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Other Added - STEP 10 - Small Business Startup Guide in 10 Easy Steps
Successful beta testing starts even before your system is born! Does that idea sound strange? It's not really that odd when you think that beta testing is meant to involve a methodical prove-in of a carefully designed system, such as an electronic device, Web site, or automated tool. It's not meant to be a hit-or-miss, cross-your-fingers-and-hope-everything's-OK Band-Aid that you can apply at the last minute.We've all seen examples of software programs -- even from well-known, respectable software companies -- that arrive on our desktops barely breathing. They seem to be full of bugs, and thereby cause us more grief than they help us carry out work. Or we try to use a Web site that looks great, but we can't get from the shopping cart to the order page. Or we buy a new widget, yet even using the instruction booklet, we can't jump from the main menu to the critical functions the way we're supposed to.Are you anxious to catapult your business into the ranks of companies that frustrate their customers this way?Of course not! Therefore, I'm confident that you will do things differently.That's why testing involves such a systematic, tedious, yet indispensable sequence of activities. Without a method to the madness, you're not doing anything more than randomly banging on the system to see if by ch
Marketing Materials
This may sound a little basic but it is vital to have all the basic marketing tools. Printed materials like business cards, letterhead and brochures should be a staple in any business. It’s essential for business communication and networking. The key to developing good marketing materials without breaking the bank is to identify an affordable graphic designer and low-cost printer. I normally engage a freelance designer to get all of them done.
Direct Mail
For many fresh entrepreneurs, there is no better way to reach their target market, than mailing literature directly to homes. Based on effective market research, entrepreneurs can identify their core market, assign them certain codes and obtain mailing lists to directly send them literature on the company profile, discount, coupons or other information. To optimize any direct mail strategy, entrepreneurs should consider retaining a direct mailer or bulk mail house company. Alternatively, entrepreneurs can collect the information themselves by:
* Getting customers sign a guest book
* Obtaining customer feedback
* Purchasing mailing lists from community newspapers, chambers or other associations
* Retaining a list broker to customize a list
Advertisement
Advertising is one of the fastest ways to create awareness of the company, product or service. However, it can be relatively expensive for many startup owners.
It's possible that in the course of your business dealings, you may (just may) have to deal with a complaint from a customer or client ....There are two ways you can go about this:1. You can stand up for your rights (and lose the customer and any possible referrals)2. You can keep your temper and keep your customerREPLIES TO COMPLAINTSMost businesses these days have (or should have) as their policy that the customer is always right. It's far better business sense to replace a couple of items which don't need replacing, and reap the reward of customer satisfaction and possible referrals, than to insist on your rights and lose unknown numbers of customers and referrals.So, the aim of your response to an irate customer is to find out what he/she wants and to give it to him/her. Even if the request appears to be entirely unreasonable, what you earn in Brownie Points, often makes up for what you lose in replacing the item (unless of course it's a Maserati or the like!).HOW TO RESPOND1. Express regret, sincerely. Don't say, "We can't understand how this happened," because this implies that the customer is careless or stupid, since no-one else has had this trouble.2. Explain how the trouble occurred. Your customer is entitled to know what went wrong (this also r
Again, a word of caution; do not target everyone! In today’s competitive environment, consumers are becoming more demanding and many would seek out products/services that meet their specific need or want.
First and foremost, I need to identify (and do some in-depth research) my specific target market. Next, I would develop sales and marketing blueprint ( similar to the one shown in DAY 8 ) to attract the kind of customers I wanted and meantime, to retain existing customers.
No matter how I intend to plan and execute these strategies, I must understand the formula - executing these plans is like playing a game. What game…? Yes, you are correct - the number game. The higher the number of sales agents/staffs, or the higher is the amount of advertisement posted, or the higher the amount of distribution channels, or the more attempts I personally made to seal a deal, the bigger chances I have in winning. I know for sure, a prospect or a client may say “no” to my product/service today. But, it doesn’t mean a “no” forever! According to LIMRA (a research center for financial planners and financial advisors in America) findings, a potential buyer usually says “no” seven times before making the actual purchase!
