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Other Added - Evaluating Your Customer
All successful marketers know the sale comes from the words or the copy. While the traditional definition of copy is salesmanship in print I actually take a broader approach. Copy is used in ALL your promotional sales and marketing material. That means any place there are words about your business there is copy. So it’s EVERYWHERE. Some people will drop loads of cash on website design or g
So there you have it, I tried to sell a home equity loan to someone without a house.
Needless to say, my face turned a deeper shade of scarlet, and I felt like an idiot.
But
Even with all of the technological advances available these days, you still need to keep some old rules in mind when applying for a job. Whether you are applying for a job at a fast food restaurant or a multi-million dollar corporation, you need to understand that when you interview for a job you are selling yourself. Presenting yourself correctly can help you to get or not get hired.After
This is why it is so very important to take your customer in, sit them down, make them feel comfortable, and get to know them and what their needs are. Once you have done this, you can then sell them a product based on what their needs are and not what you think they are.
On a personal note . . .
I learned the importance of evaluating your customer the hard way. A few years ago, I was a branch manager working in a bank branch. One particular customer of the bank approached me in my office about opening a savings account for her daughter.
Once I explained to her the process of opening a savings account, I proceeded to tell her all about a current promotion we were having on our home equity loans. She sat there and listened very politely and patiently as I very proudly went down the list of all the benefits, features, and tax breaks that come with a home equity loan.
Once I had finished my rehearsed presentation, she said to me;
That all sounds very nice, and it is something that I will consider in the near to distant future. She than went on to tell me that she and her husband rented the house they lived in.
So there you have it, I tried to sell a home equity loan to someone without a house.
Needless to say, my face turned a deeper shade of scarlet, and I felt like an idiot.
But
THE 8 ASCENTS OF THE ULTIMATE LEADER (Continued from Part I) are the Psychological foundations of what makes a great Leader, they are...1. Master Your Rules of Engagement• In War, "Rules of Engagement" are what you do when you engage the enemy.• The enemy in this case is experience of when your surroundings don't match your perception of ‘what should be'• Psychological "
On a personal note . . .
I learned the importance of evaluating your customer the hard way. A few years ago, I was a branch manager working in a bank branch. One particular customer of the bank approached me in my office about opening a savings account for her daughter.
Once I explained to her the process of opening a savings account, I proceeded to tell her all about a current promotion we were having on our home equity loans. She sat there and listened very politely and patiently as I very proudly went down the list of all the benefits, features, and tax breaks that come with a home equity loan.
Once I had finished my rehearsed presentation, she said to me;
That all sounds very nice, and it is something that I will consider in the near to distant future. She than went on to tell me that she and her husband rented the house they lived in.
So there you have it, I tried to sell a home equity loan to someone without a house.
Needless to say, my face turned a deeper shade of scarlet, and I felt like an idiot.
But
Much new businesses start out needing to save costs and so they skimp on some of the perceived extras. They will often try to get away without spending for things like letterhead, stationary, and business cards. However these are very important and if you are serious about your business then it is important to go to the extra effort of putting these together. Start up costs can be prohibitive fo
Once I explained to her the process of opening a savings account, I proceeded to tell her all about a current promotion we were having on our home equity loans. She sat there and listened very politely and patiently as I very proudly went down the list of all the benefits, features, and tax breaks that come with a home equity loan.
Once I had finished my rehearsed presentation, she said to me;
That all sounds very nice, and it is something that I will consider in the near to distant future. She than went on to tell me that she and her husband rented the house they lived in.
So there you have it, I tried to sell a home equity loan to someone without a house.
Needless to say, my face turned a deeper shade of scarlet, and I felt like an idiot.
But
Whether or not you're on the hunt for a new job, keeping your resume up-to-date is important. There's nothing worse than scrambling to come up with an accurate and interesting resume when you have two days to make the submission deadline for a job opening.It's Essential to Be Prepared Since you never know when you might need to submit it, you should regularly update your resume with relevan
Once I had finished my rehearsed presentation, she said to me;
That all sounds very nice, and it is something that I will consider in the near to distant future. She than went on to tell me that she and her husband rented the house they lived in.
So there you have it, I tried to sell a home equity loan to someone without a house.
Needless to say, my face turned a deeper shade of scarlet, and I felt like an idiot.
But
With a throbbing population of over 8 million, New York City is one of the largest urban areas in the world. More than a third of its population is born in other countries, and it is no surprise that New York is a melting pot of diverse cultures and ways of life. People who man important positions in public service are always on their toes to offer assistance whenever required with minimum respons
So there you have it, I tried to sell a home equity loan to someone without a house.
Needless to say, my face turned a deeper shade of scarlet, and I felt like an idiot.
But hey, I learned from my mistake. Had I asked some simple probing questions before I went straight for the sale, I would have saved myself a lot of embarrassment.
You will be amazed at what you can find out from people just by asking them a few simple questions about themselves. Remember, people love to talk about themselves. Their jobs, their pets, their kids, just about everything.
I once had a friend who owned a shoe store, and his inventory was made up mostly of sneakers. One day a man walked into his store to buy a pair of sneakers. As my friend assisted him with his decision, he struck up a friendly conversation with him. As it turned out, this customer ran a basketball camp during the summer and he loved to talk about it. A few minutes into the conversation, my friend and his customer had come to an agreement. All of the boys and girls that attended the customers basketball camp would receive a 10% discount on their sneakers if they purchased them at my friend’s store.
So, as you can see, my friend increased his sales that summer simply by striking up a conversation with his random customer and asking a few questions. Imagine going to your doctors office with an ailment and having him prescribe you a medication without asking what your symptoms were. Would you take t
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