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    Fundraising Letter Frequency: Mail Often Enough to Prove Friends Stay in Touch with Donation Letters
    Want to know one of the most vital truths in direct mail fundraising? Friends stay in touch.Direct mail fundraising is like having a long-distance friendship by mail. You write. They write. You write. They write. And so your friendship grows. Because you stay in touch.But how often should you write your donors? Once a month? Once a quarter? How often is enough? How often is too little? How often is too much? Well, consider these findings from a recent survey of leading non-profit organizations who work in a number of charitable sectors. See how often they wrote to this donor, and decide for yourself how often you should write to yours.Here’s how the survey was conducted. On Mon, 12 Jun 2006, I made a donation of $20 to 20 non-profit organizations in Canada and the United States. Then I watched my mailbox and email inbox to see how many organizations wrote back to me over the next few months, and how often. Today is Friday, August 31, so
    >Emotions can empower you, or disable you. So being able to grow through your emotions is one of the secrets of business growth.

    All the best business owners are able to work their way through these ‘emotions’.

    And you can too!

    It’s a key part of growing your business successfully.

    In fact just the other day I was talking to one of the best clients I have worked with. He now runs a very, very successful $3 million dollar business. When he came to me, it was just over $1 million.

    He said to me “Case now that I look back at all the stupid emotions that I had to deal with when I was growing the business, it amazed me at how much time I wasted.

    Wasted on getting through my emotional blocks.

    But I realize now that those emotions are what held me back in the first place and that I

    The Only Bad Advertising Is No Advertising - Or Is It?
    Depending on whom you ask, you will get told many “truths” about advertising. The question I have for you today is this – “Is the only bad advertising, no advertising?”Before we begin, it might help us to agree on what advertising is, so here’s one definition:“Advertising is the non-personal communication of an individual’s paid persuasive information regarding products, and or services via various media.”In other words, someone is trying to “sell” us on something – be it a product, or a service, or just picking up the phone. Advertising is all about getting people to do something – well, for the majority of us, it should be.So, if advertising is about selling stuff, then perhaps we can answer our question now: “Is the only bad advertising, no advertising?” Of course not! You could create a really bad advert that did a terrible job of selling… and that would easily be a bad advert.“Repetition, repetition, repetition!”Is the battle cry of the ardent advertiser. “You must have repetition
    I have found over the years, in my own businesses, and with my clients businesses… that there is one big thing that come up and any time to thwart our dreams of successfully growing our business.

    Emotions

    Yes emotions.

    It sounds funny to some people… until they are in the situation to experience them.

    In Fact, many business owners say to me… ‘Gee if I could grow my business to make a million a year – I’d do it’.

    It sounds easy to do.

    The reality for most people is - it isn’t.

    For some reason when you are faced with achieving great success, emotions can come up and disrupt/delay or eliminate your opportunities.

    You can have emotions that make you scared of failure.

    You can have emotions that make you scared of success.

    You can even have emotions that make you both scared of failure and success at the same time.

    Let me give you an example of how emotions can disrupt your business growth.

    I have worked with many business owners that want to grow their business… yet their excuse is ‘they’re too busy, and that they ‘don’t have the time’.

    They often say to me…

    Case ‘I’d love to grow my business but I’m just too busy. If I had more time, I’d easily grow the business’.

    So they start working with me.

    We put into place certain things that free up their time – so that they can then grow their business.

    You know what happens… Well, all of a sudden, they can’t use the ‘I don’t have the time’ excuse anymore.

    And for many business owners – it’s terrifying.

    All of a sudden they have the time, and they know what they HAVE to do to grow their business, but for various reasons they can’t bring themselves to do the things they know will grow their business.

    So they start creating situations in their business, that will draw them back into the ‘day to day’ activities of the business and away from ‘growing’ their business.

    They start self-sabotaging their success.

    Can you relate to that?

    Let me give you some examples…

    Instead of going out and selling – you may look for paperwork to do.

    Instead of training your staff – you keep yourself busy elsewhere.

    Instead of doing your financials – you work extra on ‘little’ things that keep you away from doing your financials.