Before we move on, let’s understand first the relationship between sales and marketing. Marketing is the process of bringing awareness to the product/service, while sales is the process of making the customer buy the product/service. Therefore, I am going to analyze eight sales and marketing strategies to increase my probability of winning:
1. Myself
2. Network marketing
3. Affiliate marketing
4. Online sales
5. Marketing materials
6. Direct mail
7. Advertisement
8. Outsourcing
Myself
The first approach is the most affordable yet effective strategy. It is made up of all the possible resources that I already have to generate sales and create awareness. These are some ideas that I would usually work on:
* Preparing a list of 200 or 300 list of target prospects, call them up, present to them how the product/service could benefit them and seal the deal
* Getting referrals from existing customers and reward them once the deal is closed
* Designing, printing marketing materials (i.e. brochure, flyer, discount card) and distributing them at local businesses, schools, community centers, newsstands, cafes and fitness centers
* Writing an article and pitch it to local publications as well as posting it online to newsgroup/newsletter
* Giving out trial services or free product samples
* Talking about the business to everyone that I come to interact. To do this I must place my business passion before my ego. If not, I’ll have difficulty in opening his mouth
Networking Marketing
The sky is the limit when it comes to marketing and selling the benefits of the product/service. Networking is a great, super low in cost to connect with potential customers as well as strategic business associates and spread the news about the business.
The chamber of commerce, local business association or elite business club are great venues for networking. They can connect me to an ecosystem of members who are all looking for business opportunity in addition to getting the right sources of product/service. Often times these associations hold events, offer industry-specific education and message boards online, and provide an opportunity for members to list their businesses on their Website.
Affiliate Marketing
This is not a new jargon. It means engaging freelance agent to do the promotion and sales, online. It is a popular marketing approach where E-commerce Website owners engage existing customers, visitors or even organizations that are willing to promote and sell the product/service for a stipulated commission. The role of a freelance agent (known as affiliate), is to direct traffic to the Website and ultimately when a sale is made, commission is credited into the affiliate’s account.
Website owners usually recruit affiliates by simply advertising online (usually through Google Adwords; a per-per-click search engine advertisement), and placing interesting ads (with bombastic headlines) or sending out recruitment announcement to thousands of bulk emails (purchased from database provider). This is a powerful yet cost effective method of generating sales if owners are involved in Internet-based business.
Online Sales
Regardless of the kind of business these days, I always find a Website is essential. And depending upon the business niche and objectives, it can be a major part of the company’s sales and marketing initiatives. Designing a Website can be made fairly simple by working with a company that specializes in helping small businesses create their Website or get Website DIY software available online.
It’s vital to own a Website that is effective in content. It’s not what the contents say, but how the contents say it that makes all the difference online. Establishing credibility is the formula - attach as many testimonials as you could. Usually, I would give out my product/service to people that I already know, get them test it and immediately get their testimonials. I never wait till I launch the product/service in the market to get testimonial - too time consuming!
Customers expect the world and are suspicious of almost everything. The content (words) must be crisp and intelligent. What the Website says should grab visitors’ attention, pique their interest and motivate them to action - to click the “buy now” button.
Search engine optimization and search engine advertising are two ways to get the business marketing message out on the Internet, and there is a big difference between the two in terms of cost. Banner ads are another way to do online marketing, although the opinion on their effectiveness is very subjective. If owners lack Internet knowledge, it is highly recommended to employ a company or a freelance Website designer to get the job done.
Marketing Materials
This may sound a little basic but it is vital to have all the basic marketing tools. Printed materials like business cards, letterhead and brochures should be a staple in any business. It’s essential for business communication and networking. The key to developing good marketing materials without breaking the bank is to identify an affordable graphic designer and low-cost printer. I normally engage a freelance designer to get all of them done.
