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    Fish In A Barrel Not The Ocean
    The phrase fish in a barrel not the ocean is often bandied about in business circles but very few stop to think about it. In an effort to clarify what this should mean to your marketing effort, here is an explanation.In the very basic sense, fishing in the ocean means reaching some prospects in a loosely defined area. Here's an example: You own a heating and air conditioning company and decide to run a TV commercial. Despite the fact you supposedly reach the right audience about 5% of the viewers are interested in what you're selling. Doing the quick math her
    ack. This step challenges you to go beyond a basic inventory of your strengths and weaknesses. Carefully consider: What steps of the selling process do you try to rush or avoid altogether? Compare the selling situations you find most challenging with those that are easier for you. Examine how you respond to different personality types. Your goal is to identify any impediments to your success, so be as specific as you can.

    STEP 5 - Seek feedback
    Conventional wisdom is that we never see ourselves as other

    Is It Marketing or Advertising- Tips for Massage Therapists
    Brand building requires an understanding of the industry terms: marketing and advertising. The two terms may seem to mean the same; however, they are not.Marketing is defined as a business function that guides how the needs of the customer are recognized, anticipated, and satisfied. You create a brand (an effective marketing image) by knowing what your customers want, what makes them care about products such as yours, what causes them to take notice your product and commit them to memory, and what makes them choose the products that they do. In order to devel
    Performance and motivation are like chocolate & peanut butter; the combination is better than either one alone. Motivation feeds successful sales performance, which in turn generates increased motivation, which encourages performance, and so goes the synergism of our days. Until one day...

    ... you don’t feel as enthusiastic as you used to, or you find yourself missing opportunities during your sales presentations. You start to cut corners and begin to care a little less. After a while you can no longer ignore the thought that tugs at you...“I’ve lost my edge” .

    We’ve all experienced the dreaded slump. As someone who has survived to sell another day, here is a time tested plan of action to jumpstart your sales motivation and performance.

    STEP 1 - Acknowledge
    The first step toward overcoming any challenge is acknowledging it. Recognize it as a real, but temporary obstacle to your ambition, and you’ve already begun to remove it.

    STEP 2 - Take responsibility
    Personal responsibility is a hallmark of success. We each decide every minute of every day how to spend our time, and those decisions shape our thinking and our selling behaviors. Accepting responsibility encourages us to be proactive in creating solutions rather than cultivating excuses.

    STEP 3 - Refocus
    Refocusing on your goals is a great way to spark something innovative in your attitude and your sales presentations. Remind yourself that your daily activities are parts of a larger whole. You’re not just selling to move market share. You’re selling to accomplish personal and professional goals. If your sales presentations aren’t as strong as they used to be, refocus on basic selling skills for an immediate impact:
    • Begin each call with a clear statement of purpose
    • Probe to uncover customer objections and needs
    • Close for some type of commitment on every call
    • Follow through with an action plan

    STEP 4 - Self-assessment
    Sharpen your self-awareness to get your motivation and performance back on track. This step challenges you to go beyond a basic inventory of your strengths and weaknesses. Carefully consider: What steps of the selling process do you try to rush or avoid altogether? Compare the selling situations you find most challenging with those that are easier for you. Examine how you respond to different personality types. Your goal is to identify any impediments to your success, so be as specific as you can.

    STEP 5 - Seek feedback
    Conventional wisdom is that we never see ourselves as others

    CAD Drafting Software and AutoCAD: Strange Writing on the Wall
    ~~~ About Autodesk and AutoCAD ~~~For many years now, the CAD drafting software industry has been dominated by the a single piece of outstanding software: AutoCAD.AutoCAD is a CAD platform designed by Autodesk, Inc, and arguably the most-used (and most respected) program of its kind. AutoCAD is used to make a computer draw two and three-dimensional technical drawings such as those used in building construction and product manufacturing.AutoCAD has been steadily evolving over the years to be seamlessly compatible with the rest of the software u
    ght that tugs at you...“I’ve lost my edge” .

    We’ve all experienced the dreaded slump. As someone who has survived to sell another day, here is a time tested plan of action to jumpstart your sales motivation and performance.

    STEP 1 - Acknowledge
    The first step toward overcoming any challenge is acknowledging it. Recognize it as a real, but temporary obstacle to your ambition, and you’ve already begun to remove it.

    STEP 2 - Take responsibility
    Personal responsibility is a hallmark of success. We each decide every minute of every day how to spend our time, and those decisions shape our thinking and our selling behaviors. Accepting responsibility encourages us to be proactive in creating solutions rather than cultivating excuses.

    STEP 3 - Refocus
    Refocusing on your goals is a great way to spark something innovative in your attitude and your sales presentations. Remind yourself that your daily activities are parts of a larger whole. You’re not just selling to move market share. You’re selling to accomplish personal and professional goals. If your sales presentations aren’t as strong as they used to be, refocus on basic selling skills for an immediate impact:
    • Begin each call with a clear statement of purpose
    • Probe to uncover customer objections and needs
    • Close for some type of commitment on every call
    • Follow through with an action plan

    STEP 4 - Self-assessment
    Sharpen your self-awareness to get your motivation and performance back on track. This step challenges you to go beyond a basic inventory of your strengths and weaknesses. Carefully consider: What steps of the selling process do you try to rush or avoid altogether? Compare the selling situations you find most challenging with those that are easier for you. Examine how you respond to different personality types. Your goal is to identify any impediments to your success, so be as specific as you can.

