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Other Added - Sell Yourself, As Well As Your Product
I should probably begin with my qualifications that allows me to proclaim what an ad requires. I was a Yellow Page rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies
My first thought was, “tooken” is not a word in the English language.
I very politely declined any further work on my vehicle. After all, I had only come in for an oil change.
I did appreciate the fact that the mechanic took the time to point out these possible problems with my car, and although he sold me on the transmission flui
If you own a truck wash business it makes sense to use direct-mail and direct marketing to contact all the trucking companies in the country. Many trucking companies may send their drivers down the freeway where your truck wash is located and you need to be able to be sure that these people have your information and know that you exist.It also makes sense to hang aro
A consumer wants to know that the person behind the product believes in what they are saying, and they want to be convinced that the person making the presentation would use this product themselves.
Not to long ago, I went to get my oil changed at one of those fifteen minute quick lubes you might find along a major highway.
I watched the mechanic as he pulled my car into the bay and began to prep my car for the oil change.
Not long after I had begun reading my magazine, the mechanic came into the waiting area, and asked me to step outside so he could go over a few things in reference to my car.
While standing under the hood, gazing down at my car engine, the mechanic began to explain to me, that due to the high mileage on my car, it would be in my best interest to have my transmission fluid changed.
This made sense, however, the entire time he was explaining, he never once looked at me, only the engine, as though he was speaking to the car and not to me.
He than began to explain the process of changing the transmission fluid. He began by telling me that some part of the transmission would be “TOOKEN” off.
Stop! Hold everything!
“TOOKEN”
When I heard this word come out of the mechanics mouth, a red flag went up.
My first thought was, “tooken” is not a word in the English language.
I very politely declined any further work on my vehicle. After all, I had only come in for an oil change.
I did appreciate the fact that the mechanic took the time to point out these possible problems with my car, and although he sold me on the transmission fluid
In the last Lesson (Look at my bio box below to get a link to it) we talked briefly about influence, our attitude and how it could be used to sell more.Friend, it’s very important to understand this point:When you have your own business you must lead your customers to make a buying decision. You must assume the role of a leader and use the influence you have to
I watched the mechanic as he pulled my car into the bay and began to prep my car for the oil change.
Not long after I had begun reading my magazine, the mechanic came into the waiting area, and asked me to step outside so he could go over a few things in reference to my car.
While standing under the hood, gazing down at my car engine, the mechanic began to explain to me, that due to the high mileage on my car, it would be in my best interest to have my transmission fluid changed.
This made sense, however, the entire time he was explaining, he never once looked at me, only the engine, as though he was speaking to the car and not to me.
He than began to explain the process of changing the transmission fluid. He began by telling me that some part of the transmission would be “TOOKEN” off.
Stop! Hold everything!
“TOOKEN”
When I heard this word come out of the mechanics mouth, a red flag went up.
My first thought was, “tooken” is not a word in the English language.
I very politely declined any further work on my vehicle. After all, I had only come in for an oil change.
I did appreciate the fact that the mechanic took the time to point out these possible problems with my car, and although he sold me on the transmission flui
Affixing receipt and dispatch dates on documents is a standard procedure in government departments and corporate offices. These dates are generally referred to as some legal procedure applicable to these departments and firms. Failure to produce evidence related to these dates entails penalties and legal action. Therefore, these organizations take utmost care to affix dates
While standing under the hood, gazing down at my car engine, the mechanic began to explain to me, that due to the high mileage on my car, it would be in my best interest to have my transmission fluid changed.
This made sense, however, the entire time he was explaining, he never once looked at me, only the engine, as though he was speaking to the car and not to me.
He than began to explain the process of changing the transmission fluid. He began by telling me that some part of the transmission would be “TOOKEN” off.
Stop! Hold everything!
“TOOKEN”
When I heard this word come out of the mechanics mouth, a red flag went up.
My first thought was, “tooken” is not a word in the English language.
I very politely declined any further work on my vehicle. After all, I had only come in for an oil change.
I did appreciate the fact that the mechanic took the time to point out these possible problems with my car, and although he sold me on the transmission flui
Often, good business security is merely an afterthought, something you may only give attention to after a break-in has occurred. You may then rush to secure your business, but it’s best to take your time in selecting the right kind of business security for your operation.Businesses without alarms are 4 times more likely to be burglarized than business protected with
He than began to explain the process of changing the transmission fluid. He began by telling me that some part of the transmission would be “TOOKEN” off.
Stop! Hold everything!
“TOOKEN”
When I heard this word come out of the mechanics mouth, a red flag went up.
My first thought was, “tooken” is not a word in the English language.
I very politely declined any further work on my vehicle. After all, I had only come in for an oil change.
I did appreciate the fact that the mechanic took the time to point out these possible problems with my car, and although he sold me on the transmission flui
Most of the time, competition stimulates us, gets our juices flowing, generates creativity, a sense of excitement, and motivates us to perform at our best. Looking for work is another matter! When it comes to financial survival, to regaining independence and self-worth, competition can be crippling.We apply for a job in the fervent hope that hundreds of others are not
My first thought was, “tooken” is not a word in the English language.
I very politely declined any further work on my vehicle. After all, I had only come in for an oil change.
I did appreciate the fact that the mechanic took the time to point out these possible problems with my car, and although he sold me on the transmission fluid change, he did not sell himself, and lost me on the sale.
The point to take into consideration is that a minor flaw, perhaps one you don’t even know exists, can make all the difference in your sales presentation. One small chink in your armor can loose you the sale.
If that mechanic had looked me in the eye, and used the word “taken” instead of “tooken,” his company would have made an extra $79.99 that day.
Body language is perhaps the most critical part of a sales presentation.
Body language, especially eye contact, can make or break a sale. It gives your customer the indication that you are confident in what you do and what you sell.
Here are a few things to consider when selling yourself to your customer.
1. Body language, smiling and eye contact.
2. Firm hand shake
3. Pleasing appearance, make shore those shoes are shined.
4. Product knowledge
5. Speak clearly and slowly
6. Posture, don’t slouch
7. Take time to listen
If you take these factors into consideration, you will see an increase in your sales productivity. Always keep in mind that you are a big part of the sale. Before the consumer believes in your product, they must first believe in you.
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