Tags |
|
|
Links |
|
|
Other Added - How to Attract Customers Who Want to Buy, by Getting THEM to Call You!
One temptation in writing fundraising thank-you letters is to make your organization the star of the letter. You feel pressure to tell your donors how terrific you are, how cost-effective you are or how broke you are. You are tempted to brag about your achievements, your success, your volunteers, your new board member and more. You need to resist this temptation. The secret to crafting effective donation thank-you letters is “making the donor the star of every transaction,” as Conrad Squires puts it in his book, Teach Yourself to Write Irresistible Fund-raising Letters. The quickest and cheapest way to build donor loyalty and reduce donor attrition is to tell your donors how much they are a
No matter how well you believe you know your clients’ needs, never presume. Use free tools like Overture or GoodKeywords to test out your ideas about what’s in your clients’ minds. Home into what you discover with laser-like accuracy in your heading, and in your very lifelike description of what it’s like to experience the problem, from your clients’ shoes.
Be objective in discussing solutions. You may be aware that there are some solutions that people are trying that are not working – give personalised case studies of those as well as others that are giving good results.
Finally, invite the reader to initiate contact with you in a way that is a natural flow-on from your paper. It may be taking advantage of a coupon, subscribing to an ezine or discussion forum, asking for a furth
I was chatting with a couple of friends, all of us are either copy writers or graphic designers…or both….in the advertising industry, so, naturally, our conversations leaned towards the topic. This one particular friend who works in an American advertising firm is now an Art Director, so, needless to say, he considers himself a notch higher than us mere freelancers and employees. After all, he is the one person who decides on the direction of a whole advertising campaign. He is also in-charge of a couple of large International brands of products. And during this conversation, he told me about this story that inspired me. He says that branding is so important to a product that it can either make or break a produc
A “white paper” is just one of many types of viral marketing mechanisms that you can use in your business to qualify and attract streams of clients, whether you’re awake or asleep, at work or on holiday. This is truly the “sales person who never sleeps”!
And the best part is, even if you have to pay someone to research and do it for you, it’s the cheapest, most effective advertising you could possibly do! In many cases, with a little help from your fellow business people, you can create your own very simple but effective white paper.
The best white papers point out a crucial and relevant problem which your potential clients would walk over broken glass to get the answer to. Don’t use white papers to try to convince people – that’s way too hard and rarely works. Find a “starving crowd” and offer them “food”!
We’ve proven over and over again that just about any company has a “starving crowd” out there waiting for them, if only they know how to identify it!
Purpose Related to Marketing
If a white paper is well researched and well-written, it has the potential to be passed on to many others. This means that distribution of many thousands of copies of your white paper, to a targeted audience, can be at no cost to you whatsoever!
Studies show that white papers are often passed on to 6 others whom the recipient considers the information important for. Result: High contact rate from qualified potential clients.
You can do the math on this for yourself. If 2 people each pass it on to 2 other people, who each pass it on to 2 other people, within just 19 days it has the potential to reach over 1 million targeted, qualified people. Great white papers do exactly that.
A Great White Paper Must Meet These Criteria
- High relevance to audience
- Unbiased and objective
- Does not in any way appear self-serving
- Informative
- High credibility
A white paper isn’t just an overblown brochure, and in reality isn’t about you or your company at all. It’s all about your client! No wonder your potential clients will want to read it!
Make sure you write objectively, from the client’s point of view, in such a way that the client absolutely knows you understand his/her problem, and absolutely trusts that you have what they are looking for. Be brutal in eliminating hype.
If you do this well, you will build a highly-responsive, trusting client base that will not only make you their first port of call, but will send streams of referrals to you as well. After all, you’ve now established yourself as the trusted “expert” in your business or field.
Steps to Create Your Own White Paper
- Research your topic – do not merely rely on your own company resources
- Decide on a topic and headline that will rivet the reader’s attention
- Begin by briefly describing the purpose/content of your white paper
- Clearly elucidate the problem from the client’s perspective Offer a range of solutions
- Give an irresistible reason to initiate contact with you, that is a logical progression of the white paper
No matter how well you believe you know your clients’ needs, never presume. Use free tools like Overture or GoodKeywords to test out your ideas about what’s in your clients’ minds. Home into what you discover with laser-like accuracy in your heading, and in your very lifelike description of what it’s like to experience the problem, from your clients’ shoes.
Be objective in discussing solutions. You may be aware that there are some solutions that people are trying that are not working – give personalised case studies of those as well as others that are giving good results.