    STEP 5 - Seek feedback
    Conventional wisdom is that we never see ourselves as other

    Staying One Step Ahead of Your Line Manager
    The word manager is defined in the Oxford dictionary as “person in charge of a business” and in today’s world this can mean many things. Most managers not only carry out the role, they also experience the role via their line manager.So how can you make this experience as pleasant as possible and maximise what you get from the relationship with your manager?As with every relationship there will be pressure points and one of the best ways to avoid pressure points is to understand them.For example, are you frustrated when you present a four page r
    is a hallmark of success. We each decide every minute of every day how to spend our time, and those decisions shape our thinking and our selling behaviors. Accepting responsibility encourages us to be proactive in creating solutions rather than cultivating excuses.

    STEP 3 - Refocus
    Refocusing on your goals is a great way to spark something innovative in your attitude and your sales presentations. Remind yourself that your daily activities are parts of a larger whole. You’re not just selling to move market share. You’re selling to accomplish personal and professional goals. If your sales presentations aren’t as strong as they used to be, refocus on basic selling skills for an immediate impact:
    • Begin each call with a clear statement of purpose
    • Probe to uncover customer objections and needs
    • Close for some type of commitment on every call
    • Follow through with an action plan

    STEP 4 - Self-assessment
    Sharpen your self-awareness to get your motivation and performance back on track. This step challenges you to go beyond a basic inventory of your strengths and weaknesses. Carefully consider: What steps of the selling process do you try to rush or avoid altogether? Compare the selling situations you find most challenging with those that are easier for you. Examine how you respond to different personality types. Your goal is to identify any impediments to your success, so be as specific as you can.

    STEP 5 - Seek feedback
    Conventional wisdom is that we never see ourselves as other

    Careers In Forensic Nursing
    Clinical nursing, within the law enforcement includes the treatment of victims of sexual assault, child abuse, accident victims, trauma and the investigation of the culprits. Within the combination of medical and legal expertise, forensic-nursing includes investigation of death and treatment of the victims at psychiatric centers. Due to the steady rise in the crime rate and the successful role of forensic nursing within the judicial system, the demand for qualified nurses is high.Role Of Forensic NursesAlthough nurses have always contributed positively
    arket share. You’re selling to accomplish personal and professional goals. If your sales presentations aren’t as strong as they used to be, refocus on basic selling skills for an immediate impact:
    • Begin each call with a clear statement of purpose
    • Probe to uncover customer objections and needs
    • Close for some type of commitment on every call
    • Follow through with an action plan

    STEP 4 - Self-assessment
    Sharpen your self-awareness to get your motivation and performance back on track. This step challenges you to go beyond a basic inventory of your strengths and weaknesses. Carefully consider: What steps of the selling process do you try to rush or avoid altogether? Compare the selling situations you find most challenging with those that are easier for you. Examine how you respond to different personality types. Your goal is to identify any impediments to your success, so be as specific as you can.

    STEP 5 - Seek feedback
    Conventional wisdom is that we never see ourselves as other

    A Preschool Job Online Searching Guide
    It has never been an easier task than getting your hands on a preschool job! That is if you are performing a good online job search. The Internet is full of job opportunities, that almost all of us can find an opening that suits his or her needs.Looking at the advantages for both the employers and the employees, the first one to be mentioned is the fact that finding potential employees or employers in this manner saves a lot of time and money! Employers can post preschool job listings any day of the week, and job hunters no longer have to buy the paper, for i
    ack. This step challenges you to go beyond a basic inventory of your strengths and weaknesses. Carefully consider: What steps of the selling process do you try to rush or avoid altogether? Compare the selling situations you find most challenging with those that are easier for you. Examine how you respond to different personality types. Your goal is to identify any impediments to your success, so be as specific as you can.

    STEP 5 - Seek feedback
    Conventional wisdom is that we never see ourselves as others see us; therefore, feedback is an essential complement to your self-assessment. Your direct supervisor, sales trainer or territory partners should be able to provide an objective assessment of your current competencies as well as pertinent impressions of how your performance has changed over time. Since your selling habits directly impact their success they have likely formed definite impressions of your skills.

    Keep in mind that direct questions will garner the most useful feedback:

    What do you think is the most significant contribution I make to the sales team? What do you think are my strongest selling/territory management skills? What would you suggest to make my sales presentations stronger?

    Your customers are another vital source of professional feedback. By skillfully asking questions you can increase your self-awareness while improving your customer service: What is the best way for me to present information to you? How has my product enhanced your business? What is the most important thing I can do when I call on you?

    STEP 6 - Are you having fun yet?
    This step truly is as straightforward as it seems. It’s a reminder that if you don’t enjoy what you’re doing, maybe you should change what you’re doing!

    STEP 7 - Respond
    Sales professionals know that no one stays the same. As you continue to grow and evolve in your career you may want to revisit this exercise from time to time. A fundamental change in your motivation or performance may indicate your desire for increased responsibility or a different focus in your career. The insight you have gained here can be the cornerstone for your next professional adventure!

    STEP 8 - Keep moving
    Still stuck? Sometimes the key to moving forward is simply to keep moving.

    Copyright ©2005 by Sally Bacchetta. All rights reserved.

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