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Other Added - Marketing For The Almighty
There has probably been no great accountant turned entrepreneur then Capitalist then Rockefeller who used his accounting skills to take over the entire Oil Industry back in the day. He kept immaculate books and started out as a promising young accountant.When he noticed competitors he would often ask them to join him and show him his books and costs. Why they were simply blown away and they knew they could not compete with his low costs and so they either merged or sold out to the young Rockefeller.
5. Friendly ambassadors—Small churches (and small businesses) grow because of relationships. Our church members all seem to be involved in other activities in the community, and while they don’t shove their religion down anyone’s throats, they serve as ambassadors through their service and caring.
These are just a few marketing techniques that we have in place. We’ve been doing this consistently for a l ittle over two years. Here are some of the results:
If you are the owner of the company, or head of a department, if you have employees that fall under your direction, than you are the boss. And bosses are not just one of the gang. It is important for you, the company and your employees to have a clear demarcation between you and them. Friendly is one thing, friends is not what the relationship should be between yourself and those who work for you.In a small company or department this is often a hard line to draw. It is very easy to become close to the
First, let’s consider the similarities of small businesses and churches. Each operates on a tight budget for finances and other resources. People need to wear many hats and perform a variety of necessary work. If people don’t know about your business or your church chances are they won’t patronize it. If you aren’t visible in your community no one will know you exist. This is true whether your community is a store front (or church front) on Main Street or an online community representing a specialized niche. Then, there’s the survival factor. Many small businesses fail, and churches are susceptible to all the same challenges of cashflow, too few customers, inability to attract good employees (or volunteers), and changes in demographics and the marketplace.
The magic of marketing is that all those problems can be greatly improved by the application of good marketing principles. They work regardless of whether your organization is a for-profit or a not-for-profit concern.
Here are some of the marketing techniques we have applied at our church and some of the results we have been able to achieve:
1. Newsletter—Ours is written by a talented little church mouse named Perley. We use a simple form for people to fill out so people can sign up. Subscribers become close personal friends of Perley who gives them advance notice of our events and suppers.
2. Press releases—Our local newspaper has printed every single press release we have sent them— church suppers, work being done on the church, fundraising efforts, concerts, publicity for our church cookbook, photos. We know the paper and what they like and we give it to them.
3. Church Cookbook—Not only is this a great collection of recipes, it’s a marketing piece for our church as well. It tells our story and lets people get comfortable with who we are as a church. It’s also fun.
4. Church Suppers—Not only is this a fundraiser but it gives people a non-threatening introduction to our church—way less scary than walking in cold on a Sunday morning. So again, it’s marketing.
5. Friendly ambassadors—Small churches (and small businesses) grow because of relationships. Our church members all seem to be involved in other activities in the community, and while they don’t shove their religion down anyone’s throats, they serve as ambassadors through their service and caring.
These are just a few marketing techniques that we have in place. We’ve been doing this consistently for a l ittle over two years. Here are some of the results:
Have you ever had an incredible idea only to have it shot down by friends or family? Just because someone is a family member or a friend is no guarantee they will support you in reaching your dreams or goals. If they are not motivated or goal oriented themselves, they may not want you to be more successful than they are. Some people are far more interested in holding you back than pushing forward and being left to eat your dust.They may ask questions like, "Why would you want to do that? That's a dumb ideaaren’t visible in your community no one will know you exist. This is true whether your community is a store front (or church front) on Main Street or an online community representing a specialized niche. Then, there’s the survival factor. Many small businesses fail, and churches are susceptible to all the same challenges of cashflow, too few customers, inability to attract good employees (or volunteers), and changes in demographics and the marketplace.
The magic of marketing is that all those problems can be greatly improved by the application of good marketing principles. They work regardless of whether your organization is a for-profit or a not-for-profit concern.
Here are some of the marketing techniques we have applied at our church and some of the results we have been able to achieve:
1. Newsletter—Ours is written by a talented little church mouse named Perley. We use a simple form for people to fill out so people can sign up. Subscribers become close personal friends of Perley who gives them advance notice of our events and suppers.
2. Press releases—Our local newspaper has printed every single press release we have sent them— church suppers, work being done on the church, fundraising efforts, concerts, publicity for our church cookbook, photos. We know the paper and what they like and we give it to them.
3. Church Cookbook—Not only is this a great collection of recipes, it’s a marketing piece for our church as well. It tells our story and lets people get comfortable with who we are as a church. It’s also fun.
4. Church Suppers—Not only is this a fundraiser but it gives people a non-threatening introduction to our church—way less scary than walking in cold on a Sunday morning. So again, it’s marketing.
5. Friendly ambassadors—Small churches (and small businesses) grow because of relationships. Our church members all seem to be involved in other activities in the community, and while they don’t shove their religion down anyone’s throats, they serve as ambassadors through their service and caring.
