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  • Other Added - Turn Your Existing Network into Your Unpaid Sales Force (and Start Getting More Referrals)

    Fundraising Successfully with Low-Cost Silicone Bracelets
    Its has been around 2 years since the Livestrong bracelets craze, where they have sold more than 40 million bracelets worldwide! Imagine thats even more than 10% of the whole population of the United States!Not only was the Livestrong foundation successful, but also other fundraising companies jumped into the wagon. A lot of these are Breast Cancer foundations, which sold pink rubber silicone bracelets, sold especially in Breast Cancer walks and Breast Cancer events.Another success is the "Support the Troops" wristbands, which we see almost everywhere, and now they are in wristbands. They are used more in Patriotic companies and non-profi
    meeting or over the phone.
  • Describe your Ideal Client and ask them if they know someone who might fit that profile.
  • If you have been in practice several months or years, write an “update letter” of how your practice has grown or new services that you provide.
  • (Don’t like reinventing the wheel? Worksheet 35 in the Appendix of the Client Attraction Home Study System™ gives you the exact letter that I wrote to get my first clients. It’ll work for you too. You can get it at www.TheClientAttractionSystem.com.)

    If you’re ready to take a no-excuses approach to getting lots of clients, you’ll definitely want to check out The Client Attraction Home Study System™. Step by step, I take you through everything you need to do to stand out in the marketplace, pull clients in easily and consistently, and exactly what to say to turn them into paying clients. Get it today by going to www.TheClientAttractionSystem.com. You’ll also get hundreds of other ideas and resources to help YOU become a Cl

    Brochure and Postcard Printing
    Brochures and postcards can be very effective promotional and marketing tools. Given this, most companies have them printed by printing companies for their advertising needs. The prices of these vary depending on the type of brochures that they need. To get the best prices, most companies ask different companies for quotes so they can have more choices. If you find yourself or your company needing the services of printing companies to print your brochures or postcards, here are a few tips that can help you in your search.Digital vs. offsetOne of the first things you need to do is to determine your budget for the project because this can h
    It’s important to educate the people you consider personal advocates (those who know you, like you, trust you, love you and want the best for you), and let them know what you’re up to and who your best clients are. If you’re just starting out, it’s a letter of introduction; if you’ve been in practice several months or years, write an “update letter” of how your practice has grown or new services that you provide.

    Now, before you resist this and think it might be too forward, read on. The fact is; most people who are your personal advocates will be happy to help (people LOVE to give referrals and to help out a friend in business, especially when the person is a trusted friend). It makes them feel good, yet most of us somehow feel we’re being a burden on our network when we do this. The good news is; it all depends on how tastefully it’s done.

    In both of my private practices, I sent “warm” letters of introduction letting my friends and family know what I was doing and asking them to think of me when they saw or overheard a particular situation relating to my coaching. Both times, I received clients right away, and both times, friends also referred people as long after the fact as 6 months to a year after receiving the letter. It sure feels good to get those phone calls from people you don’t know saying they’d like to work with you.

    This will be one of your most effective client attraction tools, and best of all, it’s relatively no-cost to you! Here’s what you do: write a letter to contacts that you already know, as an announcement or introduction to your services. Be sure to keep it friendly, warm, as well as educational, remember, this is NOT a sales letter. You’re just educating your environment at this point. Describe your ideal client and ask the recipient if they know someone who might fit that profile.

    I sent it to everyone I knew, about 10 to 20 a week. I hand-wrote a couple of words at the top to make it more personal. (“Hi Mary! It’s been so long since we’ve seen each other. Would love to catch up over a cup of tea. I’ll call you this week. Best, Fabienne.”)

    That following week, I would call the people I wrote to, set up a meeting for breakfast, lunch or tea, get caught up on their life and talk to them about my new business, asking them if anyone they knew fit my ideal client profile.

    The result? Word spread and I received a number of clients and referrals this way.

