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    Almost Free New Product Publicity Can Work For You
    You may wonder what I am talking about when I say you can get “almost free” new product publicity to work for you. By way of explanation let me site a couple of examples out of my personal experience. These are new product publicity campaigns I wrote and developed for my clients and myself.Example: One of my clients was an importer of disposable plastic hospital wares such as Petri dishes, plastic syringes, specimen sample trays and more. I helped him, using only a series of regular, well written, monthly new product publicity releases to grow his business from one based in his two car garage to what is now one of the largest, most successful importers and distributors of these specialized plastic disposables in the USA.Here’s another example: A number of years ago I invented a filing system for archiving used time cards and I promoted the sale of my system via regularly scheduled mailings to targeted lists of business publications. Some of the publications on my list then printed new product releases about my system in their publications. A few of their subscribers noticed the release and asked me for more information. I responded with a sales letter, a product brochure and an order form. Result: orders flowed in to me in a steady stream - for the next sixty years for that one product! Would you call that a successful publicity campaign?You see, new product publicity is my specialty. If you want either the whole world or only a small but highly targeted audience to know about your new product, I can help you with the kind of publicity releases that can get profitable results. And all of this is “ almost free.”Why do I say “almost free”? Let me tell you why.After many years (about fifty, of direct response advertising, mail order selling, and writing order producing new products releases for many clients with products such as: disposable plastic wares, office aids, road building machines, industrial pressure sensitive tape, consumer items such as sleep masks and more), I know what works. I also know good, carefully written and planned new product publicity releases are better than most paid advertising. They are not “free” but they are extremely low- cost compared to very ex
    visits.

    • You will rightfully expect the intermediary to develop a list of possible acquirers. You can help in several ways. First, you could offer the names of possible candidates who might be interested in acquiring your business. Secondly, supplying the intermediary with industry publications, magazines and directories will help in increasing the number of possible purchasers, and will help in educating the intermediary in the nature of your business.

    • Keep your intermediary in the loop. Hopefully, at some point, a letter of intent will be signed and the deal turned over to the lawy

    Modular Homes Manufacturers
    With new kinds of technologies flooding the markets every day, the concept of modular homes has gained a lot of popularity. Modular homes are very different from site built homes and manufactured homes. While site built homes are constructed entirely on the location where the house is to be located according to the building guidelines of that particular region, manufactured homes are a more stylish version of what are known as mobile homes or trailers. On the other hand, modular homes are manufactured at factories in parts and then assembled by workers on the site.Modular homes are less expensive than on site houses, also over a time, their value goes up. In addition to this, they are checked by officers to see whether they conform to all state, local and regional guidelines prescribed for building houses. The greatest advantage perhaps, of buying a modular home lies in the fact that before investing your money you can see a life-size model of your house to be. Some of the most reputed manufacturing companies of modular homes go back to as long back as the 50th decade of the 20th century.The idea of modular homes may get associated with tiny non-livable accommodations when you think about it, but, a little research is sure to leave you astonished. Modular home manufacturers are today manufacturing modular homes the size of a ranch or even something in Victorian style.These manufacturers have something for everyone. You can get yourself an economical Cape Cod house, which is small in size but is guarantee to keep you cozy, or a twenty six hundred square feet house, which resembles a mansion. The websites of some of these manufacturing companies are equipped with all details including floor plans and the pictures of what a finished house will look like.
    10 QUESTIONS TO ASK A PROFESSIONAL BUSINESS BROKER

    1. How will you market my business?

    2. How much do you think I should ask for my business?

    3. How will you show my business?

    4. Do you cooperate with other business brokers?

    5. Will you display my business on any Internet sites?

    6. How often will you contact me about what is going on?

    7. Can you provide any references?

    8. Are you affiliated with any business brokerage associations or trade groups?

    9. May I have a sample copy of your listing agreement?

    10. Can you please tell me about you and your firm?

    SELLING - WHAT DOES AN INTERMEDIARY EXPECT FROM YOU? If you are seriously considering selling your company, you have no doubt considered using the services of an intermediary. You probably have wondered what you could expect from him or her. It works both ways. To do their job, which is selling your company, maximizing the selling price, terms and net proceeds, plus handling the details effectively, there are some things intermediaries will expect from you. By understanding these expectations, you will greatly improve the chances of a successful sale. Here are just a few:

    • Next to continuing to run the business, working with your intermediary in helping to sell the company is a close second. It takes this kind of partnering to get the job done. You have to return all of his or her telephone calls promptly and be available to handle any other requests. You, other key executives, and primary advisors have to be readily available to your intermediary.