Finally, invite the reader to initiate contact with you in a way that is a natural flow-on from your paper. It may be taking advantage of a coupon, subscribing to an ezine or discussion forum, asking for a furthe
A recent survey by Salary.com shows employee productivity may not be all that employers would like. According to the survey, “the average worker in the US admits to frittering away 2.09 hours per eight hour workday”. This figure does not include lunch breaks or other scheduled break-time.In Wisconsin, for every eight hours work an employer pays for, the employee is likely to deliver less than six. Respondents admit to wasting 2.8 hours on activities such as:• Surfing the Internet for personal use• Socializing with co-workers• Conducting personal businessTake out employer sanctioned time off such as lunch breaks, vacation time and sick leave and the productivity picture looks
The best white papers point out a crucial and relevant problem which your potential clients would walk over broken glass to get the answer to. Don’t use white papers to try to convince people – that’s way too hard and rarely works. Find a “starving crowd” and offer them “food”!
We’ve proven over and over again that just about any company has a “starving crowd” out there waiting for them, if only they know how to identify it!
Purpose Related to Marketing
If a white paper is well researched and well-written, it has the potential to be passed on to many others. This means that distribution of many thousands of copies of your white paper, to a targeted audience, can be at no cost to you whatsoever!
Studies show that white papers are often passed on to 6 others whom the recipient considers the information important for. Result: High contact rate from qualified potential clients.
You can do the math on this for yourself. If 2 people each pass it on to 2 other people, who each pass it on to 2 other people, within just 19 days it has the potential to reach over 1 million targeted, qualified people. Great white papers do exactly that.
A Great White Paper Must Meet These Criteria
- High relevance to audience
- Unbiased and objective
- Does not in any way appear self-serving
- Informative
- High credibility
A white paper isn’t just an overblown brochure, and in reality isn’t about you or your company at all. It’s all about your client! No wonder your potential clients will want to read it!
Make sure you write objectively, from the client’s point of view, in such a way that the client absolutely knows you understand his/her problem, and absolutely trusts that you have what they are looking for. Be brutal in eliminating hype.
If you do this well, you will build a highly-responsive, trusting client base that will not only make you their first port of call, but will send streams of referrals to you as well. After all, you’ve now established yourself as the trusted “expert” in your business or field.
Steps to Create Your Own White Paper
- Research your topic – do not merely rely on your own company resources
- Decide on a topic and headline that will rivet the reader’s attention
- Begin by briefly describing the purpose/content of your white paper
- Clearly elucidate the problem from the client’s perspective Offer a range of solutions
- Give an irresistible reason to initiate contact with you, that is a logical progression of the white paper
No matter how well you believe you know your clients’ needs, never presume. Use free tools like Overture or GoodKeywords to test out your ideas about what’s in your clients’ minds. Home into what you discover with laser-like accuracy in your heading, and in your very lifelike description of what it’s like to experience the problem, from your clients’ shoes.
Be objective in discussing solutions. You may be aware that there are some solutions that people are trying that are not working – give personalised case studies of those as well as others that are giving good results.
Finally, invite the reader to initiate contact with you in a way that is a natural flow-on from your paper. It may be taking advantage of a coupon, subscribing to an ezine or discussion forum, asking for a furth
Great supervisors work directly with the people who do the frontline work of the company. They are the key to company productivity and morale.There are all kinds of great supervisors. They're tall and short, fat and thin. Great supervisors come in a variety of styles. Some are loud and some are quiet. Some are volatile and some are calm.Great supervisors are responsible for groups that out-perform their less effective peers on two key dimensions. Their groups are more productive, often by huge margins. And their groups have high moral.Great supervisors get great results because they do things differently than their less effective peers. If you want to get the results that great supervi
You can do the math on this for yourself. If 2 people each pass it on to 2 other people, who each pass it on to 2 other people, within just 19 days it has the potential to reach over 1 million targeted, qualified people. Great white papers do exactly that.
A Great White Paper Must Meet These Criteria
- High relevance to audience
- Unbiased and objective
- Does not in any way appear self-serving
- Informative
- High credibility
A white paper isn’t just an overblown brochure, and in reality isn’t about you or your company at all. It’s all about your client! No wonder your potential clients will want to read it!
Make sure you write objectively, from the client’s point of view, in such a way that the client absolutely knows you understand his/her problem, and absolutely trusts that you have what they are looking for. Be brutal in eliminating hype.
If you do this well, you will build a highly-responsive, trusting client base that will not only make you their first port of call, but will send streams of referrals to you as well. After all, you’ve now established yourself as the trusted “expert” in your business or field.
Steps to Create Your Own White Paper
- Research your topic – do not merely rely on your own company resources
- Decide on a topic and headline that will rivet the reader’s attention
- Begin by briefly describing the purpose/content of your white paper
- Clearly elucidate the problem from the client’s perspective Offer a range of solutions
- Give an irresistible reason to initiate contact with you, that is a logical progression of the white paper
No matter how well you believe you know your clients’ needs, never presume. Use free tools like Overture or GoodKeywords to test out your ideas about what’s in your clients’ minds. Home into what you discover with laser-like accuracy in your heading, and in your very lifelike description of what it’s like to experience the problem, from your clients’ shoes.