    Client example:

    A former client of mine (a professional organizer) dragged her feet with this idea at first, thinking that it was too sales-y for her personal style and she wasn’t going to get any leads or new clients that way. After some coaxing and coaching, she started the process of sending out letters of introduction and was absolutely shocked at the results: new clients started coming in and her friends, former colleagues, school friends and family were the ones referring them. She was thrilled and years later, continues to update her personal advocates on what she’s up to, using her update letter.

    New clients weren’t the only things she received. Soon after, this client was flown from New York to Washington D.C. to give a seminar on organizing one’s office and do a series of organizing projects within a corporation. This referral, as you may have guessed, came directly from a “non-sales-y” introduction letter she sent to a remote friend in Washington—only 3 weeks after sending it out.

    Your Assignment:

    • Create and send a “warm” letter of introduction as an announcement/update of your practice to contacts that you already know.
    • This includes everyone (your family, friends, colleagues, past clients, and acquaintances).
    • Keep it friendly, as well as educational, but definitely NOT sales-y.
    • You may write a handwritten hello at the top of the page to make it more personal.
    • Follow up one week later with a phone call and invite people to join you for a conversation, either in person for a casual meeting or over the phone.
    • Describe your Ideal Client and ask them if they know someone who might fit that profile.
    • If you have been in practice several months or years, write an “update letter” of how your practice has grown or new services that you provide.
    (Don’t like reinventing the wheel? Worksheet 35 in the Appendix of the Client Attraction Home Study System™ gives you the exact letter that I wrote to get my first clients. It’ll work for you too. You can get it at www.TheClientAttractionSystem.com.)

    If you’re ready to take a no-excuses approach to getting lots of clients, you’ll definitely want to check out The Client Attraction Home Study System™. Step by step, I take you through everything you need to do to stand out in the marketplace, pull clients in easily and consistently, and exactly what to say to turn them into paying clients. Get it today by going to www.TheClientAttractionSystem.com. You’ll also get hundreds of other ideas and resources to help YOU become a Cli

    Business Logic; Bad Logic, Poor Business
    We see and read fallacies in logic every day. I am sure that there is a chance that even in this august newspaper there has been the odd fallacy in logic which escaped the eagle eyes of the editors. In this very column, I am sure that at times I have made an error in logic even though I pride myself in being logical.Fallacies in logic in a journal or newspaper or a conversation between people creates frustration and perhaps heated discussion. Fallacies in logic in business create a bad business.A simple fallacy that occurs when market research is poorly interpreted is to argue from selected observation. Data from a handful of people is in
    nk of me when they saw or overheard a particular situation relating to my coaching. Both times, I received clients right away, and both times, friends also referred people as long after the fact as 6 months to a year after receiving the letter. It sure feels good to get those phone calls from people you don’t know saying they’d like to work with you.

    This will be one of your most effective client attraction tools, and best of all, it’s relatively no-cost to you! Here’s what you do: write a letter to contacts that you already know, as an announcement or introduction to your services. Be sure to keep it friendly, warm, as well as educational, remember, this is NOT a sales letter. You’re just educating your environment at this point. Describe your ideal client and ask the recipient if they know someone who might fit that profile.

    I sent it to everyone I knew, about 10 to 20 a week. I hand-wrote a couple of words at the top to make it more personal. (“Hi Mary! It’s been so long since we’ve seen each other. Would love to catch up over a cup of tea. I’ll call you this week. Best, Fabienne.”)

    That following week, I would call the people I wrote to, set up a meeting for breakfast, lunch or tea, get caught up on their life and talk to them about my new business, asking them if anyone they knew fit my ideal client profile.

    The result? Word spread and I received a number of clients and referrals this way.

    Client example:

    A former client of mine (a professional organizer) dragged her feet with this idea at first, thinking that it was too sales-y for her personal style and she wasn’t going to get any leads or new clients that way. After some coaxing and coaching, she started the process of sending out letters of introduction and was absolutely shocked at the results: new clients started coming in and her friends, former colleagues, school friends and family were the ones referring them. She was thrilled and years later, continues to update her personal advocates on what she’s up to, using her update letter.

