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ing into, some things that you can't fill. Make sure that you take your time to do this right and that you don't ask for the sale or try to close the deal too soon.

It's as

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Partnering does not happen overnight. You should approach it slowly and methodically like courtship or dating. In the same way you wouldn't sleep with someone or suggest going to bed with someone on the first date, you don't want to try to close a deal with a potential partner in the first meeting.

Don't try to close the partnering deal the first time you meet. It's a recipe for failure. Partnerships may take weeks or months, sometimes even years to evolve.

It's being introduced maybe by a common client or a common friend, getting together for coffee, trading some email, some phone calls back and forth, getting together for lunch again, talking about some common client problems that you're running into, some things that you can't fill. Make sure that you take your time to do this right and that you don't ask for the sale or try to close the deal too soon.

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bed with someone on the first date, you don't want to try to close a deal with a potential partner in the first meeting.

Don't try to close the partnering deal the first time you meet. It's a recipe for failure. Partnerships may take weeks or months, sometimes even years to evolve.

It's as

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me you meet. It's a recipe for failure. Partnerships may take weeks or months, sometimes even years to evolve.

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end, getting together for coffee, trading some email, some phone calls back and forth, getting together for lunch again, talking about some common client problems that you're running into, some things that you can't fill. Make sure that you take your time to do this right and that you don't ask for the sale or try to close the deal too soon.

It's as

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ing into, some things that you can't fill. Make sure that you take your time to do this right and that you don't ask for the sale or try to close the deal too soon.

It's as much about personalities meshing together with the trust and the chemistry as everything else. There's got to be some IT-related connection or business-related connection, but even more importantly than that, the personalities really have to connect.

Keep your antennae up for opportunities whenever you're going to reseller channel events or going to technical training classes or business expos. You never know when you're going to meet your next potential partner.

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Practice growth is a difficult and often frustrating process. No matter how talented, experienced, or proficient you are as a chiropractor, marketing your business may be draining your energy, funds, and desire to achieve the original plans you had for your practice.

I nearly panicked recently! Well, maybe a slight exaggeration but here was a situation I had not been in for some time. The freezer had broken down and the dilemma I faced was – a speedy solution was necessary BUT I did not know anybody who repairs freezers. For the first time in some years I nearly reached for the Yellow Pages – a pristine copy that never sees the light of day – but sense prevailed and I consulted my wife. She rang her friend who works in a local hospital. They have an internal communication system for the employees to ask questions or post messages and within 30 minutes we had the choice of three prospective service engineers and one name had been suggested by three separate people. The choice was simple and – yes Mr Freezerman turned up and was superb!

A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. We live in the age of the spam filter. And call-display. We live in what fellow-copywriter Herschell Gordon Lewis calls, “The Age of Skepticism.”

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