    You may tend to create all different types of diversions…

    Does this sound familiar?

    Well guess what, it’s normal – and you can swiftly step through it – with some help.

    I specialize in helping business owners grow through these ‘emotions’. I’ve seen them all before…

    You see my clients quickly find out that I can help them through this trap… I keep them accountable for them doing what it takes for them to grow their business – and I don’t give in.

    Think about it… When you’re the boss in the business – who’s there to keep you accountable?

    You can put things off… and sometimes it can really hurt you.

    When you work with me I’m there to help you follow through on growing your business – rather than leaving you to sabotaging your growth. It’s part of how I’ve helped many clients add millions to their business in just a few years.

    Maybe you could achieve the same results… would that be of benefit to you?

    Emotions can empower you, or disable you. So being able to grow through your emotions is one of the secrets of business growth.

    All the best business owners are able to work their way through these ‘emotions’.

    And you can too!

    It’s a key part of growing your business successfully.

    In fact just the other day I was talking to one of the best clients I have worked with. He now runs a very, very successful $3 million dollar business. When he came to me, it was just over $1 million.

    He said to me “Case now that I look back at all the stupid emotions that I had to deal with when I was growing the business, it amazed me at how much time I wasted.

    Wasted on getting through my emotional blocks.

    But I realize now that those emotions are what held me back in the first place and that I

    Need Job Search Help? Here are Three Tips to Land Your Dream Job
    For many people, undertaking a job search is either a chore or a nightmare. With the right tools and job search help, however, a job search can be an adventure that lands you your dream job. Here are three tips to put you on the path to fulfilling careers.Design a PlanJust as you wouldn't a house without a set of blueprints, you shouldn't conduct a job search without a plan. Your plan should start with your goal. This isn't the career objective that you state at the top of your resumes. Instead, your career goal should getting paid to do something you're passionate about. Once you've determined your passion, the next step is to research what kinds of paid jobs will dovetail with your passion. From there, you need to determine the skills you need to attain that dream job. If you don't have those skills, you should figure out the intermediate steps you need to take, such as enrolling in certain classes or accepting a lower-level position where you can receive on the job training, in order to achieve your goal.<
    ou both scared of failure and success at the same time.

    Let me give you an example of how emotions can disrupt your business growth.

    I have worked with many business owners that want to grow their business… yet their excuse is ‘they’re too busy, and that they ‘don’t have the time’.

    They often say to me…

    Case ‘I’d love to grow my business but I’m just too busy. If I had more time, I’d easily grow the business’.

    So they start working with me.

    We put into place certain things that free up their time – so that they can then grow their business.

    You know what happens… Well, all of a sudden, they can’t use the ‘I don’t have the time’ excuse anymore.

    And for many business owners – it’s terrifying.

    All of a sudden they have the time, and they know what they HAVE to do to grow their business, but for various reasons they can’t bring themselves to do the things they know will grow their business.

    So they start creating situations in their business, that will draw them back into the ‘day to day’ activities of the business and away from ‘growing’ their business.

    They start self-sabotaging their success.

    Can you relate to that?

    Let me give you some examples…

    Instead of going out and selling – you may look for paperwork to do.

    Instead of training your staff – you keep yourself busy elsewhere.

    Instead of doing your financials – you work extra on ‘little’ things that keep you away from doing your financials.

    You may tend to create all different types of diversions…

    Does this sound familiar?

    Well guess what, it’s normal – and you can swiftly step through it – with some help.

    I specialize in helping business owners grow through these ‘emotions’. I’ve seen them all before…

    You see my clients quickly find out that I can help them through this trap… I keep them accountable for them doing what it takes for them to grow their business – and I don’t give in.

    Think about it… When you’re the boss in the business – who’s there to keep you accountable?

    You can put things off… and sometimes it can really hurt you.

    When you work with me I’m there to help you follow through on growing your business – rather than leaving you to sabotaging your growth. It’s part of how I’ve helped many clients add millions to their business in just a few years.

    Maybe you could achieve the same results… would that be of benefit to you?

    Emotions can empower you, or disable you. So being able to grow through your emotions is one of the secrets of business growth.

