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Other Added - The Sound of Business - Part I I
The Secret is...'Executive Office Space'Unfortunately, too many businesses don't understand the concept of executive office space...or as it's sometimes called, shared office space. As a result, they miss out on one of the most beneficial tools for a small or medium sized company.For starts, executive office space generally comes complete with staff. There is a receptionist to greet your guests and answer your telephone. They can even provide a secretary.Consider these other benefits of renting executive office space or shared office space: You save money by not having to buy furniture or expensive office mac
Focus On One Core Value
One of the hardest things for entrepreneurial businesses to do is to focus on one core value. This may sound, on the surface, to be contrary to the lesson learned from the railroad barons, but it isn't. Your core value focus has to be broad enough to be able t
Integrity is one thing that stands strong when everything else falls apart. What goes around comes around. So many of us could have been successful today if we had been honest with ourselves. As an internet marketer sometimes I am tempted to over exaggerate in order to make quick sales but I have come to discover that most successful people online succeeded on the ground of integrity. Indolent people cannot survive in commerce scenario of today, it imperative that as a business person, one should be diligent and FOCUSED in achieving maximum success. Say it as it is. Be sincere in your business dealings because it pays in the long run.You see in th
What Business Are you Really In?
OK kids, its story time. Back in the day, the railroad barons were the most powerful business leaders in the country. They had the money, the power, and the political 'shlep' (that’s drag for the uninitiated) to do pretty much whatever they wanted. Today railroads are a depressed industry. So what happened? Simple, they didn't know what business they were really in.
If you could have asked Leland Stanford or Collis P. Huntington, what business they were in, they would have most likely answered, 'the railroad business'. And in the long run, that was their downfall. Instead, they should have thought of themselves as being in 'the transportation business' and if they did, they surely would have used their money, power, and influence to control the emerging automobile, trucking, and airline industries.
Before you can craft a Sonic Personality© you first must understand who you are, what you do, and why you do it better than the other guy. If you can answer those three questions clearly, then you have the beginning of a coherent business personality that must exist before you can have a Sonic Personality©.
Focus On One Core Value
One of the hardest things for entrepreneurial businesses to do is to focus on one core value. This may sound, on the surface, to be contrary to the lesson learned from the railroad barons, but it isn't. Your core value focus has to be broad enough to be able to
Relationships with workers, finding work in the first place, running projects and maintaining detailed and accurate records of all costs are just some of the responsibilities construction contracting firms have to juggle. Strategic planning is a luxury mostconstruction contractors don’t have any time for, and this is where construction estimating programs can help. Providing accurate estimates, monitoring profits and saving time are all benefits offered by good estimating softwareAny quality construction estimating programs will enable you to work project scheduling out from finish to start. It will be clear when materials need to be ordered
What Business Are you Really In?
OK kids, its story time. Back in the day, the railroad barons were the most powerful business leaders in the country. They had the money, the power, and the political 'shlep' (that’s drag for the uninitiated) to do pretty much whatever they wanted. Today railroads are a depressed industry. So what happened? Simple, they didn't know what business they were really in.
If you could have asked Leland Stanford or Collis P. Huntington, what business they were in, they would have most likely answered, 'the railroad business'. And in the long run, that was their downfall. Instead, they should have thought of themselves as being in 'the transportation business' and if they did, they surely would have used their money, power, and influence to control the emerging automobile, trucking, and airline industries.
Before you can craft a Sonic Personality© you first must understand who you are, what you do, and why you do it better than the other guy. If you can answer those three questions clearly, then you have the beginning of a coherent business personality that must exist before you can have a Sonic Personality©.