Direct Mail
For many fresh entrepreneurs, there is no better way to reach their target market, than mailing literature directly to homes. Based on effective market research, entrepreneurs can identify their core market, assign them certain codes and obtain mailing lists to directly send them literature on the company profile, discount, coupons or other information. To optimize any direct mail strategy, entrepreneurs should consider retaining a direct mailer or bulk mail house company. Alternatively, entrepreneurs can collect the information themselves by:
* Getting customers sign a guest book
* Obtaining customer feedback
* Purchasing mailing lists from community newspapers, chambers or other associations
* Retaining a list broker to customize a list
Advertisement
Advertising is one of the fastest ways to create awareness of the company, product or service. However, it can be relatively expensive for many startup owners. B
When you’re hunting for accountancy audit jobs, you have approximately ten seconds to make a first impression. That’s about how long the average HR recruiter will look at your CV unless something on it catches their attention. In order to make it onto the interview list, you need a CV that will command attention for you in the first ten seconds. If you want a CV that will land in the contact list rather than the dustbin, there are some standard rules you should follow when writing a CV to apply for audit jobs.1. Follow standard formattingYour CV needs to accomplish three objectives: create a good first impression, detail your experience and qualifications, and get you an interview. If it accomplishes the first two, the third will follow. Keep in mind that HR assistants see dozens of CVs every week. They’re practiced at skimming them to get the information that they need to know. If that important information isn’t where it’s expected to be, you could lose out on a job contact.2. Lay out your CV for visual appeal.A CV that is easy on the eye is more likely to be read further. To make your CV more visually appealing, keep the following in mind: - Use bolding judiciously to make section titles stand out. - Don’t justify your text. Justified text look
1. Myself
2. Network marketing
3. Affiliate marketing
4. Online sales
5. Marketing materials
6. Direct mail
7. Advertisement
8. Outsourcing
Myself
The first approach is the most affordable yet effective strategy. It is made up of all the possible resources that I already have to generate sales and create awareness. These are some ideas that I would usually work on:
* Preparing a list of 200 or 300 list of target prospects, call them up, present to them how the product/service could benefit them and seal the deal
* Getting referrals from existing customers and reward them once the deal is closed
* Designing, printing marketing materials (i.e. brochure, flyer, discount card) and distributing them at local businesses, schools, community centers, newsstands, cafes and fitness centers
* Writing an article and pitch it to local publications as well as posting it online to newsgroup/newsletter
* Giving out trial services or free product samples
* Talking about the business to everyone that I come to interact. To do this I must place my business passion before my ego. If not, I’ll have difficulty in opening his mouth
Networking Marketing
The sky is the limit when it comes to marketing and selling the benefits of the product/service. Networking is a great, super low in cost to connect with potential customers as well as strategic business associates and spread the news about the business.
The chamber of commerce, local business association or elite business club are great venues for networking. They can connect me to an ecosystem of members who are all looking for business opportunity in addition to getting the right sources of product/service. Often times these associations hold events, offer industry-specific education and message boards online, and provide an opportunity for members to list their businesses on their Website.
Affiliate Marketing
This is not a new jargon. It means engaging freelance agent to do the promotion and sales, online. It is a popular marketing approach where E-commerce Website owners engage existing customers, visitors or even organizations that are willing to promote and sell the product/service for a stipulated commission. The role of a freelance agent (known as affiliate), is to direct traffic to the Website and ultimately when a sale is made, commission is credited into the affiliate’s account.
Website owners usually recruit affiliates by simply advertising online (usually through Google Adwords; a per-per-click search engine advertisement), and placing interesting ads (with bombastic headlines) or sending out recruitment announcement to thousands of bulk emails (purchased from database provider). This is a powerful yet cost effective method of generating sales if owners are involved in Internet-based business.
Online Sales
Regardless of the kind of business these days, I always find a Website is essential. And depending upon the business niche and objectives, it can be a major part of the company’s sales and marketing initiatives. Designing a Website can be made fairly simple by working with a company that specializes in helping small businesses create their Website or get Website DIY software available online.
It’s vital to own a Website that is effective in content. It’s not what the contents say, but how the contents say it that makes all the difference online. Establishing credibility is the formula - attach as many testimonials as you could. Usually, I would give out my product/service to people that I already know, get them test it and immediately get their testimonials. I never wait till I launch the product/service in the market to get testimonial - too time consuming!
Customers expect the world and are suspicious of almost everything. The content (words) must be crisp and intelligent. What the Website says should grab visitors’ attention, pique their interest and motivate them to action - to click the “buy now” button.