Be objective in discussing solutions. You may be aware that there are some solutions that people are trying that are not working – give personalised case studies of those as well as others that are giving good results.
Finally, invite the reader to initiate contact with you in a way that is a natural flow-on from your paper. It may be taking advantage of a coupon, subscribing to an ezine or discussion forum, asking for a furth
For those who have tried and enjoyed Quickbooks Basic but find they need more advanced features to keep track of and to grow their business, there is Quickbooks Premier, which is designed to organize more complex transactions and records, and to individualize features to fit different types of businesses. Like Basic Quickbooks, you can pay and keep track of payments, write checks, keep track of customers, sales, inventory, write checks and take credit card information on Quickbooks Premier. There are, however, added features to Quickbooks Premier that do not exist in other Quickbooks programs.Quickbooks Premier is designed for those who have more complex inventory needs and a more detailed program which w
If you do this well, you will build a highly-responsive, trusting client base that will not only make you their first port of call, but will send streams of referrals to you as well. After all, you’ve now established yourself as the trusted “expert” in your business or field.
Steps to Create Your Own White Paper
- Research your topic – do not merely rely on your own company resources
- Decide on a topic and headline that will rivet the reader’s attention
- Begin by briefly describing the purpose/content of your white paper
- Clearly elucidate the problem from the client’s perspective Offer a range of solutions
- Give an irresistible reason to initiate contact with you, that is a logical progression of the white paper
No matter how well you believe you know your clients’ needs, never presume. Use free tools like Overture or GoodKeywords to test out your ideas about what’s in your clients’ minds. Home into what you discover with laser-like accuracy in your heading, and in your very lifelike description of what it’s like to experience the problem, from your clients’ shoes.
Be objective in discussing solutions. You may be aware that there are some solutions that people are trying that are not working – give personalised case studies of those as well as others that are giving good results.
Finally, invite the reader to initiate contact with you in a way that is a natural flow-on from your paper. It may be taking advantage of a coupon, subscribing to an ezine or discussion forum, asking for a furth
Factories uses chemicals and compounds in the manufacturing process and all too often these chemicals end up emulsified and go through our city sewer systems which are not always set up to handle them. Of course most of the more modern facilities are careful enough and have filtration and ways to clean the chemicals and even reuse them or sell them. Yet we could go one step further using bacteria to eat it all and then use the energy of all this commotion to power up let’s say the lighting system in the factory itself.You see this is a win/win situation and a potential way to use a progressive Abatement program to alleviate the risks of Corrosive Compounds and Chemicals in these Factories and it is keepin
No matter how well you believe you know your clients’ needs, never presume. Use free tools like Overture or GoodKeywords to test out your ideas about what’s in your clients’ minds. Home into what you discover with laser-like accuracy in your heading, and in your very lifelike description of what it’s like to experience the problem, from your clients’ shoes.
Be objective in discussing solutions. You may be aware that there are some solutions that people are trying that are not working – give personalised case studies of those as well as others that are giving good results.
Finally, invite the reader to initiate contact with you in a way that is a natural flow-on from your paper. It may be taking advantage of a coupon, subscribing to an ezine or discussion forum, asking for a further report, attending a seminar, etc, etc. Make sure that from this step, there are others that lead logically, safely and comfortably, to acquisition of your product or service once your client has gained sufficient confidence and trust in you. Remember that the white paper is not a strategy on its own, but is part of an overall marketing strategy!
How We Can Help
Different businesses have different degrees of need for help with their white paper. Some are able to complete the whole task and need no help at all. Others need us to complete the whole process, from initial research to final write up.
If you’d like to see some examples of white papers so that you can start planning your own, by all means search the net for "white paper examples". You'll find that most white papers are still on technical subjects, which is great if that's what you're dealing in. However if you're looking for white papers that discuss services, or seek to build loyalty through demonstration of expertise, then take a look at those in the articles section on our website http://www.speedbusinessnetworking.com/
No doubt you’ll get some good ideas from reading through them!
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otheradded.com/article/39972/otheradded-How-to-Attract-Customers-Who-Want-to-Buy-by-Getting-THEM-to-Call-You.html">How to Attract Customers Who Want to Buy, by Getting THEM to Call You!</a>
BB link (for phorums):
[url=http://www.otheradded.com/article/39972/otheradded-How-to-Attract-Customers-Who-Want-to-Buy-by-Getting-THEM-to-Call-You.html]How to Attract Customers Who Want to Buy, by Getting THEM to Call You![/url]
Related Articles:
Futurists and Prescription for the Future
Knitting Machines Create a New Career
Writing Your Resume - Twenty Top Tips
Bookmark it:
|