    • Selling a company is a group effort that will involve you, key executives, your financial and legal advisors all working in a coordinated manner with the intermediary. Beginning with the gathering of information, through the transaction closing, you need input about all aspects of the sale. Only they can provide the necessary information.

    • Keep in mind that the selling process can take anywhere from six months to a year -- or even a bit longer. An intermediary needs to know what is happening -- and changing -- within the company, the competition, customers, etc. The lines of communication must be kept open.

    • The intermediary will need key management's cooperation in preparation for the future visits from prospective acquirers. They will need to know just what is required, and expected, from such visits.

    • You will rightfully expect the intermediary to develop a list of possible acquirers. You can help in several ways. First, you could offer the names of possible candidates who might be interested in acquiring your business. Secondly, supplying the intermediary with industry publications, magazines and directories will help in increasing the number of possible purchasers, and will help in educating the intermediary in the nature of your business.

    • Keep your intermediary in the loop. Hopefully, at some point, a letter of intent will be signed and the deal turned over to the lawye

    Powerful Ways of Marketing Your Business Through Golf
    Not only is the game of golf big business, but it's big IN business too. Millions of business transactions happen on the golf courses of the world nearly every day of the year. From sales negotiations to legal settlements, the golf club is as mighty as the pen when it comes to getting business done.It's hard to separate the social from the business aspects of a workday spent on the links, and perhaps its better that way. You see, conducting business on the golf course is just as complicated as conducting business in the boardroom. Only the environment and clothing are different.While nearly everyone can grasp the obvious benefits of playing golf in business sales and negotiation situations, fewer people understand how to find other ways to use golf in business to drum up new customers.While anyone who plays can invite a colleague, vendor, or co-worker for a round of 18 holes, how can the lone golfer benefit from the magic powers of golf in business?It seems that Portsmouth, N.H business woman Dianne Durkin has found a unique approach. According to Durkin, she has snared a number of new clients for her business consulting firm by simply approaching the first tee alone and then getting matched up with others players who need to round out a foursome. Sometime during the game the talk always turns to business, and Durkin gets a chance to make her low-key sales pitch. Now that's one smart golfer!There are other ways to ride the golf in business success train even if you've never touched a set of clubs yourself. One Long Island business executive, who had no interest in the game himself, hires salespeople who play and lets them entertain prospective clients on the area's courses. The end result is more sales, with a higher average dollar amount per sale, and another example of a clever way to make money from playing golf in business.No matter what size community your business is located in, there are advertising, marketing and sponsoring opportunities tied to golf in business as well. You can sponsor local golf tournaments, or even start a tournament yourself that carries your company's name. If your business is oriented towards school-age children, donating golf shirts to the high school golf club is a great way to reach p
    d your firm?

    SELLING - WHAT DOES AN INTERMEDIARY EXPECT FROM YOU? If you are seriously considering selling your company, you have no doubt considered using the services of an intermediary. You probably have wondered what you could expect from him or her. It works both ways. To do their job, which is selling your company, maximizing the selling price, terms and net proceeds, plus handling the details effectively, there are some things intermediaries will expect from you. By understanding these expectations, you will greatly improve the chances of a successful sale. Here are just a few:

    • Next to continuing to run the business, working with your intermediary in helping to sell the company is a close second. It takes this kind of partnering to get the job done. You have to return all of his or her telephone calls promptly and be available to handle any other requests. You, other key executives, and primary advisors have to be readily available to your intermediary.

    • Selling a company is a group effort that will involve you, key executives, your financial and legal advisors all working in a coordinated manner with the intermediary. Beginning with the gathering of information, through the transaction closing, you need input about all aspects of the sale. Only they can provide the necessary information.

    • Keep in mind that the selling process can take anywhere from six months to a year -- or even a bit longer. An intermediary needs to know what is happening -- and changing -- within the company, the competition, customers, etc. The lines of communication must be kept open.

    • The intermediary will need key management's cooperation in preparation for the future visits from prospective acquirers. They will need to know just what is required, and expected, from such visits.

    • You will rightfully expect the intermediary to develop a list of possible acquirers. You can help in several ways. First, you could offer the names of possible candidates who might be interested in acquiring your business. Secondly, supplying the intermediary with industry publications, magazines and directories will help in increasing the number of possible purchasers, and will help in educating the intermediary in the nature of your business.

