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Other Added - Bad Press or No Press?
Be Interested, Not Interesting d one that, interestingly, showed up "just minutes following the incident," per their own words - I'm not taking anything at face value.I had an interesting conversation on the phone during class the other day. This took place over the course of 20 minutes or so with the class listening in on the conversation. Here are some of the details I can recall.I called on a prospect that was entrenched with another supplier. After asking and receiving his permission to speak we c What I am accusing Ascot Realty of is laxness. After I wrote a previous blog entry on an individual's online credibility, I suppose I should have foll Bring on the Baby Eyes It seems that Ascot Realty in Buford, Georgia is having more than a little bad luck. First, a Buford family reports in the Gwinnett Daily Online that the company destroyed their landscaped yard on July 20th. Two days later, the same paper reports that the frame of a house fell after a violent rain storm.They say, “you can't teach an old dog new tricks” -- but if that old dog is an experienced exhibitor, he'd better learn some new tricks to stay alive in today's competitive trade show environment!Recently, I had a range of experiences that brought home the importance of going to every trade show with 'baby eyes' -- with an open mind and I came across the second story in a news feed on my Merchant Circle web site. Further investigation turned up the story of the fallen home. I did the same thing I always do when someone forwards me an email about a dying child collecting greeting cards or a pair of hunters whose dog sank their truck on the ice - I looked around online. (For emails I tend to check out Snopes.com or UrbanLegend.com, something I wish everyone would do.) What I found was quite interesting. I found - nothing. I found nothing on any other site, including Ascot Realty's. One of the pictures from the Gwinnett Daily Online - a news source I confess to knowing nothing about - claimed to come from the local ABC affiliate WSB TV Channel 2 Action News Atlanta. Now, I'm not accusing anyone of making anything up. But with only a single source making the claim - and one that, interestingly, showed up "just minutes following the incident," per their own words - I'm not taking anything at face value. What I am accusing Ascot Realty of is laxness. After I wrote a previous blog entry on an individual's online credibility, I suppose I should have follo Document Scanning Services rain storm.Document scanning is an essential process especially for organizations and companies managing a large amount of information. Document management can be a very laborious and time consuming especially if the bulk of the information is still in the form of paper documents. For organizations and companies requiring large scale document conversion, I came across the second story in a news feed on my Merchant Circle web site. Further investigation turned up the story of the fallen home. I did the same thing I always do when someone forwards me an email about a dying child collecting greeting cards or a pair of hunters whose dog sank their truck on the ice - I looked around online. (For emails I tend to check out Snopes.com or UrbanLegend.com, something I wish everyone would do.) What I found was quite interesting. I found - nothing. I found nothing on any other site, including Ascot Realty's. One of the pictures from the Gwinnett Daily Online - a news source I confess to knowing nothing about - claimed to come from the local ABC affiliate WSB TV Channel 2 Action News Atlanta. Now, I'm not accusing anyone of making anything up. But with only a single source making the claim - and one that, interestingly, showed up "just minutes following the incident," per their own words - I'm not taking anything at face value. What I am accusing Ascot Realty of is laxness. After I wrote a previous blog entry on an individual's online credibility, I suppose I should have foll Media Training - Who Needs it? ters whose dog sank their truck on the ice - I looked around online. (For emails I tend to check out Snopes.com or UrbanLegend.com, something I wish everyone would do.) What I found was quite interesting. I found - nothing.It's flattering that the media has noticed your work – and you’d love the notoriety. But following that initial pride, your reaction might be (not necessarily in this order):Fear. Trepidation. What if I blow it? What if they ask me a hard question I can’t answer? And, omigod, do I really need this headache wh I found nothing on any other site, including Ascot Realty's. One of the pictures from the Gwinnett Daily Online - a news source I confess to knowing nothing about - claimed to come from the local ABC affiliate WSB TV Channel 2 Action News Atlanta. Now, I'm not accusing anyone of making anything up. But with only a single source making the claim - and one that, interestingly, showed up "just minutes following the incident," per their own words - I'm not taking anything at face value. What I am accusing Ascot Realty of is laxness. After I wrote a previous blog entry on an individual's online credibility, I suppose I should have foll 5 Key Tips to Help You Win New Business e of the pictures from the Gwinnett Daily Online - a news source I confess to knowing nothing about - claimed to come from the local ABC affiliate WSB TV Channel 2 Action News Atlanta.If you are going into business for the first time, it can be both exciting and unnerving, yet every year more and more people are making the choice to go it alone. The Small Business Service (SBS), an executive agency of the Department of Trade and Industry, recently published Small and Medium-sized Enterprise (SME) Statistics for Now, I'm not accusing anyone of making anything up. But with only a single source making the claim - and one that, interestingly, showed up "just minutes following the incident," per their own words - I'm not taking anything at face value. What I am accusing Ascot Realty of is laxness. After I wrote a previous blog entry on an individual's online credibility, I suppose I should have foll Don't Fake It Here, It's Your Job d one that, interestingly, showed up "just minutes following the incident," per their own words - I'm not taking anything at face value.How many of you have faked the smallest (yes, considering it forgivable) details in your resume. Oh, don't feel offended, I just knew that it's a bitter reality that many of us do without thinking it a thing that may deserve a thought. If seen in a Cause-and-Effect scenario, at the Cause level, there are several things that mig What I am accusing Ascot Realty of is laxness. After I wrote a previous blog entry on an individual's online credibility, I suppose I should have followed it with a company warning (I'm sure Ascot Realty is a big reader of my blog). As business owners, we have to monitor what is said about our business, especially on the internet, where information can reach millions and keep reaching them for months on end. What should Ascot have done? I would recommend creating a page off of their home page that explains their view. I can understand not wanting a prospective buyer to stumble in and change their minds. However, they could create a single stand-alone page that would come up in response to the controversy. They could create a blog that would, among other things, allow them to resond to these accusations. They could take some form of action to respond to the negative publicity other than ducking and hoping it all goes away. Personally, I am interested in hearing what the deal is with Ascot. Although we are out of town right now, I intend to give them a call post-vacation and find out what their version of the truth is. Or perhaps they will beat me to the punch. Perhaps someone from their community will respond to my blog - after all, it is going out on the 'net and will soon become searc
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