    All the best business owners are able to work their way through these ‘emotions’.

    And you can too!

    It’s a key part of growing your business successfully.

    In fact just the other day I was talking to one of the best clients I have worked with. He now runs a very, very successful $3 million dollar business. When he came to me, it was just over $1 million.

    He said to me “Case now that I look back at all the stupid emotions that I had to deal with when I was growing the business, it amazed me at how much time I wasted.

    Wasted on getting through my emotional blocks.

    But I realize now that those emotions are what held me back in the first place and that I

    How to Write a Press Release
    Writing a press release is an art form and that is why many PR professionals charge over $100 and often over $500 to write a 300 – 500 word press release. Here, we will go through, step by step, what PR experts such as myself do, to help get the most publicity for our clients.As far as basic formatting is concerned, one should make sure that they start their press release in this format, “City, State, Date – Start Press Release Here”. Three pound signs (###) should be included at the end of the press release to mark that the press release is over. The length of the press release is also a major factor that should be carefully considered. In this case, shorter is not always worse and a concise 200 word press release that includes all of the required information would be sufficient and in often cases, more likely to be picked up than a long press release that is stretched out and restates the same information in different words over and over again. If there is a major newsbreak with the company, then the press release sho
    grow their business, but for various reasons they can’t bring themselves to do the things they know will grow their business.

    So they start creating situations in their business, that will draw them back into the ‘day to day’ activities of the business and away from ‘growing’ their business.

    They start self-sabotaging their success.

    Can you relate to that?

    Let me give you some examples…

    Instead of going out and selling – you may look for paperwork to do.

    Instead of training your staff – you keep yourself busy elsewhere.

    Instead of doing your financials – you work extra on ‘little’ things that keep you away from doing your financials.

    You may tend to create all different types of diversions…

    Does this sound familiar?

    Well guess what, it’s normal – and you can swiftly step through it – with some help.

    I specialize in helping business owners grow through these ‘emotions’. I’ve seen them all before…

    You see my clients quickly find out that I can help them through this trap… I keep them accountable for them doing what it takes for them to grow their business – and I don’t give in.

    Think about it… When you’re the boss in the business – who’s there to keep you accountable?

    You can put things off… and sometimes it can really hurt you.

    When you work with me I’m there to help you follow through on growing your business – rather than leaving you to sabotaging your growth. It’s part of how I’ve helped many clients add millions to their business in just a few years.

    Maybe you could achieve the same results… would that be of benefit to you?

    Emotions can empower you, or disable you. So being able to grow through your emotions is one of the secrets of business growth.

    All the best business owners are able to work their way through these ‘emotions’.

    And you can too!

    It’s a key part of growing your business successfully.

    In fact just the other day I was talking to one of the best clients I have worked with. He now runs a very, very successful $3 million dollar business. When he came to me, it was just over $1 million.

    He said to me “Case now that I look back at all the stupid emotions that I had to deal with when I was growing the business, it amazed me at how much time I wasted.

    Wasted on getting through my emotional blocks.

    But I realize now that those emotions are what held me back in the first place and that I

    Does Your Resume Stink - Take This Test to Find Out
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    n swiftly step through it – with some help.

    I specialize in helping business owners grow through these ‘emotions’. I’ve seen them all before…

    You see my clients quickly find out that I can help them through this trap… I keep them accountable for them doing what it takes for them to grow their business – and I don’t give in.

    Think about it… When you’re the boss in the business – who’s there to keep you accountable?

    You can put things off… and sometimes it can really hurt you.

    When you work with me I’m there to help you follow through on growing your business – rather than leaving you to sabotaging your growth. It’s part of how I’ve helped many clients add millions to their business in just a few years.

    Maybe you could achieve the same results… would that be of benefit to you?

    Emotions can empower you, or disable you. So being able to grow through your emotions is one of the secrets of business growth.

    All the best business owners are able to work their way through these ‘emotions’.

    And you can too!

    It’s a key part of growing your business successfully.

    In fact just the other day I was talking to one of the best clients I have worked with. He now runs a very, very successful $3 million dollar business. When he came to me, it was just over $1 million.