Focus On One Core Value
One of the hardest things for entrepreneurial businesses to do is to focus on one core value. This may sound, on the surface, to be contrary to the lesson learned from the railroad barons, but it isn't. Your core value focus has to be broad enough to be able t
Running a home based cleaning business with your spouse can be a good way to combine business and family activities under one roof. But are you and your spouse the right match to work together as well as live together? Before you invest time and money into starting up a cleaning business with your spouse there are several key questions you should ask.1. Will your financial situation allow both of you to quit your present jobs and go into business together? It may be necessary for one person to continue working on either a part-time or full-time basis until the business is profitable enough to provide the income you need.2. What is your miss
If you could have asked Leland Stanford or Collis P. Huntington, what business they were in, they would have most likely answered, 'the railroad business'. And in the long run, that was their downfall. Instead, they should have thought of themselves as being in 'the transportation business' and if they did, they surely would have used their money, power, and influence to control the emerging automobile, trucking, and airline industries.
Before you can craft a Sonic Personality© you first must understand who you are, what you do, and why you do it better than the other guy. If you can answer those three questions clearly, then you have the beginning of a coherent business personality that must exist before you can have a Sonic Personality©.
Focus On One Core Value
One of the hardest things for entrepreneurial businesses to do is to focus on one core value. This may sound, on the surface, to be contrary to the lesson learned from the railroad barons, but it isn't. Your core value focus has to be broad enough to be able t
Simply put, a vision statement allows others to know what your vision for your company is. Where do you want your company to go? What is your company’s ultimate goal? To help put together your vision statement take the time to close your eyes and think about what your company will look like in 5 years. The picture you have created is your vision and will work towards developing your vision statement.When asked by others what your vision statement is, are you providing them with an answer that truly allows them to envision that picture you are working to create? Will that picture tell them where you ultimately are headed with your business?Keep
Before you can craft a Sonic Personality© you first must understand who you are, what you do, and why you do it better than the other guy. If you can answer those three questions clearly, then you have the beginning of a coherent business personality that must exist before you can have a Sonic Personality©.
Focus On One Core Value
One of the hardest things for entrepreneurial businesses to do is to focus on one core value. This may sound, on the surface, to be contrary to the lesson learned from the railroad barons, but it isn't. Your core value focus has to be broad enough to be able t
You have made the decision to sell your healthcare information technology company. Maybe it was because your prospects are selecting the inferior product but superior safety of your brand name competitor. It could be that one of the industry giants recently acquired one of your small but worthy competitors and has removed the risk component of a buyer's decision. You may think that you have a limited window of opportunity for your technology and you should sell it while it still enjoys a competitive advantage.These are all good reasons to set your business sale process in motion. A critical element here is time. Good technology not achieving meaningfu
Focus On One Core Value
One of the hardest things for entrepreneurial businesses to do is to focus on one core value. This may sound, on the surface, to be contrary to the lesson learned from the railroad barons, but it isn't. Your core value focus has to be broad enough to be able to sustain your business through the onslaught of competition and fast moving technological change. When the railroad barons focused on just one form of transportation they let all the other transportation opportunities slip through their fingers and ultimately overtake them.
Most accountants and bankers will tell you to 'stick to your knitting' and not let yourself be spread too thin with secondary initiatives. This is generally good advice, however there is a fundamental difference between going off on a tangent and sticking to your core values. Knowing who you are, what you do, and why you do it better than the competition will help you keep your focus while at the same time allow you to critically determine whether new opportunities are ones that you should pursue.
Create Definition: Lift and Separate
So far I have managed to avoid using the term, brand, because it is generally misunderstood and ignored by most owner-managed businesses. Substituting 'personality' for 'brand' puts the notion of brand in context. Think about it. You may have thought your business doesn't relate to branding concepts, but you've accepted, or at least are intrigued by the idea, that your business needs a clearly defined personality.
Al Ries and Jack Trout have written numerous books on branding and marketing, including 'The 22 Immutable Laws of Marketing." One of the lessons to be learned from this book is 'The Law of Opposites'. Simply stated, unless you’re the 'top dog' in your industry, you have to define who you are in contrast to the industry leader. This is not dissimilar to The Theory of Contrary Thinking.
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