behind in recognition. If you recognize all Nike shirts as being sports shirts, but didn’t realize Nike also made running shoes, you might not seek your favorite brand. But when your efforts promote Business inclusive marketing all your products become visible in the marketplace and your Business is recognized.Heavy duty trend strategies in sales and marketing often incorporate Products into Business marketing, but ALWAYS pull the business to the product in a well targeted marketing campaign.Are you ready to brand your business, promote your products, and bring targeted traffic to your website?

Establishing a Business Lease in Georgia
Establishing a business lease in Georgia demands you take adequate precautions and negotiates until he/she gets the best possible lease terms. A business lease has to be signed after carefully considering if the location, space, the building etc. are well suited for your business needs.Essential Features of a Commercial Lease: Commercial leases can be either gross lease or net lease or percentage lease or a graduated lease. A short-term lease may be well suited for small businesses that are not location sensitive; long-term leases are ideal for businesses that are location sensitive. It will be better to opt for a renewable lease. Try to get a cap on the annual rate of increase of the rent. It will be better if there is a clause permitting you to sublease or assign your premise. The landlord usually has fire and extended coverage insurance as he deems fit for the property, the tenant is responsible to get adequate insurance for his personal property.Before establishing a business lease in Georgia, consider several aspects of the lease such as the term, if the rent charged is reasonable and that the rent is not over-priced. Usually 2 months rent is given as a security deposit to the landlord. This is given in case the tenant vacates without paying the rent. The landlord has to return the security deposit within 30 days after the termination of the lease if the tenant vacates giving notice and the property has no major damages.Georgian law establishes an inspection procedure that ensures that tenant and landlord sign an agreement regarding the condition of the building while being handed over to the tenant, for landlords who own more than 10 rental units, but others may practice this method too. The landlord will inspect the property within 3 days of the termination of the lease and prepare a list of damages or repair and present it to the tenant. The landlord may withhold, depending on the extent of the damages, all or part of the security deposit. Georgian law requires that the landlord gives 60 days notice before terminating a lease and tenant has to give 30 days notice for the same.It is necessary for the tenant to consider several factors before establishing a business lease in Georgia, such as the type of commercial lease, a gross lease is the best suited for a tenant, the area and the location of the premise, if there is adequate space to expand the business if need be, if the rent is reasonable. Try and negotiate to get benefits such as alterations do

How Are Sales Like Jump-starting Your Car
I hope it has been some time since you last had a dead battery. It's not a lot of fun, especially if it is pouring rain and you don't have a set of jumper cables.Most people know a battery has a positive and a negative terminal. When jump-starting a car it is very important to know which is which. If you don't connect the negative terminal on one battery to the negative on the other, and then do the same with the positive connections, one can do serious damage to the battery and alternator.So what does this have to do with sales? Well if you think about it, those in sales have a negative and a positive. Instead of terminals, we call it attitude.Unlike a car battery, everyone knows the difference between a positive attitude and a negative attitude ... or do they? You would think this question is a no-brainer. A recent encounter caused me to wonder how evident this fact is.It is no secret to many in sales that those who maintain a positive mindset towards their daily tasks, their prospects and their clients will out perform those at the other end of the spectrum.Have you ever come across someone who didn't realize they have a negative attitude? I encountered someone recently that if you looked up the word negative in the dictionary you would have found a picture of this person. Envision a person firmly closed to new ideas or different ways of thinking. He was sceptical about the impact of mindset on actions and behaviors. He believes established processes are more critical than creatively thinking through a solution. He was openly argumentative with his peers, challenged his manager, and discounted others results. His only defence, "I’ve always done it this way." He was fortunate in having established a sizable block of business contacts over the years; which helped him produce above the required corporate quota.I was left to wonder what his true potential could be if were to flip the dial from negative to positive.Those familiar with the pioneering work of psychologist Dr. Henry Murray will know he was one of the first to postulate a direct, observable link between thinking and behavior. In the 1960s and 70s, a Harvard professor, Dr. David McClelland extensively studied achievement motivation and concluded that successful individuals have a significantly stronger drive or motivation to succeed than do average or below average individuals. Building on these works, the late Dr. Clayton Lafferty noted that successful sales people were lik