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Other Added - Boosting Studio Profits the Smart Way
So - Are We Having Fun Yet u're thinking that you don't like working with numbers and this just doesn't sound like it matters, consider this.Several years ago I worked with a client in the Chicago area. One day during lunch, several of the employees were playing Frisbee out behind the plant. The president came out and asked what they were doing. One of the employees said, “We are on our lunch break and we are playing.” The president replied, “This is a place of business, not a playground. You are here to work, not have fun.” I couldn’t believe my ears. As a consultant for over 25 years, I can tell you that I have never before or since heard such a ridiculous remark from the president of a 50 million dollar a year business.So, you say, what’s the big deal? Some of you may believe that the president was right in his attitude. I can only tell you that when people work in a fun environment (and I don’t mean playing Frisbee in the halls) they:· will be more productive. · will make fewer mistakes. · will rel Imagine your car is making a funny noise and you bring it in to your mechanic. He stands 10 feet away (with the hood closed) and listens to your car rattle and chug, then proclaims “It sure sounds like it has a problem, but for the life of me, I can't tell what Advertising Made the Right Way Have you ever noticed how easy it can be to see what someone else is doing wrong? But then when we hold up the mirror to ourselves, seeing our own issues clearly is like looking into a thick fog. Small business owners in general tend to face this challenge regularly – they know that they're not making as much money as they want to, but they don't know why. This month, we'll look at ways that you can “clear the fog” and get more clarity about challenges in your own business and what to do about them.So you decided to start a business. You know it would be very profitable because it is the first of its own and the idea is still very fresh. You spent money on paid advertisements. You placed a big ad in front of your store, a half page in a daily, even advertisements inside the ladies’ restroom.But still after some time, you saw that it is still not working. You were able to get customers but you don’t think this is enough. You know you can get more.So you decided that there might be something wrong with what you are doing. You re-assessed everything you’ve done, every step you took. And you decided to retrace every step to verify where you have done wrong. And then finally someone opened your eyes and told you where you need to improve.A customer commented that he was having a hard time in reading and grasping the expensive ads that you have painstakingly placed. “Its j I was recently working with a client, Barbara, who complained that each month she was losing money in her business. She knew this because while she had the same minimal amount in her bank account, her credit card balance kept getting higher each month. Now you might be saying “That's just like me,” or you may be thinking “I keep way better track of things than that…” In either case, there is usually room for improvement. Consider the following (I'll use the term “program” to include drop-ins, class-cards, unlimiteds, workshops, etc. – basically any “yoga service” you get paid for). Here are some key questions to ask yourself:
If you can quickly answer these questions, great – you're ready to move to the next step. If not, these are critical questions to answer. If you're thinking that you don't like working with numbers and this just doesn't sound like it matters, consider this. Imagine your car is making a funny noise and you bring it in to your mechanic. He stands 10 feet away (with the hood closed) and listens to your car rattle and chug, then proclaims “It sure sounds like it has a problem, but for the life of me, I can't tell what Dynamic Sorority Fund Raising Idea Revealed at ways that you can “clear the fog” and get more clarity about challenges in your own business and what to do about them.If you are in college and need to raise money for an upcoming event you may find that a little creativity can go a long ways to raising big dollars for your sorority. When you have the advantage of several sorority members you can plan some great fundraising events. This article will help you discover a creative sorority fund raising idea that is sure to be a winner.The best way to get your sorority fund raising ideas of the ground is to think of a theme. Once you have created a theme then you can plan many types of sorority fund raising events around the same theme. The reason that you want a theme is to convey your message better and raise more money.Now It Is Time to Be CreativeThe first thing you need to realize with any fund raiser is that the idea behind most donors is -- they want to help your cause. They like helping you because it makes them feel they are doing so I was recently working with a client, Barbara, who complained that each month she was losing money in her business. She knew this because while she had the same minimal amount in her bank account, her credit card balance kept getting higher each month. Now you might be saying “That's just like me,” or you may be thinking “I keep way better track of things than that…” In either case, there is usually room for improvement. Consider the following (I'll use the term “program” to include drop-ins, class-cards, unlimiteds, workshops, etc. – basically any “yoga service” you get paid for). Here are some key questions to ask yourself:
If you can quickly answer these questions, great – you're ready to move to the next step. If not, these are critical questions to answer. If you're thinking that you don't like working with numbers and this just doesn't sound like it matters, consider this. Imagine your car is making a funny noise and you bring it in to your mechanic. He stands 10 feet away (with the hood closed) and listens to your car rattle and chug, then proclaims “It sure sounds like it has a problem, but for the life of me, I can't tell what The Page Rank 10 Experiment – Can It Live Up To Its Name? ow you might be saying “That's just like me,” or you may be thinking “I keep way better track of things than that…” In either case, there is usually room for improvement. Consider the following (I'll use the term “program” to include drop-ins, class-cards, unlimiteds, workshops, etc. – basically any “yoga service” you get paid for). Here are some key questions to ask yourself:This is an update to the original article about the Page Rank 10 Experiment where the page rank 10 web site tries to achieve a Google page rank of 10 within 2 years. The participating site that refers the most traffic to the page rank 10 site gets to keep the page rank 10 site at the end of the contest if it achieves the page rank level of 10.The Page Rank 10 Experiment is continuing to grow, but is it meeting with any success? Ultimately, it seems only logical that the success of this project can be measured but only in one way, the page rank that it actually achieves.The site started on April 20th, 2006 and as of today, January 20, 2007, it is currently showing 2540 back links in Google. New sites continue to sign up as participants in this experiment on a regular basis.One can only wonder what will be the ultimate outcome of this attempt to achieve an unthinkable and
If you can quickly answer these questions, great – you're ready to move to the next step. If not, these are critical questions to answer. If you're thinking that you don't like working with numbers and this just doesn't sound like it matters, consider this. Imagine your car is making a funny noise and you bring it in to your mechanic. He stands 10 feet away (with the hood closed) and listens to your car rattle and chug, then proclaims “It sure sounds like it has a problem, but for the life of me, I can't tell what Recharge Your Communications Strategy for Profitable Promotion >
How well did your communications strategy serve you in the last year? First, look at your business plan. What were your major business goals? Did you reach them? Did you fall short? Think about the outcomes achieved over the last year. What would you like to get more of in next year? What would you like to avoid? On what product or services or in what customer segment did you realize the highest profit margins?Your communications strategy should grow out of your business plan. It should be your strategy to communicate about your products and services to the most desirable customers, most influential business contacts and more symbiotic vendors so that those groups become your allies in reaching your business goals. A good communication strategy helps your business avoid negative publicity and get positive visibility. It should also focus on your most profitable customer segme If you can quickly answer these questions, great – you're ready to move to the next step. If not, these are critical questions to answer. If you're thinking that you don't like working with numbers and this just doesn't sound like it matters, consider this. Imagine your car is making a funny noise and you bring it in to your mechanic. He stands 10 feet away (with the hood closed) and listens to your car rattle and chug, then proclaims “It sure sounds like it has a problem, but for the life of me, I can't tell what Award Wins Can Help Build Brand and Sales - Here's How u're thinking that you don't like working with numbers and this just doesn't sound like it matters, consider this.Companies seeking credibility, a leading edge over competition, favorable publicity, and a way to accelerate sales are gaining value from award contests that reinforce their core values, strategic initiatives, and marketing claims.Just as travelers rely upon the star rating system to choose a hotel or a Zagat survey to choose a restaurant, buyers of any variety of products and services want to spend their money with winners – and they do.In fact, a research study by Hendricks & Singhal of the University of Western Ontario and Georgia Institute of Technology, revealed more than 600 quality corporate award winners had 37% more sales growth and 44% higher stock price return than their peers.Here are a few more benefits to justify your investment of time and effort in award competitions:1. Get to “yes” faster. Winning prestigious award contests can help unknown, unprov Imagine your car is making a funny noise and you bring it in to your mechanic. He stands 10 feet away (with the hood closed) and listens to your car rattle and chug, then proclaims “It sure sounds like it has a problem, but for the life of me, I can't tell what to do about it.” Sounds ridiculous, right? You expect the mechanic to open the hood, maybe hook up some diagnostic equipment and poke around until he can figure out what's wrong. The same is true in business. Just as your mechanic can't fix the problem without first looking to see what's broken, you can't get a business (studio or other) to make more money until you know which areas are working (making money) and which are not. So how do you actually do this? Here's how. First, get together whatever records you have of who bought what during the past three months (not who took what class, but who paid money for a program or service). Next, you're going to create a table that shows where you made money and where you didn't. Look at the sample table below to see where each number came from as you follow the steps – just do it with one row first (the idea is the same for all the rows). Then, do it for your own studio. Here's how it works: March Program or service # Sold (# of Students, clients, etc. during month) Price Amount paid back to teachers Gross Profit per item Monthly Gross profit for program Drop-ins 96 $17 $7 $10 $960 10-class card 22 $150 $70 $80 $1,760 20-class card 18 $290 $140 $150 $2,700 1-mo unlimited 29 $160 $56 $104 $3,016 Partner Yoga workshop 8 $70 $35 $35 $280 Intro to Yoga workshop 15 $50 $25 $25 $375 Yoga privates 14 $80 $25 $55 $770 Gross Total/mo. $9,861 NOTE: If this t
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