    • Keep your intermediary in the loop. Hopefully, at some point, a letter of intent will be signed and the deal turned over to the lawy

    Top 7 Methods to Empower Employees
    How many times have you asked someone to do something like “draw up a plan for such and such project”? Your employee completes the plan, but then you say, “That is not what I wanted” or “That is not how you do it”. And so the employee thinks: you didn’t tell me exactly how you wanted it done.If you find yourself having back and forth misunderstandings with your employees, then you might have a communication problem. And this could be creating bad feelings, low morale and inefficiencies. To remedy this, perhaps it’s time you thought about creating a Policies and Procedures Manual.Let’s look at 7 methods to strengthen communication and performance.1. Implement Effective Policies and ProceduresA Policies and Procedures Manual is a communication tool designed to empower employers, managers and employees with a consistent approach to accomplishing their daily tasks. It provides a set of policies, plans, reports, forms, and work routines that convey the pulse of the organization.A properly developed manual focuses your everyday business communications between employees and management on what is really important to get the job done. This focus is the first step in empowering your employees. Empowerment requires a shared vision, the communication of necessary information and adequate training.2. Convey Management Policy and VisionA manual should be used to communicate both corporate policies and the appropriate procedures for implementation of the policy in a combined style format. If employees know the vision, then they feel confident to make decisions. Keep in mind, though, policies should not be confused with procedures.Policy - A definite course or method of action to guide and determine present and future decisions. A policy is a guide to decision-making under a given set of circumstances within the framework of corporate objectives, goals and management philosophies.Procedure - A particular way of accomplishing something, or an established way of doing things. A procedure is a series of steps followed in a definite regular order that ensure the consistent and repetitive approach to actions.3. Improve Communications and Efficiently Run Operations A manual serve
    Next to continuing to run the business, working with your intermediary in helping to sell the company is a close second. It takes this kind of partnering to get the job done. You have to return all of his or her telephone calls promptly and be available to handle any other requests. You, other key executives, and primary advisors have to be readily available to your intermediary.

    • Selling a company is a group effort that will involve you, key executives, your financial and legal advisors all working in a coordinated manner with the intermediary. Beginning with the gathering of information, through the transaction closing, you need input about all aspects of the sale. Only they can provide the necessary information.

    • Keep in mind that the selling process can take anywhere from six months to a year -- or even a bit longer. An intermediary needs to know what is happening -- and changing -- within the company, the competition, customers, etc. The lines of communication must be kept open.

    • The intermediary will need key management's cooperation in preparation for the future visits from prospective acquirers. They will need to know just what is required, and expected, from such visits.

    • You will rightfully expect the intermediary to develop a list of possible acquirers. You can help in several ways. First, you could offer the names of possible candidates who might be interested in acquiring your business. Secondly, supplying the intermediary with industry publications, magazines and directories will help in increasing the number of possible purchasers, and will help in educating the intermediary in the nature of your business.

    • Keep your intermediary in the loop. Hopefully, at some point, a letter of intent will be signed and the deal turned over to the lawy

    Travel Nursing Company
    What Does A Travel Nursing Company Do?If you or a loved one is in need of nursing care at somewhere other than a hospital, be sure to check into a travel nursing company. Contracting a travel nursing company is a great way to get the care that you or your loved one needs without having to leave your house.Many people contract these companies when they are too ill to leave their houses on a daily or weekly basis for treatment. People also get these companies to help them out when they need someone to come in to check up on them or to take blood tests. A travel nursing company specializes in in-home care, so they will have all of the proper equipment needed to take care of you or your loved one.If you are looking for a travel nurse company, make sure that you check into the company very thoroughly. When you check into the company, you need to be absolutely sure that you can trust them coming into your home and doing what they are supposed to.Unfortunately, there are way too many stories about these companies coming into the homes of the elderly and stealing money. In order to avoid this problem, be sure to ask for references. This is a great way to determine if a travel nursing company is credible. When speaking with references, be sure to ask them any questions that you may have. They will be more than happy to put your mind at rest if they believe strongly in the company that they are using. This is the number one way of checking into a company.Also, you can ask your doctor or hospital if they have any suggestions. They may be able to tell you which travel nursing company most of their patients use. Again this is a form of a reference, as your doctor has years of experience working with the company.A travel nursing company is a great way to get the treatment needed without leaving your house. Just be sure to check out their background before signing on.
    hrough the transaction closing, you need input about all aspects of the sale. Only they can provide the necessary information.