    New clients weren’t the only things she received. Soon after, this client was flown from New York to Washington D.C. to give a seminar on organizing one’s office and do a series of organizing projects within a corporation. This referral, as you may have guessed, came directly from a “non-sales-y” introduction letter she sent to a remote friend in Washington—only 3 weeks after sending it out.

    Your Assignment:

    • Create and send a “warm” letter of introduction as an announcement/update of your practice to contacts that you already know.
    • This includes everyone (your family, friends, colleagues, past clients, and acquaintances).
    • Keep it friendly, as well as educational, but definitely NOT sales-y.
    • You may write a handwritten hello at the top of the page to make it more personal.
    • Follow up one week later with a phone call and invite people to join you for a conversation, either in person for a casual meeting or over the phone.
    • Describe your Ideal Client and ask them if they know someone who might fit that profile.
    • If you have been in practice several months or years, write an “update letter” of how your practice has grown or new services that you provide.
    (Don’t like reinventing the wheel? Worksheet 35 in the Appendix of the Client Attraction Home Study System™ gives you the exact letter that I wrote to get my first clients. It’ll work for you too. You can get it at www.TheClientAttractionSystem.com.)

    If you’re ready to take a no-excuses approach to getting lots of clients, you’ll definitely want to check out The Client Attraction Home Study System™. Step by step, I take you through everything you need to do to stand out in the marketplace, pull clients in easily and consistently, and exactly what to say to turn them into paying clients. Get it today by going to www.TheClientAttractionSystem.com. You’ll also get hundreds of other ideas and resources to help YOU become a Cl

    Data Recovery On External Hard Drives
    Perhaps you are already aware of the fact that the data on your computer can be stored in many different ways, such as CD’s, removable disks or DVDs and so on. I may also agree with the fact that all machines reach a point where they crash, with or without any obvious reasons. Floods, fires or human mistakes can be among them, if you were looking for actual examples!Loss of data is one of the major negative effects these break downs can cause, therefore one must try to prevent them as much as possible. You may always simply want to delete a file, but you do it on another one by mistake. On the other hand, the hard drive may fail in an attempt
    each other. Would love to catch up over a cup of tea. I’ll call you this week. Best, Fabienne.”)

    That following week, I would call the people I wrote to, set up a meeting for breakfast, lunch or tea, get caught up on their life and talk to them about my new business, asking them if anyone they knew fit my ideal client profile.

    The result? Word spread and I received a number of clients and referrals this way.

    Client example:

    A former client of mine (a professional organizer) dragged her feet with this idea at first, thinking that it was too sales-y for her personal style and she wasn’t going to get any leads or new clients that way. After some coaxing and coaching, she started the process of sending out letters of introduction and was absolutely shocked at the results: new clients started coming in and her friends, former colleagues, school friends and family were the ones referring them. She was thrilled and years later, continues to update her personal advocates on what she’s up to, using her update letter.

    New clients weren’t the only things she received. Soon after, this client was flown from New York to Washington D.C. to give a seminar on organizing one’s office and do a series of organizing projects within a corporation. This referral, as you may have guessed, came directly from a “non-sales-y” introduction letter she sent to a remote friend in Washington—only 3 weeks after sending it out.

    Your Assignment:

    • Create and send a “warm” letter of introduction as an announcement/update of your practice to contacts that you already know.
    • This includes everyone (your family, friends, colleagues, past clients, and acquaintances).
    • Keep it friendly, as well as educational, but definitely NOT sales-y.
    • You may write a handwritten hello at the top of the page to make it more personal.
    • Follow up one week later with a phone call and invite people to join you for a conversation, either in person for a casual meeting or over the phone.
    • Describe your Ideal Client and ask them if they know someone who might fit that profile.
    • If you have been in practice several months or years, write an “update letter” of how your practice has grown or new services that you provide.
    (Don’t like reinventing the wheel? Worksheet 35 in the Appendix of the Client Attraction Home Study System™ gives you the exact letter that I wrote to get my first clients. It’ll work for you too. You can get it at www.TheClientAttractionSystem.com.)