Search engine optimization and search engine advertising are two ways to get the business marketing message out on the Internet, and there is a big difference between the two in terms of cost. Banner ads are another way to do online marketing, although the opinion on their effectiveness is very subjective. If owners lack Internet knowledge, it is highly recommended to employ a company or a freelance Website designer to get the job done.
Marketing Materials
This may sound a little basic but it is vital to have all the basic marketing tools. Printed materials like business cards, letterhead and brochures should be a staple in any business. It’s essential for business communication and networking. The key to developing good marketing materials without breaking the bank is to identify an affordable graphic designer and low-cost printer. I normally engage a freelance designer to get all of them done.
Direct Mail
For many fresh entrepreneurs, there is no better way to reach their target market, than mailing literature directly to homes. Based on effective market research, entrepreneurs can identify their core market, assign them certain codes and obtain mailing lists to directly send them literature on the company profile, discount, coupons or other information. To optimize any direct mail strategy, entrepreneurs should consider retaining a direct mailer or bulk mail house company. Alternatively, entrepreneurs can collect the information themselves by:
* Getting customers sign a guest book
* Obtaining customer feedback
* Purchasing mailing lists from community newspapers, chambers or other associations
* Retaining a list broker to customize a list
Advertisement
Advertising is one of the fastest ways to create awareness of the company, product or service. However, it can be relatively expensive for many startup owners.
One ideal way to raise awareness and money for any charity - whether it’s a company, association, club, group or school - is through the sale of badges. Many charities, both national and regional, regularly use badges to publicise their good work and boost their insufficient funds.As non-profit organisations, charities are dependent on various sources of income such as bequests as well as raising money through events and the sale of charity merchandise. With approximately 170,000 registered main charities in England and Wales competing for donations, the most successful charities are usually the ones that have become experts in self-promotion.Whether donations are collected by volunteers in the street or indirectly on the counters of banks, building societies, supermarkets, shops and libraries, the trend these days is to offer a small item in return.Charity badges are perfect for this as they are relatively low cost but enduring.Unlike disposable items like stickers, badges are often kept on coats or stuck onto bags for several days or even weeks. This means the charity benefits from repeated exposure without any further outlay. Available in almost any shape, size and colour, it is possible to be quite creative with a badge. Tailor-made to meet specific requirements, most charity badges inc
The chamber of commerce, local business association or elite business club are great venues for networking. They can connect me to an ecosystem of members who are all looking for business opportunity in addition to getting the right sources of product/service. Often times these associations hold events, offer industry-specific education and message boards online, and provide an opportunity for members to list their businesses on their Website.
Affiliate Marketing
This is not a new jargon. It means engaging freelance agent to do the promotion and sales, online. It is a popular marketing approach where E-commerce Website owners engage existing customers, visitors or even organizations that are willing to promote and sell the product/service for a stipulated commission. The role of a freelance agent (known as affiliate), is to direct traffic to the Website and ultimately when a sale is made, commission is credited into the affiliate’s account.
Website owners usually recruit affiliates by simply advertising online (usually through Google Adwords; a per-per-click search engine advertisement), and placing interesting ads (with bombastic headlines) or sending out recruitment announcement to thousands of bulk emails (purchased from database provider). This is a powerful yet cost effective method of generating sales if owners are involved in Internet-based business.
Online Sales
Regardless of the kind of business these days, I always find a Website is essential. And depending upon the business niche and objectives, it can be a major part of the company’s sales and marketing initiatives. Designing a Website can be made fairly simple by working with a company that specializes in helping small businesses create their Website or get Website DIY software available online.
It’s vital to own a Website that is effective in content. It’s not what the contents say, but how the contents say it that makes all the difference online. Establishing credibility is the formula - attach as many testimonials as you could. Usually, I would give out my product/service to people that I already know, get them test it and immediately get their testimonials. I never wait till I launch the product/service in the market to get testimonial - too time consuming!
Customers expect the world and are suspicious of almost everything. The content (words) must be crisp and intelligent. What the Website says should grab visitors’ attention, pique their interest and motivate them to action - to click the “buy now” button.
