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    To a large degree, sales is a numbers game – the more prospects you present to, the more sales you will close. Cold calling is also a numbers game. However, cold calling has the lowest success rate (if we define a success as booking a sales appointment) of any other prospecting method which you can use. Executives and decision makers don't want to be interrupted in their busy day by a cold caller wit
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    cision makers don't want to be interrupted in their busy day by a cold caller with a sales pitch. Cold callers get tuned out.

    With that said, I have compiled a list of ways to get more sales appointments without cold calling:

    • Network with your existing client base to get referrals. If you call an existing client, it is not a cold call; it is a warm call because you already have a bus

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