    If you’re ready to take a no-excuses approach to getting lots of clients, you’ll definitely want to check out The Client Attraction Home Study System™. Step by step, I take you through everything you need to do to stand out in the marketplace, pull clients in easily and consistently, and exactly what to say to turn them into paying clients. Get it today by going to www.TheClientAttractionSystem.com. You’ll also get hundreds of other ideas and resources to help YOU become a Cl

    Advanta - Targeting Small Business Needs - Successfully
    Many credit card companies cater to certain sectors. Advanta is a company that is the leading provider of credit cards to small businesses and business people. With their cards they offer things like bonus miles, cash back and platinum cards with no fees. Cards designed to give rewards to someone who owns a business.The Advanta Banking Corporation was started in 1951 with only $30. Since then, Advanta has also grown to become one of the nation's best providers of credit cards to small businesses, specifically offering them two different credit cards.The bonus miles card gives the holder a point each for each dollar they put on their credi
    what she’s up to, using her update letter.

    New clients weren’t the only things she received. Soon after, this client was flown from New York to Washington D.C. to give a seminar on organizing one’s office and do a series of organizing projects within a corporation. This referral, as you may have guessed, came directly from a “non-sales-y” introduction letter she sent to a remote friend in Washington—only 3 weeks after sending it out.

    Your Assignment:

    • Create and send a “warm” letter of introduction as an announcement/update of your practice to contacts that you already know.
    • This includes everyone (your family, friends, colleagues, past clients, and acquaintances).
    • Keep it friendly, as well as educational, but definitely NOT sales-y.
    • You may write a handwritten hello at the top of the page to make it more personal.
    • Follow up one week later with a phone call and invite people to join you for a conversation, either in person for a casual meeting or over the phone.
    • Describe your Ideal Client and ask them if they know someone who might fit that profile.
    • If you have been in practice several months or years, write an “update letter” of how your practice has grown or new services that you provide.
    (Don’t like reinventing the wheel? Worksheet 35 in the Appendix of the Client Attraction Home Study System™ gives you the exact letter that I wrote to get my first clients. It’ll work for you too. You can get it at www.TheClientAttractionSystem.com.)

    If you’re ready to take a no-excuses approach to getting lots of clients, you’ll definitely want to check out The Client Attraction Home Study System™. Step by step, I take you through everything you need to do to stand out in the marketplace, pull clients in easily and consistently, and exactly what to say to turn them into paying clients. Get it today by going to www.TheClientAttractionSystem.com. You’ll also get hundreds of other ideas and resources to help YOU become a Cl

    Marketing is Not Like Exercise; Get Results Now, Not Next Year
    Some marketing consultants who write books, make tapes, do seminars, get interviewed on the radio and tell other companies how to do it better, tell us that marketing is like exercise and you need to have a long-term plan and be patient. Well interesting advice indeed, but businesses do not have all day and Corporations want results now for their shareholders and bottom line.They do not have all year, a quarter or even a month or two to increase profits. They want it now, just like a small businessperson wants results for cash flow, salary and to pay for employees, inventory and rent for God’s Sake.Many marketing self-proclaimed gurus thi
    meeting or over the phone.
  • Describe your Ideal Client and ask them if they know someone who might fit that profile.
  • If you have been in practice several months or years, write an “update letter” of how your practice has grown or new services that you provide.
  • (Don’t like reinventing the wheel? Worksheet 35 in the Appendix of the Client Attraction Home Study System™ gives you the exact letter that I wrote to get my first clients. It’ll work for you too. You can get it at www.TheClientAttractionSystem.com.)

    If you’re ready to take a no-excuses approach to getting lots of clients, you’ll definitely want to check out The Client Attraction Home Study System™. Step by step, I take you through everything you need to do to stand out in the marketplace, pull clients in easily and consistently, and exactly what to say to turn them into paying clients. Get it today by going to www.TheClientAttractionSystem.com. You’ll also get hundreds of other ideas and resources to help YOU become a Client Attraction machine like thousands of my previous clients.

    © 2006 Client Attraction LLC. All Rights Reserved.

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