Search engine optimization and search engine advertising are two ways to get the business marketing message out on the Internet, and there is a big difference between the two in terms of cost. Banner ads are another way to do online marketing, although the opinion on their effectiveness is very subjective. If owners lack Internet knowledge, it is highly recommended to employ a company or a freelance Website designer to get the job done.
Marketing Materials
This may sound a little basic but it is vital to have all the basic marketing tools. Printed materials like business cards, letterhead and brochures should be a staple in any business. It’s essential for business communication and networking. The key to developing good marketing materials without breaking the bank is to identify an affordable graphic designer and low-cost printer. I normally engage a freelance designer to get all of them done.
Direct Mail
For many fresh entrepreneurs, there is no better way to reach their target market, than mailing literature directly to homes. Based on effective market research, entrepreneurs can identify their core market, assign them certain codes and obtain mailing lists to directly send them literature on the company profile, discount, coupons or other information. To optimize any direct mail strategy, entrepreneurs should consider retaining a direct mailer or bulk mail house company. Alternatively, entrepreneurs can collect the information themselves by:
* Getting customers sign a guest book
* Obtaining customer feedback
* Purchasing mailing lists from community newspapers, chambers or other associations
* Retaining a list broker to customize a list
Advertisement
Advertising is one of the fastest ways to create awareness of the company, product or service. However, it can be relatively expensive for many startup owners.
Lewis Latimer. Ever heard of him? Well, he was the draftsman that worked with Alexander Graham Bell in drawing up the patent for the telephone - the one that beat a competitor by hours in filing for a patent. without his dedication and work into the night - the recognized inventor of the telephone may have been someone else. And - oh yes - Latimer was African American.Also - Latimer made the light bulb better. While Thomas Edison had worked for years to get the light bulb to work - his bulb would only burn for a matter of hours. Latimer was the one who came up with and patented a process to make a carbon filament - which burned longer and made the product commercially feasible. Latimer became a consultant to many cities - including London - on the installation of electric lights.Latimer did work for Edison - and Edison encouraged him to write the book Incandescent Electric Lighting: A Practical Description of the Edison System. The book was extremely popular - because it explained the process of electricity to a somewhat ignorant public. A grand example of African American invention.Then there was the African American invention that revolutionized shoe manufacturing. In the late 1800’s, shoes were mainly manufactured by hand. The customer’s feet were duplicated in a stone or wood
Online Sales
Regardless of the kind of business these days, I always find a Website is essential. And depending upon the business niche and objectives, it can be a major part of the company’s sales and marketing initiatives. Designing a Website can be made fairly simple by working with a company that specializes in helping small businesses create their Website or get Website DIY software available online.
It’s vital to own a Website that is effective in content. It’s not what the contents say, but how the contents say it that makes all the difference online. Establishing credibility is the formula - attach as many testimonials as you could. Usually, I would give out my product/service to people that I already know, get them test it and immediately get their testimonials. I never wait till I launch the product/service in the market to get testimonial - too time consuming!
Customers expect the world and are suspicious of almost everything. The content (words) must be crisp and intelligent. What the Website says should grab visitors’ attention, pique their interest and motivate them to action - to click the “buy now” button.
Search engine optimization and search engine advertising are two ways to get the business marketing message out on the Internet, and there is a big difference between the two in terms of cost. Banner ads are another way to do online marketing, although the opinion on their effectiveness is very subjective. If owners lack Internet knowledge, it is highly recommended to employ a company or a freelance Website designer to get the job done.
Marketing Materials
This may sound a little basic but it is vital to have all the basic marketing tools. Printed materials like business cards, letterhead and brochures should be a staple in any business. It’s essential for business communication and networking. The key to developing good marketing materials without breaking the bank is to identify an affordable graphic designer and low-cost printer. I normally engage a freelance designer to get all of them done.
Direct Mail
For many fresh entrepreneurs, there is no better way to reach their target market, than mailing literature directly to homes. Based on effective market research, entrepreneurs can identify their core market, assign them certain codes and obtain mailing lists to directly send them literature on the company profile, discount, coupons or other information. To optimize any direct mail strategy, entrepreneurs should consider retaining a direct mailer or bulk mail house company. Alternatively, entrepreneurs can collect the information themselves by:
* Getting customers sign a guest book
* Obtaining customer feedback
* Purchasing mailing lists from community newspapers, chambers or other associations
* Retaining a list broker to customize a list
Advertisement
Advertising is one of the fastest ways to create awareness of the company, product or service. However, it can be relatively expensive for many startup owners.
