site should be to transform new customers into repeat customers. The beauty of the “Offer of The Day” system is that 99% of your web site content can remain the same. All you have to change is the Offer of the Day. And with some of the amazing self-publishing software that’s out there, this can be done in around 1 or 2 minutes.

One word of caution: make sure that you keep careful track of every offer y

It is an established fact of marketing that it costs you less to sell to an existing customer than it does to acquire a new one.

So while you should never stop marketing to new customers, it is vitally important that you don’t neglect the people who have already done business with you. How does this relate to your business web site? Well, the ideal business web site is one that gives customers a compelling reason to visit it over and over and over again.

One effective way to do this is by making daily, weekly, or monthly offers on your web site. For instance, at the top of your home page you could have a “5-Star Offer of The Day” that you change every day. Or a “Wonderful Wednesday Half-Off Sale” that you change every week. Or a “Monthly Madness Sale” that you change every month. You get the idea.

Make sure that every new knock-your-socks-off offer (e.g., “75% off of all our orange widgets,” etc.) expires on a specific date. This follows the pattern of the home shopping networks – which flash an item on the screen, then announce with great urgency, “Once this item is gone, it’s gone forever.” If you change your offers frequently, a small but powerful percentage of your customers will visit your site every single day. Just to make sure they’re not missing out on the deal of the year.

And it is these customers who are your bread and butter. Treat them like royalty and they’ll reward you with increased sales. Although your changing offers should be geared primarily to these repeat customers – make sure you don’t neglect your new customers either. Because the primary goal of your web site should be to transform new customers into repeat customers. The beauty of the “Offer of The Day” system is that 99% of your web site content can remain the same. All you have to change is the Offer of the Day. And with some of the amazing self-publishing software that’s out there, this can be done in around 1 or 2 minutes.

One word of caution: make sure that you keep careful track of every offer yo

ompelling reason to visit it over and over and over again.

One effective way to do this is by making daily, weekly, or monthly offers on your web site. For instance, at the top of your home page you could have a “5-Star Offer of The Day” that you change every day. Or a “Wonderful Wednesday Half-Off Sale” that you change every week. Or a “Monthly Madness Sale” that you change every month. You get the idea.

Make sure that every new knock-your-socks-off offer (e.g., “75% off of all our orange widgets,” etc.) expires on a specific date. This follows the pattern of the home shopping networks – which flash an item on the screen, then announce with great urgency, “Once this item is gone, it’s gone forever.” If you change your offers frequently, a small but powerful percentage of your customers will visit your site every single day. Just to make sure they’re not missing out on the deal of the year.

And it is these customers who are your bread and butter. Treat them like royalty and they’ll reward you with increased sales. Although your changing offers should be geared primarily to these repeat customers – make sure you don’t neglect your new customers either. Because the primary goal of your web site should be to transform new customers into repeat customers. The beauty of the “Offer of The Day” system is that 99% of your web site content can remain the same. All you have to change is the Offer of the Day. And with some of the amazing self-publishing software that’s out there, this can be done in around 1 or 2 minutes.

One word of caution: make sure that you keep careful track of every offer y

idea.

Make sure that every new knock-your-socks-off offer (e.g., “75% off of all our orange widgets,” etc.) expires on a specific date. This follows the pattern of the home shopping networks – which flash an item on the screen, then announce with great urgency, “Once this item is gone, it’s gone forever.” If you change your offers frequently, a small but powerful percentage of your customers will visit your site every single day. Just to make sure they’re not missing out on the deal of the year.

And it is these customers who are your bread and butter. Treat them like royalty and they’ll reward you with increased sales. Although your changing offers should be geared primarily to these repeat customers – make sure you don’t neglect your new customers either. Because the primary goal of your web site should be to transform new customers into repeat customers. The beauty of the “Offer of The Day” system is that 99% of your web site content can remain the same. All you have to change is the Offer of the Day. And with some of the amazing self-publishing software that’s out there, this can be done in around 1 or 2 minutes.

One word of caution: make sure that you keep careful track of every offer y

your site every single day. Just to make sure they’re not missing out on the deal of the year.

And it is these customers who are your bread and butter. Treat them like royalty and they’ll reward you with increased sales. Although your changing offers should be geared primarily to these repeat customers – make sure you don’t neglect your new customers either. Because the primary goal of your web site should be to transform new customers into repeat customers. The beauty of the “Offer of The Day” system is that 99% of your web site content can remain the same. All you have to change is the Offer of the Day. And with some of the amazing self-publishing software that’s out there, this can be done in around 1 or 2 minutes.

One word of caution: make sure that you keep careful track of every offer y

site should be to transform new customers into repeat customers. The beauty of the “Offer of The Day” system is that 99% of your web site content can remain the same. All you have to change is the Offer of the Day. And with some of the amazing self-publishing software that’s out there, this can be done in around 1 or 2 minutes.

One word of caution: make sure that you keep careful track of every offer you make. Record the date you made the offer and when the offer expires. Otherwise, you’re setting yourself up for massive recordkeeping confusion. But as long as you keep up-to-date with your recordkeeping, making consistent new offers on your web site will result in a steady and manageable stream of loyal customers.