These are just a few marketing techniques that we have in place. We’ve been doing this consistently for a l ittle over two years. Here are some of the results:
A long time ago, I bought a piece of mountain land for future use. I intended to build my getaway cabin on it. The salesman was sure to tell me how good an investment it was, because land in the area was increasing in value. That was the justification I needed to buy what I already wanted. But what he also did is the basis for this piece.He suggested that I buy two, "since it was such a good investment." I did.Most of us have pulled into a fast food outlet to buy a sandwich, and invariably been askeood marketing principles. They work regardless of whether your organization is a for-profit or a not-for-profit concern.
Here are some of the marketing techniques we have applied at our church and some of the results we have been able to achieve:
1. Newsletter—Ours is written by a talented little church mouse named Perley. We use a simple form for people to fill out so people can sign up. Subscribers become close personal friends of Perley who gives them advance notice of our events and suppers.
2. Press releases—Our local newspaper has printed every single press release we have sent them— church suppers, work being done on the church, fundraising efforts, concerts, publicity for our church cookbook, photos. We know the paper and what they like and we give it to them.
3. Church Cookbook—Not only is this a great collection of recipes, it’s a marketing piece for our church as well. It tells our story and lets people get comfortable with who we are as a church. It’s also fun.
4. Church Suppers—Not only is this a fundraiser but it gives people a non-threatening introduction to our church—way less scary than walking in cold on a Sunday morning. So again, it’s marketing.
5. Friendly ambassadors—Small churches (and small businesses) grow because of relationships. Our church members all seem to be involved in other activities in the community, and while they don’t shove their religion down anyone’s throats, they serve as ambassadors through their service and caring.
These are just a few marketing techniques that we have in place. We’ve been doing this consistently for a l ittle over two years. Here are some of the results:
The Petroleum Spill Remedial Action Report is filed with the appropriate government agency following clean up of the spill site.The following example illustrates the six components of such a report.BackgroundIn this example, subsurface petroleum contamination was found beneath a parking lot. Research determined that a storage tank system existed as part of a vehicle service station, some 25 years prior. Geoprobing revealed stained soil with petroleum odors. Based nted every single press release we have sent them— church suppers, work being done on the church, fundraising efforts, concerts, publicity for our church cookbook, photos. We know the paper and what they like and we give it to them.
3. Church Cookbook—Not only is this a great collection of recipes, it’s a marketing piece for our church as well. It tells our story and lets people get comfortable with who we are as a church. It’s also fun.
4. Church Suppers—Not only is this a fundraiser but it gives people a non-threatening introduction to our church—way less scary than walking in cold on a Sunday morning. So again, it’s marketing.
5. Friendly ambassadors—Small churches (and small businesses) grow because of relationships. Our church members all seem to be involved in other activities in the community, and while they don’t shove their religion down anyone’s throats, they serve as ambassadors through their service and caring.
These are just a few marketing techniques that we have in place. We’ve been doing this consistently for a l ittle over two years. Here are some of the results:
The death cycle in retailing is a series of events which, if not caught and corrected in time, will cause the financial demise of the store/business as surely as the sun rises in the East. The death cycle usually starts as a result of buying more merchandise than the Store can sell profitably. As a result of this overbuying there are invoices remaining unpaid, that must be paid before the supplier will deliver again. It is difficult to pick and chose which suppliers will be paid without the unpaid suppliers beihurch—way less scary than walking in cold on a Sunday morning. So again, it’s marketing.
5. Friendly ambassadors—Small churches (and small businesses) grow because of relationships. Our church members all seem to be involved in other activities in the community, and while they don’t shove their religion down anyone’s throats, they serve as ambassadors through their service and caring.
These are just a few marketing techniques that we have in place. We’ve been doing this consistently for a l ittle over two years. Here are some of the results:
1. When people asked about our church, they used say, “Is that church still open?” Now they say, “Oh, that’s the church that’s always in the paper.”
2. Our suppers are sold out in advance every time and we raised the price of admission so we make more each time.
3. We’ve raised enough funds (in an area that is definitely not affluent) to put in a septic system, indoor plumbing, and next month we’re putting a new roof on our historic church building. All things our small congregation could never have afforded to do on its own.
4. Our congregation has tripled. Weekly offerings actually exceed the day to day cost of running the church.
5. Our loyal workers feel appreciated and valued.
6. Our visibility in the community has allowed us to fulfill our mission of helping others.
We’ve done all this and more by simply applying good marketing techniques in a consistent way. Regardless what type of business you have marketing just plain works. Whether you’re trying to build your own business or help your local library or animal shelter raise funds, marketing is the most powerful asset you can have. Of course, having an “in” with the Almighty doesn’t hurt either!
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