With layoffs and downsizing becoming more and more frequent in today’s job market an increasing number of people are parlaying their experience and know-how into a small consulting practice. Consulting can be a wonderful and fulfilling field but to be successful you have to be much more than a well-paid business advisor.In part 1 we covered how to set up, market, and qualify leads for your consulting business. In part 2 we will cover how to write proposals, contracts, and build better relations with your clients.Once you’ve met with a prospect, identified problems, and convinced the prospect that you have something to offer, you will try to sell him or her specific solutions. Your solutions should be presented in a proposal that, if the client accepts it, forms the basis of the contract. Knowing how to write a good proposal is one of the most important things a consultant must know to succeed. Poorly written or poorly organized proposals will destroy any chance for a contract.While every proposal is different, all proposals should contain certain key things:* Background and definition of the problem. Review what caused the client to call on you, and what specific problems your work will solve.* Scope of the assignment you propose. Explain what you are going to do to solve the problem
Marketing Materials
This may sound a little basic but it is vital to have all the basic marketing tools. Printed materials like business cards, letterhead and brochures should be a staple in any business. It’s essential for business communication and networking. The key to developing good marketing materials without breaking the bank is to identify an affordable graphic designer and low-cost printer. I normally engage a freelance designer to get all of them done.
Direct Mail
For many fresh entrepreneurs, there is no better way to reach their target market, than mailing literature directly to homes. Based on effective market research, entrepreneurs can identify their core market, assign them certain codes and obtain mailing lists to directly send them literature on the company profile, discount, coupons or other information. To optimize any direct mail strategy, entrepreneurs should consider retaining a direct mailer or bulk mail house company. Alternatively, entrepreneurs can collect the information themselves by:
* Getting customers sign a guest book
* Obtaining customer feedback
* Purchasing mailing lists from community newspapers, chambers or other associations
* Retaining a list broker to customize a list
Advertisement
Advertising is one of the fastest ways to create awareness of the company, product or service. However, it can be relatively expensive for many startup owners. Before anyone spend money on advertising, however, it’s crucial to understand what advertising can and cannot do for the business, and draw up a blueprint for moving ahead. Here are four main functions of advertising:
* Triggering the curiosity of the public and attract new customers
* Persuading existing customers to spend more or keep coming back
* Establishing credibility, elevate branding status and creating unique business identity
* Reinforcing customers and prospects on the benefits of the brand, product or service
Advertisement cannot do one thing for sure - guarantee sales. Hence, placing up an advertisement campaign doesn’t mean a surge in sales or revenue.
Assuming budget is not an issue, I would definitely invest in an effective advertisement campaign. Therefore, I would create an advertising plan that fit into my budget plan in advance before committing to it.
Outsourcing
One simple and straight forward method that I would not miss out is outsourcing the sales of my product/service to an outsider. It’s easy, get the yellow pages (online or offline), search for marketing agencies, call them up and propose a joint venture (JV) with them in selling my product/service for a commission in return. The JV works perfectly as I am in charge of promoting and marketing the product/service as well as providing after sales service, and the agencies are only responsible for selling them. Most marketing agencies just want to focus on selling.
I would discuss with these agencies to attain a win-win joint venture - a remuneration system that allows them profit from each sale, while I could earn a healthy margin from each sale made. When it comes to negotiating an agreement, the rule is, the higher the commission I offer, the more excited these agencies are in taking up the JV. In the ten-step process, I spend most of my time in preparation. Preparation is more important than rushing to getting the business open. Thus, if you are already in the process of starting up your business, stop whatever you are doing and put on your thinking cap. Sort out all the preparations you need to do for your business to ensure an effective startup.
I hope the journal could be of helpful to you in many ways. I have also taken an extra effort to include a SAMPLE BUSINESS PLAN (in the following pages) on how to startup an E-commerce business for your further understanding.
*Note: This content contains no unproven teory or thesis! If you need any small business startup guide, feel free to visit my Website :)
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