    He said to me “Case now that I look back at all the stupid emotions that I had to deal with when I was growing the business, it amazed me at how much time I wasted.

    Wasted on getting through my emotional blocks.

    But I realize now that those emotions are what held me back in the first place and that I

    What's More Important: an MBA or Experience?
    Experience is definitely one of the most important factors in a recruiting process. Actually, enough work-experience is also a requirement for all good MBA programs.The MBA is the certification that you have also learned all the important tools that are necessary for a management position. Of course, through years of experience, through self-documentation, failures and successes you might have learned what others learn during 1 or 2-year MBA programs. And, of course, one can become the CEO of a Fortune 500 company without an MBA, or even without complete studies (see Mr. Gates).In the end, it all depends on the person. For a person which is less entrepreneur and not planning to start his/her own business but to apply to a large company, I would definitely recommend doing an MBA.The HR departments get hundreds of applications a day, many of them are automatically selected by using database searches, so for certain jobs, CVs not containing "MBA" might not even pass the first recruiting step. We're living in
    >Emotions can empower you, or disable you. So being able to grow through your emotions is one of the secrets of business growth.

    All the best business owners are able to work their way through these ‘emotions’.

    And you can too!

    It’s a key part of growing your business successfully.

    In fact just the other day I was talking to one of the best clients I have worked with. He now runs a very, very successful $3 million dollar business. When he came to me, it was just over $1 million.

    He said to me “Case now that I look back at all the stupid emotions that I had to deal with when I was growing the business, it amazed me at how much time I wasted.

    Wasted on getting through my emotional blocks.

    But I realize now that those emotions are what held me back in the first place and that I HAD to work through them to get to where I am now.

    I had to become a $3 Million dollar businessman first before I could grow to $3 Million.”

    And it’s true.

    Show me a business that is growing, and I bet you a year or so before they experience business growth – the business owner went through significant personal growth.

    And that’s the secret.

    All super successful business owners have had exceptional personal growth.

    If you are the business owner, for your business to grow. You first must grow.

    So focus on growing yourself in areas to enable your business to grow. That’s the clue.

    Find out what areas you are currently vulnerable in, in terms of both knowledge and skill. Then set about improving them yourself.

    And you can do it by yourself, or with the help of other people. Like coaches mentors or even better – a business growth specialist.

    So today you may want to write yourself a list on the areas in your business that you may be vulnerable in.

    For some of you it may be marketing.

    For some of you it may be sales

    For other it could be understanding financials, recruiting staff, training staff, firing staff, letting go…

    Whatever it may be for you… write down a list.

    Then set about improving on these areas so that your skills improve.

    Then as your skills improve your fear diminishes.

    Simple.

    The skill set and the emotions that you have running your business at what ever level it is at right now… will be different to the skills and the emotional intelligence you will need to grow your business by another million or a few million.

    To control and grow through those emotional blocks some of the things that can help you through are (a) very good self esteem (b) the burning desire to make it through (c) the knowledge and the skill set on how to make it through and (d) the excellent support

    When I was at school, the only thing I wanted to do was finish school so that I didn’t have to learn or study anymore.

    Well as you know and I know now – we never stop learning and we never stop studying… because if we do – we stop growing. And as an achiever – I love growing, learning and becoming better…

    I realize now that the more I learn, the less I know.

    So lets look at the best business owners and how they manage their ‘emotions’ so that they can grow their business.

    Great business owners have a tendency to take ‘risks’. Well to the person on the street may call it a ‘risk’ but to the business owner it’s more of a ‘knowing’ – an intuitive gamble that what they think will work – will work.

    So armed with a great self esteem and desire they go about learning how to do it. They study, research the topic and do what it takes to get the job done.

    And they make sure they have support.

    They surround themselves with great people that enhance their ability to ‘know’ what to do to grow their business.

    Every successful businessman will tell you how important great people are to them. They insist on having excellent staff. If they don’t fit the mold, they do work in the company.

    They insist on having the best accountants, the best lawyers and the best consultants they can find to help them grow their business.<

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