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Other Added - Focus On Repeat Business - For More Profit And An Easier Life
Small business startups can be nerve-wracking and difficult to endure in the best of times. When you start to run short of cash, they can be an absolute nightmare. When you're in this situation, false hope
Satisfied customers become extremely loyal; when a competitor tries to take your business, your customer will say, 'We already have a good supplier'. And they wi
A common mistake is to go into a negotiation thinking that there is only one acceptable outcome: what you want. One of the best things you can do to prepare for a negotiation is to think about all the poss
You have to advertise, make contact, try and set an appointment, visit, fact-find, draw up a proposal, make a presentation then try to close. Phew, tiring just thinking about all of that! And of course you don't win every job you pitch on, many times all that effort produces no direct payback.
Now consider how much easier it is dealing with an existing customer. You can get through the 'secretary barrier' and speak to your client without difficulty. If they were happy with the work you have done so far, they'll be receptive to your next proposal. When you have discussions, they will be more frank because they trust you. You are in a good situation to suggest add-ons and price is less of an issue than it was initally because they are confident that your work is good.
Contrast that with how hard it is getting through to a new prospect and you can see that life is much simpler if you have a stable of happy, repeat customers.
How do we get to this pleasant situation? The key is to never disappoint your customer - no nasty surprises. If you promise something, do it. Excuses are poison. If a situation arises when you can't deliver, tell the customer up-front, so he can adjust his plans. And stay in touch, no one likes to be neglected.
Satisfied customers become extremely loyal; when a competitor tries to take your business, your customer will say, 'We already have a good supplier'. And they wil
Building a computer consulting business requires a lot of time. It involves going out to meetings and it's shaking a lot of hands. You'll need to make a lot of follow-up phone calls. Display ads and direct
Now consider how much easier it is dealing with an existing customer. You can get through the 'secretary barrier' and speak to your client without difficulty. If they were happy with the work you have done so far, they'll be receptive to your next proposal. When you have discussions, they will be more frank because they trust you. You are in a good situation to suggest add-ons and price is less of an issue than it was initally because they are confident that your work is good.
Contrast that with how hard it is getting through to a new prospect and you can see that life is much simpler if you have a stable of happy, repeat customers.
How do we get to this pleasant situation? The key is to never disappoint your customer - no nasty surprises. If you promise something, do it. Excuses are poison. If a situation arises when you can't deliver, tell the customer up-front, so he can adjust his plans. And stay in touch, no one likes to be neglected.
Satisfied customers become extremely loyal; when a competitor tries to take your business, your customer will say, 'We already have a good supplier'. And they wi
What gives? You have a stunning website with an audio intro and newsletter sign-up, but no one is buying from you. Maybe you’re wasting your time on the wrong target market or maybe you are sending the wro
Contrast that with how hard it is getting through to a new prospect and you can see that life is much simpler if you have a stable of happy, repeat customers.
How do we get to this pleasant situation? The key is to never disappoint your customer - no nasty surprises. If you promise something, do it. Excuses are poison. If a situation arises when you can't deliver, tell the customer up-front, so he can adjust his plans. And stay in touch, no one likes to be neglected.
Satisfied customers become extremely loyal; when a competitor tries to take your business, your customer will say, 'We already have a good supplier'. And they wi
I thought I'd write about a common challenge: meeting new people.But a curious thing happened.As I was writing, I made a typo and ended up with an very interesting title: My Biggest Challenge
How do we get to this pleasant situation? The key is to never disappoint your customer - no nasty surprises. If you promise something, do it. Excuses are poison. If a situation arises when you can't deliver, tell the customer up-front, so he can adjust his plans. And stay in touch, no one likes to be neglected.
Satisfied customers become extremely loyal; when a competitor tries to take your business, your customer will say, 'We already have a good supplier'. And they wi
If you work with compressed or hydraulic air systems, one area of particular concern revolves around the fact that, well, air is invisible, right? This means that without exact testing measures, you really
Satisfied customers become extremely loyal; when a competitor tries to take your business, your customer will say, 'We already have a good supplier'. And they will spread the word about you too.
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