    • Keep in mind that the selling process can take anywhere from six months to a year -- or even a bit longer. An intermediary needs to know what is happening -- and changing -- within the company, the competition, customers, etc. The lines of communication must be kept open.

    • The intermediary will need key management's cooperation in preparation for the future visits from prospective acquirers. They will need to know just what is required, and expected, from such visits.

    • You will rightfully expect the intermediary to develop a list of possible acquirers. You can help in several ways. First, you could offer the names of possible candidates who might be interested in acquiring your business. Secondly, supplying the intermediary with industry publications, magazines and directories will help in increasing the number of possible purchasers, and will help in educating the intermediary in the nature of your business.

    • Keep your intermediary in the loop. Hopefully, at some point, a letter of intent will be signed and the deal turned over to the lawy

    Maximizing your Nonprofit's Media Coverage
    Do you know what to do when your nonprofit receives negative, or just incorrect, coverage in the media? Getting the media to cover your nonprofit is only half the battle. Take the necessary steps to control the media’s message and maximize the benefits of that coverage by training and preparing your staff to handle the press.Max King, Heinz Endowments president and former Philadelphia Inquirer editor shared some insightful tips on maximizing media coverage from his days in the newspaper world at the recent Communications Network conference in Chicago, Illinois:Be open and honest in your media work. Nonprofits and foundations should balance the content in all public communications, including media relations to include what is working and what is not. If you don't cover what is not working, and how your organization is striving to change that, the press will. 

What does this mean for your nonprofit or foundation? Here are some subjects on which you should communicate proactively so that you control the message when and if you are covered by the press:Your organization didn't make fundraising goals this year.Your organization is under investigation by the authorities.You are cutting your staff by 50% due to funding cuts and will have to cut services accordingly. Provide periodic media training -- training leadership and staff in key messages, how to sidestep traps set by overly aggressive reporters and how to get your organization's message across no matter what they are asked.

Do you want newspaper coverage that reflects what your spokespeople actually said? Would you like TV stations to use your colleagues' best quotes? Then media training is your best bet. Make sure you train regularly to keep media skills sharp and messages current.Strengthen internal communications so that your organization's leadership and staff are aware of what's coming and why. Make sure they are not surprised by their own institution. 

I'd go beyond King's suggestion to recommend that you develop a media update plan detailing how often and via what medium you'll inform key staff and board spokespeople on organizational news. Your plan should include regula
    visits.

    • You will rightfully expect the intermediary to develop a list of possible acquirers. You can help in several ways. First, you could offer the names of possible candidates who might be interested in acquiring your business. Secondly, supplying the intermediary with industry publications, magazines and directories will help in increasing the number of possible purchasers, and will help in educating the intermediary in the nature of your business.

    • Keep your intermediary in the loop. Hopefully, at some point, a letter of intent will be signed and the deal turned over to the lawyers for the drafting of the final documents. Now is not the time to assume that the intermediary's job is done. It may just be beginning as the details of financing are completed and final deal points are resolved. The intermediary knows the buyer, the seller, and what they really agreed on. You may be keeping the deal from falling apart by keeping the intermediary involved in the negotiations.

    • Be open to all suggestions. You may feel that you only want one type of buyer to look at your business. For example, you may think that only a foreign company will pay you what you want for the company. Your intermediary may have some other prospects. Sometimes you have to be willing to change directions. The time to call a business intermediary professional is when you are considering the sale of your company. He or she is a major member of your team. Selling a company can be a long-term proposition. Make sure you are willing to be involved in the process until the job is done. Maintain open communications with the intermediary. And, most of all - listen. He or she is the expert.

    WHEN BUYING OR SELLING: ATTORNEYS SHOULD BE DEAL-FRIENDLY AND SALE-WISE Whether you are buying or selling a business, your legal counsel can make or break the deal. It is important that you emphasize to your attorney that you want the sale to go through. In many instances, the sale of the business fails to close because the attorney for one side or the other makes too many demands of the other side. Certainly, you want your attorney to protect your interests, but not to the point where the demands are so strenuous that the other party or his or her counsel balks. If your attorney understands that you really want to buy--or sell, as the case may be--he or she will be less apt to make outrageous requirements or demands. Below are some things to consider when dealing with your attorney in the buying or selling process.

    • Both parties should understand just what is being sold--and purchased.

    • The corporate records should be current and complete.

    • The seller should have available the current insurance policies and the names of the insurance agents involved.

    • If there is more than one owner, there should be a designated spokesperson representing the group. This authorization for one of the owners (or stockholders) to represent the business should be in writing and signed by all

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