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    Learning never ends. It doesn’t end when we graduate high school. It doesn’t end when we graduate college. If we are Sales Professionals (and if you are reading this post I hope that you are) the learning process should never end.Why?Sales is a challenging career. To be a top performer, you need to be at the p
    ven't even gotten that connection, but they STILL want more customers. So, help them make the connection.

    Instead of selling the website, go sell more leads or more customers through the use of YOUR website, but you’d bet

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    I’m going to give you a hint that I have used in my sales training classes for web developers that explodes their results—
    • stop selling websites,
        • start selling “more customers” or “more leads.”

    In every sales training class I've done my students STRUGGLE with the concept that they shouldn’t be selling their products or services, they should be selling what the customer really wants and then they have trouble finding what the customer really wants.

    So, let’s think this through. Why does a prospect buy a website from you? Think hard.

    Let’s look back at the thought process of a typical prospect. Most, at least in their head, have started thinking that a website will bring them leads or more clients. So, when someone approaches them to sell them a website, some, in their heads, are thinking, website = more leads. Other prospects haven't even gotten that connection, but they STILL want more customers. So, help them make the connection.

    Instead of selling the website, go sell more leads or more customers through the use of YOUR website, but you’d bett

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    /b>

    In every sales training class I've done my students STRUGGLE with the concept that they shouldn’t be selling their products or services, they should be selling what the customer really wants and then they have trouble finding what the customer really wants.

    So, let’s think this through. Why does a prospect buy a website from you? Think hard.

    Let’s look back at the thought process of a typical prospect. Most, at least in their head, have started thinking that a website will bring them leads or more clients. So, when someone approaches them to sell them a website, some, in their heads, are thinking, website = more leads. Other prospects haven't even gotten that connection, but they STILL want more customers. So, help them make the connection.

    Instead of selling the website, go sell more leads or more customers through the use of YOUR website, but you’d bet

    How to Create a Newsletter that Works - Part 1
    There are many marketing methods available to help you promote your business. Whether a brochure, web site or other promotional items, how do you decide which method will work best for you? Networking, cold calling, client meetings are all fundamental to business development, but they leave little time to meet the large num
    ey have trouble finding what the customer really wants.

    So, let’s think this through. Why does a prospect buy a website from you? Think hard.

    Let’s look back at the thought process of a typical prospect. Most, at least in their head, have started thinking that a website will bring them leads or more clients. So, when someone approaches them to sell them a website, some, in their heads, are thinking, website = more leads. Other prospects haven't even gotten that connection, but they STILL want more customers. So, help them make the connection.

    Instead of selling the website, go sell more leads or more customers through the use of YOUR website, but you’d bet

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    st in their head, have started thinking that a website will bring them leads or more clients. So, when someone approaches them to sell them a website, some, in their heads, are thinking, website = more leads. Other prospects haven't even gotten that connection, but they STILL want more customers. So, help them make the connection.

    Instead of selling the website, go sell more leads or more customers through the use of YOUR website, but you’d bet

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    ven't even gotten that connection, but they STILL want more customers. So, help them make the connection.

    Instead of selling the website, go sell more leads or more customers through the use of YOUR website, but you’d better be able to deliver on that promise, or you’ll be in trouble.

    I had a web developer client that hired me to help him develop his internet marketing. The first thing we did was make sure that all of his search engine listings and his pay-per-click listings were talking about the number of new clients that a typical prospect has gotten from them. 2-3 weeks later they had jumped from a $300K business to a $1M business.

    So, far so good, great as a matter of fact, $1M was their target when we started working together.

    However, there was still a gap in their internet marketing. We had raised their traffic 3 times, and their bottom line 3 times. However, when we looked at the website, they were still using the old copy talking about their product. Their conversion of traffic to leads to buyer was 0.7%, not what I like to see for my clients. I want to see at least 5%.

    So, we rew

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