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    Doomed Before You Dial?
    Several weeks ago, I conducted a “Mastering the Cold Call” seminar for the Printing Industries of Connecticut and Western Massachusetts. At the end of the seminar, a participant came up to me and said, “Thank you! I learned so much! I learned ‘Don’t Take No for an Answer.’” Another parti
    your business.

    The trick then is to ensure that all your marketing actions, and inactions, are designed to benefit your business. Enter the one small business marketing tool you cannot do

    Marketing Story - A Room Without Number
    In a well established company, all the employees were used to follow company rules and regulations. One day, the General Manager of this company has given an instruction that employees were not allowed to enter a room in 8th floor which has no number on the door. It is significantly re
    It constantly amazes me how much time and money small businesses waste on marketing. Time and again you will find a small business owner spending time and/or money on the latest gizmo or fad without any idea of how it will benefit the business - in other words the decision is a straight thumbsuck. Very often it's a case of the business surviving despite the marketing!

    You need to realise that your small business is impacted, either positively or negatively, by your marketing. This marketing might be the result of a conscious decision on your part,such as deciding to sponsor a golf day, or it could happen by default e.g. you forget to attend the AGM of your local business association.

    Either way, you have sent a message to your potential clients about your business.

    The trick then is to ensure that all your marketing actions, and inactions, are designed to benefit your business. Enter the one small business marketing tool you cannot do

    Franchises Offer Shortcuts, But Not Control
    Q: I will be retiring this year at age 60 and intend to fulfill my lifelong dream of owning my own business. I'm too old to start from scratch, so I'm looking at several franchise opportunities, including fast food, auto parts, and an accounting service. What should I consider before cho
    thout any idea of how it will benefit the business - in other words the decision is a straight thumbsuck. Very often it's a case of the business surviving despite the marketing!

    You need to realise that your small business is impacted, either positively or negatively, by your marketing. This marketing might be the result of a conscious decision on your part,such as deciding to sponsor a golf day, or it could happen by default e.g. you forget to attend the AGM of your local business association.

    Either way, you have sent a message to your potential clients about your business.

    The trick then is to ensure that all your marketing actions, and inactions, are designed to benefit your business. Enter the one small business marketing tool you cannot do

    Business Ethics - High Ethical Standards In Business 100% Of The Time - 5 Principals Of Success
    Business ethics maintained as a high standard in your business 100% of the time should not be an option, it should be your rule, a rule never to be broken!Seems simple enough right? Then do it! Always!OK, here is the thing; those of us that choose to operate with business e
    to realise that your small business is impacted, either positively or negatively, by your marketing. This marketing might be the result of a conscious decision on your part,such as deciding to sponsor a golf day, or it could happen by default e.g. you forget to attend the AGM of your local business association.

    Either way, you have sent a message to your potential clients about your business.

    The trick then is to ensure that all your marketing actions, and inactions, are designed to benefit your business. Enter the one small business marketing tool you cannot do

    How Club Flyers are Developed
    More often we wonder how the printed materials are being developed. What strategies are being used and what significant process is involved. How come that these advertisers are able to bring out colorful club flyer prints and captivating designs.Basically the development of innova
    sponsor a golf day, or it could happen by default e.g. you forget to attend the AGM of your local business association.

    Either way, you have sent a message to your potential clients about your business.

    The trick then is to ensure that all your marketing actions, and inactions, are designed to benefit your business. Enter the one small business marketing tool you cannot do

    Entrepreneurship and Self Motivation
    Motivation is a set of processes that determine individual choices. These processes are influences from families and friends that we receive throughout our life. When speaking with business owners it is clear that they are self motivated and determined to succeed. How did they reach this
    your business.

    The trick then is to ensure that all your marketing actions, and inactions, are designed to benefit your business. Enter the one small business marketing tool you cannot do without: The humble Marketing Plan.

    Before you yawn and reach for the TV guide, let's briefly consider how this business tool can benefit your small business.

    1) A properly constructed and considered marketing plan defines what your target market is. It tells you who you should be targetting with your marketing efforts. If you know that, then you are not going to spend time and money on marketing efforts that aren't going to reach your target market. Result: Marketing Plan 1, Thumbsuck 0.

    2) A marketing plan gives you control. You know ahead of time what, where and how you are going to do your marketing. This allows for better allocation and control of budgets and human resources.Result: Marketing Plan 2, Thumbsuck 0.

    3) A marketing plan ensure

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